Union Mills Feed
Union Mills Feed is a seventh-generation, family-owned feed mill and farm supply retailer in Mulino, Oregon, manufacturing its UM Brand livestock feeds fresh on-site and operating a single storefront serving local livestock, equine, pet, and farm customers.
- Company typePrivate
- Founded1877
- HeadquartersMulino, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Union Mills Feed does
Union Mills Feed is a family-owned feed mill and farm supply retailer founded in 1877 in Mulino, Oregon, currently operated by the Friedrich family in its seventh generation under proprietor Bob Friedrich. The company manufactures its proprietary UM Brand ('Ultra-Modern Feeds') livestock feed on-site, producing fresh batches daily across formulations for pigs, cattle, goats, sheep, rabbits, alpacas, horses, and poultry, using locally sourced ingredients — a model positioned in opposition to mills that bag, warehouse, and ship cross-country. The product portfolio also includes bulk grains, molasses, hay (alfalfa, orchard, local grass), bedding and stove pellets, and backyard bird products.
The business operates a single physical storefront at 14822 S. Union Mills Road that doubles as a retail outlet, stocking third-party premium pet foods (Blue Buffalo, Nutri Source, Taste of the Wild, Diamond, Canidae, Prey, Next Level), equine tack, veterinary supplies, farm hardware, fertilizers, fencing, and a small gift/apparel assortment (Montana West, Breyers, Schleich, Hydro Flasks). Distribution is exclusively in-person and local to the Mulino and broader Clackamas County area; the company also accepts custom orders. Pricing is not publicly disclosed and is effectively quote-based.
Go-to-market is community-led rather than digital or sales-led. Acquisition and retention rely on word-of-mouth within the local agricultural community, the annual Customer Appreciation Day, 4H and fair sponsorships, and an organic Facebook and Instagram presence. The company is privately held with no external investors, no parent entity, and no disclosed revenue, headcount, or financial reporting — consistent with a small, multi-generational family operation rather than a scalable enterprise.
Union Mills Feed firmographics
Firmographics- Name
- Union Mills Feed
- Legal name
- Union Mills Feed
- Website
- https://unionmillsfeed.com
- Company type
- Private
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Union Mills Feed is a seventh-generation, family-owned feed mill and farm supply retailer in Mulino, Oregon, manufacturing its UM Brand livestock feeds fresh on-site and operating a single storefront serving local livestock, equine, pet, and farm customers.
- Ownership category
- akta.pro rank
Union Mills Feed industry classification
Industry- Product category
- Animal Feed Manufacturing & Farm Supply Retail
- NAICS
- Other Animal Food Manufacturing (311119), Pet and Pet Supplies Retailers (45991)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB)
Keywords
Where Union Mills Feed is headquartered
LocationHeadquarters
- HQ city
- Mulino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Union Mills Feed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Feed Manufacturing and Sales: Manufactures and sells proprietary UM brand feed products for various animals including pigs, cattle, goats, sheep, rabbits, alpacas, horses, and poultry. Products are made fresh daily on-site.
- Retail Products: Operates a retail store selling pet foods and supplies, hay, grass, straw, bedding pellets, wood pellets, fencing materials, fertilizers, and miscellaneous merchandise.
- Custom Orders: Accepts custom orders of various feed and agricultural products to meet specific customer needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Union Mills Feed product offering
Product offeringCore offering
Union Mills Feed manufactures and bag its own UM Brand animal feed fresh daily on-site at its mill in Mulino, Oregon, producing formulations for pigs, cattle, goats, sheep, rabbits, alpacas, horses, and poultry. It operates an adjacent retail store selling third-party pet foods (Blue Buffalo, Nutri Source, Taste of the Wild, Diamond, Canidae, Prey, Next Level), hay products, pellets, backyard bird feed, farm supplies, equine tack, veterinary supplies, and gift items. The company accepts custom feed orders and serves local livestock owners, horse owners, pet owners, and farmers in the Mulino/Clackamas County area.
Product overview
Union Mills Feed operates as a family-owned feed mill and retail store established in 1877 in Mulino, Oregon. The company manufactures its own UM Brand feed products on-site, producing fresh feeds for various livestock including pigs, cattle, goats, sheep, rabbits, alpacas, horses, and poultry. The product portfolio centers on the UM Brand feed line complemented by a retail store offering pet foods (Blue Buffalo, Nutri Source, Taste of the Wild, Diamond, Canidae, Prey, Next Level), hay products, farm supplies, veterinary equipment, equine tack, and various gift items and apparel. The mill also sells grains, pellets for heating and bedding, backyard bird products, and general farm supplies. The UM Brand feed products and hay/pellet products form the core manufacturing offerings, while the retail store provides companion products for animal care and farm maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- UM Brand: The company's own manufactured feed brand, made fresh daily on-site, trademarked as 'Ultra-Modern Feeds'
Products and services
- UM Brand Pig Feed
Companies that use Union Mills Feed
Customer profileSegments4 records
Ideal customer profiles4 records
Union Mills Feed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Union Mills Feed partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Union Mills Feed competitors and assessment
Company assessmentDirect peers
- Coastal Farm & Ranch: Regional farm and ranch retailer concentrated in Oregon and Washington, offering feed, pet supplies, workwear, and farm equipment. Closely comparable in product mix and target customer (livestock owners, small farmers, rural consumers) to Union Mills.
