Giti Tire

What Giti Tire does

Giti Tire is a privately held, Singapore-headquartered global tire manufacturer founded in 1951 (originally as Gajah Tunggal in Indonesia) and operated under the Giti Tire Group. The company operates five manufacturing plants — one in Richburg, South Carolina ($560 million investment, 1.7 million square feet), one in Indonesia, and three in China — complemented by five R&D technical centers in the USA, Germany, Indonesia, and China plus a UK testing center. Giti produces passenger, light truck, all-terrain, all-weather, and high-performance tires under multiple brands including Giti, GT Radial, Primewell, Runway, and Dextero, with the proprietary AdvanZtech technology platform integrating motorsports-derived compounds (Molecular Chain Optimization, RaceGrip Pro, aramid fiber reinforcement) into commercial product lines.

The company serves two primary revenue channels: original equipment (OE) supply to 300+ passenger car models and 400+ truck and bus partnerships globally (including Volkswagen and BYD/YANGWANG), and the replacement tire market reaching more than 90,000 points of sale across 130+ countries. In North America, Giti Tire (USA) Ltd. operates from Charlotte, NC, with the US manufacturing plant in Richburg, SC producing domestic-market lines including the newly launched Giti brand portfolio (GitiComfort XA1, WeatherSmart, GitiXCURSION AT, GitiXCURSION XT) and the upcoming WinterSmart. Distribution spans major national partners (ATD, TBC Corporation), mass retail (Walmart), authorized tire dealers (7,800+ US and 740+ Canadian retail points), and auto service outlets, with pricing set at the dealer level and warranty programs offering 50,000-70,000 mile treadwear coverage plus a 90-day trial.

Giti's go-to-market combines OEM embedded supply, enterprise field sales to commercial fleet customers, and a multi-tier channel partner distribution strategy supported by motorsports sponsorships (Formula Drift, Nürburgring 24H, Formula Regional, truck racing) as both brand-building and R&D validation. The company employs 30,000+ people globally, holds ISO 9001, IATF 16949, ISO 14001, and ISO 45001 certifications, and was ranked the 8th most valuable global tire brand with 38% brand growth in the Brand Finance Tyres 2026 report.

Name

Giti Tire

Legal name

Giti Tire (USA) Ltd.

Website

https://gititireusa.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

10,001+ employees

Short description

Giti Tire is a privately held, Singapore-headquartered global tire manufacturer founded in 1951, operating five plants and serving 130+ countries through 90,000+ points of sale and 300+ OE vehicle models under the Giti, GT Radial, and other brands.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYIMACAIAK

Tires Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

SECONDARYIMANAKAB

Light Truck/SUV Tires Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

SECONDARYTLAKADAB

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Passenger car tires
• Light truck tires
• Original equipment tires
• All-season tires
• Performance tire manufacturing

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tire Sales - Replacement Market: Primary revenue from selling replacement tires to consumers through tire dealers, retailers, and auto service outlets. Giti serves more than 90,000 points of sale in over 130 countries.
2. Original Equipment (OE) Sales: Supplying tires directly to automotive manufacturers as original equipment. Giti serves more than 300 OE passenger car models and over 400 truck and bus partnerships globally, including VW Passat fitment in the US.
3. Motorsports Sponsorship & Technology Development: Revenue generation through motorsports involvement including Formula Drift, 24 Hour Nürburgring, and other racing series, which also serves as R&D and brand development.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Giti Tire is a fully integrated global tire manufacturer that designs, produces, and sells passenger, light truck, SUV, commercial, and high-performance tires under multiple brands including Giti, GT Radial, Primewell, Runway, and Dextero. The company serves both the original equipment (OE) market (supplying more than 300 passenger car models and 400+ truck and bus partnerships globally) and the replacement market through more than 90,000 points of sale in 130+ countries. Its product portfolio is built on the proprietary AdvanZtech technology platform, which the company validates through motorsports programs including Formula Drift, 24 Hour Nürburgring, and the 308 mph YANGWANG U9X land speed record.

