City of Monroe

What City of Monroe does

The City of Monroe is the chartered municipal government serving Monroe, Louisiana, and portions of Ouachita Parish, delivering the full suite of essential public services within its jurisdiction. Its core offerings span water treatment and distribution (Monroe Water System), wastewater and sanitation (including recycling through the Ouachita Green partnership), public bus transportation (Monroe Transit with real-time ETA Spot tracking), municipal airport operations (Monroe Regional Airport), police and fire protection, code enforcement, permitting and inspections, parks and community centers (including Chennault Golf Course), and economic development services. Sub-brands include OneRoe (community engagement portal), Monroe Transit, Chennault Golf Course, and Keep Monroe Beautiful.

Underlying technology is a federation of resident-facing digital portals stitched onto conventional municipal IT infrastructure: GIS for spatial planning, IT department systems, and third-party SaaS integrations for utility billing (Paystar), permits (MyGovernmentOnline / MGO Connect), property and sales tax (LaParishTax, SalesTaxOnline), transit tracking (ETA Spot), water usage monitoring (Eye on Water App), and electronic procurement (QuestCDN). The OneRoe.City platform serves as the unifying community engagement layer, including the Connect Monroe fiber broadband initiative with AT&T. There is no native API documented; all e-services are delivered through external vendor portals.

The city does not operate a commercial revenue model. Funding flows through utility billing (usage-based, monthly), property taxes, sales and use taxes, permits and licensing fees, and transit fares — all set by the elected City Council and Mayor. The go-to-market motion is community-led: resident surveys (e.g., the Ouachita Candy Company project survey on SurveyMonkey), public budget hearings, city council meetings, and the OneRoe.City portal drive civic input. Customer segments are City Residents (primary), the Business Community, and Visitors and Travelers — served through physical departments at 400 Lea Joyner Expy, online self-service portals, mobile applications, and physical infrastructure (transit routes, airport).

Name

City of Monroe

Legal name

City of Monroe

Website

https://ci.monroe.la.us

Company type

Public

Operating status

Operating

Short description

The City of Monroe is the municipal government of Monroe, Louisiana, delivering essential public services — water, sewer, sanitation, transit, police, fire, permitting, airport operations, and parks — to residents and businesses across Monroe and Ouachita Parish, with digital service delivery consolidated through the OneRoe.City community engagement portal.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Economic Programs (926)

SIC

Sanitary Services (4950), Water Supply (4941), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Stormwater Management & MS4 Compliance Services (BPALAMAL)

Keywords

• Municipal government services
• Public water utilities
• Public transit services
• Sanitation services
• Airport operations

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Utility Billing: Revenue from water, sewer, and sanitation services provided to residents and businesses. Residents can pay via Paystar online portal.
2. Property Taxes: Property tax collection managed through third-party platforms (laparishtax.com).
3. Sales & Use Taxes: Sales tax collection through salestaxonline.com platform.
4. Permits & Licensing: Revenue from construction permits, business licenses, and various municipal permits processed through MyGovernmentOnline.
5. Monroe Transit Fares: Public bus transportation services with fare collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The City of Monroe delivers municipal government services to residents, businesses, and visitors of Monroe, Louisiana. Its core services include water and wastewater utilities, fixed-route public transit, residential and commercial sanitation collection, operation of Monroe Regional Airport, utility billing, code enforcement, permitting and inspections, parks and recreation facilities, and economic development programs administered through City Hall and the OneRoe.City online portal.

Product overview

The City of Monroe operates as a municipal government providing a comprehensive suite of public services to residents of Monroe, Louisiana, and surrounding Ouachita Parish. The city's digital presence offers resident-facing e-services that integrate with multiple third-party platforms including Monroe Transit Bus Services for public transportation (with ETA Spot real-time tracking), Monroe Water System with Eye on Water App integration, sanitation services with recycling programs, and utility billing via Paystar payment processing. Additional services include permit applications through MyGovernmentOnline and MGO Connect, electronic bidding via QuestCDN for contractor procurement, Monroe Regional Airport operations, community centers and parks, economic development services, code enforcement, and GIS mapping. The OneRoe.City portal serves as a unified engagement hub connecting residents to city projects, broadband initiatives (Connect Monroe with AT&T Fiber), and community programs. This is a multi-service municipal offering rather than a unified software product, with individual services delivered through integrated external platforms.

