Woerner + Cie

What Woerner + Cie does

Woerner + Cie is a fourth-generation family-owned German manufacturer of custom-branded corporate packaging, founded in 1895 and headquartered at Rauentaler Strasse 11–19 in Rastatt, Baden-Württemberg. The company designs and produces silk papers (Seidenpapiere), corporate gift-wrapping papers (Geschenkpapiere), branded gift ribbons and labels, paper carrier bags, and packaging boxes, with all products individually customized to client corporate-identity specifications. Under Managing Director Gregor Krampe, the firm employs 36 people and operates an integrated manufacturing stack built around modern flexographic printing machines, screen printing for special-effect finishes (UV relief, glitter, metallic), a Pantone-calibrated in-house color management system, an in-house prepress/repro department, and proprietary Almost-Zero-Waste-Printing-Technology that cuts process waste by 95 percent.

The business model is B2B enterprise field sales targeting premium brands, supported by dedicated Corporate Packaging Specialists (Frank Fettkenheuer, Andreas Alvarez) and a proprietary B2B e-commerce portal (my WOERNER Shop). Pricing is quote-based with a 25-roll minimum order quantity for custom gift-paper designs, free shipping above €750 net goods value, and standard payment terms of 2% Skonto within 10 days or 30 days net. The company serves luxury and fashion houses (WEMPE, Montblanc, Tag Heuer, Dolce & Gabbana, Escada, Michael Kors, Wolford, Schöffel), automotive OEMs (Porsche, Mercedes-Benz), premium hospitality (Adlon Kempinski, Steigenberger), retail (Galeries Lafayette, KaDeWe Group, Tchibo, Rewe, VEDES), financial services (Allianz), and beverage/CPG (Geldermann, Colgate, Estée Lauder). Revenue is not publicly disclosed.

Sustainability is positioned as a structural differentiator through FSC-C101566 Chain-of-Custody certification, Blue Angel recycled-paper sourcing, EUDR deforestation-regulation compliance, DIN EN 16247-1 energy-audit certification, and water-based inks. Geographic reach is explicitly European, with country-specific websites for Germany, the UK, France, the Netherlands, Denmark, and Belgium, while multi-language support signals intent to expand across EU markets. Strategic posture emphasizes continuity, premium positioning, and incremental digital-channel layer addition rather than rapid scale.

Name

Woerner + Cie

Legal name

Woerner + Cie. GmbH

Website

https://woerner-cie.de

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Woerner + Cie is a fourth-generation family-owned German manufacturer (36 employees, founded 1895) producing custom-branded corporate packaging — silk papers, gift wraps, ribbons, bags, and boxes — for luxury, fashion, automotive, hospitality, retail, and financial-services brands across Europe via direct B2B sales and a proprietary online shop.

Ownership category

akta.pro rank

Product category

Premium Corporate Packaging Manufacturing

SIC

Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Premium corporate packaging
• Custom gift wrapping
• Branded tissue paper
• Luxury packaging manufacturer
• Corporate ribbon printing

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Packaging Products: Sale of custom-branded corporate gift wrapping papers, tissue papers, gift ribbons and labels, paper shopping bags and boxes. Products are custom-manufactured per customer specifications with minimum order quantities starting from 25 rolls for custom gift paper designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Woerner + Cie designs and manufactures premium, custom-branded corporate packaging products including gift wrapping papers, silk/tissue papers, gift ribbons, labels, paper carrier bags, and packaging boxes. The company serves luxury brands, fashion houses, jewelry and watch companies, hospitality groups, and automotive manufacturers with bespoke packaging concepts produced in Germany using flexographic and screen printing technologies. Customers can order coordinated, fully designed packaging systems from a single B2B supplier, with minimum order quantities starting at 25 rolls for custom designs.

Product overview

Woerner + Cie is a fourth-generation family-owned premium packaging manufacturer offering a comprehensive portfolio of branded corporate packaging products centered around its core offering of holistic Corporate Packaging Concepts. The product ecosystem comprises four integrated core product categories: Seidenpapiere (silk papers), Corporate Geschenkpapiere (gift papers), Geschenkbänder & Etiketten (ribbons and labels), and Tragetaschen & Boxen (bags and boxes) — all designed to work together as coordinated brand ambassadors. These are supported by two service offerings: the Designstudio for custom paper design development and Green Production as a manufacturing philosophy emphasizing sustainability. The company operates as a manufacturer (Made in Germany/Europe) combining artisanal craftsmanship with high-tech flexo and screen printing technology to deliver individually customized packaging solutions for luxury brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% reduction in process-induced waste through Almost-Zero-Waste-Printing-Technology
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Karl Knauer KG: German family-owned manufacturer of premium and sustainable packaging solutions for branded consumer goods. Direct competitor in custom folding cartons, gift packaging, and luxury brand packaging with comparable Made-in-Germany positioning.
• Gmund Papier: German premium paper manufacturer specializing in high-end colored and textured papers used for luxury packaging, stationery, and corporate gift wraps. Comparable as a heritage German paper/design brand serving premium and luxury segments.
• Pyramid Packaging (Pac & Bear): UK luxury packaging supplier producing bespoke gift boxes, bags, and accessories for premium brands. Comparable niche competitor in customized corporate gift packaging.
• Walter Pack GmbH: European packaging manufacturer producing premium folding boxes, bags, and display packaging for luxury and consumer brands. Comparable mid-sized B2B player focused on branded packaging solutions.
• Diamond Packaging: US-based manufacturer of luxury folding cartons and packaging for cosmetics, jewelry, and premium consumer brands. Directly comparable in producing decorated, sustainably-sourced luxury packaging.
• Mercian Print (a Robinson Group company): UK-based luxury packaging printer producing gift boxes, bags, and wrapping for premium brands. Directly comparable in offering bespoke branded packaging to luxury and fashion clients.
• McGowans Print & Packaging: Irish packaging manufacturer producing custom gift boxes, bags, and printed packaging for luxury brands. Comparable bespoke corporate packaging services with focus on premium and gifting end markets.
• Procos AG: German-based manufacturer of premium paper bags and packaging for luxury fashion, jewelry, and cosmetics brands. Directly competes in the same luxury corporate packaging niche with comparable customer base and product portfolio.

Emerging players

• PakFactory: North American custom packaging supplier offering bespoke boxes, bags, and wrapping with low MOQs for premium and emerging brands. Comparable in customizability and low-MOQ online ordering model, though geographically separate.

Broad incumbents

• Smurfit Kappa Group: Global packaging giant operating across paper-based packaging, including Bag-in-Box and luxury segments. Broader incumbent with overlapping capabilities but not focused on the bespoke luxury gift-wrap niche Woerner serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woerner-cie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woerner + Cie