TW3 Strategie, marketing en makelaardij

What TW3 Strategie, marketing en makelaardij does

TW3 Strategie, marketing en makelaardij is a privately held Dutch real estate brokerage headquartered at Veerhaven 4, Rotterdam, with regional offices in Den Haag, Gouda, and Leiden. Founded in 2011 by Marco Jongeleen and Tom van Noord, the firm has grown into one of the largest new-construction (nieuwbouw) brokers in the province of Zuid-Holland, serving the Randstad residential market. The company operates an integrated service model spanning new-construction brokerage, sales strategy and marketing for project developers, buyer guidance (Kopersbegeleiding), existing-home sales and purchases, rental brokerage, certified property appraisals, exit sales management (Uitpond), and interior design under its TW Home sub-brand. Mortgage advisory is provided through a co-located partnership with Vaes Finance.

The business generates revenue through transaction-based commissions on property sales, purchases, and rentals, with developer-side fees for project marketing and sales strategy. Properties transacted range from approximately €225,000 for new-build apartments to over €1.9 million for luxury homes, with active projects including The Modernist (88 apartments, Rotterdam Central District), La Grandeur (36 apartments, Westland), and developments in Leiden, Delft, Vlaardingen, and Middelharnis. Distribution combines direct field sales at the four office locations, Funda listings, the TW3 website, open house events (belevingsdagen), email newsletters, and active social media presence on Instagram, Facebook, and LinkedIn. The firm holds NVM, NVM Business, NRVT, VastgoedCert, and NWWI certifications, and is staffed by approximately 14-15 team members including RMT/KRMT-certified advisors. In August 2023, TW3 merged with Diel (a previously separate B.V.) to consolidate operations under a single legal entity and brand.

Name

TW3 Strategie, marketing en makelaardij

Legal name

TW3 Strategie, marketing en makelaardij

Website

https://tw3.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TW3 Strategie, marketing en makelaardij is a Rotterdam-based Dutch real estate brokerage offering new-construction and existing-home sales, buyer guidance, developer marketing, appraisals, rental, and interior design (TW Home) across the Randstad region. Founded 2011, the firm is one of the largest new-construction brokers in Zuid-Holland, serving individual homebuyers, sellers, and project developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: TW3 earns commission on property transactions including new build sales, existing property sales and purchases, and rental transactions. Services include strategy and marketing for project developers, buyer guidance, appraisals, and interior design.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TW3 Strategie, marketing en makelaardij is a Dutch residential real estate brokerage based in Rotterdam that specializes in new construction (nieuwbouw) sales and project marketing across the Randstad region. The firm offers an integrated service platform covering new-build brokerage, strategy and marketing for project developers, buyer guidance, existing-home sales and purchases, rental brokerage, certified property appraisals, exit sales (uitpond) and interior design under its TW Home sub-brand.

Product overview

TW3 Strategie, marketing en makelaardij is a Dutch residential real estate brokerage headquartered in Rotterdam, operating as one of the largest new-build specialists in South Holland (Zuid-Holland). The company operates as a single integrated service platform offering end-to-end support for homebuyers and property developers across the Randstad region. Its core portfolio comprises five interlocking service lines: (1) Nieuwbouw (new construction brokerage) — the primary revenue driver and area of specialization for over 15 years; (2) Strategie & Marketing — project-level marketing, positioning, and campaign services for developers; (3) Kopersbegeleiding — buyer guidance through purchase and construction customization (mehr-/minderwerk); (4) Verkoop & Aankoop — existing home sales and purchase brokerage; and (5) Verhuur — rental brokerage. Supporting these are Taxaties (appraisals), Uitpond (exit sales management), and the TW Home interior design sub-brand. TW3 also offers a newsletter subscription for real-time project alerts and refers mortgage advisory through its partner Vaes Finance. The company is affiliated with NVM (Nederlandse Vereniging van Makelaars), RVi (Register van Taxateurs), and Vastgoedcert, and its offices are located in Rotterdam, The Hague, Gouda, and Leiden.

