The Recovery Centre

What The Recovery Centre does

The Recovery Centre (TRC), legally The Recovery Centre Limited, is a private UK mental health treatment provider founded in 2006 by Robert Batt and headquartered at 75 Kinnerton Street, London. The company delivers integrated therapeutic support across a portfolio of approximately 14 service lines including psychotherapy, psychiatry, ADHD and Autism Spectrum Disorder diagnostic assessments, CBT, EMDR, eating disorder treatment, family therapy, nutritional therapy, mentoring, life coaching, mindfulness, and group therapy. Treatment is delivered by multidisciplinary clinical teams comprising consultant psychiatrists, psychotherapists, eating disorder specialists, EMDR practitioners, nutritional therapists, life coaches, mentors, and holistic therapists.

TRC pioneered the bespoke Daycare treatment approach and the "Customised Care" methodology in 2006, integrating multiple therapeutic modalities into individualised programmes. Services are distributed through four operational clinic locations — London (headquarters), the Midlands (Solihull, opened 2024), Edinburgh, and Riyadh, Saudi Arabia (opened 2020) — with a fifth site in Puglia, Italy announced for 2026. The business model is fee-for-service private healthcare with monthly billing cadence; pricing is quote-based and not publicly disclosed. Payment is via direct client payment or accepted insurance providers (BUPA Global, Cigna, WPA) at UK clinics, while the Riyadh location does not accept insurance.

The customer base is primarily direct-to-consumer, serving children, adolescents, and adults with conditions spanning anxiety, depression, eating disorders, trauma, PTSD, OCD, ADHD, autism spectrum disorder, and family dysfunction. A secondary B2B referral channel operates through partnerships with educational institutions such as Oundle School and More House School. Marketing is conducted via blog content, Instagram and Facebook, podcast appearances, press coverage in The Guardian and The Telegraph, and educational webinars. The company is registered in England (company number 05905491) and is BACP-accredited, with no disclosed external institutional investors.

Name

The Recovery Centre

Legal name

The Recovery Centre Limited

Website

https://trcgroup.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Recovery Centre is a UK-founded private mental health provider (est. 2006) operating four clinics across the UK and Saudi Arabia, delivering integrated therapy, psychiatry, ADHD/ASD diagnostics, eating disorder treatment, and bespoke daycare programmes to children, adolescents, and adults.

Ownership category

akta.pro rank

Product category

Mental Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health treatment
• Psychotherapy services
• Eating disorder care
• Child adolescent psychiatry
• Neurodevelopmental assessments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Mental Health Treatment Services: TRC generates revenue through fee-for-service private mental health treatment including outpatient consultations, therapy sessions, day care programmes, and assessments. Services are paid directly by clients or through accepted health insurance providers (BUPA Global, Cigna, WPA). Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Recovery Centre provides private mental health treatment services for children, adolescents, and adults through a multidisciplinary team of consultant psychiatrists, psychotherapists, eating disorder specialists, EMDR practitioners, nutritional therapists, life coaches, mentors, and holistic therapists. Services include psychotherapy, psychiatry, ADHD and ASD assessments, CBT, EMDR, DBT, eating disorder treatment, family therapy, nutritional therapy, day care programmes, mentoring, and mindfulness, delivered across clinics in London, the Midlands, Edinburgh, and Riyadh.

Product overview

The Recovery Centre (TRC) offers integrated therapeutic support through a comprehensive portfolio of mental health services. Founded in 2006 and pioneering the bespoke Daycare treatment approach, TRC provides a unified platform of therapeutic services comprising psychotherapy, psychiatry, neurodevelopmental assessments (ADHD/ASD), trauma therapy (EMDR), eating disorders treatment, family therapy, and holistic wellness services (mindfulness, nutritional therapy, mentoring). Services are delivered across four clinic locations (London, Midlands, Edinburgh, Riyadh) with a multidisciplinary team including consultant psychiatrists, psychotherapists, eating disorder specialists, and nutritional therapists. The core approach is integrated and customised, combining multiple therapeutic modalities tailored to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy

Quantifiable outcome

• Consistent successful outcomes for eating disorders - clients able to return to school, university or job after intensive treatment
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• BUPA GlobalcoreOthersBUPA Global is an accepted health insurance provider at TRC's UK clinics. Clients with BUPA Global coverage can use their insurance for mental health treatment at TRC.
• CignacoreOthersCigna is an accepted health insurance provider at TRC's UK clinics, enabling insured clients to access mental health services.
• WPA (Western Provident Corporation)coreOthersWPA is an accepted health insurance provider at TRC's UK clinics for mental health treatment coverage.
• Oundle SchoolstrategicOthersOundle School partners with TRC for mental health support services, with TRC providing rapid, responsive professional care for students and maintaining effective collaboration with school staff.
• More House SchoolstrategicOthersMore House School refers complex student cases to TRC, benefiting from TRC's assessments, treatment plans, and ongoing support for students with mental health needs.
• Cambridge Mind TechnologiesminorStrategic or Co-development PartnerRobert Batt advises Cambridge Mind Technologies, a University of Cambridge spin-out that uses AI to deliver psychological first aid to teenagers in schools and clinics worldwide.
• British Association for Counselling and Psychotherapy (BACP)coreOthersTRC Group is a member of the British Association for Counselling and Psychotherapy, indicating professional accreditation and adherence to industry standards.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Schoen Clinic Chelsea: Private mental health clinic in London delivering consultant psychiatry, psychotherapy, and eating disorder treatment on a self-pay and insured basis. Closely mirrors TRC's London outpatient offering and integrated multidisciplinary model.
• The London Psychiatry Centre: Private outpatient psychiatry and therapy clinic in central London serving self-pay and insured clients with consultant-led treatment. Highly comparable to TRC on service mix, geography, and client profile.
• Nightingale Hospital London: Private mental health hospital in central London offering multidisciplinary outpatient and inpatient psychiatric, therapeutic, and addiction services to a self-pay and insured client base. Closest functional peer to TRC's London flagship.
• The Chelsea Psychology Clinic: Private London psychology and psychotherapy practice offering CBT, EMDR, and eating disorder treatment to adults, adolescents, and families. Comparable niche, client mix, and London footprint to TRC.
• Place2Be: UK charity providing in-school mental health counselling, training, and crisis support across a large network of primary and secondary schools. Directly comparable to TRC's schools partnership channel for child and adolescent clients.

Broad incumbents

• Priory Group: Largest private mental health provider in the UK, operating residential hospitals, outpatient clinics, and schools services nationwide. Broader and more residential-heavy than TRC but directly comparable in target conditions and client segments.
• Cygnet Health Care: Established UK mental health provider operating inpatient hospitals and community services across a broad range of psychiatric conditions. Overlaps with TRC on adolescent and eating disorder pathways but at materially greater scale.
• Bupa Health Clinics: UK private healthcare group, insurer-owned, running multi-specialty clinics that include mental health and psychotherapy services. TRC accepts Bupa Global insurance, making Bupa both a partner and a partial substitute at the broader portfolio level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trcgroup1
• Instagraminstagram.com/trc.group
• LinkedInlinkedin.com/company/the-recovery-centre-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Recovery Centre