Spark Events

What Spark Events does

Spark Events is a privately held, full-service corporate event management firm founded in 2015 by Jackie Baker and headquartered in the Pacific Northwest (Indianola/Seattle, WA). The company plans and executes conferences, leadership summits, corporate celebrations, awards events, and multi-day meetings for clients ranging from 50-person executive retreats to 1,500-person national conferences. Its service portfolio spans four integrated core offerings: Conferences + Meetings, Site Selection, In-House Creative Design, and Corporate Events + Celebrations, supplemented by a $1,500 Event Strategy Session consulting engagement.

The business is structured as a professional services firm with in-house creative and graphic design capabilities embedded alongside the planning team, eliminating external design handoffs. Service delivery is grounded in domain expertise — strategic venue sourcing, RFP management, contract negotiation, budget tracking, vendor coordination, run-of-show development, and on-site staffing. Technology is operational rather than proprietary: there is no disclosed platform, API, or AI tooling; the only adjacent software venture is Event Pro Suite, co-founded by Jackie Baker as a separate entity.

Spark Events generates revenue primarily through professional service fees tied to event scope and complexity, with an entry-level strategy session product priced at $1,500 and quote-based full-service engagements. The go-to-market is consultative, enterprise-field-sales: organizations engage through direct consultation, leveraging client testimonials, content marketing (SparkNews blog, social media), MPI/Visit Seattle affiliations, and MWBE certification that provides access to corporate diversity procurement. Geographic coverage spans the Pacific Northwest, Hawaii, Arizona, California, Oregon, Florida, and nationally. The client base includes enterprise technology firms (Remitly, Outreach, Mozilla, Convoy, Corindus, Knowde), mid-market companies, nonprofits, and associations, with notable repeat engagement from clients such as Guidacent Inc.

Name

Spark Events

Legal name

Spark Events

Website

https://sparkeventshq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Spark Events is a privately held, MWBE-certified full-service corporate event management firm planning conferences, summits, and celebrations (50 to 1,500 attendees) for enterprise technology, nonprofit, and association clients across the Pacific Northwest, Hawaii, Arizona, California, Oregon, Florida, and nationally.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Corporate event planning
• Conference management services
• Site selection services
• Event creative design
• Corporate meetings production

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Event Planning: Comprehensive corporate event planning and execution services for conferences, leadership summits, company celebrations, awards events, and multi-day meetings. Revenue is generated through professional service fees based on event scope, complexity, and service level requirements. Pricing includes strategy sessions at $1,500 for initial consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Spark Events provides full-service corporate event planning and execution for conferences, leadership summits, company celebrations, awards events, and multi-day meetings. The firm covers strategy, logistics, vendor coordination, site selection and contract negotiation, in-house creative design, on-site staffing, and day-of execution, supplemented by a paid consulting engagement (Strategy Sessions) for organizations seeking guidance before committing to full planning.

Product overview

Spark Events offers a unified suite of full-service corporate event planning services centered around their core event planning and execution capabilities. The portfolio includes Conferences + Meetings (for 50-1,500 person events), Corporate Events + Celebrations, Site Selection Services, and Creative Design Services—all delivered in-house. Strategy Sessions ($1,500 consulting engagement) serves as an entry-level add-on for organizations seeking expert guidance before committing to full planning. Event Pro Suite is a separately co-founded software platform for event planners.

Differentiator

Problem solved

Functional benefit

Brands

• Event Pro Suite: An all-in-one software platform built by event planners, for event planners. Co-founded by Jackie Baker.

Products and services

• Corporate Event Planning Services Full-service corporate event planning covering conferences, leadership summits, company celebrations, awards events, and multi-day meetings. Includes event kickoff, master timeline, budget tracking, vendor coordination, agenda development, speaker/VIP logistics, attendee communications, on-site staffing, and day-of execution. Designed for corporate organizations needing precision and flawless execution.
• Conferences + Meetings Conference planning and management services handling 50-person leadership summits to 1,500-person national conferences, covering strategy, logistics, vendor management, and on-site execution. Targets technology companies, nonprofits, associations, and government agencies.
• Site Selection Services Venue sourcing and hotel matching services including RFP management, contract negotiation, destination research, proposal comparisons, site visit planning, and venue coordination for conferences, annual meetings, retreats, and multi-day events. Built on expertise in negotiation red flags and concessions.
• Creative Design Services In-house creative and graphic design services including event visual identity, theme development, stage design, signage systems, print materials, attendee experience touchpoints, and digital pre-event creative assets. Designed to integrate with planning under one roof for cohesive branding.
• Corporate Events + Celebrations Corporate event services for client summits, team celebrations, recognition events, and milestone occasions, designed to strengthen relationships and reflect company culture. Offers the same precision and care as large-scale conferences.
• Event Strategy Sessions Focused paid consulting engagement including 1.5-hour discovery meeting, 5-hour behind-the-scenes strategy research and development, and 1.5-hour solution session. Provides vendor recommendations, budget guidance, timeline framework, and priority actions. Investment: $1,500 with a money-back guarantee if client does not see value.

Quantifiable outcome

• Clients consistently secure better venue terms, fewer surprises, and venues that work on event day through strategic site selection expertise
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• MPI (Meeting Professionals International) Washington State ChapterminorOthersProfessional affiliation membership in MPI Washington State Chapter. Company team members participate in MPI events and awards programs. Jackie Baker won Corbin Ball Industry Leader of the Year through this partnership.
• Visit SeattleminorOthersListed in Visit Seattle partner directory for meeting and event planning services in the Seattle market.
• Event Pro SuiteminorStrategic or Co-development PartnerJackie Baker is co-founder of Event Pro Suite, an all-in-one software platform built by event planners, for event planners. Represents a strategic technology partnership in the event planning software space.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• AlliedPRA: AlliedPRA is a destination management and corporate event planning company operating across multiple U.S. regions. Directly comparable in multi-region corporate event delivery and destination expertise.
• ITA Group: ITA Group provides corporate events, incentive travel, and meeting management services with comparable enterprise client focus and conference planning capabilities similar to Spark Events' core offerings.
• ConferenceDirect: ConferenceDirect provides meeting planning, site selection, and event management services for associations and corporations. Direct comparable in site selection expertise and conference management capabilities.
• Sparks: Sparks is a corporate event and experiential marketing agency producing conferences, brand activations, and live events for enterprise clients. Directly comparable in service model and target market.
• PRA Events: PRA is a full-service corporate event management agency producing conferences, meetings, and incentive programs. Directly comparable in service scope, target client base (enterprise corporations), and event size range to Spark Events.
• MKG Events: MKG is a creative-driven corporate event and experiential agency producing conferences and brand experiences for enterprise clients. Comparable in integrated creative-plus-planning service model.

Emerging players

• Bizzabo: Bizzabo provides an event experience platform for corporate conferences and meetings, with partial overlap in conference planning tech and corporate event delivery. Comparable as an emerging tech-enabled event management player.

Broad incumbents

• Cvent: Cvent provides event management software and services for meetings and conferences, including site selection. Larger incumbent offering both technology platform and event planning services overlapping Spark Events' core offerings.
• Maritz Global Events: Maritz is one of the largest corporate event and incentive travel companies globally, serving Fortune 500 clients with full-service meetings and conferences. A scaled incumbent in the same corporate event management space as Spark Events.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency producing large-scale corporate events and conferences for technology and enterprise clients, overlapping with Spark Events' tech-sector event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sparkeventshq
• LinkedInlinkedin.com/company/spark-events-hq
• Instagraminstagram.com/sparkwoodevents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark Events