Cardinal Dental

What Cardinal Dental does

Cardinal Dental is an independent, founder-owned family dental practice founded in 2014 by Dr. Cyndi Blalock, DDS, operating from a single office at 1400 Triad Center Dr in St. Peters, Missouri. The practice delivers general, cosmetic, restorative, pediatric, and periodontal dentistry for patients from infancy through adulthood, with orthodontics delivered via Invisalign clear aligners and a specialty airway therapy service line covering pediatric sleep-disordered breathing, tongue-tie releases, and adult sleep apnea dental appliances.

Its service portfolio is organized into eight clinical categories: general dentistry (preventive care and cleanings), cosmetic dentistry (whitening, veneers, bonding), pediatric dentistry, Invisalign orthodontics (Platinum Plus Provider tier), periodontal services, restorative dentistry (implants, crowns, bridges), emergency dentistry, and airway therapy. The clinical technology stack includes an iTero Digital Scanner for digital impressions and Invisalign treatment simulation and a CO2 Laser used for tongue-tie releases and soft-tissue airway procedures.

The business model is fee-for-service professional services billed per visit and per procedure, supplemented by in-network claims with major dental insurers (Delta Dental, Aetna, Cigna, United Health Care, Anthem, Guardian, Metlife, and others) and by patient financing via in-office short-term payment plans and CareCredit. Acquisition is direct-to-consumer through a website with Flexbook online booking, phone-based scheduling, organic social channels (Facebook, Instagram, LinkedIn, YouTube), and patient referrals; no franchise, multi-site, or enterprise customer model is in use.

Name

Cardinal Dental

Legal name

Cardinal Dental

Website

https://cardinaldentist.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Cardinal Dental is a single-location, founder-owned family dental practice in St. Peters, Missouri, founded in 2014 by Dr. Cyndi Blalock, DDS, serving families with general, cosmetic, restorative, pediatric, and Invisalign (Platinum Plus) dentistry plus specialty airway therapy.

Ownership category

akta.pro rank

Product category

Family Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Special Needs Pediatric Dentistry (HLABAGAD), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dentistry
• Invisalign orthodontics
• Cosmetic dentistry
• Pediatric dentistry
• Airway therapy

Headquarters

HQ city

Saint Peters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including routine cleanings, cosmetic procedures, restorative treatments, and orthodontics. Revenue is generated directly from patient visits and procedures performed.
2. Insurance Billing: The practice accepts dental insurance and files claims on behalf of patients. In-network with major insurance providers including Delta Dental, Aetna, Cigna, United Health Care, Anthem, Guardian, Metlife, and others. Revenue is supplemented by insurance reimbursements.
3. Payment Plans and Financing: Offers in-office short-term payment plans and accepts CareCredit for longer financing options. Patients can pay deductibles and co-payments at time of service, with remaining balances due upon receipt of statement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cardinal Dental is a single-location family dental practice in St. Peters, Missouri that delivers general, cosmetic, restorative, pediatric, periodontal, and orthodontic care (Invisalign) along with specialized airway and sleep-disordered breathing therapy. Services are delivered in-office by Dr. Cyndi Blalock and her team using modern dental equipment including iTero digital scanning and CO2 laser technology. The practice serves patients of all ages, from infants through adults, with a focus on gentle, family-friendly care under one roof.

