What MichAuto does

MichAuto is Michigan's only statewide automotive and mobility industry association, founded in 2007 and operating as a key economic prosperity affiliate of the Detroit Regional Chamber. It promotes, retains, and grows Michigan's automotive sector by serving as a unified voice for over 100 investor companies, including the major OEMs (Ford, General Motors, Stellantis, Toyota), tier-1 suppliers (BorgWarner, Magna, DENSO, Nexteer, Martinrea, Adient), universities, and government entities such as the Michigan Economic Development Corporation. The organization is led by Executive Director Glenn Stevens Jr., who concurrently serves as the Detroit Regional Chamber's Chief Automotive and Innovation Officer, and operates with a small staff of approximately eight directors, managers, and specialists based in Detroit.

The association delivers value through four programmatic pillars: advocacy (USMCA trade policy, Michigan Legislative Automotive Caucus coordination, tariff response), talent development (You Drive the Future, Discover Auto Tours, Michigan Mobility Talent Consortium, RPM internship funding), research and data (State of Automobility annual report, Michigan EV Landscape dashboard, Automotive Economic Indicators, Automobility Asset Map with 500+ locations, DEI Industry Study), and member convening (MichAuto Summit, Automobility Day at the Capitol, Mobility Meetups, CEO Coalition for Change). Its strategic moves in 2025-2026 include joining the Michigan Smart Trade Alliance, funding a $125,000 university internship grant, and securing the ACCE Award of Excellence for its research output.

MichAuto's revenue model is built on investor membership fees structured by tiered investment levels, supplemented by event sponsorships for the annual MichAuto Summit, Automobility Day at the Capitol, State of the Industry, and Mobility Meetups. Specific pricing is not publicly disclosed and engagement is tailored to investor interest and contribution level. The organization is a nonprofit association with no venture or private equity backing, and its addressable market is structurally bounded to Michigan's $348 billion automotive and mobility industry, which represents 27% of state GDP and over 1.2 million jobs.

Name

MichAuto

Legal name

MichAuto

Website

https://michauto.org

Company type

Private

Founded year

2007

Operating status

Operating

Short description

MichAuto is a nonprofit industry association and Detroit Regional Chamber affiliate that convenes over 100 Michigan automotive and mobility companies, providing industry advocacy, talent development, research, and policy coordination across OEM, supplier, academic, and government stakeholders.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Enterprise & Workplace Communities (BPAMABAJ)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Automotive industry association
• Mobility advocacy
• Talent development
• Policy research
• Industry networking

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investor/Membership Fees: MichAuto generates revenue through investor membership fees from companies, universities, trade organizations, and government entities committed to Michigan's automotive and mobility industry. Engagement is tailored to company interest and investment level with various membership tiers.
2. Event Sponsorships: MichAuto hosts annual events including MichAuto Summit, Automobility Day at the Capitol, State of the Industry, and MichAuto on the Island. These events offer sponsorship opportunities for investor companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

MichAuto is Michigan's statewide automotive and mobility industry association that provides advocacy, talent development programs, industry research, and networking events to its member and investor companies. It serves as a unified voice for the state's automotive ecosystem, including OEMs, suppliers, and technology firms, and operates as a program of the Detroit Regional Chamber.

Product overview

MichAuto is Michigan's only statewide automotive and mobility industry association, functioning as an advocacy and economic development organization rather than a commercial software product company. The organization offers a portfolio of research reports (State of Automobility, DEI Industry Study), data resources (Michigan EV Landscape, Automotive Economic Indicators, Michigan is Automobility Asset Map), talent programs (You Drive the Future, Discover Auto Tours, Michigan Mobility Talent Consortium), advocacy tools (Trade Policy Resource Center, Automobility Policy Roadmap), and networking events (Mobility Meetups, MichAuto Summit). These offerings work together to promote, retain, and grow Michigan's automotive and mobility industry through research, workforce development, policy advocacy, and industry connection.

Differentiator

Problem solved

Functional benefit

Brands

• You Drive the Future: A talent attraction campaign that inspires Gen Z to pursue high-tech careers in Michigan's automotive and mobility sector through 'vlog' stories created by young professionals.
• Discover Auto Tours
• CEO Coalition for Change

Products and services

• Advocacy and Policy Research
• Workforce and Talent Development Programs
• Industry Networking and Events
• Industry Research Reports

