Ole Olivina Hotel

What Ole Olivina Hotel does

Olé Olivina Hotel operates the Olé Tropical Tenerife, a 4-star adults-only resort located in Costa Adeje, Tenerife (Canary Islands, Spain), approximately 20 minutes from Tenerife Sur airport and 400 meters from the beach. The property offers nine room categories ranging from standard Double rooms to the Senior Suite Vista Mar, complemented by a buffet restaurant serving Spanish, Canarian, and international cuisine, three bars (Bar Spiga entertainment bar, La Palapa pool bar, and a lobby bar), a Wellness Center offering massages and beauty treatments, an outdoor pool with Balinese beds, an entertainment program (DJ sessions, live music, themed nights, sports activities), free WiFi with premium upgrades, and free parking. The property operates under the registered Olé Hotels brand and is owned by Portal Interactiv, S.L. Unipersonal (CIF B38803953), a wholly-owned subsidiary of Iberostar Hoteles & Apartamentos, S.L.

The underlying technology stack is a standard mid-market hotel digital infrastructure: a brand website (olehotels.com) with integrated real-time booking engine available in Spanish, English, and German; Dynamic Yield for AI-driven website personalization; Google Analytics and Tealium for tag management and web analytics; plus Google Ads and Facebook for behavioral advertising. The hotel also operates its own call center and holds travel agency license AVBAL/718, enabling direct and intermediated distribution. Sustainability infrastructure is a notable physical asset, including 102 on-site rooftop photovoltaic panels delivering 100% renewable electricity since 2022 and a Department of 3R (Reduce, Reuse, Recycle) established in 2023.

The business model is direct-to-consumer hospitality revenue, primarily from room rentals (€53-€111 per night), supplemented by food and beverage, an All-Inclusive package upsell, wellness/spa services, and ancillary fees (parking, premium WiFi, safe boxes). Distribution combines the proprietary website, a centralized call center (+34 971 992 400), and travel-agency channels (online and offline) both directly and via the Iberostar Group network. The customer base is adults-only leisure travelers (couples and groups) seeking entertainment-focused, mid-market all-inclusive or half-board stays in Tenerife. The company has cumulatively received over €2.1M in EU, Spanish, and Canarian public subsidies since 2021 covering COVID-19 relief, sustainability upgrades, productivity improvements, and bathroom/plumbing modernization under the Next Generation EU tourism resilience program.

Name

Ole Olivina Hotel

Legal name

PORTAL INTERACTIV, S.L. Unipersonal

Website

https://olehotels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Olé Tropical Tenerife is a 4-star adults-only hotel in Costa Adeje, Tenerife, operated by Portal Interactiv, S.L. (an Iberostar Group subsidiary), offering nine room categories, all-inclusive dining, wellness, and entertainment programming to adult leisure travelers via direct and travel-agency channels.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Adults-Only All-Inclusive Resorts (THAGAKAB)

Keywords

• Hotel accommodation services
• Adults-only resort
• All-inclusive hospitality
• Hotel entertainment programs
• Wellness spa services

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Revenue: The hotel generates primary revenue from room rentals across multiple room categories: Doble, Doble Vista Mar, Doble Vista Mar Lateral, Doble Vista Piscina, Doble Terraza, Suite, Senior Suite, and Senior Suite Vista Mar. Pricing ranges from approximately €53 to €111 per night depending on room type and season.
2. Food & Beverage: Revenue from the buffet restaurant offering Spanish, Canarian, and international cuisine, plus three bars: Bar Spiga (winter entertainment), La Palapa (pool bar with cocktails), and lobby bar. All-Inclusive package available as an upsell.
3. Wellness & Spa Services: The Wellness Center offers massages and beauty treatments as a supplementary revenue stream.
4. Ancillary Services: Parking (paid), safe boxes (paid), premium WiFi upgrades, and other guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Olé Tropical Tenerife is a 4-star adults-only hotel located in Costa Adeje, Tenerife (Canary Islands, Spain), approximately 20 minutes from Tenerife Sur airport and 400m from the beach near Playa de las Américas. The hotel offers accommodation across nine distinct room categories, a buffet restaurant, three bars, a Wellness Center with spa treatments, an outdoor pool with Balinese beds, comprehensive daytime and nighttime entertainment programming, and an optional All-Inclusive package. It is marketed as an entertainment-focused beach resort designed exclusively for adult guests.

Product overview

Olé Tropical Tenerife is a 4-star adults-only hotel operating as a single-property resort. The accommodation portfolio includes nine distinct room categories ranging from standard Double rooms to premium Senior Suite Sea View accommodations, all featuring modern amenities such as air conditioning, balconies, and minibars. On-site amenities encompass a buffet restaurant, two bars (Bar Spiga and La Palapa pool bar), a Wellness Center offering spa treatments, an outdoor pool with Balinese beds, entertainment programming with DJ sessions and live shows, complimentary WiFi, and free parking. The hotel offers an all-inclusive package and is positioned as an entertainment-focused beach resort in Costa Adeje, Tenerife.

