What Upway Digital Solutions does

Upway Digital Solutions is a privately held, full-service digital marketing agency headquartered in Buenos Aires, Argentina, operating since 2019 (copyright 2019–2026). The firm offers an integrated portfolio of 15 services built around a "Marketing Digital 360°" framework, combining SEO, paid advertising (Google Ads, Meta Ads, TikTok, LinkedIn, Mercado Libre), social media management, web and app development (Next.js, React), custom software (CRMs, ERPs), AI solutions (chatbots, predictive models), audiovisual production (including drone footage), SEO/GEO, e-commerce, UX/UI design, CRM implementation, graphic design, and email marketing. Its certified partnerships with Google, Meta, TikTok for Business, LinkedIn, Tiendanube, ManyChat, Kommo CRM, Tokko Broker, and 2clics CRM form the platform backbone for service delivery. Stated outcome claims include up to 40 hours/month saved through custom software and up to 70% reduction in time spent on repetitive tasks through AI implementations.

The company's go-to-market is sales-led and consultation-driven, with direct client engagement via WhatsApp, email, and website contact forms, complemented by event-driven demand generation through on-site press coverage at industry events. Pricing is quote-based and tailored per engagement with no publicly disclosed rate cards. Upway serves three primary customer segments: Argentine agribusiness (its flagship vertical, branded "Agromarketing" and demonstrated through coverage of 18+ companies at Expoagro 2026 including John Deere, Massey Ferguson, Fendt, Syngenta/NK Semillas, Agrometal, Apache, Mainero, Indecar, and others), general B2B companies seeking digital transformation, and small/medium local businesses. The Agromarketing vertical — launched in March 2026 with 15 sector-specific services including SEO Agro, E-commerce Agro, Apps Móviles Agro, and CRM Agro — represents the company's most differentiated positioning, supported by media partnerships with Los Agusti and Radio Mitre for broadcast coverage of agricultural events.

The business model is professional services revenue across four streams: digital marketing services, advertising campaign management, web and software development, and press coverage/audiovisual production. All revenue is project-based or retainer-based with no transactional or productized SaaS component. The company has 11–50 employees, 8 open roles, no disclosed funding, no parent company, no M&A activity, and operates as a founder-led private entity. Geographic footprint is primarily Argentina with broader LATAM orientation, and services are delivered remotely with hybrid arrangements.

Name

Upway Digital Solutions

Legal name

Upway Digital Solutions

Website

https://upwaydigitalsolutions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Upway Digital Solutions is a Buenos Aires-based digital marketing agency offering integrated 360° services including paid media, SEO, web/app development, custom software, AI solutions, and audiovisual production, with a specialized agromarketing vertical serving Argentine agribusiness, B2B firms, and local SMBs via project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Digital marketing services
• Paid media management
• Agribusiness marketing
• Custom software development
• Social media management

Headquarters

HQ city

Pilar

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including strategy development, campaign management, content creation, and analytics. Revenue generated through project-based engagements and ongoing service contracts.
2. Advertising Campaign Management: Management of paid advertising campaigns across Google Ads, Meta Ads, TikTok, LinkedIn with fees based on campaign budget management or retainer structure
3. Web and Software Development: Custom web development and software solutions delivered as project engagements
4. Press Coverage and Production Services: Audiovisual production and press coverage services for events and corporate clients

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Upway Digital Solutions is a full-service digital marketing agency delivering an integrated 360° marketing offering spanning SEO, paid advertising (Google Ads, Meta Ads, TikTok, LinkedIn), social media management, custom web and mobile app development, bespoke CRM/ERP software, AI-powered chatbots and predictive models, audiovisual production, and a dedicated agromarketing vertical tailored to the Argentine agricultural sector.