Product overview

Cardinal Dental is a family dental practice in St. Peters, Missouri offering comprehensive dental services for kids, teens, and adults. The practice operates a multi-service model centered around general dentistry, cosmetic dentistry, pediatric dentistry, orthodontics (Invisalign), periodontal services, restorative dentistry, and specialty airway therapy. The core offering includes preventive care, aesthetic treatments (whitening, veneers), orthodontic alignment via Platinum Plus Invisalign treatment, and restorative procedures (implants, crowns, bridges). The practice differentiates through specialized pediatric care with tongue-tie releases and airway therapy services for all ages, including infant care and pediatric sleep-disordered breathing treatment. Payment flexibility is provided through in-office financing and CareCredit integration.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive preventive dental care for the whole family, including routine check-ups, oral examinations, professional cleanings, fluoride treatments, and sealants. Targeted at families and individuals seeking foundational oral health maintenance.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening, porcelain veneers, dental bonding, and complete smile makeover solutions for adults seeking smile enhancement.
• Pediatric Dentistry Child-friendly dental care focused on prevention and early intervention, including specialized infant care with tongue-tie releases and pediatric airway therapy. Caters to children from infancy through teenage years.
• Invisalign Orthodontics Clear aligner orthodontic treatment for teeth straightening using Invisalign. Dr. Cyndi Blalock is a Platinum Plus Invisalign Provider, offering treatment for crowding, spacing, overbite, underbite, crossbite, and misaligned teeth for teens and adults.
• Airway Therapy Specialty treatment for sleep-disordered breathing and airway issues for all ages, including dental appliances for adult sleep apnea, pediatric sleep breathing treatment, and tongue-tie releases performed using CO2 laser technology. Includes the Healthy Start program.
• Periodontal Services Gum disease treatment and prevention including gingival grafting, bone grafting, extractions with socket preservation, implant-retained dentures, sinus lifts, and guided tissue regeneration.
• Restorative Dentistry Tooth replacement and repair services including dental implants, crowns, bridges, and cavity repair to restore natural beauty, function, and confidence for patients with damaged or missing teeth.
• Emergency Dentistry Same-day emergency dental care for urgent dental issues including tooth pain, jaw pain, chipped tooth repair, and other acute dental concerns.
• Dental Financing Options Flexible payment solutions including short-term in-office payment plans and CareCredit healthcare financing for longer payment options to make quality dental care affordable.

Quantifiable outcome

• Improved sleep and breathing reported by patients after Invisalign treatment addresses airway issues
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Molis CoachingcoreStrategic or Co-development PartnerDr. Cyndi Blalock serves on the faculty at Molis Coaching, the industry standard for Invisalign training. In this role, she trains other dentists in advanced Invisalign techniques and treatment methodologies. This is a prestigious faculty position indicating high-level expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Align Technology: Align Technology manufactures the Invisalign system and operates the provider tier program (including Platinum Plus status) that Cardinal Dental has achieved. It is comparable as the enabling ecosystem and brand platform behind Cardinal's orthodontic offering, rather than a direct clinical competitor.

Broad incumbents

• InterDent (InterDent Inc.): InterDent provides dental practice management and support services to affiliated general and orthodontic dental offices, particularly on the U.S. West Coast. Comparable to Cardinal Dental in offering multi-specialty general and orthodontic care, though at DSO scale.
• Western Dental & Orthodontics: Western Dental is a large multi-location dental group offering general, orthodontic (including Invisalign), pediatric, and specialty services with broad insurance acceptance. Comparable to Cardinal Dental in delivering family and orthodontic services under one roof, but at significantly larger scale.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, supporting thousands of doctor-owned practices across general, cosmetic, restorative, and specialty dentistry. It is comparable to Cardinal Dental as a multi-service dental provider, but operates at vastly greater scale and with a DSO model.
• Great Expressions Dental Centers: Great Expressions operates a multi-state network of dental practices providing general, orthodontic, endodontic, and specialty care with insurance-driven access. Comparable to Cardinal Dental as a family-focused general practice with broad specialty coverage, but at DSO scale.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across general and specialty dentistry with a strong focus on modern dental technology and integrated clinical workflows. It is comparable to Cardinal Dental in offering multi-specialty family services, but at scale through its DSO partnerships.
• Smile Brands: Smile Brands is a dental support organization providing general, orthodontic, and specialty services across hundreds of affiliated offices. Comparable to Cardinal Dental as a multi-service family dental provider serving insurance-driven patients, but operating through a DSO model.
• Aspen Dental: Aspen Dental operates a national network of branded dental offices providing general, cosmetic, restorative, and denture services with in-network insurance acceptance. It mirrors Cardinal Dental's broad family service mix and insurance-based model but at DSO scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCx3VfjuAUFudCo7M4HvD55A
• Facebookfacebook.com/cardinaldentalstpeters
• LinkedInlinkedin.com/in/cyndi-blalock-dds-b34b8530
• Instagraminstagram.com/cardinaldentalstpeters
• Xx.com/cardinaldental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Dental