Differentiator

Problem solved

Functional benefit

Products and services

• Olé Tropical Tenerife Hotel Stay 4-star adults-only hotel accommodation in Costa Adeje, Tenerife, offering guests a resort experience with multiple room categories, dining, pool, entertainment and wellness amenities. Targeted at couples and adult groups aged 18+ seeking leisure vacations.
• Doble (Double Room) Standard double room located from the third floor upward, featuring air conditioning, balcony and minibar, suitable for couples.
• Doble Vista Mar (Double Sea View Room) Double room featuring Atlantic Ocean views from the balcony with all standard amenities.
• Doble Vista Mar Lateral (Double Lateral Sea View Room) Room offering partial side sea views with sunset views from the accommodation.
• Doble Terraza (Double Terrace Room) Room with a spacious private terrace, located on the first two floors, equipped with air conditioning and minibar.
• Doble Vista Piscina (Double Pool View Room) Room offering balcony views of the pool area for sunbathing.
• Suite Larger family room featuring a bedroom with two beds and a separate lounge area, suitable for groups.
• Senior Suite Spacious suite with separate bedroom and lounge, featuring a double bed, among the largest rooms in the hotel.
• Senior Suite Vista Mar (Senior Suite Sea View) Top-floor suite offering the best Atlantic Ocean views, featuring separate bedroom and lounge — the most spacious accommodation option.
• Restaurante Buffet On-site buffet restaurant serving Spanish, Canarian and international cuisine with live cooking stations during breakfast, lunch and dinner.
• Bar Spiga Entertainment bar offering live shows, music performances, themed parties and magic shows during winter evenings.
• La Palapa (Pool Bar) Poolside bar serving cocktails such as mojitos and caipirinhas, with evening entertainment and shows during summer.
• Wellness Center (Spa Services) Spa facility offering massages, beauty treatments, manicure and pedicure services for guest relaxation.
• Entertainment Program Daytime and nighttime entertainment activities including DJ sessions, live music, sports tournaments, volleyball, water polo, mini golf and themed shows.
• All-Inclusive Package

Quantifiable outcome

• 93% of fish and seafood sourced responsibly in 2023, targeting 100% by 2025
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Iberostar Hoteles & Apartamentos, S.L.coreOthersOlé Hotels (Portal Interactiv, S.L.) operates as part of the Iberostar group. Customer reservation and transaction data is consolidated at the group level for business intelligence, management control, and strategic planning. The group provides operational infrastructure, brand backing, and distribution network access.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook is used as a third-party advertising platform for behavioral targeting and personalized ad delivery based on user browsing profiles.
• European Union (Next Generation EU / FEDER / REACT-EU)coreOthersThe hotel received multiple public subsidies: €250,000 for bathroom/plumbing modernization (Next Generation EU), €20,885 for productivity improvement (REACT-EU FEDER), €75,048 for Covid-19 safety/sustainability improvements (Canarias Fortaleza), and €45,549 for property tax relief due to COVID-19. Budget of €1,797,606 allocated under Line 2 COVID direct aid program.
• Government of Spain / Government of CanariascoreOthersGovernment of Spain provided COVID-19 direct aid (Line 2) with budget of €1,797,606. Government of Canarias administered the Canarias Fortaleza subsidy program and property tax relief program for tourism establishments.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Barceló Hotel Group: Spanish hotel group operating 4-star resorts across the Canary Islands and globally. Broader incumbent with overlapping 4-star all-inclusive product.
• Meliá Hotels International: Largest Spanish hotel operator with extensive 4-5 star resort portfolio in the Canary Islands. Overlaps on customer segment and product type, but operates at much broader scale and across multiple brands.

Direct peers

• Bahia Principe Hotels & Resorts: Spanish all-inclusive resort chain with significant Tenerife presence. Directly comparable on all-inclusive business model, family and adults-only mix, and competitive positioning in the Canary Islands.
• GF Hoteles: Canary Islands-focused hotel chain operating multiple 4-star properties across Gran Canaria, Fuerteventura and Tenerife. Closely comparable on geography, customer mix, and 4-star full-service positioning.
• RIU Hotels & Resorts: Spanish family-owned all-inclusive hotel chain with large Canary Islands presence. Strongly comparable on all-inclusive business model, European source markets, and resort positioning.
• Be Live Hotels: Spanish hotel chain with adults-only and family resorts across the Canary Islands (Tenerife, Lanzarote). Similar full-service all-inclusive model and European leisure traveler mix.
• Princess Hotels: Spanish hotel group with multiple 4-star properties in Tenerife (including the family-oriented Arona Gran). Comparable on Spanish-ownership, Canary Islands footprint, and 4-star positioning.
• H10 Hotels: Spanish hotel chain with multiple Tenerife 4-star adults-only and family properties. Competes for the same European leisure travelers with similar full-service all-inclusive offerings in the Canary Islands.
• Iberostar Hotels & Resorts: Parent group operator of Olé Hotels; runs a portfolio of 4-5 star resorts in Spain, the Caribbean and the Americas. Most comparable on business model, distribution, and group-level operating infrastructure.
• Spring Hotels: Tenerife-based hotel group operating multiple 4-star properties including adults-only concepts in Costa Adeje and Puerto de la Cruz. Closely comparable operating model, geography, and customer segment to Olé Tropical Tenerife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ole-olivina-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ole Olivina Hotel