What Ripolin does

Mixal Ripolin Tunisie (Ripolin) is a Tunisian manufacturer and distributor of paints and coatings founded around 1960, headquartered in Ben Arous, Tunisia, and operating as part of the diversified MTD Group conglomerate. The company serves the building and construction sector (primary) and industrial sector (secondary) with a portfolio of approximately 40 SKUs organized across seven categories: primers/undercoats, coatings/plasters, waterborne paints, solvent-based paints, facade paints, wood-and-iron specialties, and thinners/miscellaneous products (including epoxy floor coatings, road marking paint, and roof waterproofing). Its technology is rooted in chemical formulation rather than software, with differentiated offerings such as FACADUR thick plastic facade coating, RIPOGRAPHITE sandstone-look coating, EPOXY SOL bi-component floor coating, and RIPOLASURE SATINEE fungicidal wood stain. Ripolin positions itself among national leaders in the Tunisian paint sector and claims more than half a century of brand presence.

The company operates a hybrid go-to-market model combining a domestic distributor network (including KADI Distribution, Ben Rejeb Ceramique, and Sakly Ceramic) supported by training programs, with direct sales through its central store and Color Center in Ben Arous. Pricing is not publicly disclosed; products are sold on a one-time transactional basis with quotes handled through sales. Revenue is generated from product sales across the B2B construction/industrial verticals and smaller-ticket retail customers. The company invests in brand visibility through participation in the MEDIBAT Mediterranean Building Exhibition (most recently in October 2023), social media presence on Facebook and Instagram, and academic partnerships (notably a March 2023 training engagement with Académie d'Art de Carthage). No revenue figures, funding rounds, patents, or AI/ML capabilities are publicly disclosed; the company is privately held under MTD Group.

Name

Ripolin

Legal name

Mixal Ripolin Tunisie

Website

https://ripolin.tn

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Mixal Ripolin Tunisie is a Tunisian paint and coatings manufacturer founded around 1960, operating under MTD Group. It serves the building/construction and industrial sectors with a full portfolio of primers, decorative paints, facade coatings, and specialty products, distributed through partners and direct sales across Tunisia.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Architectural paints
• Industrial coatings
• Facade coatings
• Wood and metal treatments
• Decorative paints

Headquarters

HQ city

Ben Arous

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Products: Ripolin generates revenue through the sale of various paint and coating products including waterborne paints, solvent-based paints, primers, finishes, facade coatings, wood and metal treatments, and related chemical products (thinners, epoxy coatings, road marking paints). Products are sold through distributors and direct channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ripolin (Mixal Ripolin Tunisie) manufactures and distributes paints and coatings for the building/construction and industrial sectors in Tunisia. The product portfolio spans seven categories: primers, surface coatings, waterborne paints, solvent-based paints, facade coatings, wood and metal specialties, and ancillary products (thinners, epoxy coatings, road marking paint). The company also operates a Color Center providing custom color matching services, and distributes products through a network of authorized distributors and direct sales at its central store.

