Conspec

What Conspec does

Conspec operates the Easycell brand, a Dutch specialist in cellulose-based loose-fill insulation founded in 2000. The core product consists of long-fiber woolly cellulose flakes installed via low-pressure blowing into hollow spaces in floors, ceilings, walls, and roofs, providing combined thermal and acoustic insulation. The company holds ISSO quality register certification and operates a portfolio of five registered sub-brands (Easycell, No-Decibel, Easy-click, Isovegetal, Acoustix) covering acoustic ceiling dampers, underfloor sound insulation, cotton-based thermal wool, and additional acoustic products. Operations are headquartered across two Dutch locations (Amsterdam and Amersfoort).

The business runs a dual go-to-market: direct-to-consumer e-commerce via easycell.nl with next-day delivery for orders placed before 15:00, complemented by B2B distribution through four major Dutch building material chains (BMN, Bouwcenter, Jongeneel, K-Rentool) and equipment rental partnerships with Boels and Huurmaat for DIY installation. Pricing is unit-based (€19 per Easycell unit, accessories from €1.39 to €5.86), with payments accepted across the Benelux ecosystem (iDeal, PayPal, Bancontact, Belfius, KBC) and Trusted Shops affiliation for buyer assurance. Customer segments are explicitly dual: individual DIY homeowners seeking noise reduction and heat retention without major renovation, and construction professionals procuring bulk material and professional-grade equipment.

The company is privately held with no disclosed parent, no external funding rounds, and no M&A activity in the available record, consistent with a bootstrapped SME that has sustained operations for 25 years. Geographic scope is restricted to the Netherlands, and revenue, headcount, and ownership details are not publicly disclosed. Recent strategic activity has been incremental, including catalog extension into adjacent categories such as windows, doors, and heating systems, rather than transformative expansion.

Name

Conspec

Legal name

Easycell

Website

https://conspec.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Conspec operates the Easycell brand, a Dutch specialist in cellulose-based loose-fill insulation founded in 2000, selling directly to DIY homeowners and construction professionals via its webstore and four major Dutch building material distributors.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Cellulose (Recycled Fiber) Insulation (IMADAGAC)

akta.pro secondary industry

Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE)

Keywords

• Cellulose insulation
• Thermal insulation materials
• Acoustic insulation products
• Loose-fill insulation
• Building materials distribution

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sales of cellulose-based insulation materials (Easycell) and related products including sound insulation, thermal insulation, blowing machines for rent and sale, building materials, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Conspec sells the Easycell brand of cellulose-based loose-fill insulation together with complementary acoustic insulation products (No-Decibel, Easy-click, Isovegetal, Acoustix) and blowing machines. The core Easycell insulation is applied via low-pressure injection into floors, walls, ceilings, and roofs to deliver thermal retention and sound dampening for Dutch consumers and construction professionals, with both direct e-commerce and distributor-led B2B distribution.

Product overview

Easycell is a single-product insulation brand (part of the Conspec company) that offers cellulose-based loose-fill insulation as its core product, complemented by a portfolio of branded and accessory products for thermal and acoustic insulation applications. The main Easycell insulation product is blown into hollow spaces in floors, ceilings, walls, and roofs via dedicated equipment (blowing machines available for rent or purchase). Supporting products include No-Decibel acoustic ceiling dampers and mounting plates, Easy-click underfloor solution, Isovegetal cotton insulation, construction foil, damp-resistant paint, metal studs, and general building accessories. The company also distributes via construction material partners (BMN, Bouwcenter, Jongeneel, K-Rentool) and offers rental partnerships with Boels and Huurmaat for equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Easycell: Primary brand for cellulose insulation materials - loose fibrous cellulose flakes for thermal and acoustic insulation
• No-Decibel
• Easy-click
• Isovegetal
• Acoustix

Products and services

• Easycell Cellulose Insulation Cellulose-based loose-fill insulation product made of long-fiber woolly flakes, installed via low-pressure injection into floors, ceilings, walls, and roofs for thermal retention and acoustic dampening. Qualified under the ISSO quality register. Sold to Dutch homeowners (DIY) and construction professionals.
• No-Decibel Acoustic Ceiling System Registered sub-brand of acoustic ceiling dampers and mounting plates designed for sound insulation in double 12.5 mm gypsum board ceiling installations. Sold alongside Easycell for residential renovation projects.
• Easy-click Underfloor Acoustic Insulation Registered sub-brand of underfloor acoustic insulation products for sound isolation of floors. Sold as part of the Conspec/Easycell building materials portfolio.
• Isovegetal Cotton Insulation Wool Registered sub-brand of cotton-based thermal insulation wool for warmth retention. Sold as a complementary product line to Easycell cellulose insulation.
• Acoustix Acoustic Insulation Registered sub-brand of acoustic insulation products offered as part of the Conspec/Easycell portfolio alongside No-Decibel and Easy-click.
• Inblaasmachine (Blowing Machine) Low-pressure blowing machine used to install Easycell insulation into floors, walls, and ceilings. Available for rent (DIY and professional-grade models) and for purchase. Distributed directly via easycell.nl and through rental partners Boels and Huurmaat.
• Bouwfolie (Construction Foil) Construction foil product sold through the Easycell webstore for building applications.
• Corrfill Damp-Resistant Paint Damp-resistant paint product offered under the Corrfill brand via the Easycell webstore.
• Metal Studs Metal stud framework components for construction and partition wall applications, sold through the Easycell webstore.

