What bare does

BARE (Bare Sports) is a diving equipment manufacturer founded in 1972 that produces neoprene-based exposure wear — wetsuits, drysuits, and accessories — for scuba diving and water sports. The company's product portfolio spans men's, women's, and kids' wetsuits across multiple thickness grades; drysuits in trilaminate, hyper-compressed neoprene, bilaminate, and quad-laminate constructions; and the Exowear performance wear line. BARE's technical differentiation rests on proprietary textile innovations: Ultrawarmth OMNIRED Infrared Thermal Technology, which the company states is FDA-determined to conserve body heat and accelerate thermal recovery; OMNIRED Infrared fabric used in the Reactive and Evoke wetsuit lines, which converts outbound body heat into infrared energy and reflects it back to the body; and Exowear 3-layer fabric providing water-repellent, windproof, breathable, quick-drying, and anti-microbial properties. Premium drysuit pricing extends to $4,279.95 (X-Mission Evolution), and wetsuit ranges span from $9 toddler shorties to $310.95 youth full suits, with a separate Professional line for technical/commercial diving hosted at compass-ops.com.

BARE is a brand within the Huish Outdoors, LLC portfolio — a privately held Salt Lake City-based parent that also owns Atomic Aquatics, Hollis, Oceanic, Stahlsac, and Zeagle. The business model is unit-based product sales with no recurring or subscription revenue streams. Go-to-market combines direct-to-consumer e-commerce through baresports.com (with free UPS Ground shipping on orders over $199 in the contiguous US and over $250 in Canada), a network of more than 30 international distributors spanning Europe, Asia, South America, the Middle East, Africa, and Oceania, and authorized retail dealers accessible through an online Dealer Locator. Customer segments include recreational divers and water-sports enthusiasts (primary), professional and technical divers such as cave divers (secondary), and children and toddlers (secondary). Marketing channels emphasize content (blog, social media on Facebook, Twitter, YouTube, Instagram), email newsletters, and a brand ambassador program. BARE issues product warranties, operates a Custom Drysuit Builder configurator for dive shops, and runs an outlet channel for prior-season inventory.

Name

bare

Legal name

Huish Outdoors, LLC

Website

https://baresports.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

BARE is a 50+ year old diving equipment manufacturer producing neoprene wetsuits, drysuits, and Exowear performance gear using proprietary Ultrawarmth OMNIRED Infrared thermal technology. The brand serves recreational, technical, and youth divers globally via DTC, 30+ international distributors, and authorized dealers under parent Huish Outdoors, LLC.

Ownership category

akta.pro rank

Product category

Diving Exposure Wear (Wetsuits and Drysuits)

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Scuba wetsuits
• Diving drysuits
• Watersports exposure wear
• Neoprene dive gear
• Thermal dive apparel

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of wetsuits, drysuits, and accessories through e-commerce website and through international distributor network. Products include men's, women's, and kids wetsuits; drysuits in various materials (trilaminate, hyper-compressed neoprene, bilaminate, quad-laminate); performance/exowear garments; and accessories (boots, socks, gloves, hoods).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BARE designs, manufactures, and sells neoprene wetsuits, drysuits (trilaminate, hyper-compressed neoprene, bilaminate, and quad-laminate constructions), Exowear performance apparel, and accessories (boots, socks, gloves, hoods) for scuba diving and watersports. The portfolio is sold directly to consumers via baresports.com and through a global network of 30+ international distributors and authorized dive retailers.

