What Sagami Rubber Industries does

Sagami Rubber Industries Co., Ltd. (相模ゴム工業株式会社) is a Japanese manufacturer and seller of condoms, founded in 1933 and listed on the Tokyo Stock Exchange Standard section (TYO:5194), headquartered in Atsugi, Kanagawa. The company operates two manufacturing locations — its Atsugi headquarters facility and a wholly-owned factory in Ipoh, Malaysia (established 1997) — and is currently in its 93rd fiscal period (FY ending March 2026). Its product portfolio is anchored by the Sagami Original brand of polyurethane condoms, including the 0.01mm (world's thinnest, launched 2013) and 0.02mm variants in regular, L-size, and Quick-release SKUs, alongside latex condoms and lubricating jelly. Sagami also sells adjacent consumer lines — family planning (妊活), baby care, healthcare products, and industrial plastic films — and operates the My SAGAMI point loyalty program for repeat purchasers.

Sagami's core technology is proprietary polyurethane film manufacturing, developed over a roughly 30-year arc from 1964 to commercial launch in 1998, combined with proprietary quality-control processes including 100% electrical pinhole inspection, burst testing to over 40 liters of air capacity (versus an 18-liter qualification standard), and a unique friction-testing protocol. Polyurethane delivers odorless use, biocompatibility for latex-allergic users, and superior heat conductivity. The company sells through a multi-channel go-to-market mix: a direct-to-consumer online store (sagami-shop.com), Amazon marketplaces, drugstores, convenience stores, variety shops, factory vending machines, and international distributors reaching over 50 countries. International expansion began with France in 2002.

Revenue is generated primarily through hardware sales of consumer-packaged condoms priced on a unit-per-pack basis (e.g., 0.01 5-pack at 7 loyalty points, 10-pack at 14 points). Disclosed financials show revenue of ¥37.2B in FY2026, declining from ¥45.1B in FY2023, with operating income compressed to ¥1.1B from ¥8.9B in FY2022. Brand-building investments include the Cannes Lions Gold-winning 'LOVE DISTANCE' campaign (2009), the multi-award-winning 'ACT OF LOVE' courtship-behavior encyclopedia (2016), ongoing partnerships with bands and LGBTQ+ organizations, and large-scale sexual-behavior research ('Nippon no Sex').

Name

Sagami Rubber Industries

Legal name

Sagami Rubber Industries Co., Ltd. (相模ゴム工業株式会社)

Website

https://sagami-gomu.co.jp

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sagami Rubber Industries is a Japanese condom manufacturer founded in 1933, publicly listed on the Tokyo Stock Exchange (TYO:5194), producing the Sagami Original polyurethane condom line (0.01mm and 0.02mm) at facilities in Japan and Malaysia and distributing to over 50 countries.

Ownership category

akta.pro rank

Product category

Personal Healthcare Products

NAICS

Other Rubber Product Manufacturing (32629), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics and Rubber Products Manufacturing (326)

SIC

Fabricated Rubber Products, Nec (3060), Unsupported Plastics Film & Sheet (3081), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Medical & Hygiene Film/Sheet Extrusion (Cleanroom, Sterile Barrier, Diaper Backsheets) (IMANACAF)

akta.pro secondary industries

Thermoplastic Elastomer (TPE/TPU/TPV) Compounds (IMANABAC), Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers) (IMALAIAB)

Keywords

• Polyurethane condoms
• Condom manufacturing
• Sexual wellness products
• Medical device condoms
• Personal care products

Headquarters

HQ city

Atsugi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Condom Sales: Primary revenue stream from Sagami Original brand polyurethane and latex condoms sold in various sizes (0.01, 0.02, L-size) and quantities (2-20 count packs). Products available through retail, e-commerce, and vending machines.
2. Healthcare & Baby Products: Additional product categories including pregnancy planning (妊活), baby products, and general healthcare items.
3. Plastic Film Products: Industrial and consumer plastic film products as part of diversified product portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sagami Rubber Industries manufactures and sells condoms under the Sagami Original brand, including Japan's first polyurethane condom launched in 1998 and the world's first 0.01mm ultra-thin polyurethane condom launched in 2013. The core lineup includes 0.01mm and 0.02mm thickness variants in standard, L-size, and Quick-release formats, sold via retail drugstores, convenience stores, vending machines, e-commerce, and distribution to over 50 countries.

Product overview

Sagami Rubber Industries operates as a diversified healthcare and consumer products company with condoms as its core business. The product portfolio centers on the サガミオリジナル (Sagami Original) brand - Japan's first polyurethane condom launched in 1998 - available in 0.01mm and 0.02mm thickness variants with standard and L-size options. Beyond polyurethane condoms, the company produces latex-based condom varieties and lubricating jelly products. The broader portfolio extends into family planning (妊活), baby care (ベビー), healthcare (ヘルスケア), and industrial plastic films (プラスチックフィルム). The company also operates a point loyalty service (My SAGAMI) for its Sagami Original product line. All condoms are classified as managed medical devices under Japanese pharmaceutical law, with rigorous quality testing including burst tests (exceeding 40L air capacity vs. 18L合格ライン) and water leak tests for every unit.

