ZOO Praha / Prague ZOO

What ZOO Praha / Prague ZOO does

Prague Zoo (Zoologická zahrada hlavního města Prahy) is a municipal zoological garden founded on 28 September 1931 in the Troja district of Prague, Czech Republic, and operated under direct ownership of the City of Prague. It functions as a public cultural institution serving Czech residents and international tourists through on-site animal viewing, conservation education, and species preservation, while simultaneously operating international reintroduction programmes including the 'Return of the Wild Horses' project (15 Przewalski's horses transported to Mongolia since 2011). Spanning approximately 60 hectares, the zoo maintains 654 species of mammals, birds, reptiles, amphibians, and fish, with 228 species bred successfully in 2016 alone. Other specialised conservation efforts include the Lord Howe Island stick insect (Dryococelus australis) breeding programme with Melbourne and Bristol zoos and participation in European Endangered Species Programmes (EEPs).

Core products and underlying capabilities span permanent and seasonal exhibits (Ball's Pyramid phasmid exhibit opened February 2025 with a 3D-printed 1:200 scale Ball's Pyramid model; Bororo Reserve Amazonian-themed children's area; African Rocks aviary; Gobi exhibit featuring Pallas's cats), live-streaming infrastructure (live camera feeds from Elephant Valley), educational programmes (school visits, behind-the-scenes experience programmes), and the Animal Adoption sponsorship scheme. Technical infrastructure is limited to standard web analytics (Google Analytics on zoopraha.cz) plus video streaming; no AI/ML, API platform, or mobile app is offered. TripAdvisor has ranked the zoo 5th best globally on multiple consecutive occasions, and it holds a Prague Superbrands award.

Revenue mechanics combine gate admissions (with tiered pricing by visitor category and summer 5 pm entry at 100 CZK), the Animal Adoption Programme (2,517 adoptive parents generating CZK 3,371,711 in one year), corporate sponsorship (Komerční banka, Volkswagen, Coca-Cola, Velkopopovický Kozel, Mafra referenced as partners), SMS sponsoring, and municipal funding from the City of Prague. Distribution operates through on-site ticket offices, the vstupenka.zoopraha.cz e-ticket store, dedicated ZooBus weekend service, and animal adoption direct sales. Customer segmentation rests on three pillars: general public/families as the primary persona, school/educational groups, and animal adopters/sponsors.

Name

ZOO Praha / Prague ZOO

Legal name

Zoologická zahrada hlavního města Prahy

Website

https://zoopraha.cz

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Prague Zoo is a municipal zoological garden in Prague operating since 1931, serving the public and tourists through 654 species on 60 hectares, conservation breeding programmes for endangered species like Przewalski's horses, and a 2,517-parent adoption scheme.

Ownership category

akta.pro rank

Product category

Zoological Garden & Wildlife Conservation

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

Keywords

• Wildlife conservation
• Zoological garden
• Animal breeding programmes
• Endangered species care
• Conservation education

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Prague Zoo operates a 60-hectare zoological park in the Troja district of Prague, maintaining 654 species across mammals, birds, reptiles, amphibians, and fish. The zoo runs conservation breeding programmes for endangered species such as Przewalski's horses and Lord Howe Island stick insects, offers structured educational programmes for schools and visitors, and provides interactive experience programmes and animal adoption sponsorships. Core revenue is generated through admission tickets, animal adoption sponsorships, on-site visitor services, and corporate sponsorships.

Product overview

Prague Zoo operates as a traditional zoological garden offering visitor admission to view animal exhibits across multiple habitats and pavilions. The product portfolio includes permanent exhibits (Ball's Pyramid, Bororo Reserve playground, African Rocks aviary, Gobi Exhibit), animal adoption sponsorship programs, and experience/educational programs. The zoo also provides standard admission ticketing with seasonal special pricing. Core revenue comes from admission tickets, adoption programs, and visitor services including dining and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoo Admission Tickets Standard entry tickets to Prague Zoo with tiered pricing for adults, students, children and seniors; includes access to all permanent exhibits, pavilions, and walk-through aviaries. Tickets sold on-site and online via the e-ticket portal, with a special 100 CZK evening rate after 5 pm during summer holidays.
• Animal Adoption Program Sponsorship programme allowing individuals to financially support specific animals at Prague Zoo. Adoptive parents receive club membership benefits including invitations to social events. Most popular adoption is the Black-tailed Prairie Dog (114 adoptive parents); total contributions of 3,371,711 CZK raised from 2,517 adoptive parents in one year.
• Experience Programmes Educational and interactive programmes offering visitors hands-on experiences and behind-the-scenes access to learn about animals and zoo operations, including animal training demonstrations in the Bororo Reserve amphitheatre.
• School Education Programmes Structured educational programmes and resources for school groups including field trips, quizzes, crosswords, and learning materials aligned with the zoo's mission of conservation awareness and wildlife education.
• SMS Sponsoring Mobile phone-based donation channel allowing visitors to contribute financially to support zoo animals via SMS, supplementing the broader sponsorship and adoption programmes.

