EXPO PACK

What EXPO PACK does

EXPO PACK is a trade show producer organized by PMMI (The Association for Packaging and Processing Technologies), operating the premier packaging and processing trade show franchise in Latin America through its legal entity EXPO PACK MÉXICO, S.A. DE C.V., headquartered in Mexico City. The company runs two alternating biennial events — EXPO PACK Guadalajara (next edition June 8-10, 2027) and EXPO PACK México (held 2026) — which collectively attracted 24,500 packaging and processing professionals across 740 exhibiting companies and 20,675 net square meters in the most recent 2026 cycle. The platform serves buyers and suppliers across 40+ vertical markets including food, beverage, pharmaceutical, personal care, automotive, and graphic arts, with international country pavilions from Brazil, China, Spain, France, Italy, Turkey, Taiwan, and Argentina.

Revenue is generated primarily through four streams: exhibitor booth space rental ($427-$522 USD per square meter across raw space and premium tiers), attendee registration fees ($200 MXN), online listing upgrades that can increase lead counts up to 10x, and pavilion sponsorships and advertising. The pricing model features re-book discounts for returning exhibitors and a tiered payment schedule (50% deposits for rebookers, 30/30/40 installments for new exhibitors). Customer concentration is dispersed across hundreds of mid-market and enterprise exhibitors, supplemented by dedicated sales teams in Mexico (Guadalupe Olvera) and the US/PMMI (Daniela Dew).

Beyond the biennial physical events, EXPO PACK operates a year-round ecosystem including the EXPO PACK 365 digital platform, the Spanish-language unPACKed podcast, the Mundo EXPO PACK media outlet, educational webinars, and professional networks including the Young Professionals Network, PPWLN Latin America, and OpX Leadership Network. The company has launched specialized pavilions (Containers and Materials, Digital Transformation) and the EXPO PACK Verde sustainability program to deepen buyer-exhibitor matching and address emerging demand for recyclable packaging solutions. The marketing stack spans LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube, and Spotify, supported by 15+ industry association partnerships.

Name

EXPO PACK

Legal name

EXPO PACK MÉXICO, S.A. DE C.V.

Website

https://expopackguadalajara.com.mx

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

EXPO PACK is a Latin American trade show producer, organized by PMMI, operating biennial EXPO PACK Guadalajara and EXPO PACK México events serving 700+ packaging and processing exhibitors and 19,000+ buyers across 40+ vertical markets, complemented by year-round digital content and community programs.

Ownership category

akta.pro rank

Product category

Trade Shows and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Packaging trade shows
• Processing machinery events
• Trade show organization
• B2B exhibitions
• Packaging industry events

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Exhibitor Booth Space Rental: Revenue generated from exhibitors purchasing booth space at the trade show. Two booth options available: Raw Space ($461 USD/m² regular, $427 USD/m² rebook) and Premium Package ($522 USD/m² regular, $484 USD/m² rebook). Material handling and drayage are included in the space rate. Minimum booth size is 9 square meters.
2. Attendee Registration Fees: Revenue from attendee registration. Registration costs $200 MXN. Additional badge fees apply for extra booth personnel ($60 MXN before deadline, $140 MXN after deadline).
3. Online Listing Upgrades: Upgrade packages for exhibitors to enhance their online profile and increase visibility. Premium listings can increase lead count up to 10 times over standard showroom package.
4. Sponsorship and Advertising: Sponsorship and advertising opportunities available to exhibitors and partners, including pavilion sponsorships (Containers and Materials Pavilion, Digital Transformation Pavilion).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels16 records

Core offering

EXPO PACK organizes business-to-business trade show events for the packaging and processing industry in Latin America. It sells exhibit space, sponsorships, and year-round digital engagement to suppliers of packaging machinery, processing equipment, materials, and converting technology, connecting them with regional buyers through live events in Guadalajara and Mexico City and the EXPO PACK 365 digital platform.