Differentiator

Problem solved

Functional benefit

Brands

• TW Home: Interior design service operated by TW3, helping clients transform houses into homes with personal interior design concepts.

Products and services

• Nieuwbouw (New Construction Brokerage)
• Strategie & Marketing
• Kopersbegeleiding (Buyer Guidance)
• Verkoop & Aankoop (Sales & Purchase Brokerage)
• Verhuur (Rental Brokerage)
• Taxaties (Property Appraisals)
• Uitpond (Exit Sales Management)
• TW Home (Interior Design)

Quantifiable outcome

• One of the largest new construction brokers in Zuid-Holland with 15+ years of experience
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Vaes FinancecoreStrategic or Co-development PartnerVaes Finance is TW3's preferred mortgage advisory partner, described as the 'best reviewed advisor in South Holland'. They provide independent, honest, and clear mortgage advice to TW3's clients. Vaes Finance operates from the same office environment and is featured prominently on TW3's services menu as the recommended financial partner for buyers navigating mortgages.
• TW HomecoreStrategic or Co-development PartnerTW Home is TW3's own interior design label that helps buyers transform their new property into a personalized home. It is a wholly-operated extension of TW3's service offering, helping with interior design choices and execution after the property purchase is completed.
• HNC ProjectsminorImplementation/ SI/ Consulting PartnerHNC Projects is credited as the design partner behind TW3's website and marketing materials. Listed as a trusted partner in the footer of the TW3 website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dijkstra Makelaars: Randstad-based NVM brokerage with offices in Den Haag and surrounding areas, active in both new construction and existing-home sales. Comparable in regional scope and full-service mix to TW3.
• Makelaarsland: Large Dutch low-fee brokerage operating nationally with a high-volume, tech-enabled model for existing homes. Competes with TW3 for SMB seller and buyer flow in the Randstad, though its service model is far less oriented to new-build.
• Ooms Makelaars: Rotterdam-headquartered full-service NVM brokerage active across the Randstad with new-build, existing-home, rental, and appraisal services. Directly comparable to TW3 in geography, service breadth, and customer segments, and a primary regional competitor.
• Van Herk Makelaars: Rotterdam/Zuid-Holland NVM brokerage offering new-build, existing-home, and rental services with a similar full-service positioning. Comparable mid-sized regional peer competing for the same developer and buyer segments.
• ERA Makelaars (Nederland): National franchise network of NVM-affiliated brokerages with offices across the Randstad offering sales, purchase, rental, and appraisal services. Direct competitor for both consumer and developer mandates, with stronger brand recognition than TW3.
• Bob Makelaardij: Mid-sized Zuid-Holland brokerage active in new-build and existing-home segments around Gouda and the Randstad. Comparable as a regional full-service peer with similar new-build focus.

Regional players

• Rijnmond Makelaars: Rotterdam and Rijnmond-area NVM brokerage focused on existing homes and apartments, with less new-build specialization than TW3. Comparable regional peer for buyer-side competition in the Rotterdam metro.

Broad incumbents

• BPD (Bouwfonds Property Development): Major Dutch residential developer active across the Randstad that often engages brokers like TW3 to sell its new-build projects. Comparable as a developer counterparty rather than a direct brokerage competitor.
• Heijmans (Vastgoed / Vormex): Large Dutch construction and development company that also runs sales activities for its own new-build projects. Comparable as a counterparty on the developer side of TW3's Nieuwbouw business, though it is not a brokerage competitor.

Others

• Vaes Finance: Independent mortgage advisory firm that is TW3's preferred finance partner and shares the Rotterdam office. Included as an ecosystem peer that creates the integrated buyer journey differentiating TW3 from competitors without a similar partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TW3makelaars
• LinkedInlinkedin.com/company/tw3-diel-makelaars
• Instagraminstagram.com/tw3makelaars

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TW3 Strategie, marketing en makelaardij