Differentiator

Problem solved

Functional benefit

Brands

• Sagami Original (サガミオリジナル): Flagship brand of polyurethane condoms launched in 1998, available in thicknesses 0.01mm and 0.02mm variants, sold in over 50 countries globally.
• Sagami Project (サガミプロジェクト)

Products and services

• Sagami Original (サガミオリジナル) Flagship condom brand of Sagami Rubber Industries launched in 1998 as Japan's first polyurethane condom. Available in 0.01mm and 0.02mm thickness variants, with ultra-thin construction, no rubber odor, and excellent heat conductivity for natural sensation. Sold in over 50 countries globally and managed as a registered medical device in Japan.
• Sagami Original 0.01 (サガミオリジナル001) Ultra-thin polyurethane condom achieving 0.01mm thickness (company measurement), representing the world's thinnest condom technology. Made with biocompatible polyurethane material, features no rubber odor, excellent heat transfer, and smooth surface for natural sensation, and is suitable for users with natural rubber latex allergies.
• Sagami Original 0.02 (サガミオリジナル002)

Quantifiable outcome

• Over 40L air capacity in burst testing (vs. 18L standard)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• SHIBUYA CITY FCcoreStrategic or Co-development Partner · 1 January 2025Official partner contract for 2025 season. Sagami supports the local Shibuya-based football club promoting community engagement through sports. The partnership led to sponsorship of FOOTBALL JAM 2025 urban football festival.
• SiM (band)coreGTM or Marketing Partner · 1 January 2015Long-standing partnership with the Kanagawa-based band SiM (Shonan at Ise) through sponsorship of DEAD POP FESTiVAL. SiM's 'Breaking Down Walls' philosophy aligns with Sagami's brand values.
• Keith Haring FoundationflagshipStrategic or Co-development PartnerCollaboration featuring Keith Haring's art promoting LGBTQ+ community support and HIV/AIDS prevention awareness. Products include caps, T-shirts, and keychains.
• Russell (Choreographer)flagshipStrategic or Co-development PartnerWorld-renowned choreographer who supervised promotional videos for ACT OF LOVE campaign, expressing animal courtship behaviors through dance.
• NHK / BBCcoreTechnology or Integration素材提供 (Material suppliers) for ACT OF LOVE encyclopedia, providing courtship behavior footage from nature documentaries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karex Berhad: Karex is the world's largest condom manufacturer by volume, headquartered in Malaysia — the same country where Sagami operates its Ipoh factory. Karex produces OEM and branded condoms globally and is a direct supply-chain and competitor peer to Sagami's Malaysia operation.
• Fuji Latex: Fuji Latex is a Japanese manufacturer specializing in latex condoms and adjacent personal-care products, competing with Sagami in domestic Japanese retail channels. Both serve similar Japanese consumer segments with overlapping product positioning.
• LifeStyles Healthcare: LifeStyles owns established condom brands (LifeStyles, Skyn, Manix) and competes directly with Sagami Original in international markets. Skyn's non-latex polyisoprene positioning is a direct analog to Sagami's polyurethane technology and premium thin-product strategy.
• Okamoto Industries: Okamoto Industries is Japan's largest condom manufacturer (Zero One, Skinless Skin, etc.) and Sagami's principal domestic competitor. Both compete head-to-head in Japanese retail, e-commerce, and drugstore channels with overlapping polyurethane and latex condom product lines.

Emerging players

• Cupid Limited: Cupid Limited is an Indian manufacturer of male and female condoms and other personal hygiene products with growing global distribution. Cupid is a comparable peer in terms of condom manufacturing expertise and emerging-market distribution.

Broad incumbents

• Ansell Limited: Ansell is a global leader in sexual wellness and protective solutions, offering branded condoms alongside its larger industrial glove business. Ansell's healthcare and personal-protection portfolio overlaps with Sagami's condom and adjacent healthcare offerings.
• Reckitt Benckiser (Durex): Durex is the global condom market leader owned by Reckitt Benckiser, competing with Sagami Original across the 50+ countries where Sagami distributes. Durex's brand scale, marketing budget, and category breadth make it Sagami's most significant international competitor.
• Church & Dwight (Trojan): Trojan is the leading condom brand in the United States, owned by Church & Dwight. Trojan and Sagami compete in select international markets and for premium positioning among consumers seeking thinner, higher-performance condom products.

Regional players

• HLL Lifecare Limited: HLL Lifecare is an Indian government-owned contraceptive manufacturer producing Moods condoms, a major brand across South and Southeast Asia. HLL competes with Sagami in adjacent emerging markets and serves a comparable contraceptive consumer base.
• RFSU: RFSU is a Swedish sexual-health organization and condom brand with strong Nordic and European presence. RFSU is comparable to Sagami as a brand-driven condom specialist competing in the European market where Sagami began its international expansion in 2002.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/so_20th
• YouTubeyoutube.com/channel/UCxXIXxYqeuqSuHmV3kD65YA
• Facebookfacebook.com/sagami.gomu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagami Rubber Industries