VinPro
- Company typePrivate
- Founded1993
- HeadquartersCromwell, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VinPro does
VinPro Limited is a privately held, full-service wine production company headquartered in Cromwell, Central Otago, New Zealand. Founded in 1993, the company operates a single-site integrated facility offering four core services to Central Otago wineries: contract winemaking (from grape reception and fermentation through barrel aging, blending, filtration, and compliance documentation), bottling and labelling using high-throughput automated lines, bonded and temperature-controlled warehousing, and nationwide New Zealand distribution including direct-to-consumer fulfilment. Its customer base spans boutique producers to large-scale commercial wineries, including organic-certified producers served via BioGro NZ certification.
The technology stack centres on operational hardware and software rather than proprietary platforms: a Foss spectrophotometer laboratory, Crossflow and RDV filtration systems, Vinwizard wine management software, two temperature- and humidity-controlled barrel halls, 100% stainless steel temperature-controlled tanks, and an online client portal (my.vinpro.co.nz) integrated via API with freight and courier dispatch systems. The company holds multiple stacked certifications — Sustainable Winegrowing New Zealand (SWNZ), two Wine Standards Management Plan (WSMP) certifications covering winery and bottling/warehouse, BioGro NZ organic certification, and IWAG laboratory membership — that collectively form a regulatory moat and access requirement for premium wine production.
The business model is professional services plus managed services: winemaking and bottling are quoted per project (with a stated minimum of ~2 tonnes per label per vintage), while storage is billed monthly on a per-case-per-day basis, with value-added services (re-labelling, DTC fulfilment, mixed-case assembly) priced by volume and complexity. Go-to-market is consultative enterprise field sales driven by a website enquiry form and service-page content marketing, with no public distribution or channel partners. The company is led by CEO Mark Robinson (appointed October 2021) with a senior management team drawn from Fonterra, Terra Sancta, and other tier-one NZ operators.
VinPro firmographics
Firmographics- Name
- VinPro
- Legal name
- VinPro Limited
- Website
- https://vinpro.co.nz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VinPro industry classification
Industry- Product category
- Wine Production Services
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where VinPro is headquartered
LocationHeadquarters
- HQ city
- Cromwell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VinPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Winemaking Services: Full-service winemaking from vineyard to bottle, including grape reception, fermentation management, barrel aging, blending, filtration, compliance and export documentation, and on-site laboratory analysis
- Bottling and Labelling Services: Advanced bottling technology with quality control, adaptable packaging solutions from traditional to contemporary formats
- Storage and Distribution: Bonded warehousing with temperature-controlled storage, inventory management through client portal, and logistics dispatch across New Zealand. Storage billed monthly on per-case-per-day basis. Value-added services include DTC fulfilment, re-labelling, mixed case assembly, repacking, and consolidation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Storage services billed per case per day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
VinPro product offering
Product offeringCore offering
VinPro provides full-service contract wine production for Central Otago winemakers, taking clients from grape to glass. Its offerings span winemaking (grape reception, fermentation, barrel aging, blending, filtration, and compliance documentation), bottling and labelling using state-of-the-art equipment, and bonded, temperature-controlled warehousing with integrated NZ-wide logistics and direct-to-consumer fulfilment.
Product overview
VinPro operates as a full-service wine production partner based in Central Otago, New Zealand, offering an integrated portfolio of four interconnected services: Winemaking Expertise (handling production from grape to bottle), Bottling and Labelling (packaging with quality control), Storage & Distribution (bonded warehousing and logistics), and Custom Solutions (tailored services for unique requirements). The company was founded in 1993 and serves as a trusted partner for wineries ranging from boutique producers to large-scale commercial operations across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Winemaking Expertise
Quantifiable outcome
- IWAG (Inter Winery Analysis Group) membership ensures analytical consistency across 210+ global labs
Companies that use VinPro
Customer profileSegments4 records
Ideal customer profiles4 records
VinPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VinPro partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
VinPro competitors and assessment
Company assessmentOthers
- NZ Winegrowers: National industry body representing NZ wine producers and providing the SWNZ sustainability certification framework that VinPro operates under. Comparable as a thematic peer shaping the regulatory and sustainability standards VinPro must meet.
- Wine Industry Suppliers Association (WISA): NZ industry body for wine industry suppliers and service providers. Comparable as a thematic/ecosystem peer that hosts VinPro's addressable market and influences service standards in the NZ contract wine services sector.
Direct peers
- WineWorks: New Zealand's largest contract bottling and warehousing business, operating in Auckland and across NZ. Directly comparable to VinPro in offering third-party bottling, storage, and logistics to wine producers, but at materially larger scale and broader geographic footprint.
- TricorBraun WinePak: US-based contract wine bottling and packaging business. Comparable to VinPro's bottling service line with similar outsourced packaging services for wine producers, though serving a much larger North American customer base.
- Indevin: NZ-based contract wine producer with large-scale winemaking, bottling, and storage operations serving both domestic and export markets. Direct competitor to VinPro in the 'custom crush' / contract winemaking category, with broader geographic and scale reach.
- Vinpac: NZ-based contract packaging and bottling services provider serving the wine industry. Comparable to VinPro's bottling and labelling service, with similar B2B contract manufacturing focus in the NZ wine sector.
Broad incumbents
- Treasury Wine Estates: Global wine producer with NZ operations (including Matua and other brands). Comparable as a broad incumbent with in-house contract-style services at scale, representing both a potential customer and a competitor to VinPro in the NZ wine production value chain.
- Pernod Ricard Winemakers: Large multinational wine producer with NZ operations (formerly part of Lion). Comparable as a broad incumbent in the NZ wine production landscape, with vertically integrated winemaking and bottling infrastructure that competes for the same regional talent and customer relationships.
- Giesen Group: Marlborough-based integrated wine producer with significant in-house winemaking, bottling, and warehousing capacity. Comparable as a regional incumbent whose vertically integrated operations compete for the same producer customer base as VinPro.
Emerging players
- VinPro (South Africa): South African wine industry services company with a similar name and adjacent service model (wine industry support, advisory, and producer services). Comparable as a thematic peer in the 'wine production services' category, though operating in a different geography and value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VinPro social profiles
Digital presenceVinPro compliance and trust
Trust signalCompliance4 records
VinPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
VinPro leadership team
Management profileNumber of profiles
Profiles8 records
VinPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VinPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VinPro
What does VinPro do?
VinPro provides full-service contract wine production for Central Otago winemakers, taking clients from grape to glass. Its offerings span winemaking (grape reception, fermentation, barrel aging, blending, filtration, and compliance documentation), bottling and labelling using state-of-the-art equipment, and bonded, temperature-controlled warehousing with integrated NZ-wide logistics and direct-to-consumer fulfilment.
Is VinPro a public or private company?
VinPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VinPro founded?
VinPro was founded in 1993. It employs 11 to 50 people.
Where is VinPro based?
VinPro is headquartered in Cromwell, United States, in the North America region.
How does VinPro make money?
Three revenue lines are on record. Winemaking Services are the primary driver. The others are bottling and Labelling Services and storage and Distribution.
Who are VinPro's main competitors?
Others on record are NZ Winegrowers and Wine Industry Suppliers Association (WISA). Direct peers are WineWorks, TricorBraun WinePak, Indevin and Vinpac. Broad incumbents are Treasury Wine Estates, Pernod Ricard Winemakers and Giesen Group. VinPro (South Africa) is listed as an emerging player.
Does VinPro have an API?
No public API is recorded for VinPro.
What industry is VinPro in?
VinPro's product category is Wine Production Services. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.