Product overview

Ripolin (Mixal Ripolin Tunisie) is a Tunisian paint and coatings manufacturer positioned among national leaders in the sector with over 50 years of experience. The company offers a comprehensive portfolio of paint and coating products organized into seven main categories: (1) Impressions/Primers including RIPOFIX, RIPOFOND, RIPOPRIM, RIPOPRIM BOIS, and RIPOPRIM FER for surface preparation; (2) Enduits/Coatings including RIPOPRÊT ROUGE, RIPOPRÊT BLEU, LISSA, and RIPENDUIT for surface leveling and finishing; (3) Waterborne paints including RIPACRYL Mat, RIPACRYL Satin, 800 PRO, RIPOLATEX, RIPOVINYL, and RIPALO for interior/exterior decoration; (4) Solvent-based paints including RIPEMAIL Brillant, RIPEMAIL Satin, BRILLO, and RIPOMAT for finish applications; (5) Facade paints including FACADUR, RIPOFLEX, RIPOGRAPHITE, RIPOLITH, and RIPOREX Grains Fins for exterior protection and decoration; (6) Specialties for iron and wood including RIPOLASURE SATINEE, RIPOBOIS 2 EN 1, RIPOFER 2 EN 1, and VERNIS MARIN for specialized protection; and (7) Thinners and miscellaneous products including RIPOTOIT, IMPREGNANT, EPOXY SOL, PEINTURE ROUTIERE, DECAPANT, and colorants. The company also operates a Color Center offering custom color matching services. Products serve both building/construction and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• RIPOFIX Opacifying solvent-based primer for concrete bases with excellent adhesion capacity that regulates absorption. Intended for substrate preparation on concrete surfaces.
• RIPOFOND Primer for interior and exterior use that serves as a particularly adherent and semi-opaque white undercoat. Used for substrate preparation before finishing paint application.
• RIPOPRIM BOIS Fungicidal primer undercoat intended for the protection of wooden joinery, recoatable with all types of lacquer finishes. For wood surface preparation.
• RIPOPRIM FER Anti-rust primer coat intended for raw or already painted metal structures, covering with all types of finishes. For metal surface preparation.
• RIPOPRIM Solvent-based primer, semi-opaque white, used before painting for new or renovating substrates for interior use. General-purpose interior primer.
• RIPOPRÊT ROUGE Plaster-based powder coating for all types of interior substrates with excellent filling power, applicable via spray machine. Used for surface leveling and finishing.
• RIPOPRÊT BLEU Plaster-based powder finishing coating for interior work with excellent smoothing power, providing a super fine finish. For surface preparation before painting.
• LISSA Cement-based powder coating for all types of indoor and outdoor substrates with excellent filling power. Used for surface leveling.
• RIPENDUIT Fine smoothing plaster used before painting to correct surface irregularities, allowing invisible recoveries. For substrate preparation.
• RIPACRYL Mat Water-based paint for interior and exterior with very good covering power and very resistant to bad weather. Matt finish for building foundations.
• RIPACRYL Satin Water-based paint for decoration of usual building foundations, suitable for interior and exterior application. Satin finish.
• 800 PRO High-performance water-based paint intended for interior and exterior masonry decoration, easy to apply without solvent odor.
• RIPOLATEX Water-based paint for interior and exterior masonry decoration, quick-drying and weather resistant.
• RIPOVINYL Water-based paint for interior and exterior decoration of building foundations, easy to apply and washable.
• RIPALO Water-based paint for decoration of usual building foundations (walls and ceilings), washable and economical.
• RIPEMAIL Brillant Finishing lacquer paint for interior and exterior with excellent covering power and very good outdoor performance. Brilliant gloss finish.
• RIPEMAIL Satin Solvent-based satin finish lacquer paint with gel structure allowing easy application. For interior and exterior finishing.
• BRILLO Lacquer finish paint for decorating usual building foundations, wooden joinery and metal structures. Solvent-based finishing paint.
• RIPOMAT Matt finish paint for decoration of building foundations, also suitable as uniforming undercoat. Solvent-based matt finish.
• FACADUR Thick water-based plastic decorative coating for protection and decoration of cracked masonry with various decorative effects ranging from fine granite to highly pronounced relief. Exterior facade protection.
• RIPOFLEX Aqueous elastic coating for protection and decoration of earthenware masonry, weather resistant. Flexible facade coating.
• RIPOGRAPHITE Thick water-based plastic decorative coating with sandstone appearance for protection and decoration of cracked masonry. Sandstone-look facade finish.
• RIPOLITH Exterior paint for protection and decoration of facades with strong weather resistance.
• RIPOREX Grains Fins Thick plastic coating for interior and exterior protection and decoration of masonry with different decorative effects.
• RIPOLASURE SATINEE Fungicidal satin stain for protection and decoration of all common building wood, lets wood breathe while enhancing natural appearance.
• RIPOBOIS 2 EN 1 Fungicidal lacquer paint that protects and beautifies wood, impermeable to runoff and weather resistant. Two-in-one wood protective finish.
• RIPOFER 2 en 1 Lacquer paint for protection and decoration of metal structures forming a complete painting system with a single product. Anti-corrosion metal finish.
• VERNIS MARIN Super gloss varnish for protection and decoration of interior and exterior wooden structures. Marine-grade wood varnish.
• RIPOTOIT Top coating for waterproofing roofs and crack treatment with perfect adhesion and UV resistance. Roof waterproofing coating.
• EPOXY SOL Two-component impregnation and finishing coating for floor protection with excellent resistance to traffic and impact. Industrial floor coating system.
• PEINTURE ROUTIERE Acrylic coating for road markings and horizontal signs with good abrasion resistance. Road marking paint.
• IMPREGNANT POUR BETON Impregnation product for concrete before covering with epoxy floor coverings. Concrete primer for industrial floors.
• DECAPANT Universal paint stripper used to remove old paint from surfaces.
• DESOXYDANT PASSIVANT Passivation and deoxidation product for ferrous metals with moderate mechanical action. Surface preparation for metal.
• RIPOTEINTE Concentrated colorants for water-dilutable paints. Custom tinting for waterborne paints.
• RIPOCOLOR Universal concentrated colorants for custom tinting of paints.
• Color Center Custom Color Matching Service Service offering at the Tunis Color Center (Magasin central de Tunis) that provides all colors and custom color matching for customers across the product range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• Sakly CeramicminorChannel Partner/ Reseller/ Distributor · 1 June 2023Sakly Ceramic hosted an open day event with Ripolin, providing a platform for product demonstrations and customer engagement.
• Académie d'Art de CarthageminorStrategic or Co-development Partner · 1 March 2023Ripolin conducts training sessions at the Academy of Art in Carthage, exposing art students to professional painting techniques and products. The partnership supports both training and brand awareness among future professionals.
• KADI DistributionmajorChannel Partner/ Reseller/ Distributor · 1 January 2023KADI Distribution is a key distributor partner for Ripolin products in Tunisia. The company conducts training days and workshops at KADI Distribution locations to support sales and educate the distribution network on product application techniques.
• Ben Rejeb CeramiquemajorChannel Partner/ Reseller/ Distributor · 1 January 2023Ben Rejeb Ceramique serves as a distributor partner for Ripolin. Training sessions and open days are conducted at the partner location to promote products and provide technical education.
• MTD GroupcoreOthersMTD Group is the parent company of Mixal Ripolin Tunisie, holding the copyright for the website and business operations since 2021.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Midoil: Tunisian paint and specialty coatings producer serving the decorative and industrial markets domestically. Competes head-to-head with Ripolin in the Tunisian market across similar product categories and customer segments.
• Sipes: Tunisian paint and coatings manufacturer offering decorative, industrial, and protective coatings for the local market. Directly competes with Ripolin in the same geography and product categories, serving building and industrial customers through a similar distributor-led model.

