Expo Houten

Name

Expo Houten

Legal name

Expo Houten

Website

https://expohouten.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue and Conference Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Event venue rental
• Exhibition hall rental
• Conference space
• Meeting room hire
• Corporate event hosting

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental - Exhibition Halls: Rental of exhibition halls for trade shows, exhibitions, and large-scale events. The 10,000 m² space is divided across four halls, accommodating events of various sizes.
2. Venue Rental - Conference/Congress: Rental of conference facilities including the plenary hall (capacity ~350 persons) and supporting break-out spaces for congresses, seminars, and conferences.
3. Venue Rental - Meeting Rooms: Rental of meeting rooms and boardrooms for business meetings, workshops, and smaller gatherings. Ten rooms available with capacities from 8 to 350 persons.
4. Catering Services: Culinary experiences and hospitality services provided through partnership with Vermaat, including lunches, informal receptions, and formal dinners tailored to events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Expo Houten is a versatile event venue in Houten, Netherlands, offering exhibition halls (10,000 m² across four halls), a newly renovated conference space for up to 350 persons, and ten flexible meeting rooms (8-350 persons). The venue also provides catering services through a partnership with Vermaat and free on-site parking, accommodating events from 8 to 2,000 persons.

Product overview

Expo Houten is a multi-purpose event venue in the heart of the Netherlands offering three core service categories: (1) Beurshallen - four exhibition halls with 10,000 m² of space for trade shows; (2) Congresruimte - a renovated conference room for up to 350 persons with modern audiovisual equipment, opened September 2025; and (3) Vergaderzalen - ten flexible meeting rooms on the first floor (20-360 m²) for 8-350 persons, including named rooms like Berkenzaal, Eikenzaal, Elzenzaal, Esdoornzaal, Essenzaal, Iepenzaal, Lindenzaal, Spreekkamer, and Wilgenzaal. Additional services include catering provided by Vermaat. The venue can accommodate events from 8 to 2,000 persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Beurshallen (Exhibition Halls) Four exhibition halls on the ground floor totaling 10,000 m² of exhibition space, suitable for trade shows, exhibitions, and large-scale events.
• Congresruimte (Conference Space) A fully renovated conference space with a capacity of approximately 350 persons, equipped with modern audiovisual technology for congresses, seminars, and conferences.
• Vergaderzalen (Meeting Rooms) Ten meeting rooms on the first floor, ranging from small spreekkamer (8 persons) to large halls accommodating up to 350 persons, suitable for meetings, workshops, and break-out sessions. Rooms include Berkenzaal, Eikenzaal, Elzenzaal, Esdoornzaal, Essenzaal, Iepenzaal, Lindenzaal, Spreekkamer, and Wilgenzaal.
• Horeca op Maat (Custom Catering) Catering services provided by Vermaat, offering customized culinary experiences including lunches, informal receptions, and luxury dinners for events.

Quantifiable outcome

• Events for up to 2,000 persons can be hosted in a single venue
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VermaatcoreStrategic or Co-development PartnerVermaat is the exclusive catering partner for Expo Houten, providing customized culinary experiences for events. This includes elaborate lunches, informal receptions, and luxury dinners. Vermaat handles all food and hospitality services, allowing Expo Houten to offer comprehensive event solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jaarbeurs Utrecht: Large convention and exhibition complex located in Utrecht, the same Randstad region as Expo Houten. Competes directly for trade shows, exhibitions, and conferences in central Netherlands, with a substantially larger footprint and broader international draw.
• MECC Maastricht: Maastricht convention and exhibition venue serving the southern Netherlands market. Comparable multi-format venue targeting trade shows, congresses, and corporate meetings.
• Beurs van Berlage: Historic Amsterdam venue hosting conferences, exhibitions, and corporate events. Comparable as a Dutch venue operator offering flexible event spaces, though more focused on prestige events than large-scale trade shows.
• World Forum The Hague: The Hague convention center with exhibition halls and conference space. Competes for the same Dutch trade show and corporate conference market as Expo Houten, with comparable multi-format offerings.
• RAI Amsterdam: Amsterdam's flagship convention center and a national anchor for trade fairs and congresses. Targets the same exhibition and conference organizer customer base as Expo Houten, albeit at a significantly larger scale and with a stronger international event portfolio.
• Ahoy Rotterdam: Rotterdam-based multipurpose venue hosting concerts, exhibitions, and conferences. Directly comparable as a multi-format Dutch venue offering exhibition halls and conference facilities for large corporate and consumer events.
• NBC Nieuwegein / NBC Congrescentrum: Nieuwegein-based conference center located in the same Utrecht/Central Netherlands region as Expo Houten. Directly comparable as a Dutch conference and meeting venue targeting the same corporate event organizer segment.
• 1931 Congrescentrum 's-Hertogenbosch: Brabant-based conference and exhibition venue in 's-Hertogenbosch. Comparable as a Dutch multi-format venue offering conference rooms, exhibition halls, and meeting spaces for corporate and trade events.

Regional players

• Evenementenhal Hardenberg / Venues: Network of regional Dutch exhibition venues including locations in Hardenberg, Gorinchem, and Venray. Comparable exhibition-focused operators targeting trade shows in regional Dutch markets, with overlap in the consumer/industry trade show segment.
• MartiniPlaza Groningen: Northern Netherlands venue in Groningen hosting events, exhibitions, and conferences. Comparable multi-format venue, but primarily serves the Groningen region rather than the Randstad market targeted by Expo Houten.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ExpoHouten
• Facebookfacebook.com/ExpoHouten
• Instagraminstagram.com/expohouten
• LinkedInlinkedin.com/company/expo-houten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Houten