Women In Film & Television Atlanta

What Women In Film & Television Atlanta does

Women In Film & Television Atlanta (WIFTA) is a nonprofit membership organization founded in 1974 in Atlanta, Georgia, operating as the second-oldest chapter of the international Women In Film network. Its mission is to improve the status and portrayal of women in film, television, video, and other screen-based media through connection, education, training, and advocacy. WIFTA serves women (and men, per open membership policy) working professionally or studying in film, TV, video, and media arts, alongside corporate and non-profit organizations seeking visibility in the women's media community. The organization sustains itself through a diversified revenue mix that includes tiered individual memberships (Student $35/year, Senior $45/year, General $75/year, 2-Year $120, Lifetime $500), a Corporate Membership tier ($250/year), event fees, individual donations, and a broad base of corporate sponsors spanning production studios, law firms, casting agencies, and entertainment companies.

WIFTA's core product surface is a portfolio of membership tiers augmented by programmatic offerings: monthly networking mixers, educational panels and workshops, an annual gala, a mentorship program, a student scholarship program, an internship program with metro-Atlanta production partners, public service announcement production opportunities, and a sexual harassment helpline operated in partnership with Women In Film Los Angeles. A WIFTA+ add-on grants dual membership with New York Women In Film & Television (NYWIFT), and digital gift memberships function as a separate acquisition channel. The organization has no proprietary technology platform; delivery is built around in-person events, an email newsletter (WIFTA Weekly), and social media (Facebook, Instagram, Twitter). Governance is handled by an all-volunteer board elected by the membership, with current leadership including President Robyn Watson (former Gannett/WarnerMedia/Verizon executive) and Vice President GlenNeta Griffin (Director of Communications for the City of Fayetteville, home to Trilith Studios). WIFTA participates in a broader ecosystem of 40+ affiliated chapters and 12,000+ members worldwide, with no venture, private equity, or institutional investment indicated.

Name

Women In Film & Television Atlanta

Legal name

Women in Film and Television Atlanta

Website

https://wifta.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Women In Film & Television Atlanta (WIFTA) is a 1974-founded nonprofit membership organization serving film, television, and screen-media professionals in metro Atlanta through tiered memberships, networking events, mentorship, scholarships, internships, and advocacy, as part of the 40-chapter international Women In Film network.

Ownership category

akta.pro rank

Product category

Film Industry Professional Association

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Film industry networking
• Entertainment professional events
• Media career development
• Membership association services
• Screen media advocacy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees from individual tiers (General, Student, Senior, Lifetime) and corporate memberships. Revenue recurs annually with multi-year and lifetime options available.
2. Event Fees: Free admission for members to events and mixers; non-members pay to attend, generating supplementary revenue while serving as a membership conversion mechanism.
3. Donations: Individual donations accepted to support programs that advance women in the screen industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Women In Film & Television Atlanta is a nonprofit membership organization founded in 1974 to improve the status and portrayal of women in film, television, video, and other screen-based media. It sells individual and corporate memberships and operates monthly mixers, educational programs, workshops, panels, an annual gala, mentorship, scholarships, internships, public service announcement production, and a sexual harassment helpline delivered in partnership with Women In Film Los Angeles.

