Lara (diseñadora de moda y complementos)

What Lara (diseñadora de moda y complementos) does

Lara is a sole-proprietorship fashion and accessories brand operated by designer Lara María Rodríguez Pérez out of Torremolinos, in the Andalusia region of southern Spain, founded in 2010. The company designs and sells dresses, jumpsuits, coordinated outfits, and a complementary accessories line that includes earrings, bow ties, ties, handbags, and caps. Garments are positioned as handcrafted and "Made in Spain" pieces, with the brand's visibility sustained through recurring participation in regional fashion showcases including Pasarela Larios in Málaga, Torremolinos Fashion Weekend, and Málaga Crea.

The commercial infrastructure is intentionally lightweight: a WordPress-hosted e-commerce site serves as the primary sales channel, supported by a five-platform social presence (Facebook, Twitter, Pinterest, Instagram, YouTube) for customer acquisition and brand visibility. Fulfillment is handled via Correos as logistics partner, with payment mechanics structured around cash-on-delivery for orders under €100 and free shipping above €100. Pricing is bifurcated — accessories at €5–10 and dresses/outfits at €100–200 — targeting price-sensitive regional consumers and event-driven buyers rather than wholesale or enterprise customers.

There are no disclosed investors, funding events, employees, or parent entities; the business is operated as an autónoma (Spanish sole-proprietor) structure. There is no evidence of AI/ML, proprietary technology, or data infrastructure beyond the WordPress stack. The model is fundamentally artisanal: design-led product releases, event-based brand building, and direct-to-consumer e-commerce concentrated in Andalusia.

Name

Lara (diseñadora de moda y complementos)

Legal name

Lara María Rodríguez Pérez

Website

https://laradisenadora.wordpress.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lara is a Torremolinos-based sole proprietorship designing and selling handcrafted "Made in Spain" dresses, jumpsuits, outfits, and accessories through a WordPress e-commerce site and Andalusian fashion showcases, serving individual retail consumers in southern Spain.

Ownership category

akta.pro rank

Product category

Designer Apparel & Accessories

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAFABAA

Fashion & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAKABAA

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Women's fashion design
• Handcrafted clothing
• Fashion accessories
• Made-to-order apparel
• Andalusian fashion designer

Headquarters

HQ city

Torremolinos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual fashion items (dresses, outfits, accessories) directly through the online store. Products are shipped via Correos postal service with cash-on-delivery payment option for orders under €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lara designs and sells women's and men's fashion (dresses, jumpsuits, coordinated outfits) and accessories (earrings, bow ties, neckties, handbags, caps) through its own WordPress e-commerce store. The designer offers custom-made-to-order garments with a 15-25 day production lead time and themed seasonal collections. Production and distribution are operated from Torremolinos, Spain, with home delivery across the country via Correos.

Product overview

Lara (diseñadora de moda y complementos) is an independent fashion designer based in Torremolinos, Spain, offering a diverse portfolio of fashion products. The core offerings consist of four main product categories: dresses (vestidos), jumpsuits (monos), coordinated outfits (conjuntos), and fashion accessories (complementos). The business operates through seasonal and themed fashion collections, including recent releases like Colección Euforia and Colección Follow Your Path, as well as established collections such as Colección Brightness, Pasión, Eclipse, Raíces, Jaque Mate, As I Want, My Way, Picnic, Game & Sport, Glamour, and Party Nights. Accessories include chess-themed earrings (pendientes) representing chess pieces, bow ties (pajaritas), neckties (corbatas), handbags, and caps. The company sells directly through its WordPress e-commerce platform with sizes ranging from S (40) to XXL (48), and offers made-to-order custom designs with 15-25 day production times.

