Silverline
Silverline is a Turkish public manufacturer of built-in cooking appliances — ovens, chimney hoods, and dishwashers — founded in 1994 and headquartered in Merzifon, serving primarily domestic residential kitchen markets.
- Company typePrivate
- Founded1994
- HeadquartersMerzifon
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Silverline firmographics
Firmographics- Name
- Silverline
- Legal name
- Silverline
- Website
- https://silverline.com
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 1,001–5,000 employees
- Short description
- Silverline is a Turkish public manufacturer of built-in cooking appliances — ovens, chimney hoods, and dishwashers — founded in 1994 and headquartered in Merzifon, serving primarily domestic residential kitchen markets.
- Ownership category
- akta.pro rank
Silverline industry classification
Industry- Product category
- Home Kitchen Appliances
- NAICS
- Major Household Appliance Manufacturing (335220)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
Keywords
Where Silverline is headquartered
LocationHeadquarters
- HQ city
- Merzifon
Markets served
Silverline business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Silverline product offering
Product offeringCore offering
Silverline manufactures and sells built-in cooking appliances, including ovens, chimney hoods (range hoods), and dishwashers. The company produces these home kitchen appliances at its Merzifon, Turkey facility and supplies them through distribution channels to the residential market.
Differentiator
Problem solved
Functional benefit
Products and services
- Ovens
- Chimney Hoods
- Dishwashers
Companies that use Silverline
Customer profileIdeal customer profiles1 record
Silverline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Silverline competitors and assessment
Company assessmentDirect peers
- Miele: Premium German manufacturer of built-in cooking appliances, dishwashers, and cooker hoods. Direct peer in the same product categories though positioned at the premium end of the market.
- BSH Hausgeräte (Bosch): Global leader in built-in kitchen appliances under Bosch, Siemens, and Neff brands. Most direct global comparable for Silverline's core product categories of built-in ovens, hoods, and dishwashers.
- Franke Group: Swiss-headquartered specialist in kitchen systems including cooker hoods, sinks, and built-in cooking appliances. Direct peer in the chimney hood and built-in cooking categories.
- Vestel: Turkish electronics and appliance manufacturer with a major white goods and built-in appliance business. Direct peer by geography and product overlap in cooking and kitchen categories.
- Arçelik: Turkey's largest household appliance manufacturer (Beko, Grundig brands) producing major kitchen appliances including built-in ovens, cooktops, and dishwashers. Direct comparable by geography, product category, and channel mix.
- Gorenje (Hisense): European-built appliance manufacturer (now part of Hisense) focused on cooking appliances, hoods, and dishwashers. Direct peer in built-in kitchen category with similar price positioning to Silverline.
Broad incumbents
- Electrolux: Global major appliance manufacturer with significant presence in built-in cooking and dishwashing categories across Europe. Comparable as a broad-line incumbent competing in Silverline's product space.
- Whirlpool Corporation: One of the world's largest major appliance manufacturers with broad built-in kitchen offerings. Comparable as a broad-line incumbent competing across the same product categories.
- Samsung Electronics (Home Appliances): Global consumer electronics and appliance major with growing built-in kitchen appliance presence. Comparable as a broad incumbent entering Silverline's niche with strong brand and technology.
- LG Electronics (Home Appliance): Global appliance and electronics manufacturer with built-in cooking, hood, and dishwasher lines. Broad incumbent peer competing in the same product categories.
Market position
Customer concentration
Silverline social profiles
Digital presenceSilverline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverline leadership team
Management profileNumber of profiles
Silverline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverline
What does Silverline do?
Silverline manufactures and sells built-in cooking appliances, including ovens, chimney hoods (range hoods), and dishwashers. The company produces these home kitchen appliances at its Merzifon, Turkey facility and supplies them through distribution channels to the residential market.
Is Silverline a public or private company?
Silverline is a private company. It is classified as public.
When was Silverline founded?
Silverline was founded in 1994. It employs 1,001 to 5,000 people.
Where is Silverline based?
Silverline is headquartered in Merzifon.
Who are Silverline's main competitors?
Direct peers on record are Miele, BSH Hausgeräte (Bosch), Franke Group, Vestel, Arçelik and Gorenje (Hisense). Broad incumbents are Electrolux, Whirlpool Corporation, Samsung Electronics (Home Appliances) and LG Electronics (Home Appliance).
Does Silverline have an API?
No public API is recorded for Silverline.
What industry is Silverline in?
Silverline's product category is Home Kitchen Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves). Its NAICS code is 335220 and its SIC code is 3630.