What Ursuit does

Ursuit Oy is a Finnish manufacturer of high-performance drysuits and protective water-sports apparel, founded in 1964 and headquartered in Turku, Finland. The company operates as a wholly-owned subsidiary of the Belgian Sioen Industries Group, an industrial conglomerate specializing in technical textiles. Ursuit designs and produces a broad portfolio of diving drysuits (e.g., Cordura FZ, Sea Horse, One Endurance, ATOS, OWFS Nomex), surface drysuits (Gemino series, AWS, Ursuit Easy+), life jackets, shell garments, thermal layers, and tactical protective gear including the RESTAC NIJ IIIA ballistic vest — totaling approximately 236 distinct SKUs. Core technologies center on premium waterproof/breathable membranes: GORE-TEX (Taslan and Pazifik variants), Cordura trilaminate, proprietary 4-Tex PU-membrane fabric, and Nomex for flame resistance, integrated with YKK zippers and UML inflators, and assembled around the patented Ursuit Ziplock® two-piece waist-connection system.

The company monetizes through one-time hardware sales priced publicly in euros, ranging from approximately €92 for entry-level life jackets to €2,950 for professional-grade drysuits. Its go-to-market combines direct-to-consumer e-commerce (ursuit.com webshop with delivery to approximately 40 countries), an authorized physical retailer network, and trade-fair-driven B2B engagement targeting professional buyers in commercial marine, SAR, military, and law enforcement. Product certifications — CE/UKCA, EN ISO 12401/12402/15027, EN 14225-2, SOLAS, MED, Red Ensign, and NIJ 0101.04 Level IIIA — underpin institutional procurement eligibility. Marketing is supported by an active content engine on the 'Inspiration' blog and social media presence across LinkedIn, Instagram, and Facebook.

Name

Ursuit

Legal name

Ursuit Oy

Website

https://ursuit.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Ursuit Oy is a Finnish manufacturer (founded 1964) of high-performance drysuits, surface drysuits, life jackets, and tactical protective apparel, serving recreational and professional users across diving, sailing, paddling, SAR, commercial marine, and military segments globally.

Ownership category

akta.pro rank

Product category

Diving and Water Sports Protective Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Diving drysuits
• Water sports apparel
• Protective gear
• Life jackets
• Tactical vests

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Finished goods sales (drysuits, life jackets, apparel): Ursuit generates revenue primarily through the sale of finished protective apparel products — drysuits, surface drysuits, life jackets, shell garments, thermal layers, and accessories. These are one-time purchase products sold at fixed retail prices through direct e-commerce and retailer channels. The company also sells spare parts and accessories (CO2 cylinders, recharge kits, zipper components) as complementary revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ursuit designs and manufactures high-performance waterproof drysuits, surface drysuits, life jackets, shell garments, and tactical protective apparel for recreational and professional users in water environments. The product range spans diving, kayaking, fishing, sailing, commercial marine, search and rescue, and military/law enforcement applications, built around premium materials (GORE-TEX, Cordura, Nomex) and proprietary systems such as the patented Ursuit Ziplock waist-connection system.

Product overview

Ursuit is a Finnish company founded in 1964, part of the Sioen Industries Group, that manufactures high-performance drysuits and protective water sports gear. The product portfolio consists of diving drysuits (including professional-grade models like Cordura FZ, Cordura Lady, Sea Horse, Sea Horse SAR Evo, Sea Horse Coastal, Response, Softdura, RedQ, One Endurance, ATOS, OWFS Nomex, RDF, and MPS), surface drysuits (such as Gemino Predator, Gemino Navigator, Gemino Operative, Gemino Action, AWS, AWS Lady, AWS Junior, and Ursuit Easy), life jackets (including M05 auto camouflage, RESTAC Tactical Vest NIJ IIIA, Basicline Manual/Auto, and Slimline Pro), shell garments (Märket+ Shell Jacket, Märket Shell Trousers, Utö Shell Trousers), tactical protective gear, and spare parts/accessories (CO2 cylinders, recharge kits, thermal layers like Thermofill Light). The products serve diverse segments including diving, kayaking, fishing, sailing, commercial/offshore/marine, search and rescue, military, and law enforcement. Ursuit uses materials including GORE-TEX (Taslan, Pazifik), Cordura, 4-Tex, and Nomex across their product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Ursuit: Main brand for drysuits and water sports protective equipment

Products and services

• Sea Horse Drysuit Versatile premium GORE-TEX drysuit designed for active use on the water with exceptional ergonomics and advanced materials for demanding maritime conditions, including offshore sailing and professional marine work.
• Sea Horse SAR Evo Drysuit Professional-grade diving drysuit designed specifically for Search and Rescue operations, offering advanced features for demanding marine emergency response conditions.
• Sea Horse Coastal Drysuit Coastal-specific version of the Sea Horse drysuit designed for coastal marine environments and applications.
• Ursuit Cordura FZ Drysuit Professional-grade front-zip Cordura diving drysuit with heavy-duty YKK BDM metal front zipper, designed for demanding wreck and technical diving applications. EN 14225-2 certified.
• Ursuit Cordura Lady Drysuit Women's professional-grade front-zip Cordura diving drysuit with ergonomic women-specific fit for demanding wreck and technical diving.
• Ursuit Cordura BZ Drysuit Back-zip version of the professional-grade Cordura diving drysuit for demanding diving conditions.
• Ursuit RedQ Drysuit Professional diving drysuit featuring the RedQ material system for enhanced durability in demanding conditions.
• Ursuit RedQ BZ Drysuit Back-zip version of the Ursuit RedQ diving drysuit for professional diving.
• Ursuit Response FZ Drysuit Front-zip diving drysuit designed for professional diving applications.
• Ursuit Response BZ Drysuit Back-zip diving drysuit designed for professional diving applications.
• Ursuit Softdura Drysuit Professional-grade diving drysuit with soft and comfortable design for extended diving sessions.
• Ursuit Softdura Lady Drysuit Women's version of the Softdura diving drysuit with women-specific ergonomic fit for extended diving.
• One Endurance Drysuit Professional diving drysuit designed for endurance applications with extended wear comfort.
• One Endurance Lady Drysuit Women's version of the One Endurance diving drysuit with women-specific fit for endurance diving.
• ATOS Drysuit Professional diving drysuit with advanced features for demanding diving applications.
• OWFS Nomex Drysuit Professional diving drysuit featuring Nomex flame-resistant material for specialized applications requiring fire resistance.
• RDF Drysuit Professional diving drysuit designed for specialized diving operations.
• Ursuit MPS Drysuit Multi-purpose diving drysuit suitable for various diving applications.
• Ursuit MPS Junior Drysuit Junior-sized version of the MPS diving drysuit designed for young divers.
• AWS Surface Drysuit Lightweight surface drysuit for active watersports with seated-position focused cut, designed for kayaking, dinghy sailing and other seated water activities. Includes SOLAS reflectors and conforms to EN ISO 15027.
• AWS Lady Surface Drysuit Women's version of the AWS surface drysuit designed for active watersports with seated-position focused cut.
• AWS Junior Surface Drysuit Junior-sized version of the AWS surface drysuit for young active watersports participants.
• Gemino Predator Surface Drysuit Camouflage two-piece GORE-TEX drysuit designed for demanding fishing and hunting conditions with M05 camouflage pattern for natural concealment.
• Gemino Navigator Drysuit Professional-grade diving drysuit with navigation-focused features for demanding conditions.
• Gemino Operative Orange GORE-TEX Surface Drysuit High-visibility orange GORE-TEX drysuit for professional use with enhanced visibility features.
• Gemino Action Surface Drysuit Action-focused GORE-TEX drysuit designed for active outdoor pursuits.
• Ursuit Easy+ Surface Drysuit Lightweight, comfortable and easy-to-don 4-Tex drysuit for boating, leisure use and activities where users want to stay completely dry.
• Ursuit Basicline Manual Life Jacket Lightweight and easy-to-use manual life jacket with 150N buoyancy for leisure use, featuring UML Micro manual inflator. Certified to EN ISO 12402-3.
• Ursuit Basicline Auto Life Jacket Automatic inflation version of the Basicline life jacket for leisure use with 150N buoyancy.
