Jaimee

What Jaimee does

Jaimee is an AI companion mobile application designed specifically for women, offering 24/7 text and voice-message based emotional support, companionship, validation, and conversation through an LLM-powered chatbot. The app is operated by Digital J Pty Ltd (ACN 681 302 312), headquartered in Bondi Junction, NSW, Australia, and was founded in 2022 by Sreyna Rath (CEO and Technical Co-founder, formerly of Accenture and Xinja Bank) and Camilla Cooke (CMO and Co-founder, formerly co-founder and CMO of Xinja Bank). The company serves primarily women aged 30-55 across five English-speaking markets — the US, UK, Canada, Australia, and New Zealand — with publicly stated future expansion into India, the Philippines, and Nigeria.

The core product is a single mobile app on iOS and Android built on large language models augmented by Jaimee's proprietary memory extraction system, which stores personal context such as family names, interests, and significant life events to personalize future conversations. Users can choose from 16 distinct companion personas varying in location, age, background, gender, and storyline, with selectable relationship dynamics spanning friend, mentor, confidante, or romantic companion. Recent additions include Jaimee Jems (an in-app rewards currency tied to mental-wellbeing behaviors, launched August 2025), with planned WhatsApp integration and group chat on the roadmap. The stack depends on third-party LLMs and Eleven Labs for voice, with SOC 2 Type II certified hosting infrastructure and domain-specific safety guardrails addressing emotional-support risk patterns.

Jaimee's revenue model is currently freemium in open beta, with planned monetization through app subscriptions, Jaimee Jems in-app purchases, and a future B2B enterprise channel beginning with a childcare-center pilot. The company uses product-led growth distributed via Apple App Store and Google Play Store, supplemented by community events, referral mechanics, and earned-media coverage including 60 Minutes Australia. Jaimee is raising $1-1.5M in seed funding to scale toward 150,000 downloads, and the company has signaled intent to monetize an anonymized female-centric conversational dataset as a long-term commercial asset. The company participated in the Techstars Sydney 2024 accelerator (selected as 1 of 12 from 400 applicants) and operates with a small team of 1-10 employees.

Name

Jaimee

Legal name

Digital J Pty Ltd

Website

https://jaimee.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Jaimee is a mobile AI companion app for women, offering text and voice-based emotional support and companionship through a personalized chatbot with memory features. Founded in Australia in 2022, it currently runs an open beta in five English-speaking markets.

Ownership category

akta.pro rank

Product category

AI Companion Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• AI companion app
• Women-focused chatbot
• Emotional support AI
• Virtual friend software
• Conversational AI

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. App Subscription with Freemium: The business model is an app subscription with freemium model. The current version is an open beta and is free. Paid subscriptions will provide access to certain features for a set period.
2. In-App Purchases (Jaimee Jems): Jaimee Jems can be purchased as a One-Off In-App Purchase for digital content, voice minutes, voice messages, and future features like changing companions or merchandise.
3. B2B Pilot Programs: Plans for B2B implementations, starting with a pilot with childcare centers for their workers.
4. Data Monetization: Plans to monetize a rare female dataset that has both societal and commercial value, after proper anonymization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jaimee is a mobile AI companion application designed specifically for women, offering 24/7 text and voice-based conversational support. Users select from 16 AI personas that act as a friend, mentor, confidante or romantic companion, with persistent memory of personal details to deliver context-aware, non-judgmental responses. The app is distributed as an open beta free on iOS and Android in the US, UK, Canada, Australia and New Zealand, with planned subscriptions and in-app purchases for monetisation.

Product overview

Jaimee is a single unified product offering consisting of a mobile AI companion app with multiple integrated features. The core product is the Jaimee Mobile App - an AI chatbot companion for women offering text and voice-based conversations. Supporting the core app are two additional modules: the AI Personality Quiz (quiz.jaimee.ai) which helps users discover their compatible companion type before onboarding, and Jaimee Jems - an in-app rewards program that incentivizes positive user behaviors and engagement. The product ecosystem is designed to provide women with a non-judgmental digital friend experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Jaimee Mobile App AI companion mobile application designed specifically for women, providing a digital friend, mentor, confidante or romantic companion for 24/7 emotional support, conversation, validation and companionship via text and voice messages. Available on iOS and Android.
• Jaimee Jems Virtual in-app currency and rewards programme that lets users earn or purchase Jems to unlock digital content, voice minutes, voice messages, companion changes and merchandise within the Jaimee app.