Product overview

Women In Film & Television Atlanta (WIFTA) operates as a member-based organization providing a portfolio of membership tiers and professional development programs. The core offerings include individual memberships (General, Student, Senior, Lifetime, 2-Year) and Corporate Memberships, all with tiered pricing. An add-on WIFTA+ dual membership extends access to the New York Women in Film & Television chapter. Supplementary offerings include gift memberships sold as digital gift cards, monthly networking events and mixers, an annual gala, a Mentorship Program, Scholarship Program, Internship Program (both in-house and with partner companies), PSA production opportunities, and a Sexual Harassment Resources and Helpline developed in partnership with Women in Film Los Angeles. The organization functions as a non-profit professional association rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual individual membership available in General ($75), Student ($35), Senior 55+ ($45), 2-Year ($120), and Lifetime ($500) tiers, providing free admission to monthly mixers, discounted admission to programs and the annual gala, access to the WIFTA Weekly newsletter, mentorship program eligibility, scholarship eligibility, networking events, and committee service opportunities. Open to women and men working in or studying film, video, media arts, television, and related fields.
• Corporate Membership Annual corporate membership at $250/year that includes two General Memberships and logo display on the WIFTA website. Designed for for-profit and non-profit organizations seeking visibility with the WIFTA member community and access to diverse creative-industry talent.
• WIFTA+ NYWIFT Dual Membership Annual $55 add-on dual-membership program exclusively for existing active WIFTA members residing in Georgia, providing membership in the New York Women in Film & Television (NYWIFT) chapter to expand professional networking across both the Atlanta and New York entertainment markets.
• Gift Memberships Digital gift cards available in preset denominations of $35, $45, $75, $120, and $500 that can be gifted for any WIFTA membership tier, providing a way for non-members to give the gift of WIFTA membership.
• Events and Programs Monthly mixers, networking events, educational intensives, panels and workshops with industry professionals, and an annual gala celebrating achievements of women in the Atlanta screen industries. Free for members; non-members pay an admission fee, providing a pathway to membership conversion.
• Mentorship Program Structured program pairing WIFTA members with experienced industry professionals for career guidance and professional development in the film, television, and screen-based media fields.
• Scholarship Program Annual college scholarship opportunities awarded to female students pursuing studies in film, television, journalism/mass communication, video and audio production, entertainment law, creative writing, public relations, or theatre.
• Internship Program Program offering in-house internships with WIFTA and partner internships with companies across metro-Atlanta to provide professional training opportunities in TV, film, and video disciplines.
• PSA (Public Service Announcement) Program Program offering members the opportunity to work as crew on WIFTA public service announcements, providing hands-on production experience in the screen-based media industry.
• Sexual Harassment Resources and Helpline Integrated program developed in partnership with Women in Film Los Angeles providing resources, support, referrals to pro bono legal services, sliding-scale therapy, and free support groups for those who have experienced sexual harassment or misconduct in the entertainment industry. Pro bono attorneys are available for callers in California, New York, and Georgia; local mental-health services serve Los Angeles, New York City, and Atlanta.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• EUE/Screen GemsminorGTM or Marketing PartnerStudio listed as a sponsor on WIFTA website, providing visibility to the membership community.
• Atlanta Jewish Film FestivalminorGTM or Marketing PartnerFilm festival organization listed as a sponsor, providing cross-promotional opportunities.
• Cinema LifeminorGTM or Marketing PartnerNon-profit film organization listed as a sponsor supporting WIFTA's mission.
• Eagle Rock StudiosminorGTM or Marketing PartnerProduction studio listed as a sponsor, supporting the women in film community.
• Enlightened EntertainmentminorGTM or Marketing PartnerEntertainment company listed as a sponsor on WIFTA website.
• Global Insight ProductionsminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• Third Rail StudiosminorGTM or Marketing PartnerProduction studio listed as a sponsor on WIFTA website.
• Stilwell CastingminorGTM or Marketing PartnerCasting company listed as a sponsor supporting WIFTA programs.
• Famous After DeathminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• Gather MediaminorGTM or Marketing PartnerMedia company listed as a sponsor on WIFTA website.
• Prager LawminorGTM or Marketing PartnerEntertainment law firm listed as a sponsor on WIFTA website.
• T & T ManagementminorGTM or Marketing PartnerManagement company listed as a sponsor on WIFTA website.
• Williams Turner & MathisminorGTM or Marketing PartnerInsurance company listed as a sponsor on WIFTA website.
• PAM StudiosminorGTM or Marketing PartnerProduction studio listed as a sponsor on WIFTA website.
• The Tadd CompanyminorGTM or Marketing PartnerEntertainment company listed as a sponsor on WIFTA website.
• Media Kids Foundation, Inc.minorGTM or Marketing PartnerNon-profit foundation focused on media education for youth, listed as a sponsor.
• Arnall Golden Gregory, LLPminorGTM or Marketing PartnerLaw firm listed as a sponsor on WIFTA website.
• Turquoise Productions, LLCminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• Dekalb Entertainment CommissionminorGTM or Marketing PartnerGovernment entertainment commission listed as a sponsor supporting local film industry.
• House of G IncminorGTM or Marketing PartnerStorytelling company founded by WIFTA board member GlenNeta Griffin, listed as a sponsor.
• MEPTIKminorGTM or Marketing PartnerTechnology/media company listed as a sponsor on WIFTA website.
• Sought and FoundminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• Georgia Whirl ProductionsminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• RPX Media ProductionminorGTM or Marketing PartnerProduction company listed as a sponsor on WIFTA website.
• Graymatter AnimalsminorGTM or Marketing PartnerProduction/animal services company listed as a sponsor on WIFTA website.
• Georgia Media AcademyminorGTM or Marketing PartnerMedia education academy founded by WIFTA board member GlenNeta Griffin, listed as a sponsor.
• Women In Film Los AngelescoreStrategic or Co-development PartnerStrategic partnership for the WIF Help Line - an integrated program offering resources and support for sexual harassment victims in the entertainment industry. Includes referrals to pro bono legal services, sliding-scale therapy, and free support groups. Pro bono attorneys available for callers in California, New York, and Georgia. Local mental health services serve Los Angeles, New York City, and Atlanta.
• New York Women In Film & Television (NYWIFT)coreStrategic or Co-development PartnerDual membership partnership allowing existing active WIFTA members in Georgia to join the New York chapter, expanding networking opportunities across both markets.
• Internship Program Partner CompaniescoreStrategic or Co-development PartnerPartnership with quality companies across metro-Atlanta to offer internship experiences for WIFTA members seeking professional training in TV/Film/Video. Includes in-house internships and partner-hosted internships across various disciplines.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ReFrame: Industry initiative focused on gender parity in entertainment, founded by USC Annenberg Inclusion Initiative and IMDbPro. Comparable DEI-advocacy mission to WIFTA, but operates at the studio/employer level (ReFrame Stamp certification) rather than as an individual-membership association.
• Free The Work (formerly Free The Bid): Nonprofit talent-discovery platform advancing women and non-binary creators in film and advertising. Shares WIFTA's advocacy-for-women-in-screen-media mission and is an adjacent emerging player targeting industry gatekeepers, though operates digitally rather than as a local chapter.
• Women in Animation: International nonprofit advocating for women in the animation industry. Comparable advocacy-and-professional-development model and is represented within WIFTA's leadership (Committee Chair Marisa 'Ginger' Tontaveetong is a WIA-adjacent leader). Useful peer for benchmarking niche advocacy programming.
• Film Fatales: National nonprofit membership community supporting women and non-binary feature film directors. Overlaps with WIFTA's mission of advancing women in film and offers a comparable networking/community model, though focused specifically on directors rather than the broader women-in-film umbrella.

