Visit Saint Paul
- Company typePrivate
- Founded2015
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Visit Saint Paul firmographics
Firmographics- Name
- Visit Saint Paul
- Legal name
- Visit Saint Paul Official Convention & Visitors Bureau
- Website
- https://visitsaintpaul.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Visit Saint Paul is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Visit Saint Paul business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Tourism Promotion Services: Visit Saint Paul generates value by promoting Saint Paul as a tourism and convention destination, driving visitor spending at member hotels, restaurants, attractions, and venues. As a convention and visitors bureau, their revenue comes from membership fees, tourism taxes, and public funding rather than direct sales of services.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Visit Saint Paul product offering
Product offeringCore offering
Visit Saint Paul is the official convention and visitors bureau for Saint Paul, Minnesota, promoting the city as a tourism and convention destination. The organization delivers a consolidated destination marketing platform with an events calendar, things-to-do guides, dining and lodging directories, trip planning resources, the Insider's Guide publication, email newsletter, and convention sales/group wedding services. It also runs seasonal marketing campaigns such as the Patio Passport, Dumpling Passport, and Hockey Passport to drive visitor engagement and spending at local member businesses.
Product overview
Visit Saint Paul is the official convention & visitors bureau for Minnesota's capital city, operating a unified tourism marketing platform. The organization provides a comprehensive suite of services including an events calendar, things-to-do guides, dining directories, lodging recommendations, and trip planning resources. Their digital offerings include marketing campaigns such as the Patio Passport, Dumpling Passport, and Hockey Passport programs. Additional services include the Insider's Guide publication, email newsletter, group/wedding planning, partner membership program, and press/media services. The organization also publishes annual impact reports and manages various social media campaigns using the #MYSAINTPAUL hashtag.
Differentiator
Problem solved
Functional benefit
Products and services
- Events Calendar
- Things to Do Directory
- Eat & Drink Directory
- Where To Stay
- Plan Your Trip
- Insider's Guide Publication
- Email Newsletter
- Groups & Weddings Planning
- Meetings and Convention Sales
- Partners Program
- Patio Passport Campaign
- Hockey Passport Campaign
- Dumpling Passport Campaign
- Press & Media Services
Companies that use Visit Saint Paul
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Visit Saint Paul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Saint Paul partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Jaimee Lucke HendriksoncoreJaimee Lucke Hendrikson named President and CEO of Visit Saint Paul in August 2023 following a national search. She has been with Visit Saint Paul since 2013.
- Explore MinnesotacoreExplore Minnesota is the state's official tourism promotion organization. Visit Saint Paul maintains a partnership with Explore Minnesota for statewide tourism marketing and promotion initiatives.
- Local Hotels and AccommodationscoreVisit Saint Paul works with hotels throughout Saint Paul to distribute visitor information and promote the destination. Hotels serve as key distribution points for the Insider's Guide and other promotional materials.
- Local Restaurants and Dining EstablishmentscorePartnership with restaurants throughout Saint Paul for dining guides, passport programs (Patio Passport, Dumpling Passport), and promotional campaigns showcasing local culinary options.
- Local Attractions and VenuescorePartnership with attractions, performing arts venues, and entertainment destinations for event promotion and visitor referrals throughout Saint Paul.
- Red BullflagshipRed Bull Heavy Metal street snowboarding event hosted in Saint Paul at the Minnesota State Capitol steps. Event brings 32 of the world's best riders to showcase talent in downtown Saint Paul.
- USA Hockey / IIHFflagshipSaint Paul (with Minneapolis) selected to host the 2026 IIHF World Junior Hockey Championship, the 50th Anniversary Championship set for Dec. 26, 2025 – Jan. 5, 2026.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Visit Saint Paul competitors and assessment
Company assessmentBroad incumbents
- Visit Orlando: Visit Orlando is the official destination marketing organization for Orlando, FL. It is comparable as a CVB with overlapping convention sales, leisure promotion, and partner-network functions, though it operates at substantially larger scale as a top-tier U.S. tourism destination.