Quantifiable outcome

• Jaimee aims to engage more women in AI so they can help shape its future, contributing to closing the gender data gap
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TechstarscoreStrategic or Co-development PartnerJaimee was selected for the Techstars programme Sydney 2024, one of 12 startups out of 400 applicants. The 13-week program ran from September to December 2024, providing mentorship, product strategy guidance, fundraising knowledge, and operational support. Mentors included Alberto Chierici, Kath Purkis, Chris Simon, Hannah Moreno, Mai Le, Simon Scarf, and Kirstin Hunter.
• Alberto ChiericicoreOthersPhD in Computer Science from NYU, entrepreneur, scientist, and investor with 10+ years in AI and data science. Founded companies in InsurTech, authored 'The Ethics of AI' and advocates for ethical AI development. Continues as advisor post-Techstars.
• Kirstin HuntercoreOthersCEO of Birchal (Australia's leading crowdfunding platform), former Techstars Sydney MD, Future Super co-founder and Brighte executive. Serves on Morphic Ethical Equities' board. Continues as advisor post-Techstars.
• Kath PurkisminorOthersEntrepreneur and investor who founded her first luxury e-commerce business at 21, expanded into subscription models, B2B, and B2C. Skilled in China manufacturing, scalable e-commerce, global expansion, and branding. Has backed 50+ ventures globally.
• Simon ScarfcoreOthersDirector at Emery Hill Group with 15+ years scaling fastest-growing tech companies including Uber, Amazon, Zoom and Apple. Expert in Marketplaces, Loyalty and B2B SaaS across commercial strategy, capital raising, go-to-market, growth and sales leadership.
• Dr. Tanveer AhmedminorOthersPsychiatrist and Medical Director at Kellyville Private Hospital. Author and media commentator passionate about using AI to enhance human relationships. Appeared with CEO on 2GB discussing AI companionship.
• Tracey Spicer AMcoreOthersJournalist and author of 'Man-Made' about bias in AI. Hosted panel event with Jaimee discussing male bias in AI and gender data gap. Provided positive feedback on Jaimee and endorsed CEO as inspiration for women in STEM.
• Childcare Centers (Pilot)minorChannel Partner/ Reseller/ DistributorB2B pilot program planned for early next year with a group of childcare centers, providing emotional support AI companions for their workers.
• Priceline, Avon (Future)minorChannel Partner/ Reseller/ DistributorFuture plans for distribution through partner brands like Priceline and Avon to reach more female customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wysa: Wysa is an AI mental health chatbot used by employers and health systems for employee wellness. It competes with Jaimee in the AI-driven emotional support space and offers a relevant B2B playbook for workplace deployment of companion AI.
• Pi: Pi is a personal AI assistant from Inflection AI focused on empathetic, supportive conversations. It competes for the same "emotional support chatbot" use case as Jaimee but at much larger scale and funding, without the female-first specialization.
• Xiaoice: Xiaoice is a Microsoft-affiliated AI companion with hundreds of millions of users, primarily in China. It pioneered long-term emotional AI companionship and demonstrates the scale potential of the category Jaimee is targeting, though it is not female-focused and operates in different geographies.
• Soul Machines: Soul Machines builds hyper-realistic digital humans and AI companions for enterprise and consumer use. While more enterprise-focused and visually oriented, it operates in the broader digital companion category Jaimee competes within.
• Woebot Health: Woebot is an AI-driven mental health chatbot offering cognitive behavioral therapy-style conversations. It overlaps with Jaimee's emotional-support use case at the wellness end of the spectrum and provides a reference point for clinical credibility in AI emotional products.

Direct peers

• Replika: Replika is the leading consumer AI companion app offering personalized chat relationships with memory, voice, and customization. It is the most direct competitor to Jaimee as both target emotional support, friendship, and romance use cases through mobile chat — though Replika is general-purpose and not female-focused.
• Character.AI: Character.AI is a major AI companion platform where users create and chat with personalized AI characters, including relationship and emotional-support personas. It competes directly with Jaimee for users seeking customizable AI companions and conversation experiences on mobile.

Emerging players

• Earkick: Earkick is an emerging AI mental health companion app tracking mood and providing conversational support. It overlaps with Jaimee in the consumer emotional-support AI category and represents a comparable early-stage direct competitor in the wellness angle.

Others

• Talkiatry: Talkiatry is a telepsychiatry provider — adjacent to Jaimee's mental wellness positioning. It represents a clinically-validated alternative for the same target user (women seeking emotional support) and indicates the broader category in which Jaimee's B2B wellness plays will compete.
• ElevenLabs: ElevenLabs is an AI voice generation provider featured as a partner on Jaimee's website. It supplies voice technology infrastructure that powers Jaimee's voice message capability, making it an enabling ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=IyVHf9Zr5wk
• Facebookfacebook.com/jaimee.ai
• Instagraminstagram.com/jaimee.ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaimee