Vivacity Health

What Vivacity Health does

Vivacity Health is a boutique healthcare communications agency headquartered in North Sydney, Australia, founded in 2010, operating with 11-50 employees. The company delivers integrated communications services to pharmaceutical companies, healthcare professionals, and consumers, organised around four service pillars: Strategy (data-driven insights, research, real-world evidence, social media listening, strategic planning, workshop facilitation, advisory boards), Creative (branding, photography, videography, illustration, animation, podcasts, medical and copy writing, integrated campaigns), Digital (websites, apps, eLearning, eDetailers, eDMs, white-label solutions, virtual advisory boards), and Engagement (patient support programs, access programs, branded campaigns, medical education, training, disease awareness, sales team deployment). The agency covers the full therapeutic area spectrum, positioning itself as capable of executing from "acne to zoonotic disease."

The business is wholly backed by IQVIA, a major global healthcare data and technology company, which provides Vivacity Health with access to enterprise-grade data analytics, real-world evidence, and intelligence capabilities. The agency is an RACGP (Royal Australian College of General Practitioners) Continuing Professional Development accredited provider, allowing it to issue formally accredited medical education to Australian GPs. Revenue is generated through professional services engagements under project-based and retainer arrangements, with pricing not publicly disclosed. The go-to-market is sales-led and direct, targeting enterprise pharmaceutical and healthcare accounts across Oceania, with LinkedIn as the primary marketing channel. Vivacity Health is privately held, with no public funding history, and has earned regional industry awards across education, marketing campaigns, innovation, patient support, and product launch categories.

Name

Vivacity Health

Legal name

Vivacity Health

Website

https://vivacityhealth.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivacity Health is a boutique Australian healthcare communications agency offering strategy, creative, digital, and engagement services to pharmaceutical companies, healthcare professionals, and consumers. It is operationally backed by IQVIA, leveraging enterprise healthcare data and intelligence infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Communications Agency Services: Vivacity Health generates revenue through providing comprehensive healthcare communications services including strategy, creative, digital solutions, and engagement programs to pharmaceutical and healthcare clients. The agency model involves project-based engagements and retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vivacity Health is a boutique healthcare communications agency that delivers strategy, creative, digital, and engagement services to pharmaceutical companies, healthcare professionals, and consumers. Its offerings span data-driven insights, branding and creative development, digital product creation (websites, apps, eLearning, eDetailers), and multi-channel engagement programs such as patient support, medical education, and branded campaigns, all powered by IQVIA's healthcare data and intelligence capabilities.

Product overview

Vivacity Health is a boutique healthcare communications agency offering an integrated portfolio of four service pillars: Strategy, Creative, Digital, and Engagement. Rather than a single software product or platform, it provides bespoke solutions across data-driven insights, branding and creative development, digital product creation (websites, apps, eLearning), and multi-channel engagement programs (patient support, medical education, branded campaigns). The agency leverages IQVIA's data and intelligence capabilities to power its communications services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Creative Services
• Digital Solutions
• Engagement Programs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IQVIAcoreStrategic or Co-development PartnerVivacity Health is backed by IQVIA, providing the agency with access to enterprise-grade healthcare data analytics, real-world evidence, and intelligence capabilities. This partnership enables the delivery of data-driven insights and next-level intelligence for healthcare communications campaigns, combining boutique creative services with IQVIA's powerhouse data infrastructure.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ward6: Australian boutique healthcare communications agency offering integrated brand, medical education, and engagement services to pharmaceutical clients—directly comparable as a similarly sized local independent in the same core market as Vivacity Health.
• VIVA! Communications: Australian healthcare-focused PR and communications agency serving pharmaceutical clients in medical education, brand promotion, and patient engagement—directly comparable as an Australian boutique healthcare communicator.
• Tonic Health Group: Australian health-focused creative and communications agency that delivers strategy, creative, and engagement programs to pharmaceutical and healthcare brands—closely comparable in market, scale, and service mix.
• Real Chemistry: Independent healthcare communications and marketing agency delivering brand, medical education, and patient engagement work with a data-informed approach—comparable mid-sized specialist competing for the same pharma clients.

Broad incumbents

• McCann Health: Global IPG-owned healthcare communications network competing for the same pharmaceutical brand, medical education, and digital engagement mandates that Vivacity Health serves, with broader geographic reach.
• Ogilvy Health: Global WPP-owned healthcare communications network offering the same pharma communications, medical education, and patient engagement services as Vivacity Health, but at multinational scale and with broader service lines.
• WE Communications (WE Healthcare): Global communications consultancy with a dedicated health practice that delivers medical communications, brand promotion, and patient engagement programs to pharmaceutical companies across multiple geographies—comparable in offering to Vivacity Health at larger scale.
• Syneos Health Communications: Large CRO/biopharmaceutical services organization whose communications division provides medical education, branded campaigns, and patient engagement services directly comparable to Vivacity Health's offerings, with deeper clinical/commercial integration.
• Havas Health & You: Global Havas network's specialist healthcare communications arm delivering pharma brand, medical education, and digital engagement work directly comparable to Vivacity Health's services portfolio.
• Publicis Health: Global Publicis network's specialist health communications arm offering medical education, branded campaigns, and digital HCP/patient engagement services that overlap directly with Vivacity Health's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInau.linkedin.com/company/vivacity-health
• Xx.com/vivacity_health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivacity Health