Terence Lewis

What Terence Lewis does

Terence Lewis (legal entity: Terence Lewis Inc.) is a privately held dance training and performance organization founded in Mumbai, India around 1998-2000 by Master Terence Lewis, India's leading choreographer and multiple Guinness World Records holder. The company operates three integrated entities: the Terence Lewis Professional Training Institute (TLPTI) for dance education, the Terence Lewis Contemporary Dance Company (TLCDC) for professional performance, and the Terence Lewis Dance Scholarship Foundation Trust. TLPTI delivers a structured curriculum of onground and online dance courses covering Contemporary, Hip Hop, Jazz Funk, Bollywood, Afro-Jazz, and proprietary styles like Indo-Contemporary and the trademarked BoCa Bollywood Cardio workout. Onground courses are delivered at two Mumbai studios (Khar West headquarters and Andheri West) plus seasonal camp venues, while online courses are streamed live via Zoom to a global audience.

The product portfolio spans beginner to professional tiers and price points from INR 50 per online drop-in class to INR 2.36 lakh for the six-month Diploma in Dance Foundation Course (DIDFC). Core products include DPLC (Dance Pe Lo Chance), DIDFC, Young Masters Program (YMP), Burn the Floor (online), Monthly Intensive Premium (MIP), BoCa, Zero Gravity, Happy Kids, Navras, and the subscription-based Club Access Pass (CAP). Quality control is enforced via small batch sizes (30 seats for DIDFC, video audition required), faculty personally trained by Terence Lewis and Mahrukh Dumasia, and ongoing instructor assessments.

The business model combines one-time course fees for onground certificates, subscription and unit pricing for online offerings, seasonal dance camp fees, and event/corporate choreography revenue via TLCDC. Distribution is hybrid: direct-to-consumer via website and dedicated course advisors, plus community-led organic growth through alumni ambassadors, social media (Facebook, Instagram, YouTube), and large-scale events like the 24-hour ADDA which reached 70,000+ viewers from 45 countries. Customer segments span children (ages 4-14), adult enthusiasts, aspiring professional dancers, fitness seekers via BoCa, and corporate/event clients for wedding and entertainment choreography. The institute is founder-controlled with no disclosed external funding.

Name

Terence Lewis

Legal name

Terence Lewis Inc.

Website

https://terencelewis.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Terence Lewis is a Mumbai-based dance training institute operating two studios and a Zoom-delivered online platform, serving children, adults, and aspiring professionals with onground certificates, online subscriptions, and event choreography under founder Terence Lewis.

Ownership category

akta.pro rank

Product category

Dance Education and Training

NAICS

Fine Arts Schools (611610), Dance Companies (71112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance training courses
• Professional dance education
• Contemporary dance classes
• Bollywood dance training
• Online dance instruction

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Onground Course Fees: The company generates revenue primarily through paid onground dance courses including DPLC (Dance Pe Lo Chance) at ₹47,200, DIDFC (Diploma in Dance Foundation Course) at ₹2.36 Lakhs, and YMP (Young Masters Program) at ₹16,000. These are certificate courses conducted at their Mumbai studio.
2. Online Course Fees: Online courses offered at various price points starting from ₹50 per class. Burn the Floor online course priced at ₹1,400/month or ₹3,600 for 3 months. Weekend Adda courses range from ₹199-999 depending on number of dance styles selected. Monthly Intensive Premium (MIP) offered as a 3-month certificate course.
3. Dance Camp Fees: Seasonal dance camps conducted during school holidays (April-May) priced at ₹4,500 (early bird ₹4,000) for 2-week intensive programs.
4. Club Access Pass (CAP): Subscription-based model allowing students mix and match of online classes accessible anytime, anywhere. Offered at 40% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Terence Lewis Professional Training Institute (TLPTI) delivers dance education through onground certificate courses at its Mumbai studio (Khar West and Andheri West) and live online classes delivered via Zoom. The institute offers structured programs ranging from children's programs (Happy Kids, Young Masters Program) and hobby classes (DPLC, Burn The Floor, Weekend Adda, BoCa) to a professional-level Diploma in Dance Foundation Course (DIDFC). Styles covered include Contemporary, Hip Hop, Jazz Funk, Bollywood, Afro-Jazz, and Navras. The wider TL brand also encompasses the Terence Lewis Contemporary Dance Company (TLCDC) for performances and the Terence Lewis Dance Scholarship Foundation Trust.

Product overview

Terence Lewis operates as a unified brand consisting of the Terence Lewis Professional Training Institute (TLPTI), the Terence Lewis Contemporary Dance Company (TLCDC), and the Terence Lewis Dance Scholarship Foundation Trust. TLPTI offers a comprehensive portfolio of dance education products spanning onground courses (Diploma in Dance Foundation Course, Dance Pe Lo Chance, Young Masters Program, Dance Camp, Zero Gravity, Weekend Adda) and online courses (Burn The Floor, BoCa, Monthly Intensive Premium, Happy Kids, Regular Classes). The ecosystem also includes the TLCDC performance company and the scholarship foundation. Courses range from beginner to professional levels, covering styles including Contemporary, Hip Hop, Jazz Funk, Bollywood, Afro-Jazz, and specialized offerings like Navras and FilmiFit.