- Wilco: Pacific Northwest farmer-owned cooperative operating farm stores with feed, pet, and farm supply assortments highly comparable to Union Mills. Most directly comparable peer given shared geographic footprint across Oregon and Washington and overlapping product mix.
- Standlee Premium Western Forage: Idaho-based hay and forage producer selling bulk and bagged hay, beet pulp, and forage products to feed stores and livestock owners. Comparable as a Pacific Northwest-based feed/forage brand that competes for the same shelf space and smallholder customer.
Regional players
- IFA Country Stores: Intermountain Farmers Association operates a chain of country stores across Utah and Idaho selling feed, farm supplies, and pet products. Comparable concept and product mix but does not directly compete in Union Mills' Oregon trade area.
- Cal Ranch Stores: Western U.S. farm and ranch store chain offering feed, animal health, tack, and hardware. Similar concept to Union Mills but concentrated in California and other Western states, not directly overlapping with the Mulino, Oregon trade area.
Broad incumbents
- Rural King: National farm and ranch retail chain selling feed, pet supplies, hardware, and outdoor goods. Overlaps with Union Mills' product offering and customer base but operates at much larger scale across the Midwest and Southeast.
- Tractor Supply Co. Largest U.S. rural lifestyle retailer carrying feed (including its own Producer's Pride brand), pet food, equine supplies, and farm hardware. Competes with Union Mills on selection and price across most categories but operates at vastly greater scale and as part of a national portfolio.
- Atwoods Ranch & Home: Regional farm and ranch retail chain across the South-Central U.S. carrying feed, pet supplies, and farm hardware. Overlaps conceptually with Union Mills' feed-plus-retail model but does not compete geographically.
Others
- Nutrena (Cargill Animal Nutrition): National feed brand owned by Cargill manufacturing complete feeds for livestock, equine, and poultry — directly competitive with Union Mills' UM Brand portfolio and an incumbent supplier alternative for the same customer base.
- Hubbard Feeds: Regional livestock feed manufacturer (Alltech subsidiary) producing complete feeds for cattle, swine, equine, and small ruminants. Competes with Union Mills' UM Brand formulas as a brand option for the same livestock-owner customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Union Mills Feed social profiles
Digital presenceUnion Mills Feed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Mills Feed leadership team
Management profileNumber of profiles
Profiles6 records
Union Mills Feed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Mills Feed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Mills Feed
What does Union Mills Feed do?
Union Mills Feed manufactures and bag its own UM Brand animal feed fresh daily on-site at its mill in Mulino, Oregon, producing formulations for pigs, cattle, goats, sheep, rabbits, alpacas, horses, and poultry. It operates an adjacent retail store selling third-party pet foods (Blue Buffalo, Nutri Source, Taste of the Wild, Diamond, Canidae, Prey, Next Level), hay products, pellets, backyard bird feed, farm supplies, equine tack, veterinary supplies, and gift items. The company accepts custom feed orders and serves local livestock owners, horse owners, pet owners, and farmers in the Mulino/Clackamas County area.
Is Union Mills Feed a public or private company?
Union Mills Feed is a private company. It is classified as family owned and is currently operating.
When was Union Mills Feed founded?
Union Mills Feed was founded in 1877. It employs 1 to 10 people.
Where is Union Mills Feed based?
Union Mills Feed is headquartered in Mulino, United States, in the North America region.
How does Union Mills Feed make money?
Three revenue lines are on record. Feed Manufacturing and Sales are the primary driver. The others are retail Products and custom Orders.
Who are Union Mills Feed's main competitors?
Direct peers on record are Coastal Farm & Ranch, Wilco and Standlee Premium Western Forage. Regional players are IFA Country Stores and Cal Ranch Stores. Broad incumbents are Rural King, Tractor Supply Co. and Atwoods Ranch & Home. Others are Nutrena (Cargill Animal Nutrition) and Hubbard Feeds.
Does Union Mills Feed have an API?
No public API is recorded for Union Mills Feed.
What industry is Union Mills Feed in?
Union Mills Feed's product category is Animal Feed Manufacturing & Farm Supply Retail. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of AFADAIAJ, Bagged Retail Commodity Feeds (Small Pack Formats). Its NAICS code is 311119 and its SIC code is 2040.