Product overview

EXPO PACK is a trade show event producer organized by PMMI (The Association for Packaging and Processing Technologies) that operates a portfolio of in-person events and year-round digital content. The core product is EXPO PACK Guadalajara, a biennial trade show in Mexico featuring exhibitor booth packages (Raw Space and Premium), specialized pavilions (Containers and Materials, Digital Transformation), and online upgrade options. The portfolio includes the companion show EXPO PACK México, the EXPO PACK 365 year-round content platform with the unPACKed podcast, Mundo EXPO PACK media outlet, educational webinars, and professional networks (Young Professionals Network, PPWLN Latin America). The company also offers the EXPO PACK Verde sustainability program.

Differentiator

Problem solved

Functional benefit

Brands

• EXPO PACK 365: Year-round content platform providing access to webinars, case studies, expert interviews, and industry information for packaging and processing professionals.
• unPACKed Podcast
• Mundo EXPO PACK
• Young Professionals Network
• PPWLN (Packaging & Processing Women's Leadership Network)
• OpX Leadership Network

Products and services

• EXPO PACK Guadalajara Biennial B2B trade show held in Guadalajara, Mexico, organized under PMMI for the packaging and processing industry, providing exhibitors booth space and access to Latin American buyers.
• EXPO PACK México B2B trade show held in Mexico for the packaging and processing industry, organized by PMMI, offering booth space and attendee access to suppliers and buyers.
• EXPO PACK 365 Year-round digital platform that extends the EXPO PACK trade show experience with content, networking, and supplier/buyer connection tools for the packaging and processing industry.

Quantifiable outcome

• 68% of attendees have purchasing influence or decision-making power
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• PMMI (The Association for Packaging and Processing Technologies)flagshipStrategic or Co-development PartnerPMMI is the official organizer of EXPO PACK Guadalajara. The association represents more than 950 North American manufacturers and suppliers of packaging and processing equipment. PMMI organizes the complete PACK EXPO portfolio of trade shows including PACK EXPO International, PACK EXPO Las Vegas, PACK EXPO East, EXPO PACK México, and EXPO PACK Guadalajara.
• CANAINCA (Cámara Nacional de la Industria de Conservas Alimenticias)coreStrategic or Co-development PartnerNational Chamber of the Food Preserving Industry. One of 14 strategic partner organizations promoting EXPO PACK México to their member companies.
• ANPDAPAC (Asociación Nacional de Productores y Distribuidores de Agua Purificada y Beverages Carbonatadas)coreStrategic or Co-development PartnerNational Association of Purified Water Producers and Carbonated Beverage Distributors. Strategic partner for EXPO PACK México 2026.
• CANIFARMA (Cámara Nacional de la Industria Farmacéutica)coreStrategic or Co-development PartnerNational Chamber of the Pharmaceutical Industry. Strategic partner promoting the show to pharmaceutical sector members.
• CANAGRAF (Cámara Nacional de la Industria de Artes Gráficas)coreStrategic or Co-development PartnerNational Chamber of the Graphic Arts Industry. Strategic partner for the packaging and processing trade show.
• CANAFEM (Cámara Nacional de Fabricantes de Envases Metálicos)coreStrategic or Co-development PartnerNational Chamber of Metal Packaging Manufacturers. Strategic partner organization.
• AMEE (Asociación Mexicana de Envase y Embalaje)coreStrategic or Co-development PartnerMexican Association of Packaging and Boxing. Strategic partner with Director Erick Suárez participating in press conferences.
• GS1 MéxicocoreStrategic or Co-development PartnerGlobal standards organization for product identification and data. Strategic partner with Director Juan Pablo Gómez Sepúlveda participating in EXPO PACK México 2026 preview.
• CIG (Cámara de Industria de Guatemala)minorStrategic or Co-development PartnerChamber of Industry of Guatemala. Organized buyer delegations from Guatemala attending EXPO PACK México 2026.
• CRECEX (Cámara de Comercio Exterior de Costa Rica)minorStrategic or Co-development PartnerChamber of Foreign Trade of Costa Rica. Organized buyer delegations from Costa Rica attending the show.
• AMEXICCOR (Asociación Mexicana de Envases y Embalajes Corrugados)coreStrategic or Co-development PartnerMexican Association of Corrugated Packaging. Strategic partner with General Director Pedro Hugo Alcalá participating in press conferences.
• CONAFAB (Consejo Nacional de Fabricantes de Alimentos Balanceados y de la Nutrición Animal)coreStrategic or Co-development PartnerNational Council of Balanced Animal Food Manufacturers. Strategic partner organization.
• IFT (Institute of Food Technologists)coreStrategic or Co-development PartnerProfessional organization for food science and technology. Strategic partner promoting show to food technology professionals.
• CANACINTRA PueblaminorStrategic or Co-development PartnerNational Chamber of the Transformation Industry, Puebla delegation. Regional strategic partner.
• CANACINTRA LeónminorStrategic or Co-development PartnerNational Chamber of the Transformation Industry, León delegation. Regional strategic partner.
• Country Pavilions (Brazil, China, Spain, France, Italy, Turkey, Taiwan, Argentina)coreChannel Partner/ Reseller/ DistributorInternational pavilions representing key manufacturing regions worldwide, showcasing exhibitors from each country under a unified national presence.
• ProMachminorGTM or Marketing PartnerMobile App sponsor for EXPO PACK México 2026. Provider of packaging machinery and solutions.
• Olé (Hotel Reservation Office)minorGTM or Marketing PartnerOfficial EXPO PACK Guadalajara Hotel Reservation Office. Provides hotel booking services for show participants with special rates.
• Expo GuadalajaracoreStrategic or Co-development PartnerVenue partner for EXPO PACK Guadalajara. Convention center located at Av. Mariano Otero #1499, Col. Verde Valle, Guadalajara, Jalisco, México.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FachPack: Major European packaging trade show held annually in Nuremberg, Germany. Comparable category and exhibitor overlap (international packaging brands), but geographically distinct and annual cadence.
• Interpack: The world's largest packaging and processing trade show, held triennially in Düsseldorf. Comparable category and exhibitor overlap; functions as the global anchor that competes for the same international packaging brands.
• drinktec: Global trade fair for the beverage and liquid food industry held in Munich. Overlaps significantly with EXPO PACK's beverage processing exhibitor base, but serves a broader global audience with a four-year cadence.