Quantifiable outcome

• 15 Przewalski's horses transported to Mongolia since 2011 under 'Return of the Wild Horses' project
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Prague Superbrands AwardcoreOthers · 1 September 2013Prague Zoo joined the rank of 34 companies awarded the Superbrands title, alongside brands such as Amazon.com, UNICEF, The New York Times, and Rolex.
• Sakkarbaug Zoo (India)coreStrategic or Co-development PartnerExchange of animals: Prague Zoo received three Indian Lions (Jamvan, Gini, Jennifer) in exchange for Red-necked Wallabies, Caracals, Blue and Yellow Macaws, Scarlet Macaws, and Green Peafowl. First import of Indian Lions for European Endangered Species Programme in over 20 years.
• Central Zoo Authority (CZA) - IndiacoreStrategic or Co-development PartnerMemorandum of Cooperation signed between Prague Zoo and Indian Central Zoo Authority, covering exchange of animals, knowledge sharing, and veterinary care cooperation.
• Gujarat GovernmentcoreStrategic or Co-development PartnerStrategic Partnership Agreement signed during Vibrant Gujarat Summit 2015 for mutual cooperation in wildlife protection and animal exchange.
• Zlín Zoo and Ostrava ZoominorStrategic or Co-development PartnerCollaboration between Prague Zoo, Zlín Zoo, and Ostrava Zoo in rearing young cinereous vultures and Egyptian vultures for species conservation.
• Melbourne Zoo (Zoos Victoria)coreStrategic or Co-development PartnerMelbourne Zoo established the original conservation breeding programme for Lord Howe Island stick insects after rediscovery in 2001. Key partner in phasmid conservation research and breeding expertise.
• Bristol Zoo GardenscoreStrategic or Co-development PartnerBristol Zoo was one of the first European institutions to receive Lord Howe Island stick insects for breeding. Prague Zoo received eggs from Bristol to establish its colony.
• Vulture Conservation FoundationminorStrategic or Co-development PartnerPartnership for bearded vulture conservation and release programmes. Prague Zoo bearded vultures have been released in Andalusia, Spain through this collaboration.
• International Takhi Group (ITG)coreStrategic or Co-development PartnerCooperation in Przewalski's horse reintroduction to Mongolia within the 'Return of the Wild Horses' project since 2011.
• Czech ArmycoreStrategic or Co-development PartnerMilitary transport aircraft (CASA) provided for transporting Przewalski's horses to Mongolia. Ongoing partnership since 2011.
• City Hall of PraguecoreStrategic or Co-development PartnerTraditional long-term supporter of Prague Zoo's Przewalski's horse transport programme.
• Komerční BankaminorStrategic or Co-development PartnerFinancial supporter of Przewalski's horse transportation to Mongolia within the 'Return of the Wild Horses' project.
• Kölner Zoo (Germany)minorStrategic or Co-development PartnerSupporting partner of the Przewalski's horse reintroduction project.
• PAAZA (African Association of Zoos and Aquariums)minorOthersContinental zoo association for Africa. Prague Zoo involved in ethics proceedings following sitatunga incident with Johannesburg Zoo.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London Zoo (ZSL): Historic zoological garden in Central London operating similar conservation, breeding, and educational programs. Directly comparable as a major European city zoo with EEP participation and significant visitor footfall.
• Edinburgh Zoo (RZSS): Scottish zoological park with similar conservation breeding programs, educational offerings, and tourist-driven visitor model. Comparable scale and species breadth.
• Bronx Zoo (WCS): One of the largest metropolitan zoos in the world with extensive conservation, breeding, and education programs. Comparable in scale, species diversity, and global brand recognition.
• Berlin Zoo (Zoologischer Garten Berlin): One of the oldest and most-visited zoos in Germany, offering comparable species collections, conservation breeding, and educational programming for a major European capital audience.
• Zoo Zürich: Swiss zoological garden with strong conservation and breeding programs, comparable European city-zoo positioning and visitor engagement model.
• Melbourne Zoo (Zoos Victoria): Australian zoological park and existing Prague Zoo partner for Lord Howe Island stick insect breeding. Comparable in conservation breeding program depth and major-city zoo positioning.
• Tiergarten Schönbrunn (Vienna Zoo): Vienna's zoological garden, consistently ranked among the world's best zoos. Closely comparable to Prague Zoo in size, EEP participation, and Central European capital-city visitor profile.

Broad incumbents

• Singapore Zoo (Mandai Wildlife Group): Asian flagship zoo and conservation organization with similar open-zoo design philosophy and educational programs. Comparable as a top-ranked global zoo, but with significantly larger corporate backing.
• San Diego Zoo Wildlife Alliance: Larger, globally dominant zoological organization with vast conservation footprint and deeper financial resources. Comparable in species breadth and conservation leadership, but operates at significantly larger scale.

Others

• World Association of Zoos and Aquariums (WAZA): Global industry association governing zoo and aquarium standards. Prague Zoo is a member and the link through which the sitatunga ethics proceedings were conducted. Relevant as an industry governance and benchmarking body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zoo_praha
• YouTubeyoutube.com/zoopraha
• Facebookfacebook.com/zoopraha
• Instagraminstagram.com/zoopraha
• LinkedInlinkedin.com/company/zoo-praha

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOO Praha / Prague ZOO