Westerham Golf Club

What Westerham Golf Club does

Westerham Golf Club is a privately-operated golf and hospitality venue located in Westerham, Kent on the Kent/Surrey border, founded in May 1997 and part of the Altonwood Group portfolio of South East England golf courses. Its physical asset is a 27-hole facility comprising an 18-hole main course (6,270 yards, par 72, USGA specification greens with full irrigation) set in mature woodland, plus the Churchill 9-hole Par 3 course developed as a seven-year project begun in 2009 and completed in 2017 to serve as the group's tuition centre. The venue spans 120 acres including three lakes, with a clubhouse featuring exposed oak beams, bifold doors onto private balconies, and event suites (Valence Suite and Eleanor Suite) licensed for civil ceremonies up to 150 guests, wedding breakfasts up to 200, and evening receptions up to 275-300.

The business operates six revenue streams: usage-based green fees for visitors; recurring individual and corporate memberships (7 Day Gold, 5 Day, Corporate Flexi Card, and Academy tiers); professional-services revenue from PGA-led tuition (individual lessons, group coaching, junior programmes) and weddings/private event hire; transaction-fee revenue from on-site F&B, society and corporate golf day packages, and seasonal hospitality such as Sunday lunches and Christmas party nights. Technology layers are all third-party: TopTracer Range for the driving range, V1 Video Swing Analysis for coaching, Pin Vision for GPS-based pin positions, and Golf Gamebook for live tournament scoring, with tee-time bookings routed via e-s-p.com.

Its customer base spans individual golfers (members, visitors, juniors, and a 55+ Veterans section), corporate groups booking society and team events, wedding couples (civil ceremonies through evening receptions), and private event clients hosting dinner dances, proms, birthdays, and wakes. Distribution is direct-to-consumer through the website, dedicated phone lines by function, on-site visits, and third-party tee booking; marketing relies on the website, email, organic social (Instagram, Twitter, Facebook), downloadable brochures, and word-of-mouth referrals from documented wedding testimonials. The 7 Day Gold membership tier operates on a waiting list, and the course ranked No.1 in England by iGolfers in 2025, both indicating demand exceeding current member capacity.

Name

Westerham Golf Club

Legal name

Westerham Golf Club

Website

https://westerhamgc.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Westerham Golf Club is a private golf and hospitality venue in Westerham, Kent, operating a 27-hole USGA-specification course alongside licensed civil ceremony and wedding event facilities, serving individual golfers, corporate groups, and wedding clients as part of the Altonwood Group.

Ownership category

akta.pro rank

Product category

Golf and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf club membership
• Wedding venue hire
• Golf tuition services
• Corporate golf days

Headquarters

HQ city

Westerham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Visitors pay green fees to play the 27-hole course, including main 18-hole course and Churchill 9-hole par-3 course
2. Membership Subscriptions: Individual and corporate memberships providing unlimited or limited access to golf courses, with 7 Day Gold, 5 Day, and Academy membership tiers available
3. Wedding and Event Hire: Revenue from civil ceremonies, wedding receptions, and private events including dinner dances, birthdays, proms, and corporate functions. Venue hire fees plus catering and beverage packages
4. Golf Tuition: PGA Professional coaching services with individual lessons, group sessions, and lesson packages. Additional revenue from Academy membership and junior programs
5. Food and Beverage: On-site restaurant, bar services, and catering for events including Christmas packages, Sunday lunches, and private dining
6. Society and Corporate Golf Days: Package deals for group golf events including buggy hire, equipment rental, and catering options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Westerham Golf Club operates an award-winning 27-hole golf facility comprising an 18-hole main course (6,270 yards, par 72) built to USGA specification, plus a Churchill 9-hole Par 3 course for tuition. The club sells individual and corporate golf memberships, pay-as-you-play green fees, PGA-led golf tuition, society and corporate golf day packages, and TopTracer-enabled driving range access. It also operates a weddings and private events venue hosting civil ceremonies, wedding receptions, private dining, and seasonal Christmas packages across multiple event suites with capacity up to 300 guests.