Direct peers

• PACK EXPO International: Flagship North American packaging & processing trade show organized by the same parent (PMMI). Same exhibitor base, same value proposition, larger scale — most directly comparable peer.
• PACK EXPO East: PMMI-organized packaging show on the U.S. East Coast, sharing the same exhibitor base and association infrastructure as EXPO PACK.
• PACK EXPO Las Vegas: Biennial PMMI-organized packaging show in the U.S., targeting similar exhibitor and attendee segments as EXPO PACK. Operated by the same association, with overlapping international exhibitor pool.
• Andina Pack: Major packaging trade show in Colombia organized by Andina Pack, targeting the Andean and broader Latin American market. Closest regional competitor to EXPO PACK for Latin American exhibitor spend.
• EXPO PACK México: Sister show under PMMI rotating with EXPO PACK Guadalajara, also serving the Latin American packaging/processing market. Operationally identical model — direct comparator on scale and pricing.

Emerging players

• ProPak Asia: Asia's leading processing and packaging trade event. Comparable product category and exhibitor overlap, though geographically distant — primarily competes for global packaging brands' marketing budget allocation.

Regional players

• PLASTIMAGEN México: Mexico-based plastics industry trade show. Adjacent vertical (plastics vs. broader packaging/processing) with overlapping Latin American exhibitor audience and venue (Mexico City).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ExpoPack
• YouTubeyoutube.com/expopack
• Facebookfacebook.com/expopack
• LinkedInlinkedin.com/company/expopack
• Instagraminstagram.com/expo_pack
• TikToktiktok.com/@expopack.mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPO PACK