IVE Group

What IVE Group does

IVE Group is Australia's largest diversified marketing company, founded in 1921 and listed on the ASX under ticker IVE. The company operates an integrated service platform spanning ten core capabilities: Creative & Content, CX & Data, eCommerce (including the Lasoo marketplace with 1.1 million monthly active users), Brand Activations, Merchandise, Uniforms & Apparel, Packaging, Print, Distribution, and 3PL. It supports over 2,800 enterprise clients across Australia with international operations in New Zealand (Auckland) and a sourcing office in Guangzhou, China, organized across 17+ facilities totaling 70,000+ sqm of warehousing and including what it describes as the largest printer in the Southern Hemisphere.

The underlying technology stack combines proprietary platforms (Lasoo marketplace, Smart Mags digital publishing software, Bespoke Campaign Management Portal, and the recently acquired Indy martech platform via Daily Press) with deep integrations into Salesforce, Adobe, Braze, Quadient, Acoustic, and Snowflake. AI and ML capabilities are applied across customer journey orchestration, predictive analytics, autonomous campaign agents, data hygiene, and computer-vision-enabled retail activations (e.g., Lift & Learn sensors, AR/VR experiences). IVE holds ISO 9001:2015 and ISO 27001:2013 certifications, supporting enterprise-grade data handling requirements.

IVE generates revenue primarily through B2B professional services and managed services billed on a quote/estimate basis with 30-day payment terms. Revenue streams span creative production, CX and data services, marketplace commissions via Lasoo, large-scale print and packaging, and third-party logistics. The customer base is concentrated in financial services, retail and eCommerce, automotive, telecommunications, and QSR verticals, with notable anchor clients such as Woolworths, Coles, Telstra, Westpac, KIA, McDonald's, Domino's, and Tennis Australia. FY2025 revenue was A$959.2M with EBITDA of A$130.4M, reflecting moderate top-line growth and meaningful operating leverage compared with FY2023.

Name

IVE Group

Legal name

IVE Group Australia Pty Limited

Website

https://www.ivegroup.com.au/

Company type

Public

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IVE Group is Australia's largest diversified marketing company, providing integrated creative, CX/data, eCommerce, brand activation, print, and 3PL services to over 2,800 enterprise clients across Australia, New Zealand, and Asia.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Material Distribution Services (54187), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Commercial printing services
• Brand activation
• Customer experience marketing
• Third-party logistics
• Digital publishing

Headquarters

HQ city

Homebush

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Creative & Content Services: Integrated marketing solutions including brand strategy, creative development, content creation, photography, animation, video production, and campaign execution across all marketing channels.
2. CX & Data Services: Customer experience management, data analytics, martech implementation, customer journey orchestration, and campaign execution. Services include data quality management, customer segmentation, and personalization at scale.
3. eCommerce & Digital Publishing: Lasoo marketplace platform (transaction-based), shoppable digital catalogues, digital trade publications (B2B), and Smart Mags publishing software.
4. Print & Production Services: Large-scale print production, packaging, merchandise, uniforms & apparel, and brand activations including POS displays, retail displays, and event materials.
5. Distribution & 3PL Services: Third-party logistics including warehousing, fulfillment, and distribution services. National installation network for brand activations and retail deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IVE Group is Australia's largest diversified marketing company, providing an integrated end-to-end suite spanning Creative & Content, CX & Data, eCommerce (Lasoo marketplace, Smart Mags publishing), Brand Activations, Merchandise, Uniforms & Apparel, Packaging, Print (largest printer in Southern Hemisphere), Distribution, and 3PL warehousing/logistics. The company serves more than 2,800 enterprise clients across retail, financial services, telecommunications, automotive, food & beverage, and other verticals from 17+ Australian locations plus operations in China and New Zealand.

Product overview

IVE Group is Australia's largest diversified marketing company offering a comprehensive suite of services organized into three main pillars: Creative & Content (brand strategy, design, photography, video, animation), CX & Data (customer experience management, journey orchestration, MarTech implementation, data & insights), and eCommerce (Lasoo marketplace, Smart Mags publishing, shoppable catalogues, B2B digital trade publications, local area marketing). Supporting services include Brand Activations with full in-house design, hardware manufacturing, large-scale print, event management, and national installation; plus Print (largest printer in Southern Hemisphere), Merchandise, Uniforms & Apparel, Packaging, Distribution, and 3PL logistics with 70,000+ sqm warehousing. Key proprietary platforms include Lasoo (Australia's #1 specials marketplace with 1.1M+ monthly visitors), Smart Mags (digital publishing software), and the Bespoke Campaign Management Portal. Recent acquisitions include Elastic (July 2024), Impressu Print (November 2025), and Daily Press (January 2026, owner of Indy martech platform).

Differentiator

Problem solved

Functional benefit

Brands

• Lasoo: Australia's leading online eCommerce marketplace connecting consumers with top brands and online retailers, featuring over 1.1 million active Australians visiting each month.