Product overview

Westerham Golf Club is an award-winning golf and hospitality venue on the Kent/Surrey border, operated by the Altonwood Group. Its core offering is a 27-hole golf facility comprising a main 18-hole course (6,270 yards, par 72) with USGA specification greens, plus the Churchill 9-hole Par 3 course designed for tuition and beginner play. The club's golf operations span membership (individual 7-day/5-day Gold and corporate Flexi Card schemes), pay-as-you-play green fees for visitors, society and corporate golf days, and an Academy offering PGA-led tuition, group coaching, and junior programmes using indoor training facilities and TopTracer technology. The club also operates a significant weddings and private events business, hosting civil ceremonies (licensed up to 150 guests), wedding receptions, dinner dances, and seasonal Christmas packages across multiple event suites including the Valence Suite and Eleanor Suite, with a combined event capacity of up to 300 for receptions. The Veterans' section provides dedicated golfing activities for members aged 55 and over.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Golf Course Award-winning 27-hole golf course on the Kent/Surrey border, comprising a main 18-hole course (6,270 yards, par 72) set in mature woodland with USGA specification greens and full irrigation, plus a separate 9-hole Churchill Par 3 course designed for beginners and tuition. Available for member play and visitor green fee bookings.
• Academy and Golf Tuition Golf instruction programme led by PGA Qualified Professionals offering individual lessons, group coaching, and junior academy programmes. Includes indoor training facilities, The Golf Cave with swing video analysis, V1 Video Swing Analysis, and TopTracer Coach integration. Lessons available for adults, juniors, and groups.
• Wedding and Private Hire Events Wedding ceremonies and private event hosting in the clubhouse, licensed for civil ceremonies (up to 150 guests), with wedding breakfast for up to 200 and evening reception for up to 275 guests. Includes the Eleanor Suite and Valence Suite, exposed oak beams barn venue, and private balconies overlooking the countryside.
• Individual Membership Golf club membership options including 7 Day Gold Membership (currently on a waiting list) providing unlimited play at four Altonwood Group courses (Westerham, Surrey National, Woldingham, and Godstone), and 5 Day Membership (Monday to Thursday at four courses, Friday exclusively at Westerham).
• Corporate Membership Corporate membership with Flexi Card Scheme allowing companies to build custom packages with a minimum of 2 members, offering Named and Bearer card options, 5-day or 7-day/Gold membership, suitable for client entertainment or employee incentive schemes.
• Society and Corporate Golf Days Customisable golf day packages for corporate, society, and wellbeing events, including shotgun start options, TopTracer driving range warm-up, hire equipment (buggies, trolleys, clubs), non-golfer clinics, Golf Gamebook tournament management scoring system, and charity golf day support.
• TopTracer Driving Range Technology-enabled driving range using TopTracer Range, offering interactive games, real-time shot data, virtual golf courses, and integration with TopTracer Coach for PGA Professionals and TopTracer Community App for players to track personal shot data and leaderboards.
• Churchill 9-Hole Par 3 Course 9-hole Par 3 course designed for beginners with wild rough areas, bunkers, and a lake. Serves as the focus for the Altonwood Group's tuition centre and the Junior Golf Academy, providing a venue for juniors and adults to learn and develop golf skills.
• Christmas and Private Event Packages Seasonal hospitality offerings including shared Christmas Party Nights (from £57.95pp), private hire festive packages, festive midweek lunches (from £39.95pp), festive Sunday lunches (from £39.95pp, children under 12 from £19.95), and Christmas Day Lunch (from £89.95 per adult, £45 per child).
• Private Dining and Events Event hosting for dinner dances, birthday parties, school proms, baby showers, christenings, wakes, charity and fundraising events, black-tie and awards evenings, anniversary celebrations, and private lunches. Seating capacity up to 220, reception capacity up to 300, using the Valence Suite.
• Veterans Section Men's Veterans' golf section for members aged 55+, offering regular competitions (Stablefords, Medals, Texas Scramble), Vets Club Championship, singles and pairs knock-out competitions, matches against other clubs, annual two-day away events, and participation in the Association of Kent Veteran Golfers.
• Sunday Lunch Sunday lunch hospitality offering available at the venue, listed under the weddings and hospitality section of the club.

Quantifiable outcome

• No.1 most played golf course in England by iGolfers in 2025
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Altonwood GroupcoreStrategic or Co-development PartnerParent company of Westerham Golf Club. Membership at Westerham includes access to all 5 Altonwood Group courses: Westerham, Surrey National, Woldingham, Godstone, and The Addington. The group provides shared resources, professional staff, and coordinated academy programmes.
• England GolfminorStrategic or Co-development PartnerCollaborates with England Golf on tuition programmes targeting new golfers, particularly juniors and ladies. Part of extensive programme developed with major golf organisations.
• TopTracercoreTechnology or IntegrationTopTracer Range technology installed at the driving range, offering interactive golf experience with real-time ball flight data, games, and virtual golf courses. Used for both practice and professional coaching.
• Callaway & LynxminorChannel Partner/ Reseller/ DistributorGolf equipment hire partner for society and corporate golf days, providing clubs for guests who do not have their own equipment.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• The Grove (London): Luxury Hertfordshire golf resort and hotel with extensive wedding and corporate event business; comparable premium positioning and large-scale ceremony/reception capacity, though with overnight lodging.
• Foxhills Club and Resort: Larger UK golf and leisure resort in Surrey with multiple courses, hotel, health spa and wedding venues; offers the same golf-plus-events-plus-F&B proposition but at materially greater scale and with on-site accommodation.
• Hanbury Manor Marriott Hotel & Country Club: UK golf hotel and country club offering golf memberships, weddings and events under a hotel brand; useful comparison for events-at-golf-club pricing and corporate day economics, though with broader hospitality footprint.

Direct peers

• The Addington Golf Club: Another Altonwood Group course offering identical membership tiers and access benefits; provides like-for-like comparison on green fees, corporate packages and event hosting within the same operator's portfolio.
• The Buckinghamshire Golf Club: Premium UK members' golf club combining championship course, academy, hotel and wedding venue under a single operator; close functional analogue to Westerham's multi-revenue model in the South East.
• Surrey National Golf Club: Sister course under Altonwood Group with the same membership structure (5-Day/7-Day Gold, Corporate Flexi Card), shared academy programmes and event facilities. Directly comparable operating model and cross-course member sharing.
• Woldingham Golf Club: Fourth Altonwood Group course with shared membership access, clubhouse events and PGA professional staffing; useful for benchmarking utilisation, pricing and wedding capture rate within the same operator's footprint.
• Godstone Golf Club: Smaller Altonwood Group course in the network, sharing the corporate Flexi Card scheme and Society Golf Day packages; comparable for member-mix and event-day economics.

Regional players

• Selsdon Golf Club: Surrey-based golf club offering memberships, society days and limited event hosting in the same South East catchment; smaller-scale regional comparator for green-fee pricing and society package economics.
• Royal Mid-Surrey Golf Club: Established members' golf club in Surrey with multiple courses and event hosting; geographically adjacent to Westerham but operates as a traditional members' club rather than a multi-revenue family venue.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WesterhamGC
• Facebookfacebook.com/WesterhamGC
• Instagraminstagram.com/westerhamgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westerham Golf Club