Product overview

Upway Digital Solutions is a full-service digital marketing agency offering an integrated portfolio of 15 distinct services. The core offering spans Marketing Digital 360° (integrating SEO, content, social media, and advertising), complemented by specialist vertical services including Digital Advertising (Google Ads, Meta Ads, TikTok, LinkedIn, Mercado Libre), Social Media Management, Web & App Development, Custom Software Development, AI Solutions (chatbots and predictive models), Agromarketing (agricultural sector specialization), Audiovisual Production (photo and video including drone footage), SEO & GEO, E-commerce, UX/UI Design, CRM Implementation, Graphic Design, and Email Marketing. The portfolio is organized around a unified 360-degree strategy platform with specialized add-on services tailored by industry — most notably the agromarketing vertical covering 18+ agribusinesses — enabling end-to-end digital presence, performance, and conversion optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital 360° Comprehensive digital marketing strategy combining SEO, Google Ads and Meta Ads campaigns, social media management, and digital content production, designed for businesses seeking integrated online presence and measurable results.
• Publicidad Digital (Paid Digital Advertising) Design and management of paid advertising campaigns across Google Ads, Instagram, Facebook (Meta Ads), TikTok, LinkedIn, and Mercado Libre Ads, focused on conversions, sales, and brand visibility for business clients.
• Gestión de Redes Sociales (Social Media Management) Full-service social media strategy including content design, copywriting, and visual/audiovisual editing for platforms such as Instagram, TikTok, Facebook, and LinkedIn, targeted at business brand-building and audience engagement.
• Desarrollo Web & Apps (Web and App Development) Custom web and mobile application development covering corporate websites, e-commerce platforms, catalogs, portals, and landing pages built with native code and modern frameworks, targeted at business clients.
• Desarrollo de Software a Medida (Custom Software Development) Bespoke software development including CRMs, ERPs, web platforms, and mobile applications designed to eliminate manual processes, with claims of saving up to 40 hours per month of manual work for business clients.
• Soluciones de Inteligencia Artificial (AI Solutions) AI-powered solutions including intelligent chatbots and custom predictive models for specific industries, targeting up to 70% reduction in time spent on repetitive tasks for business clients.
• Producción Audiovisual (Audiovisual Production) Professional photo and video production including drone aerial footage for social media content, advertising campaigns, and event coverage, targeted at business clients needing premium visual content.
• Agromarketing Specialized digital marketing services for the Argentine agricultural sector, bundling 15 sector-tailored services (sector-specific SEO, e-commerce, mobile apps, UX/UI, CRM, graphic design, email marketing) adapted to the language, timing, and needs of agribusiness clients including machinery manufacturers, seed companies, and livestock associations.

Quantifiable outcome

• Up to 40 hours/month saved on manual work through custom software solutions
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Los AgusticoreGTM or Marketing Partner · 10 March 2026Media partner for press coverage at Expoagro 2026. Los Agusti provided editorial conduction and content production for Radio Mitre broadcast
• Radio MitrecoreGTM or Marketing Partner · 10 March 2026Broadcast media partner for Expoagro 2026 coverage. Interviews and content aired through Radio Mitre reaching national audience
• ManyChatcoreTechnology or IntegrationOfficial ManyChat Partner - certified partner for marketing chatbot solutions and automation
• TiendanubecoreTechnology or IntegrationCertified Tiendanube Partner - specialists in e-commerce and online store development on the Tiendanube platform
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner - certified experts in Facebook Ads and Instagram Ads management
• Google AdscoreTechnology or IntegrationGoogle Ads Partner - certified specialists in Google advertising platform management
• TikTok for BusinesscoreTechnology or IntegrationTikTok for Business Partner - specialists in TikTok advertising and content marketing
• LinkedIn MarketingcoreTechnology or IntegrationLinkedIn Marketing Partner - experts in B2B marketing and LinkedIn Ads

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Large US digital marketing agency delivering SEO, paid media, web design, and content. Closest scale-and-service-line comparable to Upway's integrated offering for SMB and mid-market.
• AdFarm: North American agricultural marketing agency specializing in campaigns for ag-input OEMs and growers. Most direct functional peer to Upway's agromarketing vertical and a useful benchmark for how specialized ag-marketing agencies scale.
• FLM Harvest: US-based marketing and communications agency focused on agriculture, food, and rural lifestyle clients. Direct competitor in the ag-vertical agency model Upway is building in Argentina.
• Curious: Independent creative and digital marketing agency working across CPG and agriculture verticals. Comparable as a similarly sized, full-service digital agency competing for the same kind of mid-market and enterprise accounts.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering SEO, paid media, social, and web design — a near-mirror of Upway's Marketing 360° offering for SMB and mid-market clients, with a more mature US footprint.

Broad incumbents

• VMLY&R: Global advertising and brand agency with deep LATAM presence and strong ag/CPG client rosters. Overlaps with Upway across campaign management and digital strategy but at significantly larger scale and broader scope.
• MediaMonks (S4 Capital): Global digital-first production and advertising agency. Comparable in offering integrated digital campaigns, content production, and platform partnerships at enterprise scale, with similar multi-platform paid-media expertise.
• Ogilvy Argentina: Global creative network with full Argentine operations. Competes directly for Argentine enterprise and agribusiness accounts that Upway serves, though at significantly larger scale and broader service scope.
• Dentsu Creative Argentina: Global ad-network affiliate operating in Buenos Aires with full-service digital and traditional marketing capabilities. Competes for the same Argentine enterprise marketing budgets at a premium-network tier.

Others

• ManyChat: Conversational marketing platform and core technology partner of Upway. Adjacent ecosystem participant — not a direct competitor — but its capabilities increasingly overlap with Upway's chatbot/AI automation services as the platform matures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Upway_digital
• Facebookfacebook.com/UpwayDigitalAgenciadeMarketingDigital
• LinkedInlinkedin.com/company/upway-digital-marketing-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upway Digital Solutions