- Discover Los Angeles (LA Tourism & Convention Board): Discover Los Angeles / LA Tourism & Convention Board is the official CVB for Los Angeles, CA. It is comparable to Visit Saint Paul as a city-level destination marketing organization, but operates as a broad incumbent at major-international scale with a far larger budget and brand footprint.
- Choose Chicago: Choose Chicago is the official CVB for Chicago, IL. It is a broader incumbent comparable to Visit Saint Paul as a city-level destination marketing organization in the Midwest, but operates at significantly larger scale with a more established international brand and convention portfolio.
Direct peers
- Visit Denver: Visit Denver is the official CVB for Denver, CO. It is comparable as a destination marketing organization serving a single mid-to-large U.S. city, with similar convention sales, leisure travel promotion, and partner-network-driven operating model.
- Visit Pittsburgh: Visit Pittsburgh is the official CVB for Pittsburgh, PA. It is comparable to Visit Saint Paul as a mid-sized U.S. city destination marketing organization with similar mission, scale, convention sales function, and emphasis on cultural attractions and partner-driven programming.
- Experience Columbus: Experience Columbus is the official destination marketing organization for Columbus, OH. It is comparable to Visit Saint Paul as a mid-sized Midwest city CVB promoting leisure travel, conventions, and group business through similar channels including website content, partner programs, and event-driven marketing.
- Visit Duluth: Visit Duluth is the official tourism CVB for Duluth, MN. It is comparable as a Minnesota-based destination marketing organization focused on promoting a single city to leisure travelers and group/event planners with similar scale, mission, and visitor-information services.
- Visit Baltimore: Visit Baltimore is the official CVB for Baltimore, MD. It is comparable to Visit Saint Paul as a single-city destination marketing organization promoting leisure travel, conventions, and group business with similar channels, partner programs, and operating model.
- Meet Minneapolis: Meet Minneapolis is the official Convention & Visitors Bureau for Minneapolis, MN. As the twin-city counterpart to Visit Saint Paul, it is the most directly comparable peer in terms of city-level destination marketing, convention sales, and visitor services within the same metropolitan market.
- Explore Minnesota: Explore Minnesota is the state's official tourism promotion organization and an active strategic partner of Visit Saint Paul. It is comparable as a destination marketing body operating at the state level to promote Minnesota tourism, overlapping in audience, mission, and partnership ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Saint Paul social profiles
Digital presenceVisit Saint Paul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Saint Paul leadership team
Management profileNumber of profiles
Profiles1 record
Visit Saint Paul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Saint Paul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Saint Paul
What does Visit Saint Paul do?
Visit Saint Paul is the official convention and visitors bureau for Saint Paul, Minnesota, promoting the city as a tourism and convention destination. The organization delivers a consolidated destination marketing platform with an events calendar, things-to-do guides, dining and lodging directories, trip planning resources, the Insider's Guide publication, email newsletter, and convention sales/group wedding services. It also runs seasonal marketing campaigns such as the Patio Passport, Dumpling Passport, and Hockey Passport to drive visitor engagement and spending at local member businesses.
Is Visit Saint Paul a public or private company?
Visit Saint Paul is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Saint Paul founded?
Visit Saint Paul was founded in 2015. It employs 11 to 50 people.
Where is Visit Saint Paul based?
Visit Saint Paul is headquartered in Saint Paul, United States, in the North America region.
How does Visit Saint Paul make money?
One revenue line is on record: tourism Promotion Services.
Who are Visit Saint Paul's main competitors?
Broad incumbents on record are Visit Orlando, Discover Los Angeles (LA Tourism & Convention Board) and Choose Chicago. Direct peers are Visit Denver, Visit Pittsburgh, Experience Columbus, Visit Duluth, Visit Baltimore, Meet Minneapolis and Explore Minnesota.
Does Visit Saint Paul have an API?
No public API is recorded for Visit Saint Paul.