Regional players

• Berger Paints International: India-based international paint manufacturer with cross-border operations in the Middle East and Africa. Compares to Ripolin as a regional-to-international coatings manufacturer targeting architectural and industrial segments in emerging markets.
• National Paints Factories Company: Jordan-based regional paint manufacturer with MENA-wide distribution across architectural, industrial, and protective coatings. Closely comparable to Ripolin as a regional MENA manufacturer competing against global majors, with a similar channel-driven and product-broad strategy.

Broad incumbents

• Hempel: Danish global coatings company with strong MENA presence serving decorative, protective, marine, and industrial segments. Comparable to Ripolin as a coatings manufacturer targeting the construction and industrial sectors in the same region.
• Kansai Paint: Japanese global paint manufacturer with significant African and Middle Eastern operations (including Kansai Plascon). Operates in the same coatings space as Ripolin and represents a competitive threat in the regional architectural and industrial coatings market.
• AkzoNobel: Dutch global paints and coatings major (Dulux, Sikkens, International) with established Middle East and African operations. Directly comparable to Ripolin's decorative and protective coatings business but at vastly greater scale and brand power.
• Jotun: Norwegian global coatings major with an extensive MENA manufacturing and distribution footprint (Egypt, UAE, Saudi Arabia). Competes against Ripolin in decorative, marine, and protective coatings across the region, with much larger scale and R&D resources.
• PPG Industries: US-headquartered global paints and coatings manufacturer with broad architectural and industrial portfolios (including Sigmakalon, Selemix, Comex). Competes with Ripolin in industrial and protective coatings across MENA markets.
• Axalta Coating Systems: Global coatings company focused on refinish, industrial, and original equipment manufacturers. Comparable to Ripolin's industrial coatings segment (EPOXY SOL, RIPOFER) and serves overlapping industrial customer segments in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RipolinTunisiaOfficiel
• Instagraminstagram.com/ripolin_tunisie/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ripolin