Auger & Auger

What Auger & Auger does

Auger & Auger is a privately held, family-owned personal injury law firm founded in 1995 by Herbert W. Auger in Charlotte, North Carolina, with Arlene P. Auger as Partner. The firm represents individual accident and injury victims across North and South Carolina in matters including car, truck, and motorcycle accidents, wrongful death, dog bites, workers' compensation, premises liability, daycare accidents, and selected mass-tort exposures (dangerous drugs, defective medical devices, Camp Lejeune water contamination, Roundup claims). It operates a contingency fee model under its "A&A Zero Fee Guarantee," advancing all case costs and collecting fees only from settlement proceeds, with no upfront charge to clients.

The firm runs nine to ten staffed offices across both Carolinas (Charlotte, Raleigh, Greensboro, Asheville in NC; Greenville, Rock Hill, Charleston, Myrtle Beach, Spartanburg, and Columbia in SC), supported by 11–50 employees and an attorney roster that includes Top 40 Under 40 and Super Lawyers honorees. Service delivery combines in-person consultations, home and hospital visits, and remote intake via online forms, live chat, and digital document signing. The firm has disclosed over $100M in cumulative verdicts and settlements and reports a 99.5%+ success rate since opening.

The business is monetized exclusively via contingency fees on individual personal injury matters, with no subscription, hourly, or retainer pricing and no disclosed enterprise or B2B revenue. Client acquisition is direct-to-consumer, driven by city-level SEO, a blog of 38+ pages, free downloadable ebooks, organic social (Facebook, Instagram, TikTok), YouTube video content, and Spanish-language support. The firm also operates a community-engagement layer (annual Disabled Scholar Award, partnerships with Carolina P.A.W.S., Walk Like MADD, Dream on 3). No proprietary technology, AI capabilities, app, or public API is disclosed; the firm explicitly identifies as a traditional personal injury practice.

Name

Auger & Auger

Legal name

Auger & Auger

Website

https://augerlaw.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Auger & Auger is a family-owned personal injury law firm founded in 1995 that represents individual accident and injury victims across North and South Carolina on a contingency-fee basis across 9–10 offices, with no disclosed AI or proprietary technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm operates exclusively on a contingency fee basis. Clients pay no upfront costs or legal fees. The firm advances all case costs and only receives payment when a settlement or verdict is obtained. Fees are deducted from the final settlement amount. This model aligns firm incentives with client outcomes and enables access to legal representation for clients who cannot afford hourly attorney fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Auger & Auger is a family-owned personal injury law firm that represents accident and injury victims throughout North and South Carolina. The firm handles car, truck, and motorcycle accidents, wrongful death claims, dog bites, workers' compensation cases, and premises liability matters, operating exclusively on a contingency fee basis with no upfront costs to clients.

Product overview

Auger & Auger is a family-owned personal injury law firm serving North and South Carolina since 1995. The firm operates as a unified legal services practice offering comprehensive accident and injury representation through its core personal injury legal services, with specialized practice areas including car accidents, truck accidents, motorcycle accidents, wrongful death, dog bites, and workers' compensation. The firm differentiates through its A&A Zero Fee Guarantee contingency fee model and technology-enabled remote consultation services. Additional offerings include free legal ebooks and educational resources, plus the annual Disabled Scholar Award community initiative. The firm maintains offices throughout the Carolinas for client convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services
• Car Accident Legal Services
• Truck Accident Legal Services
• Motorcycle Accident Legal Services
• Wrongful Death Legal Services
• Dog Bite Legal Services
• Workers' Compensation Legal Services

Quantifiable outcome

• Over $100M recovered in verdicts and settlements for clients
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Auger & Auger Disability Scholarship FundminorOthers · 1 January 2015The firm established a scholarship fund in 2015 to support disabled students pursuing undergraduate education. Over $30,000 has been donated since inception. The scholarship recognizes high-achieving students who have overcome disabilities, awarded annually in the Fall Semester ($1,000 per recipient).
• Carolina P.A.W.S.minorOthersNon-profit animal welfare organization finding forever homes for abandoned cats and dogs in the greater Charlotte area. Auger & Auger has donated over $5,000 and employees have contributed 15+ volunteer hours to help animals get care and adopted.
• Walk Like MADDminorOthersMothers Against Drunk Driving (MADD) 5K fun run and awareness event. The firm has participated annually since 2013 to raise awareness about drunk driving. MADD has helped save nearly 380,000 lives and reduce drunk driving deaths by 50%+.
• Dream on 3minorOthersCharity organization bringing sports dreams to life for children by creating personal experiences with favorite athletes, sporting events, or teams. The firm partners with Beers & Burpees annual charity event, donating $1,000 and participating in fundraising activities.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Stewart Law Offices: Charlotte-based plaintiff personal injury firm handling auto, truck, and wrongful death cases on contingency. Comparable in scale, geography, and case mix.
• Law Tigers: National motorcycle accident-focused plaintiff firm with member-attorney network across multiple states. Comparable in motorcycle PI focus and contingency-fee model, with overlapping Carolinas presence.
• Henson Fuerst: Long-standing North Carolina personal injury law firm with a similar multi-office Carolinas presence and broad PI practice including auto and workers' compensation.
• Powers McCartan: Charlotte personal injury firm offering car accident, workers' compensation, and wrongful death representation on contingency. Directly comparable practice mix, location, and consumer acquisition strategy.
• Brown Moore & Associates: Charlotte-headquartered personal injury law firm serving NC and SC with a similar contingency-fee model and broad accident practice (auto, truck, wrongful death). Directly comparable geographic footprint and target client base.
• Rosensteel Fleishman Car Accident & Injury Lawyers: Charlotte-based PI firm with strong digital presence, contingency fee model, and focus on auto/truck accident cases. Closely comparable in target market, GTM motion, and Carolinas geographic scope.
• Mehta & McConnell, PLLC: Charlotte personal injury and workers' compensation firm with a contingency-fee model. Comparable in local market positioning and practice areas.
• Riddle & Brantley: North Carolina personal injury firm with offices across the state handling auto accidents, workers' comp, and mass tort claims. Comparable contingency-fee model and Carolinas footprint.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national footprint and massive TV/digital advertising spend. Overlaps Auger & Auger's practice categories but operates at vastly greater scale and broader geography.
• Cellino Law: National personal injury law brand with extensive advertising and multi-state operations. Overlaps with Auger & Auger on auto accident PI practice but competes nationally rather than regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7r0_D2PzSxjQYS--Ye7xrA
• Facebookfacebook.com/AugerLaw
• Instagraminstagram.com/augerlaw
• TikToktiktok.com/@augerinjurylaw
• Xx.com/InjuryLawyerNC

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auger & Auger