Differentiator

Problem solved

Functional benefit

Products and services

• Vestidos (Dresses) Designer dresses in multiple styles (ankle-length, short, pleated, puff-sleeve, fitted), sold in women's sizes S (40) through XXL (48). Priced from €100 to €200.
• Monos (Jumpsuits/Pantsuits) Jumpsuits and pantsuits, including sleeve and sleeveless variants, for women. Made by the designer and sold direct through the online store.
• Conjuntos (Coordinated Outfits) Two-piece and three-piece coordinated sets combining tops, skirts, pants, jackets, and bodices. Two-piece sets from €100 and three-piece sets up to €200.
• Complementos (Fashion Accessories) Fashion accessories including earrings, bow ties, neckties, handbags, and caps. Accessories priced from €5 to €10. Includes themed lines such as the chess-piece earrings (king, queen, rook, bishop, knight, pawn), camouflage, vichy, and Scottish plaid bow ties.
• Pendientes Casillas (Parchís/Chess-Board Earrings) Chess board-pattern earrings available in red, yellow, blue, and green, from the Jaque Mate collection.
• Pajarita Camuflaje (Camouflage Bow Tie) Camouflage-pattern bow tie from the Jaque Mate collection.
• Pajarita Picnic / Vichy (Checkered Bow Tie) Vichy/checkered pattern bow tie from the Picnic collection.
• Pajarita Escocesa (Scottish Plaid Bow Tie) Scottish plaid pattern bow tie from the As I Want collection.
• Bolso de Mano Euforia (Handbag) Handbag from the Euforia collection.
• Gorra Jaque Mate (Chess-Inspired Cap) Cap with chess-inspired design from the Jaque Mate collection.
• Custom-Made Garment Service (Pedidos a Medida) Made-to-order production of garments with a 15-25 day lead time; sales are final (no returns accepted). Customers can contact the designer directly via email for personalized advice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Álvaro Moreno (yo y mis tacones)minorOthersPhotographer credited for Summer Nights collection photoshoot.
• Álvaro NavarreteminorOthersPhotographer credited for Game & Sport collection photoshoot.
• Tatiana PachecominorOthersPhotographer credited for Glamour collection photoshoot.
• Esmeralda ÁlvarezminorOthersPhotographer credited for My Way and As I Want collection photoshoots.
• Francisco Jiménez PérezminorOthersPhotographer credited for Winter Nights collection photoshoot.
• Desirée LpzminorOthersPhotographer credited for Jaque Mate collection photoshoot.
• José FortesminorOthersPhotographer credited for Party Nights collection photoshoot.
• Raquel DomínguezminorOthersPhotographer credited for Raíces collection photoshoot.
• Juan Fernando NavasminorOthersPhotographer credited for Pasión collection photoshoot.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Desigual: Established Spanish fashion brand known for colorful, distinctive apparel sold across Europe and globally. Comparable as a Spanish-origin fashion retailer with broad product variety, though at much larger scale and with mass-market distribution.
• Zara (Inditex): World-leading Spanish fast-fashion retailer and Lara's most prominent national competitor in the women's apparel category. Comparable in core product (dresses, sets, accessories) but operates at the opposite end of the scale spectrum with global mass-market distribution.
• Massimo Dutti (Inditex): Spanish mid-premium fashion brand under Inditex, with a more curated and timeless aesthetic closer to Lara's boutique positioning than Zara's. Comparable in target customer and price tier for select pieces, though at corporate scale.
• Adolfo Domínguez: Spanish designer fashion house emphasizing quality, made-in-Spain craftsmanship, and timeless apparel — a useful reference point for Lara's '100% hecho en España' positioning at a much higher price tier and corporate scale.
• Mango: Major Spanish fashion retailer with broad women's apparel and accessories assortment sold globally. Comparable as a Spanish fashion retailer operating in adjacent price tiers, though at vastly larger scale and global footprint.

Direct peers

• Pretty Ballerinas: Spanish artisan accessories brand specializing in women's shoes and small leather goods with a similar boutique, design-led identity. Comparable in artisan Spanish positioning and accessory-led merchandising, though Lara's core is apparel rather than footwear.
• Bimba y Lola: Spanish fashion and accessories brand headquartered in Galicia with a similar playful, feminine aesthetic and emphasis on accessories (jewelry, bags) alongside apparel. Comparable in indie-to-mid-tier positioning and Spanish-origin identity, but at significantly larger scale.

Others

• Etsy: Global online marketplace for independent designers and handmade goods, including fashion and jewelry sellers with similar artisan positioning to Lara. Comparable as a channel/economic reference for one-person designer retail, though Lara operates its own direct storefront rather than selling on Etsy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laradisenadora
• YouTubeyoutube.com/@laradisenadora
• Facebookfacebook.com/laradisenadora
• Instagraminstagram.com/laradisenadora
• Pinterestpinterest.com/laradisenadora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lara (diseñadora de moda y complementos)