Differentiator

Problem solved

Functional benefit

Brands

• OneRoe: Portal for city projects and community engagement initiatives
• Monroe Transit
• Chennault Golf Course
• Keep Monroe Beautiful

Products and services

• Monroe Transit Bus Services Fixed-route public bus transit serving residents and visitors within the City of Monroe.
• Monroe Water System Water treatment and distribution service providing potable water to residential and commercial customers in Monroe.
• Sanitation Services Residential and commercial solid waste and bulk item collection within Monroe city limits.
• Utility Billing Centralized billing and online payment platform for city utility customers.
• Monroe Regional Airport City-operated regional airport providing aviation facilities and services for travelers and operators.
• Permit Application Services Online portal for applying for building permits, scheduling inspections, and managing development approvals within Monroe.
• Electronic Bidding Portal Web-based platform where vendors access city procurement solicitations and submit electronic bids.
• Community Centers and Parks City-operated community centers and parks providing recreation and gathering spaces for residents.
• Economic Development Services Programs and resources supporting business attraction, retention, and growth within Monroe.
• Code Enforcement Services City function responsible for enforcing property maintenance, nuisance, and municipal codes within Monroe.
• GIS Services Municipal geographic information system providing maps, parcel data, and spatial analysis for city operations and the public.
• OneRoe.City Citizen Portal Online portal aggregating city services, payments, account management, and resident information into a single web entry point.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• IDEMIAminorStrategic or Co-development PartnerIDEMIA is an authorized TSA PreCheck enrollment provider since 2013 that collaborates with Monroe Regional Airport to host TSA PreCheck enrollment events for travelers.
• AT&TcoreTechnology or IntegrationAT&T is implementing fiber-to-the-home connectivity as part of the Connect Monroe broadband initiative. The city is partnering with AT&T to expand high-speed internet access throughout Monroe through the oneroe.city/connect-monroe program.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• City of Ruston, LA: North Louisiana municipal government serving a similar small-to-mid-size community anchored by a regional university. Comparable in scale, service offerings, and economic profile to Monroe, useful as a near-peer operating benchmark.
• City of Monroe, GA: Same-name municipal government in Georgia serving a comparable mid-size community with full municipal services. Useful as an out-of-region peer for evaluating service delivery and resident engagement practices at similar scale.
• Monroe City School Board: Locally governed K-12 education entity operating within the City of Monroe's geographic footprint. Overlaps with city services on transportation, facilities, and community programming, and serves as a peer-level local public entity in Monroe.

Broad incumbents

• City of Shreveport: Larger Louisiana municipal government operating the same full slate of municipal services (water, sewer, transit, airport, police, fire). Comparable governance structure and service mix at greater scale provides a reference benchmark for Monroe's operations.
• City of Baton Rouge: State-capital municipal government with a full suite of public services and a dedicated utilities operation. Larger than Monroe but exhibits the same Louisiana-specific governance, utility, and public-safety model.
• City of Alexandria, LA: Mid-size Louisiana municipal government with similar service portfolio including water, sanitation, transit, and public safety. Comparable in size and budget structure, providing useful operational and budgetary comparison points.
• City of Lafayette, LA: Mid-size Louisiana municipal government with a comparable operating portfolio including Lafayette Utilities System (combined water, electric, and wastewater). Provides a benchmark for integrated utility governance models Monroe could reference.

Direct peers

• City of West Monroe: Adjacent municipal government across the Ouachita River, jointly marketed with Monroe as the Twin Cities. Provides overlapping water, sanitation, transit, and public-safety services in the same labor shed and serves a similar resident population.
• Ouachita Parish Police Jury: Parish-level governing body that coordinates with the City of Monroe on overlapping public services (roads, drainage, solid waste) within the same Ouachita Parish jurisdiction, making it the closest horizontal peer for governance and service delivery.

Others

• Discover Monroe-West Monroe: Regional tourism and economic development authority for the Twin Cities area. Closely coupled with the City of Monroe's Economic Development Department in driving business attraction, retention, and tourism marketing — an adjacent ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cityofmonroe
• Facebookfacebook.com/monroe.city
• Instagraminstagram.com/cityofmonroela

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Monroe