What RIZIN Fighting Federation does

RIZIN Fighting Federation is Japan's premier mixed martial arts promotion organization, operating professional MMA and kickboxing events at the country's largest venues including Saitama Super Arena, Kyocera Dome Osaka, and TOYOTA ARENA TOKYO. The organization is operated by Dream Factory Worldwide Inc. (株式会社ドリームファクトリーワールドワイド), incorporated on December 17, 2014, and is led by CEO Nobuyuki Sakakibara (榊原信行). RIZIN runs a flagship annual schedule comprising numbered RIZIN events, the LANDMARK regional series (Hiroshima, Fukuoka, Sendai), the super-sized 超RIZIN events, and grassroots programs including RIZIN Koshien, supported by a roster of 100+ fighters that mixes Japanese stars with international competition.

The business model is a multi-stream sports entertainment platform combining live event ticketing (tiered from ¥11,000 general admission to ¥1,100,000 VVIP), PPV streaming through five distribution partners (RIZIN 100 CLUB, RIZIN LIVE, ABEMA, U-NEXT, SKYPER!), recurring fan club membership (強者ノ巣), official merchandise, and recurring corporate sponsorships from brands including abc Co., Yogibo, Daiwa Kaihatu, and Koei Corporation. Supporting products include the RIZIN CONFESSIONS documentary series, RIZIN CARD COLLECTION digital collectibles, the RIZIN EXECUTIVE CLUB B2B community, and collaborative auctions with the KAKEHASHI sports auction platform. Distribution is hybrid: owned channels (jp.rizinff.com, member.rizinff.com, shop.rizinff.com, RIZIN.tv for international fans) alongside third-party ticketing (eplus, Lawson Ticket, Ticket Pia) and marketplace (Rakuten) partners.

The organization operates with a lean staff of approximately 20 employees based at its Tokyo headquarters, with the 2026 strategic theme formally articulated as 'vs世界' (vs. the World), signaling an explicit shift toward international fighter matchups and global audience expansion via the RIZIN GLOBAL STAGE initiative. Community touchpoints extend beyond fight nights through RIZIN Beach House youth programs, beer garden events, and the executive networking club, creating year-round engagement that supports both consumer and B2B revenue.

Name

RIZIN Fighting Federation

Legal name

株式会社ドリームファクトリーワールドワイド

Website

https://jp.rizinff.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RIZIN Fighting Federation is Japan's premier mixed martial arts promotion, operating professional MMA and kickboxing events at major venues nationwide and monetizing via tiered ticketing, multi-platform PPV, fan club subscriptions, corporate sponsorships, and official merchandise.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI)

akta.pro secondary industries

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI), Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)

Keywords

• Professional MMA events
• Combat sports promotion
• Pay-per-view streaming
• Live fight broadcasting
• Sports entertainment services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Ticket Sales: Revenue from selling tickets to live MMA and kickboxing events held at major venues including Saitama Super Arena, Kyocera Dome Osaka, TOYOTA ARENA TOKYO, Hiroshima Green Arena, and Marine Messe Fukuoka. Ticket tiers range from general admission to premium VVIP seats priced up to ¥1,100,000 per ticket.
2. PPV (Pay-Per-View) Streaming: Revenue from live streaming events via RIZIN 100 CLUB, RIZIN LIVE, ABEMA, U-NEXT, and SKYPER!. Pre-sale PPV tickets priced at ¥5,500 with day-of pricing at ¥6,000; archive viewing at ¥4,400. ABEMA offers ¥1,100 cash back for premium subscribers. RIZIN 100 CLUB members receive ¥800 discount.
3. Official Merchandise Sales: Sales of official RIZIN merchandise including T-shirts, towels, gloves, poster prints, recovery wear, and fighter collaboration items via the official online store (shop.rizinff.com) and Rakuten marketplace. Limited edition event-specific goods drive urgency purchases.
4. Fan Club Membership (強者ノ巣): Subscription-based fan club offering exclusive benefits including priority ticket purchasing, backstage tours, public weigh-in access, member-only events, and special merchandise. Drives recurring revenue while providing preferential access that incentivizes membership.
5. Corporate Sponsorship: Revenue from companies sponsoring individual events (title sponsorship, category sponsorship) and the organization overall. Sponsors include abc Co. (title sponsor), Yogibo, Daiwa Kaihatu, Koei Corporation (beach house), Premium Water, and others. Sponsorship packages include naming rights, branding at venues, and fighter appearances.
6. Auction Revenue (KAKEHASHI Collaboration): Revenue share from auctioning official signed merchandise (used gloves, signed posters, ring mats) via the KAKEHASHI sports auction platform after major events.

