The Addington Golf Club

What The Addington Golf Club does

The Addington Golf Club is a private members' golf club operating a Heathland course at 205 Shirley Church Road, Croydon, Surrey, approximately 9 miles from central London. The club was officially founded in 1919, with course construction dating to 1913 under a collaboration between architects John Frederick Abercromby and Harry Colt — the only documented partnership between those two Golden Age figures. The club received Royal Patronage from King George VI in 1937 and was historically known as "Royal Addington." Ownership transitioned from the Bennett family (Jack Bennett acquired majority control in 1958; his daughter Moira Bennett held it until her death in 2006) to the Noades family, with Ryan Noades appointed Managing Director in 2020.

The club operates a hybrid revenue model anchored on membership dues, supplemented by visitor green fees of £175 (Monday-Thursday) and £195 (Friday-Sunday and Bank Holidays), plus corporate/group golf day packages designed for 16 or more players. PGA professional Phil Womack provides on-site coaching, including 60-minute game assessments, adding an instructional revenue line. Tee-time booking runs on the E-S-P Elite Live platform, while member-area access and open competition management are handled through GolfGenius. Marketing relies primarily on heritage, member referrals, and the club website (built by Cookie Jar Golf); no digital advertising, paid acquisition, or named-customer programs are disclosed.

Since 2020 the club has been undergoing a multi-year restoration led by Clayton, DeVries & Pont, targeting reinstatement of the original 1913 strategic principles through tree removal, green expansion, bunker renovation, agronomy improvement, and heather regeneration. No public financial data, headcount figures, or membership counts are disclosed. The operation is geographically concentrated, serving affluent London-area golfers, private members, and corporate clients seeking an uncrowded, historically significant playing experience; no AI/ML platform or proprietary technology beyond standard booking tools is in evidence.

Name

The Addington Golf Club

Legal name

The Addington Golf Club

Website

https://addingtongolf.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

The Addington Golf Club is a private members' golf club operating a 1913 Heathland course 9 miles from central London. Currently undergoing multi-year restoration, it serves affluent members, visitors, and corporate groups via memberships, green fees, golf day packages, and PGA coaching.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Heathland golf course
• Golf membership
• Green fees
• Golf coaching

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Visitors pay green fees to play the course, with pricing varying by day of week. Monday-Thursday: £175; Friday-Sunday & Bank Holidays: £195. Online booking available through third-party platform E-S-P.
2. Membership Dues: The club operates primarily as a private members' club. Members pay recurring fees to access the course, clubhouse facilities, and members-only areas. Enquiries directed to [email protected].
3. Golf Day Packages: Groups of 16 or more players can book golf day packages. Custom-tailored packages are also available for corporate events or private groups.
4. Golf Lessons and Coaching: PGA professional Phil Womack offers coaching services including 60-minute game assessments. Contact via [email protected] to book lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Addington Golf Club is a private members' club operating an 18-hole par-69 Heathland golf course located 9 miles from central London in Croydon, Surrey. It sells membership subscriptions, visitor green fees (Monday-Thursday £175, Friday-Sunday/Bank Holidays £195), group golf day packages for 16+ players, and PGA professional coaching, supported by short-game practice facilities and a clubhouse.

Product overview

The Addington Golf Club is a private Members' Club offering golf services centered around its historic Heathland course designed in 1913 by John Frederick Abercromby and Harry Colt. The club provides membership access, visitor green fees, group golf packages, PGA professional coaching, and practice facilities including a short game area and practice nets. The course is approximately 9 miles from central London, has been undergoing restoration since 2020 under Clayton DeVries & Pont, and operates as a par-69 layout.

