Whole Health Dental Center

What Whole Health Dental Center does

Whole Health Dental Center is a single-location, founder-led dental practice headquartered in Falls Church, Virginia, operating under the legal name Whole Health Dental Center with associated brands HolisticMouthSolutions and Airway Mouth Doctor (AMD) Training. Founded by Dr. Felix Liao in 1984, the practice employs 1–10 staff and serves individual patients experiencing chronic systemic symptoms — invisible fatigue, chronic pain, emotional fog, poor sleep, jaw pain, and anxiety — that it attributes to a proprietary framework it calls Impaired Mouth Syndrome (IMS™). The practice's clinical methodology, branded as Airway Facial Epigenetics, claims to address airway restriction and related oral-systemic dysfunction through non-invasive interventions ("no shots, drills, pills, surgery, or screws").

The company's product surface includes (1) in-person patient consultations and treatment services delivered through the Falls Church office, with new patient intake managed via JotForm and phone; (2) AMD Training, a professional certification program for dentists and functional-medicine practitioners that has reportedly trained thousands of doctors; and (3) book royalties from Dr. Liao's published works distributed through Amazon. The practice also operates a referral pipeline ("Refer a Dentist to Become an AMD") that recruits practitioners into the training network.

The business model is professional-services driven: direct-to-consumer consultations on a quote-based pricing structure (no published rates), supplemented by B2B training revenue from AMD enrollment and ancillary book sales. GTM is hybrid — direct-to-consumer for patients and direct sales to mid-market practitioners for AMD Training — supported by organic content marketing across LinkedIn, YouTube, Facebook, and Instagram under Dr. Liao's personal brand. The practice is founder-owned, self-funded/bootstrapped, with no disclosed external investors, no M&A activity, and no funding rounds on record. It is HIPAA-compliant for patient data handling and serves a geographic market limited to Northern Virginia / United States.

Name

Whole Health Dental Center

Legal name

Whole Health Dental Center

Website

https://wholehealthdentalcenter.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Whole Health Dental Center is a Falls Church, Virginia dental practice founded by Dr. Felix Liao that treats chronic systemic symptoms through its proprietary Impaired Mouth Syndrome™ framework and Airway Facial Epigenetics methodology, serving individual patients and training dentists via its AMD certification program.

Ownership category

akta.pro rank

Product category

Holistic Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Holistic dentistry
• Airway dentistry
• Impaired mouth syndrome
• Airway facial epigenetics
• Functional dental medicine

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Consultations and Treatment Services: Direct patient consultations for Impaired Mouth Syndrome diagnosis and treatment. New patients complete intake forms before consultation. Services include airway-focused dental care connecting oral health with whole-body wellness.
2. AMD Training Programs: Airway Mouth Doctor (AMD) Training for dentists and health professionals. The practice trains thousands of doctors through its programs, creating both revenue and network expansion.
3. Book Sales: Dr. Felix Liao has authored books on holistic mouth solutions available on Amazon (ASIN 1944177914), generating revenue from published works.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Whole Health Dental Center is a holistic dental practice that diagnoses and treats Impaired Mouth Syndrome (IMS) through Airway Facial Epigenetics, addressing the connection between oral airway function and systemic health issues such as fatigue, chronic pain, sleep problems, and anxiety. The practice also offers AMD (Airway Mouth Doctor) Training certification programs for dentists and health professionals seeking to adopt this root-cause methodology.

Product overview

Whole Health Dental Center offers a single unified practice focused on holistic oral-systemic health through Impaired Mouth Syndrome™ diagnosis and Airway Facial Epigenetics treatment. The practice also provides AMD Training for dentists and health professionals seeking to adopt this approach. A Patient Boarding Pass Kit facilitates new patient intake. The center does not operate a traditional SaaS or technology platform product.

Differentiator

Problem solved

Functional benefit

Brands

• Impaired Mouth Syndrome™: A condition identified by Dr. Liao, affecting 90% of patients with symptoms including invisible fatigue, chronic pain, and emotional fog.
• Airway Facial Epigenetics

Products and services

• Impaired Mouth Syndrome Diagnosis and Treatment
• Airway Facial Epigenetics Treatment
• Airway Mouth Doctor (AMD) Training Program

Quantifiable outcome

• 90% of patients suffer from Impaired Mouth Syndrome without knowing it
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Candid: Consumer-focused clear-aligner company with strong brand presence. Comparable as a brand-driven consumer dental company competing for the same holistic/cosmetic patient mindshare, though with a much broader product focus.
• SmileDirectClub: Large direct-to-consumer clear-aligner company. Comparable as a DTC dental brand competing for direct-to-consumer patient demand in the dental wellness category, though focused on orthodontics rather than airway.
• Pacific Dental Services: Large dental support organization with extensive clinical and technology infrastructure. Comparable as a broad incumbent shaping how dental services are delivered and scaled — a counterpoint to Whole Health Dental Center's independent model.
• Heartland Dental: Largest US dental support organization supporting hundreds of practices. Comparable as the scale-end incumbent in the dental practice category, illustrating the capital and footprint gap relative to Whole Health Dental Center's solo practice.

Direct peers

• Vivos Therapeutics: Publicly traded developer of oral appliances for sleep-disordered breathing and airway-centric dentistry. Directly comparable to Whole Health Dental Center because both occupy the airway-centered dental treatment category, addressing root-cause airway issues rather than symptom management.
• The Breathe Institute: Specialty practice and training center for airway, sleep, and myofunctional therapy. Comparable because it merges clinical airway treatment with professional training and interdisciplinary education, mirroring Whole Health Dental Center's AMD Training strategy.
• Ask the Dentist / Rejuvenation Dentistry: Dr. Mark Burhenne's holistic/functional dentistry practice and consumer content brand. Comparable as a solo-practitioner-led holistic dental brand that monetizes through patient services, published content, and consumer education — paralleling Dr. Liao's model.
• The Center for Biological Dentistry: Holistic/biological dental practice emphasizing oral-systemic health and non-toxic dentistry. Comparable as a small specialty practice positioned similarly to Whole Health Dental Center in the holistic-dentistry category.

Others

• American Academy of Physiological Medicine & Dentistry (AAPMD): Professional association for airway-centered and physiologic dentistry. Comparable as an ecosystem partner/integrator legitimizing the airway-dentistry category in which AMD Training competes for professional mindshare.

Emerging players

• Sleep & Airway Group: Multi-clinic airway and sleep-focused dental group. Comparable as a growing airway-focused dental brand pursuing clinical scale and dentist training in a category where Whole Health Dental Center operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindbodymouth
• YouTubeyoutube.com/user/WholeHealthDental
• Facebookfacebook.com/wholehealthdentalcenter
• LinkedInlinkedin.com/company/whole-health-dental-center-pllc
• Instagraminstagram.com/theholisticmouthdoctor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health Dental Center