Fitness Plus Equipment Services

What Fitness Plus Equipment Services does

Fitness Plus Equipment Services, Inc. is a privately-held, independent provider of repair, maintenance, and replacement parts for commercial and residential fitness equipment, founded in 1995 by John Jacobs in the St. Louis metropolitan area. The company operates a 66,000 square foot facility in St. Charles, MO, and serves two primary customer segments: commercial fitness facilities (gyms, health clubs) and residential owners of treadmills, ellipticals, and steppers. Its core value proposition centers on reducing customer equipment downtime through a large inventory of replacement parts and rapid service delivery.

The company's technology stack centers on FitnessRepairParts.com, a proprietary e-commerce platform launched after 2003 to sell spare and replacement parts for fitness equipment online. Distribution is supported by third-party logistics, and the platform also functions as a channel partner for OEM brands — most notably as the official parts distributor for BH North America since February 2018. The company has developed branded technology solutions intended to serve other service providers in the fitness industry, though specific feature scope is not publicly disclosed.

The revenue model combines professional services (equipment repair and maintenance) with hardware sales (parts sold through FitnessRepairParts.com). Go-to-market is sales-led, combining direct field service delivery to commercial customers in the St. Louis region with an e-commerce channel targeting a broader SMB and consumer audience. Pricing is not publicly disclosed, and the company does not disclose revenue, headcount in absolute terms, or financial performance metrics.

Name

Fitness Plus Equipment Services

Legal name

Fitness Plus Equipment Services, Inc.

Website

https://fitness-plus.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Plus Equipment Services repairs and maintains commercial and residential fitness equipment, selling replacement parts online through FitnessRepairParts.com, and serving primarily the St. Louis metropolitan area since 1995.

Ownership category

akta.pro rank

Product category

Fitness Equipment Repair and Maintenance Services

NAICS

Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Fitness equipment repair
• Exercise equipment parts
• Equipment maintenance services
• Fitness industry software
• Commercial fitness services

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Repair Services: Commercial and residential fitness equipment repair services, originally the core business since 1995
2. Fitness Parts Sales: Sale of spare and replacement parts for treadmills, steppers, ellipticals, and other exercise equipment through FitnessRepairParts.com

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fitness Plus Equipment Services provides repair, maintenance, and replacement parts for commercial and residential fitness equipment, originally launched as an independent service provider in 1995. Its primary commercial offering is the FitnessRepairParts.com e-commerce platform that sells spare and replacement parts for treadmills, steppers, ellipticals, and other exercise equipment, supplemented by 3rd party logistics fulfillment and a custom branded technology platform for the fitness services industry.

Product overview

Fitness Plus Equipment Services operates as a multi-offering company focused on the fitness industry services sector. The company offers FitnessRepairParts.com as its primary e-commerce platform for fitness equipment parts, supplemented by 3rd Party Logistics services and a Branded Platform offering custom technology solutions for fitness industry service providers. Originally founded as an equipment repair service provider in 1995, the company expanded in 2003 to develop technology solutions serving the services side of the fitness industry.

Differentiator

Problem solved

Functional benefit

Brands

• FitnessRepairParts.com: 3rd Party Logistics Branded Platform for fitness equipment repair parts

Products and services

• FitnessRepairParts.com Branded e-commerce platform for finding and purchasing spare or replacement parts for treadmills, steppers, ellipticals, and other exercise equipment, serving both commercial fitness facilities and residential customers.
• Equipment Repair Services Independent on-site repair and maintenance services for commercial and residential exercise equipment, focused on reducing customer downtime through quality diagnostics and a large parts inventory.
• 3rd Party Logistics Logistics services supporting the distribution and delivery of fitness equipment parts through the FitnessRepairParts.com platform and warehouse operations.
• Branded Platform Custom technology solutions branded for fitness industry service providers, extending the company's technology capabilities beyond its own e-commerce platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BH North AmericacoreChannel Partner/ Reseller/ Distributor · 22 February 2018FitnessRepairParts.com became the parts distributor for BH North America as of February 22, 2018. BH North America is a fitness equipment manufacturer and Fitness Plus distributes their parts through the FitnessRepairParts.com platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Technogym: Global premium fitness equipment OEM with its own service contracts and connected-fitness ecosystem; competes for both equipment-related service revenue and parts distribution.
• Peloton: Connected fitness OEM with an in-home and commercial presence; operates its own delivery, installation and service operations that represent both a customer-side relationship and a competitive overlap for residential service work.
• Matrix Fitness: Commercial fitness equipment brand under Johnson Health Tech offering cardio, strength and connected products with a service network; competes with independent providers like Fitness Plus.
• Precor: Major commercial cardio and strength equipment OEM owned by Amer Sports; runs an authorized service provider program that overlaps with Fitness Plus's commercial service offering.
• Life Fitness: Largest commercial fitness equipment OEM globally; operates its own authorized service network that competes directly with Fitness Plus for service contracts on the equipment it sells.
• Sears Home Services: Large national in-home equipment repair and installation services provider; competes for fitness equipment repair and treadmill/bike assembly work at national scale that Fitness Plus cannot match.

Others

• ServiceChannel: Facility maintenance and repair marketplace connecting multi-site operators with service providers; both a potential channel partner for Fitness Plus and a structural risk if it onboards OEM-authorized competitors.
• Global Industrial: Industrial and commercial equipment distributor with broad parts catalog; adjacent to Fitness Plus's parts distribution business and competes for commercial-customer MRO budgets.

Direct peers

• RepairClinic.com: E-commerce spare parts platform for home appliances; shares the same parts-e-commerce business model and 3PL-fulfilled direct-to-consumer distribution model as FitnessRepairParts.com.
• PartsSelect: Direct-to-consumer e-commerce platform for appliance and equipment replacement parts; competes with FitnessRepairParts.com for organic search traffic and parts buyer mindshare, with the same model architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fitness_plus
• Facebookfacebook.com/FitnessRepairParts
• LinkedInlinkedin.com/company/542558

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Plus Equipment Services