Quantifiable outcome

• Michigan's automotive industry contributes $348 billion annually to the state's economy (27% of GSP)
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• University of Detroit Mercy College of Engineering & ScienceminorStrategic or Co-development Partner · 25 August 2025MichAuto and Detroit Regional Chamber Foundation provided $125,000 grant to support the Readying Professionals in Mobility (RPM) program, assisting Michigan-based mobility companies with internship programs through May 2027.
• Detroit Regional ChambercoreStrategic or Co-development PartnerMichAuto is a key economic prosperity affiliate of the Detroit Regional Chamber. The Chamber provides strategic counsel and resources to support MichAuto's program work and ensure effective operations while working toward complementary missions and values. MichAuto has its own executive director, board of directors, and staff but operates under the Chamber's leadership umbrella.
• CADIA (Center for Automotive Diversity, Inclusion and Advancement)coreStrategic or Co-development PartnerMichAuto partnered with CADIA for the DEI industry study 'Driving Diversity: Unlocking the Power of Diverse Workforces for the Future of the Transportation Industry,' funded by MichAuto and the State of Michigan in partnership with KPMG.
• Center for Automotive ResearchminorStrategic or Co-development PartnerListed as a statewide partner organization committed to maintaining Michigan's global automotive and mobility leadership.
• Global DetroitminorStrategic or Co-development PartnerListed as a statewide partner organization working to support Michigan's global automotive and mobility leadership.
• Michigan Department of Labor and Economic Opportunity (LEO)coreStrategic or Co-development PartnerListed as a statewide partner supporting Michigan's automotive and mobility industry through workforce development initiatives.
• Michigan Economic Development Corporation / Office of Future Mobility and Electrification (MEDC-OFME)coreStrategic or Co-development PartnerMichAuto partners with MEDC-OFME to co-host Mobility Meetups bringing together startups and industry stakeholders. Partners on the Michigan Mobility Talent Consortium and various EV initiatives.
• Square One Education NetworkcoreStrategic or Co-development PartnerMichAuto partners with Square One Education Network to increase youth robotics program's reach and develop next-generation technical workforce through hands-on, project-based learning. Co-hosts Discover Auto Tours.
• The Right PlaceminorStrategic or Co-development PartnerListed as a statewide partner organization supporting Michigan's economic development in automotive and mobility.
• Michigan Legislative Automotive CaucuscoreStrategic or Co-development PartnerMichAuto facilitates activities and work of the Michigan Legislative Automotive Caucus, a bipartisan group of Michigan legislators focused on the industry's future success.
• OEMs (Ford, GM, Stellantis, Toyota, etc.)coreStrategic or Co-development PartnerMichAuto represents the interests of major automakers through advocacy, workforce development, and policy coordination. OEM investors participate in Advisory Board and various industry initiatives.
• Lawrence Technological UniversityminorStrategic or Co-development PartnerMichAuto partners with Lawrence Technological University's Centrepolis Accelerator for the Make it in Michigan Prototyping Grant program offering funding to mobility and electrification technology companies.
• TechTown Detroit and Industry Innovation CenterminorStrategic or Co-development PartnerHost venue for Michigan Mobility Meetup events, bringing together mobility startups and industry stakeholders.
• Kettering UniversitycoreStrategic or Co-development PartnerKettering University hosts mobility meetup events and GM Mobility Research Center used for industry demonstrations. Key partner in workforce development initiatives.
• MAGMAminorStrategic or Co-development PartnerListed as a statewide partner organization committed to Michigan's automotive and mobility leadership.
• MEMA (Motor and Equipment Manufacturers Association)coreStrategic or Co-development PartnerMichAuto collaborates with MEMA to increase industry's voice in advocacy and policy matters at state and federal levels.
• Project Lead The Way (PLTW)minorStrategic or Co-development PartnerListed as a statewide partner supporting STEM education and workforce development in Michigan.
• Michigan Smart Trade AlliancecoreStrategic or Co-development PartnerMichAuto and Detroit Regional Chamber joined the Michigan Smart Trade Alliance in April 2026, a coalition advocating for smart trade policies amid tariff increases.
• KPMGminorStrategic or Co-development PartnerKPMG partnered with MichAuto and CADIA to fund the 2023 DEI Industry Study establishing baseline data and benchmarks for diversity, equity, and inclusion in the transportation industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American International Automobile Dealers Association (AIADA): National association representing international nameplate automakers in the US market; comparable trade-association model focused on advocacy and policy for automotive brands operating in the US.
• Center for Automotive Research (CAR): Michigan-based automotive research organization producing industry analysis and reports; a direct peer in the data/research pillar and an existing MichAuto statewide partner.
• National Automobile Dealers Association (NADA): National trade association for franchised new-car dealers; comparable trade-association structure serving the automotive ecosystem with advocacy, events, and member services.
• MEMA (Motor & Equipment Manufacturers Association): National association for vehicle parts manufacturers and suppliers; a direct peer with overlapping supplier investor base, and an existing MichAuto partner on federal and state advocacy.
• Alliance for Automotive Innovation: National trade association representing automakers and innovators; the closest direct analog to MichAuto at the federal level, with overlapping advocacy, EV policy, and OEM membership rosters.
• American Automotive Policy Council (AAPC): Industry policy council representing the Detroit-based US automakers; a direct peer in federal policy advocacy with overlapping OEM investors and similar legislative remit.

Broad incumbents

• SAE International: Global mobility engineering professional society serving the broader automotive and aerospace industries; comparable membership/standards community but operating at much larger scope and scale.
• Auto Care Association: National trade association for the automotive aftermarket; comparable member-driven advocacy model but focused on parts distribution and aftermarket rather than OEMs.
• SEMA (Specialty Equipment Market Association): Trade association for the automotive specialty, performance, and aftermarket industry; comparable association structure with events, advocacy, and research programs but serving a different industry segment.

Emerging players

• National Mobility Equipment Dealers Association (NMEDA): Trade association focused on mobility equipment and adaptive automotive solutions; a smaller, more niche peer with overlapping mobility advocacy remit but a much narrower industry segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/michauto
• Instagraminstagram.com/youdrivethefuture
• Facebookfacebook.com/michauto
• LinkedInlinkedin.com/company/michauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MichAuto