Differentiator

Problem solved

Functional benefit

Products and services

• The Addington Golf Course An 18-hole par-69 Heathland golf course designed in 1913 by John Frederick Abercromby and Harry Colt, featuring fairways through mature pine, creative mounding, and expansive views of central London. Available to members and visitors.
• Membership Private members' club subscription granting access to the golf course, clubhouse facilities, and exclusive members-only services 9 miles from central London. Members share a passion for bringing the club back to world-class status. Enquiries via [email protected].
• Visitor Green Fee Play Green fee access for visitors to play the Heathland course, with pricing of £175 Monday-Thursday and £195 Friday-Sunday and Bank Holidays. Online booking available through E-S-P Elite Live platform.
• Golf Days & Group Packages Custom golf day packages for groups of 16 or more players, with tailored packages available for corporate events or private groups. Booked via direct enquiry.
• PGA Professional Coaching One-on-one golf coaching services by PGA professional Phil Womack, including 60-minute game assessments covering putting to driving. Bookings via [email protected].
• Practice & Short Game Facilities World-class short-game facility featuring two greens (flat and undulating), a 4-bay rollback practice net, and a full-size practice putting green, available to members and visitors.
• Members' Area (GolfGenius / E-S-P booking) Online portal providing members access to the GolfGenius members' area and competition registration, plus E-S-P Elite Live tee-time booking for members.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Clayton DeVries & PontcoreStrategic or Co-development Partner · 1 January 2020Ryan Noades (Managing Director) appointed Clayton DeVries & Pont as golf course architects in 2020 to restore the course back to its original grandeur and reinstate the strategic principles from 1913. Frank Pont described the restoration as 'almost like a Rembrandt found in the attic.' The firm is leading the extensive tree removal, green expansion, bunker renovation, agronomy improvement, and heather regeneration efforts.
• E-S-P (Elite Live)coreTechnology or IntegrationE-S-P Elite Live platform handles online tee time booking for visitors and members' booking functionality. The club's pro shop also uses this platform for online booking (https://www.e-s-p.com/elitelive/).
• Cookie Jar GolfminorImplementation/ SI/ Consulting PartnerCookie Jar Golf designed the club's official website (addingtongolf.com). Website footer credits: 'Website Designed by Cookie Jar Golf'.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Royal Wimbledon Golf Club: A private members' club in southwest London with a Willie Park Jr-designed course and royal patronage. Closely comparable to The Addington in being an exclusive, heritage-led London-area private members' club with premium positioning.
• Walton Heath Golf Club: A private members' club in Surrey, around 20 miles from central London, with two heathland courses and a distinguished heritage of hosting major championships. Closely comparable to The Addington as a historic, members-only Surrey club with premium green fee access for visitors.
• Sunningdale Golf Club: A prestigious private members' club in Berkshire, west of London, with two Colt/Weyrick-designed heathland courses. A high-prestige peer of The Addington serving affluent London members with a heritage-led, exclusive positioning.
• The Wisley Golf Club: A private members' golf club in Surrey, southwest of London, operating two courses including a Colt-designed layout. Directly comparable to The Addington as a premium, members-only Surrey club catering to affluent London-area golfers seeking exclusivity and heritage.
• Swinley Forest Golf Club: A highly exclusive private members' club in Berkshire on Crown Estate land, founded 1909, with a single heathland course. Directly comparable to The Addington as a small, heritage-focused members-only club with restricted access and prestige positioning.
• St George's Hill Golf Club: A private members' club in Weybridge, Surrey, with three heathland/parkland courses designed by Colt. Comparable to The Addington as a heritage Surrey club with a London-area affluent membership base.
• The Berkshire Golf Club: A members-only heathland club in Ascot, Berkshire, founded in 1928 with two Herbert Fowler-designed courses. Comparable to The Addington as an exclusive, heritage-driven private club catering to London-area golfers.

Broad incumbents

• Wentworth Club: One of the UK's most famous private members' clubs in Surrey, with three courses (including the PGA's European Tour home) and a broader hospitality, real estate and events operation. A larger, more diversified incumbent that competes for the same affluent London-area golfers as The Addington.

Regional players

• Royal Ashdown Forest Golf Club: A private members' club in Sussex with two heathland courses, founded 1888. Comparable to The Addington as a heritage heathland private club but located further south and competing for a different geographic catchment than The Addington's London/Surrey focus.
• Royal Cinque Ports Golf Club: A historic links club in Kent founded 1892 that has hosted The Open Championship. Comparable to The Addington in being a prestigious, members-only heritage club, but a regional peer operating in a different geography and on links rather than heathland terrain.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-addington-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Addington Golf Club