Differentiator

Problem solved

Functional benefit

Brands

• ABCD (Any Body Can Dance): Online dance learning philosophy enabling anyone to learn dance anytime, anywhere
• BoCa (Bollywood Cardio)
• Weekend ADDA
• Dance Camp ADDA Online
• Monthly Intensive Premium (MI-P)
• FilmiFit
• Navras
• Club Access Pass (CAP)
• Dance Ambassadors (DA) Program
• Performance Scholarship Programme (PSP)
• PAARADOX

Products and services

• Dance Pe Lo Chance (DPLC) Level Up Intensive A 1.5-month onground certificate course offering three globally trending styles (Hip Hop, Contemporary, Jazz Funk) with systematic progressive syllabus, technique training, and choreographies. Includes master class with Terence Lewis and opportunity to perform before him. Priced at ₹36,000-₹47,000.
• Diploma in Dance Foundation Course (DIDFC) India's premium 6-month onground dance course (5 days/week, 3 hours/day) focusing on Contemporary and Hip Hop. Video audition required with only 30 seats per batch. Special guest classes by Terence Lewis and Mahrukh Dumasia. Priced at ₹2,36,000 inclusive of GST (early bird ₹2,10,000).
• Young Masters Program (YMP) A 2-month onground certificate course for children aged 8-14 years. Offers Hip-Hop and Jazz Funk training with progressive syllabus, individual attention, and performance focus. 16 sessions, Saturday and Sunday, 3pm-4:30pm. Priced at ₹16,000 total (₹14,000 early bird).
• Happy Kids Online dance classes for children aged 4-7 years. A 3-month program designed to improve beat/rhythm sense and motor coordination skills in a fun, positive environment.
• Burn The Floor (BTF) Online dance course delivered via Zoom platform featuring choreography in Hip Hop, Bollywood, and Contemporary. Includes live sessions, tutorials, and e-certificate. Offered in 1-month (₹1,400) and 3-month (₹3,600) packages.
• BoCa - Bollywood Cardio Workout Trademarked Bollywood Cardio workout designed by Terence Lewis. Scientifically structured for cardiovascular fitness using Bollywood dance moves for weight loss and improved overall health. Conducted daily via online classes. Priced at ₹500.
• Monthly Intensive Premium (MIP) A 3-month certificate course offered in Contemporary, Hip Hop, and Bollywood styles. Focuses 50% on Technique Application and 50% on Choreographies and Performance. Limited to 40 seats per class, conducted via Zoom.
• Dance Camp Onground summer dance camp in Mumbai. Offers Fun Dance (ages 4-7), BollyHop (ages 8-14), Contemporary and BollyHop for adults (15+ years). Held across multiple Mumbai locations (Borivali, Andheri, Bandra, Thane, Chembur, Shivaji Park) with grand finale at St. Andrew's Auditorium. Priced at ₹4,500 (₹4,000 early bird).
• Zero Gravity A 2-month contemporary dance course conducted at TLPTI's studio in Khar, Mumbai. Separate batches for beginners and intermediate-advanced dancers. Focuses on both technique and choreography.
• Weekend Adda Weekend onground and online course featuring mashup choreography of Hip Hop, Contemporary, and Bollywood on trending songs. Separate batches for adults and children aged 4-7 years. Online prices range ₹199-999 per dance style depending on number selected.
• Club Access Pass (CAP) Subscription-based program allowing mix and match of online classes accessible anytime, anywhere. Currently offered at 40% discount.

Quantifiable outcome

• Over 4 Crores INR in dance scholarships given to financially constrained students over 22 years
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Dance Plug: Online dance learning platform offering classes across multiple styles with subscription pricing. A smaller-scale but directly comparable online dance education peer, particularly relevant for assessing competitive dynamics in TLPTI's online segment.
• CLI Studios: Online dance education platform co-founded by tWitch and Allison Holker offering live and on-demand classes with celebrity instructors. Comparable in online delivery model and instructor-led format, and competes for the same English-speaking global online dance learner.

Direct peers

• Shiamak Davar Dance Academy: India's most prominent celebrity-choreographer-led dance academy founded by Shiamak Davar, offering multi-city studio programs in contemporary, Bollywood, and jazz funk. Directly comparable in model, customer base, and premium positioning to TLPTI, and the closest head-to-head competitor in the Indian market.
• STEEZY Studio: Online dance education platform offering structured courses in hip-hop, contemporary, and other styles via video-based learning. Closest global comparable for TLPTI's online product strategy (Burn the Floor, MIP) and a potential threat in international markets.
• The Danceworx: Delhi-based dance academy founded by Ashley Lobo offering contemporary and ballet training with a strong professional-program focus (similar to DIDFC). Competes with TLPTI for serious dance students and is among the most credible Indian alternatives for career-track training.

Broad incumbents

• The Ailey School (Alvin Ailey American Dance Theater): Prestigious US-based professional dance training institution associated with the Alvin Ailey company. Terence Lewis himself trained at Alvin Ailey, making it an aspirational peer in terms of methodology, brand, and credentialing authority for the professional-track DIDFC program.

Regional players

• Utsav Dance Academy: Indian dance academy operating primarily in regional markets offering Bollywood and contemporary training. Competes for the same aspirational Indian dance learner demographic but with less brand recognition than TLPTI's flagship positioning.
• Barry John Acting & Dance Studio: Mumbai-based performing arts studio offering acting and dance training with strong Bollywood industry connections. Comparable in geography and target customer (aspiring performers) but has a broader arts curriculum rather than dance-only focus.

Others

• Impulstanz Vienna International Dance Festival: World-leading contemporary dance festival and training program in Vienna. Both Terence Lewis and Mahrukh Dumasia received Dance Web Scholarships here, and the festival represents the international benchmark and pipeline for TLPTI's faculty development.
• Dance Plus (Zee TV): Indian reality dance competition show and ecosystem. While not a training academy, it operates in the same talent-discovery-and-monetization pipeline as TLPTI's alumni outcomes, and Terence Lewis has judged competing shows on the same networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/terencelewis75
• Facebookfacebook.com/TLPTI
• Instagraminstagram.com/terence_here/?utm_medium=copy_link
• Xx.com/terencelewistl
• LinkedInlinkedin.com/company/terence-lewis-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terence Lewis