Pricing tiers

Go-to-market motion3 records

Distribution channels12 records

Marketing channels12 records

Core offering

RIZIN Fighting Federation is Japan's premier mixed martial arts and kickboxing promotion company, organizing and producing professional live fight events at major Japanese venues such as Saitama Super Arena, Kyocera Dome Osaka, and TOYOTA ARENA TOKYO. The federation monetizes events through tiered ticket sales, pay-per-view streaming subscriptions (RIZIN 100 CLUB, RIZIN LIVE, ABEMA, U-NEXT, SKYPER!), official merchandise, fan club memberships (強者ノ巣), and corporate sponsorships. Supporting offerings include original documentary content (RIZIN CONFESSIONS), a digital card collection, the RIZIN EXECUTIVE CLUB business community, and community programs such as RIZIN Beach House.

Product overview

RIZIN Fighting Federation is Japan's premier mixed martial arts promotion company operating as a live event and digital media platform. The core offering consists of professional MMA and kickboxing events held at major Japanese venues, distributed through multiple channels including proprietary streaming services (RIZIN 100 CLUB, RIZIN LIVE, RIZIN.tv) and third-party PPV partners (ABEMA, U-NEXT, スカパー！). Supporting revenue streams include an official online merchandise store, fan club membership (強者ノ巣), exclusive executive networking (RIZIN EXECUTIVE CLUB), and collaborative auctions (KAKEHASHI). The company also produces original documentary content (RIZIN CONFESSIONS), digital collectibles (RIZIN CARD COLLECTION), and community programs (RIZINビーチハウス).

Differentiator

Problem solved

Functional benefit

Brands

• RIZIN 100 CLUB: RIZIN's official subscription-based video service offering live PPV events, past matches, and original content
• RIZIN LIVE
• 強者ノ巣 (Gaoja-nosu)
• RIZIN CONFESSIONS
• RIZIN EXECUTIVE CLUB

Products and services

• RIZIN Official Events (RIZIN公式大会) Professional mixed martial arts and kickboxing events held at major Japanese venues including Saitama Super Arena, Kyocera Dome Osaka, TOYOTA ARENA TOKYO, and regional arenas across Japan. Includes flagship numbered events, regional LANDMARK series, and supersized 超RIZIN events.
• RIZIN 100 CLUB Official subscription-based video service offering live PPV streaming of events at discounted member pricing (¥800 discount per PPV), plus archives of past fights and exclusive original content. Members access via member.rizinff.com platform.
• RIZIN LIVE

Quantifiable outcome

• 超RIZIN.5 tickets sold out across all tiers including VVIP ¥1,100,000 seats
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• abc Co., Ltd. (abc株式会社)coreGTM or Marketing Partner · 18 July 2026abc Co., Ltd. serves as the title sponsor for RIZIN LANDMARK 15 in HIROSHIMA ('abc presents RIZIN LANDMARK 15 in HIROSHIMA'). The partnership includes naming rights, venue branding, sponsor booth presence at Hiroshima Green Arena, and exclusive event merchandise. abc also sponsored a shaved ice booth offering a lottery for photo opportunities with fighters 神龍誠 and 井上直樹.
• KAKEHASHI Sports Auction (かけはし)minorGTM or Marketing Partner · 18 July 2026KAKEHASHI is the official auction platform partner for RIZIN events, hosting signed merchandise auctions (used gloves, signed posters, ring mats) after each major fight card. The partnership monetizes exclusive fight-used items and deepens fan engagement between events.
• Koei Corporation (コーエィ株式会社)minorGTM or Marketing Partner · 15 July 2026Koei Corporation presents the RIZIN Beach House 子供海の家 PROJECT 2026 at Zaimokuza Beach in Kamakura. The event offers free participation for junior high school students and below, with full transportation and accommodation subsidies. Koei's sponsorship funds the entire free participation model, aligning the brand with youth sports engagement and RIZIN's family-friendly initiatives.
• ABEMAcoreChannel Partner/ Reseller/ Distributor · 12 June 2026ABEMA is the primary PPV streaming partner for RIZIN events in Japan. ABEMA Premium subscribers receive ¥1,100 cash back on PPV purchases. The platform features real-time audience comments during live broadcasts and covers all RIZIN fight cards plus other combat sports content on the ABEMA Fight channel.
• U-NEXTcoreChannel Partner/ Reseller/ Distributor · 12 June 2026U-NEXT serves as a PPV streaming partner for RIZIN events. New subscribers receive a 31-day free trial with 600 points applicable to PPV purchases. The platform also offers an on-demand library of past RIZIN fight events.
• SKYPER! (スカパー!)coreChannel Partner/ Reseller/ Distributor · 12 June 2026SKYPER! is a satellite television PPV partner delivering RIZIN event broadcasts in high quality to subscribers' home entertainment systems. PPV sales begin later than other platforms (June 26 vs June 12 for other platforms).
• eplus (イープラス)coreChannel Partner/ Reseller/ Distributor · 12 June 2026eplus is the primary online ticketing platform for RIZIN event ticket sales. It handles VVIP exclusive ticket sales, general admission, priority fan club bookings, and international sales via eplus.tickets for overseas fans. It is the exclusive seller of premium VVIP seats.
• Yogibo (脊柱)coreGTM or Marketing Partner · 15 May 2026Yogibo is a major recurring sponsor of RIZIN's year-end flagship events, including 'Yogibo presents RIZIN師走の超強者祭り' at Saitama Super Arena. The partnership provides title sponsorship, venue branding, and product integration.
• M-up Holdings (株式会社エムアップホールディングス)minorImplementation/ SI/ Consulting Partner · 15 May 2026M-up Holdings provides production cooperation for RIZIN LANDMARK 15 in Hiroshima, contributing to event production and digital infrastructure support.
• Delightworks Inc. (ディライトワークス株式会社)minorImplementation/ SI/ Consulting Partner · 15 May 2026Delightworks Inc. provides production cooperation for RIZIN LANDMARK 15 in Hiroshima, contributing to event production and digital infrastructure support.
• Daiwa Kaihatu Co., Ltd. (大和開発株式会社)coreGTM or Marketing Partner · 12 April 2026Daiwa Kaihatu Co., Ltd. serves as the title sponsor for RIZIN LANDMARK 13 in FUKUOKA ('大和開発 presents RIZIN LANDMARK 13 in FUKUOKA') held at Marine Messe Fukuoka A-hall. The partnership includes naming rights, venue branding, and hospitality activations.
• Rakuten (楽天)minorChannel Partner/ Reseller/ DistributorRakuten Marketplace hosts the official RIZIN Fighting Federation online store, providing e-commerce distribution to Rakuten's customer base with Rakuten Super Points integration.
• RIZIN EXECUTIVE CLUB Sponsors (unspecified companies)minorGTM or Marketing PartnerA business executive membership community (RIZIN EXECUTIVE CLUB) enables corporate executives to network and engage with RIZIN, attracting corporate sponsors and partners from the executive community.
• あげ太くん (Oshare Kara-age Ageman)minorGTM or Marketing PartnerHiroshima's popular mascot character 'おしゃべり唐あげ あげ太くん' collaborated with RIZIN for LANDMARK 15 in Hiroshima, creating exclusive co-branded merchandise (towels and T-shirts) sold only at the event venue. This local character partnership drives regional audience engagement and cross-promotion.