Product overview

Giti Tire is a fully integrated global tire company offering a diverse portfolio of tire products across multiple brands. The core Giti brand portfolio in North America consists of four main passenger/light truck tire lines: GitiComfort XA1 (grand touring all-season), WeatherSmart (all-weather with 3PMSF certification), GitiXCURSION AT (all-terrain), and GitiXCURSION XT (rugged terrain), plus the upcoming WinterSmart (winter tire). These are complemented by the GitiGUARDIAN comprehensive warranty and protection program. Additional sub-brands include GT Radial, Primewell, Runway, and Dextero. The company operates manufacturing facilities in the USA (Richburg, SC), Indonesia, and China, and serves markets across 130+ countries. Giti is a leading OEM supplier, serving more than 300 passenger car models and over 400 truck and bus partnerships globally.

Differentiator

Problem solved

Functional benefit

Brands

• GitiComfort XA1: Grand touring all-season tire for sedans, CUV and SUV. Features increased cushion layer for smooth ride, high strength reinforcement materials for durability, optimized tread pattern for wet driving safety, and super tensile steel belts for precise handling. 70,000 mile warranty.
• WeatherSmart
• GitiXCURSION AT
• GitiXCURSION XT
• GitiSport e.GTR2 Pro

Products and services

• GitiComfort XA1 High-performance luxury grand touring all-season tire for premium sedans, CUVs, and SUVs. Features increased cushion layer under the tread for smooth ride, high-strength reinforcement materials for durability, optimized tread pattern for wet water evacuation, and super tensile steel belts for precise handling. Backed by 70,000-mile warranty and 90-day test drive.
• WeatherSmart All-weather luxury grand touring tire for sedans, CUVs, and SUVs with Three Peak Mountain Snowflake (3PMSF) certification for severe snow traction. Features dual resin compound for improved wet and winter traction. Backed by 60,000-mile warranty and 90-day test drive.
• GitiXCURSION AT On/off road all-terrain tire for light trucks and SUVs with 3PMSF certification for severe snow conditions. Features full-depth microgrooving, interlocking center ribs for wet traction and stability, and aggressive shoulder lugs with alternating cleats. Backed by 65,000-mile (P-metric) / 60,000-mile (LT) warranty and 90-day test drive.
• GitiXCURSION XT On/off road rugged terrain tire for light trucks and SUVs with aggressive off-road design and dual sidewall design for customizable appearance and added traction. Features optimized center lug pattern for balanced handling and reduced road noise, plus extended sidewall lugs for off-road traction. Backed by 55,000-mile (P-metric) / 50,000-mile (LT) warranty and 90-day test drive.
• WinterSmart Purpose-built winter tire engineered for North American conditions and announced for commercial launch in fall 2026. Notably, it will be the only winter tire produced in a US tire plant.
• GitiSport e.GTR2 Pro High-performance electric vehicle tire purpose-built for ultra-high-speed applications. Features molecular chain optimization, ultra-high-strength aramid fibers, next-gen racing profile, RaceGrip Pro formulation (38% increased grip), anti-standing wave structure, fast warm-up additives (60% warm-up reduction), and bionic sidewall design. Achieved world land speed record of 308 mph on the YANGWANG U9X electric hypercar.
• GitiGUARDIAN Comprehensive warranty and protection program for Giti replacement tires. Includes 90-day satisfaction guarantee, 6-year limited warranty, mileage warranty, three years of free roadside assistance (up to $200), road hazard coverage, trip interruption reimbursement (up to $250/day, $750/year), lost key fob replacement (up to $200), concierge service, and ride share reimbursement.

Quantifiable outcome

• World land speed record: 308 mph achieved on GitiSport e.GTR2 Pro tires
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship, core, minor and major.