Product overview

BARE (Bare Sports) is a diving equipment manufacturer offering a comprehensive portfolio of wetsuits, drysuits, and performance wear under the Exowear and Ultrawarmth sub-brands. The product lineup spans three main categories: (1) Wetsuits including the Reactive, Revel, Velocity Ultra 2.0, Revelation, Evoke, Elate, Nixie Ultra, and Elation lines for men and women; (2) Drysuits comprising trilaminate (X-Mission Evolution, Expedition HD2, Trilam Tech Dry), hyper-compressed neoprene (Guardian Tech), and quad-laminate (Aqua-Trek Evo) options; and (3) Exowear performance wear with full suits, tops, bottoms, and accessories. The company also offers dedicated product lines for kids and youth, including the Manta Series, Guppy, Dolphin Floaty, and Tadpole wetsuits. All products leverage proprietary technologies including Ultrawarmth Omnired Infrared Thermal Technology for thermal warmth and OMNIRED Infrared fabric. BARE has been in business since 1972 and is part of Huish Outdoors, alongside partner brands Atomic Aquatics, Hollis, Oceanic, Stahlsac, and Zeagle.

Differentiator

Problem solved

Functional benefit

Brands

• Exowear: Performance wear line featuring premium dive and watersports apparel with OMNIRED Infrared Technology.
• Ultrawarmth
• Autograph Series

Products and services

• Reactive Wetsuit Men's premium wetsuit using OMNIRED Infrared fabric technology that converts outbound body heat into infrared energy and reflects it back to the body for thermal warmth, marketed as BARE's warmest men's dive wetsuit.
• Velocity Ultra 2.0 Wetsuit Men's wetsuit designed for warm-water diving with advanced thermal protection and mobility, available in multiple thicknesses including an 8/7mm Semi-Dry 2.0 version.
• Revel and Revelation Wetsuits Men's wetsuit line including the 50th Anniversary Revelation 5mm wetsuit commemorating BARE's 50-year heritage of dive wear.
• Evoke Wetsuit Women's premium wetsuit combining OMNIRED Infrared Technology with Graphene lining, marketed as BARE's warmest women's dive wetsuit.
• Elate and Elation Wetsuits Women's wetsuit line including the Elate series and the 50th Anniversary Elation wetsuit celebrating BARE's heritage.
• Nixie Ultra Wetsuit Women's ultra-performance wetsuit positioned for demanding dive conditions.
• Manta Series Youth Wetsuits Youth wetsuits available in various thicknesses (7/6mm, 3/2mm, 2mm shorty) for different water temperatures, with prices ranging from $28.95 to $310.95.
• Dolphin Floaty Toddler Wetsuit Toddler wetsuit for ages 2-6 offering UV protection, flotation assistance, and swimming aid with removable floatation panels.
• Guppy Toddler Wetsuit Toddler shorty wetsuit made for young toddlers with 1.5mm neoprene body for warmth and UV protection and lycra sleeves for flexibility.
• Tadpole Shorty Kids Wetsuit Kids shorty wetsuit specifically designed for ages 2-6 with 2mm neoprene body for warmth and abrasion protection.
• X-Mission Evolution Drysuit Mobility-first trilaminate drysuit co-developed with cave divers, offered in men's and women's versions and in the Autograph Series premium styling.
• Expedition HD2 Drysuit Rugged expedition-ready trilaminate drysuit designed for the most adventurous dives with maximum durability; also offered in the Autograph Series.
• Guardian Tech Dry Drysuit Hyper-compressed neoprene drysuit combining thermal insulation and durability on the front entry for comprehensive cold-water protection.
• Aqua-Trek Evo Drysuit Lightweight, breathable quad-laminate drysuit designed for easy transport and use in various diving conditions, priced $1,694.95-$2,699.95.
• Trilam Tech Dry Drysuit Women's trilaminate drysuit using exclusive engineered fabric providing superior flexibility in trilaminate construction.
• Autograph Series Drysuit Collection Premium sub-line of drysuits featuring bold color styling and specialized diving capabilities, including X-Mission Evolution Autograph and Expedition HD2 Autograph variants at premium pricing.
• Exowear Performance Wear Performance wear line featuring 3-layer fabric technology with OMNIRED Infrared that converts body heat into infrared energy and reflects it back; includes full suits, tops, bottoms, vests, and accessories for men and women.