• Ursuit Slimline Pro Manual Life Jacket Slim-profile manual inflation life jacket for professional and recreational use.
• Ursuit M05 Auto Camouflage Life Jacket Lightweight camouflage automatic life jacket with 150N buoyancy for hunting, fishing and coastal use, featuring UM MK5 automatic inflator. CE/UKCA certified.
• Ursuit Märket+ Shell Jacket Waterproof, windproof and breathable shell jacket designed for professionals requiring durability and protection.
• Ursuit Märket Shell Trousers Waterproof, windproof and breathable shell trousers for professionals requiring durability and protection.
• Ursuit Utö Shell Trousers Waterproof, windproof and breathable Gore-Tex trousers for fishing and marine use.
• RESTAC Tactical Vest NIJ IIIA Highly modular tactical vest with full NIJ IIIA ballistic protection throughout, compatible with hard armor plates (NIJ III+ and IV, sold separately) and featuring laser-cut MOLLE system for tactical and law enforcement use.
• Thermofill Light Thermal Undergarment Lightweight thermal undergarment designed to be worn under drysuits, providing insulation in cold water conditions.
• Recharge Kit 33G for UML MK5 Auto Spare parts recharge kit including a 33g CO2 cylinder for lifejackets equipped with UML-5 and Pro Sensor MK2 inflators.
• CO2 Cylinder 33G 33g CO2 replacement cylinder for inflatable lifejackets, valid for 10 years from manufacture date.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sioen Industries GroupcoreOthersUrsuit Oy is a wholly owned subsidiary of the Sioen Industries Group, a Belgian industrial group specializing in technical textiles and protective apparel. The Sioen corporate umbrella provides Ursuit with scale, sourcing leverage, and institutional backing. Sioen Ballistics (another Sioen subsidiary) manufactures the RESTAC Tactical Vest sold by Ursuit.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• O'Three: UK-based specialist manufacturer of neoprene and drysuits for diving, watersports, and surface use; competes directly with Ursuit in European technical drysuit markets.
• Typhoon International: UK manufacturer of waterproof and protective watersports apparel including drysuits and PFDs; overlaps with Ursuit across sailing, paddling, and commercial marine segments.
• Santi Diving: Polish drysuit and diving undergarment manufacturer serving technical and recreational divers in Europe; competes with Ursuit on premium GORE-TEX and trilaminate drysuit configurations.
• Bare Sports: Canadian-origin manufacturer of diving wetsuits and drysuits, serving the same recreational and technical diving customer base as Ursuit with comparable trilaminate and compressed-neoprene drysuit offerings.
• Diving Unlimited International (DUI): US specialist drysuit manufacturer focused on technical, military, and public safety divers; directly comparable to Ursuit's professional Cordura and trilaminate drysuit lines.
• Northern Diver: UK-based diving equipment and drysuit manufacturer supplying military, commercial, and recreational divers; directly comparable product mix and customer overlap with Ursuit.

Broad incumbents

• Aqualung: Global heritage diving brand with broad product portfolio including drysuits; overlaps with Ursuit in recreational and light-commercial diving markets.
• Musto: UK-based marine and sailing technical apparel brand; overlapping customer base with Ursuit in offshore sailing, coastal marine, and watersports segments.
• Scubapro: Global diving equipment brand owned by Johnson Outdoors offering drysuits within a broader portfolio of regulators, BCDs, and dive computers; competes with Ursuit in recreational and some professional diving segments.
• Helly Hansen: Norwegian outdoor and marine apparel brand with sailing, offshore, and workwear lines; competes with Ursuit's sailing, commercial offshore, and surface drysuit categories at the broader apparel layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ursuit/?locale=fi_FI
• LinkedInlinkedin.com/company/ursuit
• Instagraminstagram.com/ursuit
• Xx.com/Ursuit

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ursuit