Sojo Stay
Sojo Stay is a UK-based, Birmingham-headquartered property management and short-stay rental operator that manages modern apartments on Airbnb and Booking.com and acts as a UK market entry partner for international hospitality brands, notably facilitating OYO Rooms' Belvilla by Oyo launch.
- Company typePrivate
- Founded2019
- HeadquartersBirmingham, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sojo Stay does
Sojo Stay is a UK-based, Birmingham-headquartered property management and short-stay rental operator founded in 2019. Per its company description, the company provides property management services and modern apartments for short and long stays via consumer platforms such as Airbnb and Booking.com, indicating a hybrid direct-to-consumer and platform-mediated distribution approach.
Beyond direct property management, Sojo Stay operates as a UK market entry partner for international hospitality brands. In June 2024, it facilitated OYO Rooms' launch of Belvilla by Oyo — a premium vacation rental brand — in the UK market, serving as the local distribution and partnership channel. This positions the firm at the intersection of property management services and partnership-based hospitality platform services targeting premium accommodations.
The company employs 51–100 people, is privately held, and discloses no funding history. No proprietary technology stack, named products, pricing, or revenue figures are publicly disclosed in the available sources. Its stated revenue model is marketplace-style commission from enabling partner brands to list and operate premium vacation rental inventory in the UK. Customer concentration appears dominated by the OYO Rooms / Belvilla by Oyo relationship, which is classified as a core-tier channel partnership.
Sojo Stay firmographics
Firmographics- Name
- Sojo Stay
- Website
- https://sojostay.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sojo Stay is a UK-based, Birmingham-headquartered property management and short-stay rental operator that manages modern apartments on Airbnb and Booking.com and acts as a UK market entry partner for international hospitality brands, notably facilitating OYO Rooms' Belvilla by Oyo launch.
- Ownership category
- akta.pro rank
Sojo Stay industry classification
Industry- Product category
- Short-Term Rental Management
- NAICS
- Other Traveler Accommodation (72119), Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)
Keywords
Where Sojo Stay is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Sojo Stay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Partnership Services: Sojo Stay appears to operate as a hospitality platform partnership company, facilitating international brands' entry into the UK vacation rental market. Based on the OYO Rooms partnership structure, revenue is generated through enabling partner brands to list and operate premium vacation rental inventory in the UK.
Go-to-market motion1 record
Sojo Stay product offering
Product offeringCore offering
Sojo Stay provides property management services for modern serviced apartments offered for short and long stays, distributed through consumer booking platforms such as Airbnb and Booking.com. The company also serves as a UK market-entry partner for international hospitality brands, enabling them to launch and operate premium vacation rental offerings in the UK market through local infrastructure and distribution.
Product overview
Based on the available source data, Sojo Stay is a UK-based hospitality company. In June 2024, Sojo Stay partnered with India-based OYO Rooms to launch Belvilla by OYO, a premium vacation rental brand, in the UK market. No additional product details, product architecture, or named modules/features are available in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Serviced Apartment Property Management
Companies that use Sojo Stay
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Sojo Stay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sojo Stay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OYO RoomscoreIn June 2024, India-based hospitality company OYO Rooms launched Belvilla by Oyo, a premium vacation rental brand, in the UK through a partnership with UK-based Sojo Stay. Sojo Stay serves as the local market partner enabling OYO's UK market entry for their premium vacation rental brand.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
Sojo Stay competitors and assessment
Company assessmentDirect peers
- OYO Rooms: OYO Rooms is Sojo Stay's flagship partner and a global hospitality brand operating budget and premium hotels/vacation rentals. Comparability is direct because OYO uses partner-led distribution models to enter markets, the same structural role Sojo Play plays in the UK for Belvilla by Oyo.
- Houst: Houst (formerly Airbnbmgmt) is a short-term rental management company operating across multiple cities. Directly comparable to Sojo Stay as a professional Airbnb/Booking.com property manager with co-hosting services.
- Sonder Holdings: Sonder operates tech-enabled short-term rental apartments and serviced stays in urban markets. Comparable to Sojo Stay in offering professionally managed, design-forward apartments for short and extended stays booked through digital channels.
- Vacasa: Vacasa is a leading full-service vacation rental property manager with a large portfolio across multiple geographies. Directly comparable to Sojo Stay's full-service property management offering for short-term rentals distributed via platforms like Airbnb and Booking.com.
- Plum Guide: Plum Guide curates and manages premium short-term rentals in major cities, focusing on quality and design. Comparable to Sojo Stay's premium vacation rental positioning and multi-platform distribution focus.
- GuestReady: GuestReady provides full-service short-term rental management and co-hosting across multiple European cities. Comparable to Sojo Stay as a professional property manager offering hospitality services, listing optimization, and guest support in urban markets.
Broad incumbents
- Vrbo (Expedia Group): Vrbo is a major global vacation rental platform owned by Expedia Group. Comparable to Sojo Stay's business context as a primary distribution channel for professionally managed short-term rentals.
- Airbnb: Airbnb is the dominant global vacation rental marketplace and a key distribution channel for Sojo Stay. Comparable as a broad incumbent that shapes the entire short-term rental ecosystem in which Sojo Stay operates.
Regional players
- Staycity: Staycity operates aparthotels across European cities with a focus on short and extended stays. Comparable to Sojo Stay's apartment-based short and long-stay offerings in the European market.
- The Apartment Network: UK-based serviced apartment and short-term rental provider, comparable to Sojo Stay's regional focus on UK serviced apartment and short-stay accommodation offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sojo Stay social profiles
Digital presenceSojo Stay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sojo Stay leadership team
Management profileNumber of profiles
Sojo Stay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sojo Stay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sojo Stay
What does Sojo Stay do?
Sojo Stay provides property management services for modern serviced apartments offered for short and long stays, distributed through consumer booking platforms such as Airbnb and Booking.com. The company also serves as a UK market-entry partner for international hospitality brands, enabling them to launch and operate premium vacation rental offerings in the UK market through local infrastructure and distribution.
Is Sojo Stay a public or private company?
Sojo Stay is a private company. It is classified as unknown and is currently operating.
When was Sojo Stay founded?
Sojo Stay was founded in 2019. It employs 51 to 100 people.
Where is Sojo Stay based?
Sojo Stay is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Sojo Stay make money?
One revenue line is on record: platform Partnership Services.
Who are Sojo Stay's main competitors?
Direct peers on record are OYO Rooms, Houst, Sonder Holdings, Vacasa, Plum Guide and GuestReady. Broad incumbents are Vrbo (Expedia Group) and Airbnb. Regional players are Staycity and The Apartment Network.
Does Sojo Stay have an API?
No public API is recorded for Sojo Stay.
What industry is Sojo Stay in?
Sojo Stay's product category is Short-Term Rental Management. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of THAMACAD, Extended-stay serviced apartments (weekly/monthly). Its NAICS code is 72119 and its SIC code is 7000.