• S-Flex Neoprene Gloves Neoprene gloves with S-Flex Technology (pre-bent contoured fingers, double-glued and blind-stitched seams, and 4-way stretch neoprene) for dexterity, thermal protection, and abrasion resistance.
• Eclips Hooded Rash Guard UV-protection rash guard with hood designed for sun-soaked watersports adventures and surface-interval use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• Atomic AquaticsminorOthersSister brand under Huish Outdoors. Listed as a partner site in the BARE footer, indicating shared corporate ownership or alliance within the Huish Outdoors family of diving equipment brands.
• HollisminorOthersSister brand under Huish Outdoors. Listed as a partner site in the BARE footer, indicating shared corporate ownership or alliance within the Huish Outdoors family of diving equipment brands.
• OceanicminorOthersSister brand under Huish Outdoors. Listed as a partner site in the BARE footer, indicating shared corporate ownership or alliance within the Huish Outdoors family of diving equipment brands.
• StahlsacminorOthersSister brand under Huish Outdoors. Listed as a partner site in the BARE footer, indicating shared corporate ownership or alliance within the Huish Outdoors family of diving equipment brands.
• ZeagleminorOthersSister brand under Huish Outdoors. Listed as a partner site in the BARE footer, indicating shared corporate ownership or alliance within the Huish Outdoors family of diving equipment brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scubapro: Long-established premium diving equipment brand offering wetsuits, drysuits, and exposure wear. Most direct competitor to BARE in the scuba exposure-wear category, competing head-to-head on thermal performance, fit, and professional-diver credibility.
• Aqua Lung: Global diving equipment manufacturer with a broad portfolio spanning regulators, BCDs, masks, and exposure wear. Competes directly with BARE in wetsuits and drysuits, particularly in the recreational and technical diving segments.
• Fourth Element: Specialist diving apparel brand focused on thermal protection, drysuits, and wetsuits with proprietary materials. Direct competitor to BARE on premium thermal technology and technical-diver positioning.
• Henderson Aquatics: US-based wetsuit and divewear manufacturer with a long heritage in neoprene exposure wear. Directly comparable to BARE on wetsuit manufacturing, dive-shop distribution, and recreational/professional diving segments.
• Cressi: Italian diving and watersports brand offering wetsuits, drysuits, masks, and full diving systems. Comparable to BARE in exposure wear for recreational scuba, freediving, and snorkeling, with strong European distribution overlap.
• Mares: Italian diving equipment brand offering regulators, BCDs, computers, and exposure wear. Direct competitor to BARE in diving gear with overlapping recreational and technical diving customer base and global distributor channels.

Broad incumbents

• O'Neill: Iconic surf and watersports apparel brand with deep wetsuit heritage. Comparable to BARE in neoprene wetsuit technology and watersports consumer base, though O'Neill's portfolio extends far beyond diving into surf, lifestyle, and youth.
• Rip Curl: Global surf and watersports apparel brand offering wetsuits, rash guards, and UV-protection gear. Adjacent competitor to BARE in wetsuits and surf-adjacent thermal wear, with broader lifestyle brand reach.
• Patagonia: Premium outdoor apparel brand with a growing wetsuit and watersports line. Comparable to BARE on premium pricing, technical performance, and brand-led positioning, though Patagonia's portfolio is far broader across outdoor categories.

Others

• Bare Sports / Huish Outdoors (internal benchmark): Sister brands Atomic Aquatics, Hollis, Oceanic, Stahlsac, and Zeagle sit under the same Huish Outdoors umbrella. They are not direct external peers, but they share distribution, manufacturing, and marketing infrastructure and represent the most immediate ecosystem of comparable specialty diving brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baresports
• YouTubeyoutube.com/user/baresports
• Facebookfacebook.com/baresports
• Instagraminstagram.com/baresports
• LinkedInlinkedin.com/company/bare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bare