Quantifiable outcome

• Floor, ceiling, wall, or roof insulation completed within 1 day
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• BMN (Bouwhandel)coreChannel Partner/ Reseller/ DistributorBMN is a major Dutch building materials distributor that sells Easycell insulation products through their branch network across the Netherlands.
• BouwcentercoreChannel Partner/ Reseller/ DistributorBouwcenter is a Dutch building center chain that distributes Easycell insulation products to construction professionals and DIY customers.
• JongeneelcoreChannel Partner/ Reseller/ DistributorJongeneel is a Dutch building materials distributor that offers Easycell insulation products through their branches.
• K-RentoolcoreChannel Partner/ Reseller/ DistributorK-Rentool is a building materials and equipment supplier that distributes Easycell products and provides equipment rental services.
• Boels VerhuurminorChannel Partner/ Reseller/ DistributorBoels is an equipment rental company where customers can rent Easycell blowing machines (inblaasmachines) for DIY insulation installation.
• HuurmaatminorChannel Partner/ Reseller/ DistributorHuurmaat is an equipment rental company offering Easycell blowing machines for rent for professional and DIY insulation installation.
• Trusted ShopsminorGTM or Marketing PartnerEasycell is affiliated with Trusted Shops, providing customer assurance and buyer protection for secure online transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Knauf Insulation: Major multinational insulation manufacturer (glass and rock mineral wool, wood fiber) with established Dutch distribution. Directly comparable as an alternative insulation brand in Dutch building-material retail and professional channels.
• Rockwool: Global leader in stone wool insulation with a significant Dutch presence. Sells mineral wool insulation products through Dutch distributors (overlapping with BMN, Bouwcenter, Jongeneel), competing with Easycell's cellulose offering for the same floor/wall/roof application slots.
• Kingspan Insulation: Manufacturer of high-performance rigid PIR/PUR insulation boards, with a Dutch subsidiary selling through building-material distributors. Competes with Easycell in roof, wall, and floor insulation applications, particularly for new-build and commercial projects.
• Unilin Insulation (Recticel): Manufacturer of PIR and PUR insulation boards (formerly Recticel Insulation) active in the Netherlands and Benelux. Competes with Easycell for cavity and roof insulation specification in Dutch residential and commercial projects.
• Isover (Saint-Gobain): Saint-Gobain's insulation division; one of the largest insulation manufacturers in Europe, selling glass mineral wool and other insulation products across the Netherlands. Comparable as a competing insulation supplier distributed through the same Dutch building-material channels.

Emerging players

• Steico: European manufacturer of natural wood-fiber insulation and I-joists, distributed in the Benelux. Comparable to Easycell in the bio-based insulation category and competes for the same sustainability-driven specification in residential renovation projects.
• Gutex (Holzwerke Hohenstein): German manufacturer of wood-fiber insulation boards — a sustainable, bio-based alternative to cellulose in the same eco-insulation niche. Comparable to Easycell as a renewable-material insulation specialist with overlapping sustainability-driven customer segments in the DACH/Benelux region.

Regional players

• Greenfiber: US-based cellulose insulation manufacturer (joint venture of Boise Cascade and GreenFiber) — a North-American regional player in the same cellulose-blown insulation niche. Comparable product chemistry and application; serves as a useful international proxy for the cellulose insulation category rather than a direct Dutch competitor.

Direct peers

• Isofloc: German cellulose insulation specialist with a long history in Europe, using similar recycled-paper cellulose flakes blown into cavities. Direct peer on material type, installation method, and target customer (eco-conscious homeowners and pro installers).
• Thermofloc: European cellulose (paper-fiber) blown-in insulation manufacturer using a comparable low-pressure installation method. Closest direct peer to Easycell in terms of material chemistry, blowing-in installation model, and sustainability positioning for residential and light-commercial applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conspec