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• Ultimate Fighting Championship (UFC): UFC is the global incumbent in MMA, operating a year-round calendar of arena events, multi-tier PPV, and dominant broadcast deals. It is not a niche competitor but sets the ceiling on global MMA sponsorship, talent, and viewership that RIZIN operates beneath in Japan.

Direct peers

• Professional Fighters League (PFL): PFL runs a season-based MMA league format with global broadcast distribution and tiered digital PPV access. Its league structure, multi-platform streaming, and sponsor-driven economics make it a structural analog to RIZIN even though it operates in different geographies.
• ONE Championship: ONE Championship is a major Asian MMA and combat sports promotion operating league-style events across the region. Like RIZIN, it monetizes live events, PPV streaming, sponsorships, and merchandise while building a roster of domestic and international fighters; it directly competes for Asian fight fans and sponsorship dollars.
• Glory Kickboxing: Glory is a global kickboxing promotion running arena-scale events with broadcast distribution and sponsor packages. RIZIN operates its own kickboxing rules cards alongside MMA, making Glory a directly comparable promoter for those specific events.
• Pancrase: Pancrase is a long-running Japanese MMA promotion founded in 1993 that hosts recurring events and maintains a Japanese fighter roster. It competes with RIZIN for Japanese fight fans, top Japanese talent, and corporate sponsors in the same combat-sports category.
• K-1 Japan: K-1 is a Japanese kickboxing and combat sports promotion with overlapping event formats, sponsorship structures, and a Japanese fan base. Like RIZIN it combines arena-scale live events, broadcast partnerships, and sponsor-driven revenue in the same domestic market.
• Bellator MMA: Bellator is a multi-platform MMA promotion that distributes events via PPV and broadcast partners and runs tournaments and title bouts. Its combination of recurring event series, broadcast partnerships, and fighter roster economics mirrors RIZIN's operating model.
• Shooto: Shooto is one of Japan's oldest MMA organizations with a grassroots-to-pro pipeline and regular event programming. Like RIZIN it operates Japanese MMA events, develops Japanese fighters, and competes for sponsorship and broadcast partnerships in the domestic market.
• DEEP (Combat Event Series): DEEP is a Japanese MMA promotion that runs regular fight cards across Japan with a roster of domestic and international fighters. It is comparable to RIZIN's LANDMARK series in scale and competes for the same pool of Japanese MMA talent and audience.

Emerging players

• Invicta Fighting Championships: Invicta FC is a women's-focused MMA promotion running recurring events and titles in the U.S. It is a partial comparator to RIZIN given RIZIN's women's divisions (e.g., RENA vs Natasha Kuziutina card) and similar event-driven women's MMA monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rizin_PR
• YouTubeyoutube.com/channel/UCZZ0UGjWsRdM8_5bsqtxYaQ
• Facebookfacebook.com/rizinfightingfederation
• Instagraminstagram.com/rizin_pr
• TikToktiktok.com/@rizinffofficial
• LinkedInlinkedin.com/company/rizinff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIZIN Fighting Federation