• BYD (YANGWANG)flagshipStrategic or Co-development Partner · 23 October 2025Giti partnered with BYD and the YANGWANG team to equip the electric supercar YANGWANG U9X with GitiSport e.GTR2 Pro tires, which helped it break the world land speed record for production vehicles, reaching 308 mph. The tires incorporated advanced technology to withstand the stresses of ultra-high speeds and electric vehicle demands.
• ATD (American Tire Distributors)coreChannel Partner/ Reseller/ Distributor · 1 September 2025ATD appointed as national partner for Giti Tire across its entire network, expanding nationwide distribution through ATD's extensive distribution network serving tire dealers throughout the United States.
• TBC CorporationcoreChannel Partner/ Reseller/ Distributor · 1 August 2025TBC Corporation expanded its product portfolio with a new Giti Tire partnership, providing access to Giti's broad range of passenger and light truck tires through TBC's distribution network.
• Konservasi IndonesiaminorOthers · 1 June 2022Giti Tire announced a US$1 million grant to support the blue economy strategy in Indonesia, generating an additional anonymous matching gift of US$1 million. These grants support development of innovative blended-finance mechanisms and marine protected areas.
• WalmartmajorChannel Partner/ Reseller/ DistributorWalmart serves as a major retail partner for Giti tires, with Giti Tire celebration event attended by Walmart U.S. President and CEO Greg Foran. Giti tires are available at Walmart stores across the US.
• P4G (Partnering For Green Growth and Global Goals)minorStrategic or Co-development PartnerGiti has been a partner of P4G since 2020, joining together with leaders from 12 major countries and organizations such as the World Economic Forum for sustainable business efforts.
• Conservation InternationalminorStrategic or Co-development PartnerGiti's Shark Tagging Project with Conservation International includes tracking the World's Largest Fish, supporting marine conservation efforts.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Michelin: World's largest tire manufacturer by premium market share. Directly comparable as a global passenger, light truck, and commercial tire OEM and replacement supplier, though Michelin's brand strength and premium pricing sit well above Giti's value-to-mid-tier positioning.
• Continental AG: European tire incumbent with full-line passenger and commercial tire offerings plus premium positioning. Comparable in product range and global OE presence; competes with Giti particularly in OE passenger car fitments.
• Bridgestone: Global #1/#2 tire manufacturer with comparable full-line passenger, light truck, commercial, and motorsport tire portfolios. Closely comparable in business model (vertically integrated manufacturing, OE supply, replacement distribution) but operates at materially larger scale.
• Goodyear Tire & Rubber Company: Major US-headquartered tire incumbent with comparable passenger, light truck, and commercial tire portfolio plus deep OE relationships with North American automakers. Directly comparable in product range and channel strategy but with stronger legacy US brand equity than Giti.

Direct peers

• Yokohama Rubber Company: Japanese tire manufacturer with comparable global passenger, light truck, and commercial tire portfolio. Closely comparable in OE partnerships, replacement distribution, and motorsport (WRC) brand-building.
• Hankook Tire: South Korean global tire manufacturer most directly comparable to Giti in scale, mid-tier pricing, broad passenger/LT/commercial portfolio, motorsport involvement, and growing US manufacturing footprint (Tennessee plant).
• Pirelli: Premium tire manufacturer with strength in high-performance and motorsport tires, directly comparable to Giti's GitiSport line. Similar technology-led positioning in OE passenger car fitments and tiered distribution through dealers and retailers.
• Kumho Tire: South Korean tire manufacturer of comparable scale to Giti, with overlapping passenger and light truck portfolios, OE supply relationships, and US replacement distribution focus.
• Sumitomo Rubber Industries (Dunlop/Falken): Japanese tire manufacturer with Falken and Dunlop brands competing in passenger, light truck, and motorsport segments globally. Comparable portfolio breadth and mid-tier-to-premium positioning.
• Toyo Tire Corporation: Japanese-origin tire manufacturer with comparable presence in passenger, light truck, and ultra-high-performance segments. Comparable technology positioning and US distribution through independent dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GitiTireUSManufacturing
• LinkedInlinkedin.com/company/giti-tire-manufacturing-usa-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giti Tire