Exim Digital Network

What Exim Digital Network does

Exim Digital Network (EximDigital) is a private, Mumbai-based online advertising marketplace founded in 2016 that connects advertisers seeking performance-driven traffic with publishers monetizing website and application inventory. The company operates a two-sided platform serving 2,000+ publishers and 5,000+ advertisers across 10,000+ active campaigns, with a claimed worldwide footprint and multi-language support. Its core customer segments are horizontal: SMB and individual advertisers running campaigns across formats including banner, pop-under/pop-up, push notifications, and native ads, alongside publishers integrating via XML feeds, JSON feeds, API links, and Smart Links.

The underlying technology stack is a unified SSP/DSP platform combining Real Time Bidding (RTB), XML feed infrastructure, and sophisticated targeting algorithms (geo, carrier, OS, device, vertical, keyword, contextual, behavioural, time, and frequency). The platform is built on AdKernel's SSP/DSP technology, which EximDigital white-labels as its self-serve advertising marketplace. Notable technical components include traffic-quality management with CAPTCHA testing, click-screening against dozens of TQ metrics, industry-standard blocklists, and goal-driven CPC optimization. The company reports cumulative delivery of 3+ billion impressions and 4+ million clicks, with ~1.5 million impressions per day.

EximDigital's business model is a hybrid marketplace revenue structure: it earns from advertiser campaign spend (advertising) and shares revenue with publishers on a pay-per-click basis (marketplace commission). Both self-serve and free managed-service campaign execution are offered, with managed-service support bundled into the core offering rather than priced separately. Publisher payouts are made via Wire or Payoneer on Net 7 or Net 30 terms with minimum thresholds ($5,000 wire / $100 check), and revenue-share percentages are set at the company's sole discretion. The company is bootstrapped — no institutional funding rounds, M&A, or disclosed executive hires are on record — and operates with 1–10 employees.

Name

Exim Digital Network

Legal name

EximDigital

Website

https://eximdigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Exim Digital Network is a Mumbai-based online advertising marketplace that connects 5,000+ advertisers with 2,000+ publishers via a self-serve and managed-service RTB/SSP/DSP platform built on AdKernel technology, monetizing traffic through pay-per-click revenue sharing across multiple ad formats.

Ownership category

akta.pro rank

Product category

Programmatic Digital Advertising Marketplace

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Programmatic advertising
• Ad network marketplace
• Real time bidding
• Publisher monetization
• Digital advertising platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Publisher Revenue Share: EximDigital shares revenue with publishers for clicks on advertisements displayed on their media. Publishers earn based on pay-per-click model with regular payouts via Net 7 or Net 30 terms, paid via Wire and Payoneer.
2. Advertiser Campaign Fees: Revenue from advertisers who run campaigns on the platform. Both managed service campaigns (account managers create and run campaigns at no additional cost) and self-serve platform options available.
3. XML/Search Ads: XML feed-based search advertising represents 100% of end-to-end service offering. Primary revenue stream from paid search inclusion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Exim Digital Network operates a two-sided online advertising marketplace that connects advertisers seeking to promote offers with publishers seeking to monetize website and app traffic. The platform combines Supply-Side Platform (SSP) and Demand-Side Platform (DSP) functionality with Real Time Bidding (RTB) and XML feed-based paid inclusion, supporting Banner, POP, Push and Native ad formats. Both self-serve and fully managed campaign options are offered, with the AdKernel-powered platform enabling programmatic buying, sophisticated targeting and traffic quality management.

Product overview

Exim Digital Network is an online advertising marketplace operating as a unified ad network platform combining SSP/DSP functionality. The core platform supports both publishers (who monetize their web traffic) and advertisers (who purchase inventory to promote their products/services). The technology stack includes Real Time Bidding (RTB) for programmatic auction-based ad buying, XML Feeds for paid search inclusion, and multiple ad formats including Banner, POP (Pop-Under/Pop-Up), Push Notifications, and Native Ads. For publishers, the platform offers monetization tools including Smart Links, JSON Feeds, and API Links alongside self-serve or managed campaign options. For advertisers, the platform provides self-serve campaign management and managed service options with sophisticated targeting, fraud protection, and real-time optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• SSP/DSP Advertising Platform A unified advertising marketplace combining Supply-Side Platform (SSP) and Demand-Side Platform (DSP) capabilities that enables publishers to monetize their website and app traffic and advertisers to purchase inventory through RTB, XML feeds, JS tags and multiple ad formats. The platform is powered by AdKernel technology and supports self-serve onboarding along with managed campaign options for both sides of the marketplace.
• Managed Service Campaigns Full-service campaign management offering where the Exim Digital Network team creates, configures and runs advertising campaigns on behalf of advertisers at no additional cost. Provides dedicated account managers, personalized support and competitive bidding assistance, targeted at advertisers requiring hands-on campaign management or larger-scale campaigns.
• Publisher Monetization Program Publisher-facing offering enabling website and app owners to monetize traffic through XML feeds, JSON feeds, API Links, Smart Links, display ads, video ads and in-text ads on a pay-per-click basis. Includes up to 100% fill rates, Net 7/Net 30 payouts via Wire and Payoneer, accurate daily statistics, worldwide multi-language traffic coverage and customized reporting dashboards.

Quantifiable outcome

• Serving over 1.5 million impressions per day
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• AdKernelcoreTechnology or IntegrationAdKernel powers EximDigital's advertising platform technology, providing the underlying SSP/DSP infrastructure for the self-serve advertising marketplace. The platform integrates AdKernel's technology for advertiser and publisher account management, campaign configuration, and ad serving capabilities.

Scale indicators7 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Outbrain: Major native/content-recommendation ad platform serving premium publishers and brand advertisers; competes for the same advertiser wallet share as EximDigital but at a much larger scale.
• Taboola: Large-scale native/content-discovery ad platform serving advertisers and premium publishers worldwide. Comparable category and marketplace mechanics, though at materially larger scale than EximDigital.
• Media.net: Contextual advertising platform (Yahoo/Bing-powered) operating as a contextual ad network for publishers and advertisers; a broader incumbent offering overlapping capabilities around marketplace-driven ad delivery.
• Google AdSense / AdMob: The dominant contextual ad marketplace for publishers and app developers; competes with EximDigital on long-tail publisher monetization and small-advertiser onboarding via its self-serve stack.

Direct peers

• Clickadu: Popunder, push, and display ad network providing a self-serve SSP-style platform for publishers and advertisers; highly comparable on product scope and target segments.
• HilltopAds: Ad network serving popunder, push, in-page push, and direct links for both advertisers and publishers; matches EximDigital's marketplace positioning on legacy and native formats.
• PropellerAds: Global ad network offering push, pop-under, native, and display formats on a self-serve platform. Closely comparable to EximDigital across ad formats, GTM mix, and publisher/advertiser marketplace model.
• Adsterra: Self-serve ad network with comparable format coverage (pop-under, push, native, banner) and a focus on monetizing long-tail publisher traffic worldwide - direct overlap on product and customer base.
• MGID: Native advertising content-discovery network competing for advertiser spend on publisher inventory; comparable on its self-serve/managed hybrid GTM and global publisher base.

Emerging players

• Revcontent: Content-discovery native ad network focused on premium publisher inventory; comparable marketplace model but typically serves higher-quality publishers than legacy formats networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exim-digital-network
• Xx.com/EximDigital
• Facebookfacebook.com/eximdigitalnetwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exim Digital Network