Products and services

• Creative & Content Integrated creative services encompassing brand strategy, branding guidelines, concept ideation, graphic and structural design, content creation, photography, animation, motion graphics, art direction, video production, and in-house agency support for campaign execution across all marketing channels.
• CX & Data Customer experience management and data services including data hygiene, enrichment, consolidation, customer journey orchestration, campaign execution across email, SMS, push, web, app, direct mail and contact centres, and MarTech platform implementation and managed services.
• eCommerce eCommerce marketplace solutions and digital publishing services including the Lasoo marketplace, shoppable digital catalogues, digital trade publications (B2B), and local area digital marketing to drive online sales for retailers and brands.
• Brand Activations Retail, point-of-sale, and event brand experience services spanning full in-house design studio, hardware and fixture manufacturing, large-scale print production, bespoke campaign management portals, large-scale events, national installation networks, expo and tradeshow solutions, Asia-based sourcing and production, and future retail digital and tech innovations including AR, VR, and interactive displays.
• Merchandise Branded merchandise procurement, design, and fulfillment services for corporate and retail clients.
• Uniforms & Apparel Branded uniform and apparel solutions including design, procurement, and fulfillment for workplace and retail environments.
• Packaging Packaging design and production services for consumer products, retail, and promotional applications.
• Print Commercial printing services positioning IVE as the largest printer in the Southern Hemisphere, supporting all marketing and communication materials across large-format, packaging, and promotional formats.
• Distribution Nationwide distribution services including direct mail, flyer distribution, and supply chain logistics across Australia.
• 3PL (Third-Party Logistics) Third-party logistics services with 70,000+ sqm of warehousing space, online inventory management technology, and national distribution network supporting brand activation storage, fulfillment, and reverse logistics.

Quantifiable outcome

• 1,368,043 record-breaking event attendance with +12.24% increase year-over-year for Australian Open activation
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Daily PresscoreStrategic or Co-development Partner · 5 January 2026IVE Group completed acquisition of Daily Press creative agency for A$35 million, gaining 100% ownership. Daily Press specializes in digital, social media, and performance marketing, employs around 65 staff, and owns the Indy martech platform. Expected to contribute A$23 million annual revenue and A$5.5 million EBITDA.
• ElasticcoreStrategic or Co-development Partner · 8 July 2024IVE Group acquired Elastic, an independent creative agency with over 18 years of operation, to expand marketing services and enhance campaign capabilities across all channels. Elastic is known for strategic thinking, creative innovation, and high-quality production.
• Domino's Pizza EnterprisescoreStrategic or Co-development PartnerDomino's Pizza Enterprises signed a long-term marketing services supply agreement with IVE Group, expecting more than A$80 million in revenue during the initial term. Additionally, IVE acquired Impressu Print from Domino's for A$13.5 million, which operates as Brendale Print & Brand Activations.
• WestpaccoreStrategic or Co-development PartnerIVE delivers 280+ campaigns annually for Westpac with 50M+ personalized touchpoints. Recognized as Westpac's Commercial Partner of the Year for outstanding customer experience, innovation, reliability, and impact.
• OCTANORMcoreTechnology or IntegrationIVE is the licensed Australian supplier of OCTANORM modular stand systems for expo and tradeshow environments. These premium systems offer complete flexibility with modular layouts, branding integration, and scalable designs.
• SalesforcecoreTechnology or IntegrationIVE uses Salesforce Journey Builder and marketing automation platforms for customer journey orchestration, campaign execution, and marketing automation across email, SMS, push, web, app, and contact centres.
• AdobecoreTechnology or IntegrationIVE uses Adobe Journey Optimiser and Adobe marketing technology platforms for customer journey orchestration, marketing automation, and analytics across channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP plc: World's largest advertising/marketing services holding company with global agency networks (Ogilvy, GroupM, VMLY&R). Represents the global incumbent benchmark for marketing services scale; IVE operates the same general category at Australian market scale with vertically integrated print/logistics that global incumbents do not.
• Omnicom Group: Global marketing services holding company (BBDO, DDB, TBWA) operating across advertising, media, branding, and specialty marketing. Comparable as a broad incumbent in the same marketing services category, though IVE's vertically integrated print and 3PL capabilities are unique.
• Publicis Groupe: Global marketing services holding company with agencies (Leo Burnett, Saatchi & Saatchi), media (Zenith), and digital transformation services. Represents another broad incumbent benchmark for marketing services scale and capabilities, with significant ANZ presence competing for the same enterprise clients as IVE.
• Toppan Holdings: Japanese APAC printing and information communications giant offering integrated print, packaging, marketing, and digital services. Most comparable APAC incumbent to IVE given the combined print + marketing services model, though operating at much larger scale and broader geographic reach.

Direct peers

• Harte Hanks: US-based customer engagement and marketing services company with strong data, direct marketing, and customer communications capabilities. Comparable to IVE's CX & Data, direct mail, and personalization offerings for enterprise clients in regulated industries like financial services.
• Taylor Corporation: Large private US company offering integrated print, marketing, and customer communications services to enterprise clients. Closely mirrors IVE's diversified model combining print, branded merchandise, customer engagement, and marketing services for major brands.
• Cimpress plc: Global leader in mass customization and printing (including Vistaprint) with marketing services for SMBs and enterprises. Directly comparable to IVE's large-scale print production, signage, branded merchandise, and personalized marketing services capabilities.
• Enero Group: Australian marketing services holding company (ASX-listed) operating creative, PR, digital, and data-driven marketing agencies across ANZ. Most direct ANZ peer to IVE, operating a similar diversified marketing services model though at a smaller scale and without IVE's print/logistics infrastructure.
• Quadient: Customer communications management and CX software company providing intelligent communication automation. Comparable to IVE's CX & Data and customer journey orchestration offerings (Quadient is also one of IVE's tech partners), with overlap in financial services and enterprise marketing automation.
• Transcontinental Inc. Canadian print and marketing services company operating an integrated packaging, printing, and marketing services model across North America. Highly comparable to IVE's combination of print production, packaging, marketing communications, and digital services under one diversified platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/ive-group
• Instagraminstagram.com/ive_group
• Facebookfacebook.com/IVEGroupAustralia
• Xx.com/ivegroupltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVE Group