Regional players

• Atlanta Film Society: Atlanta-based nonprofit film organization running the Oscar-qualifying Atlanta Film Festival and year-round programming. Operates in the same metro Atlanta film ecosystem as WIFTA and shares overlapping audiences, sponsors, and industry partners. Distinct from WIFTA in that it is festival- and exhibition-focused rather than gender-advocacy-focused.
• Georgia Production Partnership: Georgia-based industry trade association serving film/TV production professionals in the state. Regional peer operating in the same Georgia production ecosystem as WIFTA, with overlapping sponsor and member pools, though broader in scope (not women-specific).

Direct peers

• New York Women In Film & Television (NYWIFT): Strategic partner of WIFTA via the dual-membership WIFTA+ program. Operates the same chapter-based model serving women in film/TV, with comparable membership tiers, programming, and advocacy mission. Strongest direct peer for benchmarking program design and member economics.
• Women In Film Los Angeles: Parent Women In Film chapter and the largest U.S. chapter; WIFTA partners directly with WIF LA on the Sexual Harassment Resources and Helpline. Operates the same member-based professional development and advocacy model for women in entertainment, making it the closest structural and mission peer.
• Women in Film Dallas: Another U.S. Women In Film chapter operating in a major production market (Texas). Closely comparable to WIFTA in mission, membership-tier structure, event programming, and regional film-industry focus. Useful peer for benchmarking member growth and sponsor development outside of LA/NY.
• Women In Film & Television International (WIFTI): Umbrella organization of which WIFTA is a chapter. Sets chapter standards and operates the broader 40+ chapter, 12,000+ member network; effectively WIFTA's parent peer for governance, branding, and international network coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WIFTAtlanta
• Facebookfacebook.com/WIFTAtlanta
• Instagraminstagram.com/wiftatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Film & Television Atlanta