Warwickshire Cricket Board

What Warwickshire Cricket Board does

Warwickshire Cricket Board (WCB) is the ECB-affiliated County Cricket Board for the Warwickshire region, functioning as a regional governing and development body for grassroots cricket across Birmingham, Coventry, and Solihull. Established circa 2005 alongside the Chance to Shine initiative, WCB delivers participation programming across schools, affiliated cricket clubs, and community venues, with a particular emphasis on entry-level engagement (All Stars for ages 5–8, junior club coaching, Chance to Shine in schools), women's and girls' cricket, disability cricket, and underserved community outreach via Chance to Shine Street and Birmingham Wicketz. The organization also runs a structured coach education pathway (Cricket Activator through Level 2), four Development Centres (Bulls, Knights, Jaguars, Phoenix), and seasonal cricket camps for ages 7–14.

WCB's technology stack is operational rather than differentiated: the public-facing website is built on Pitchero, cricket administration and league management runs on Play-Cricket, payments are processed by Worldpay, and site analytics are captured via Google Analytics. There is no proprietary software, no API surface, and no application. The portfolio spans 14 named programme lines, with Reach and Engagement metrics such as 65+ clubs with youth sections, 2,200+ All Stars participants (2019), 38,000+ Chance to Shine Street participants since 2008, and 20,000 Get Into Cricket vouchers distributed in 2019.

Commercially, WCB operates as a non-profit entity funded primarily through grants from ECB, Chance to Shine (Cricket Foundation), and Lord Taverners, supplemented by club affiliation fees, Coach Association membership (£30/year direct debit), cricket camp fees (£25–37/day, £80–145/week), Women's Soft Ball Cricket Festival entry fees (£15/team or £3/individual), and event sponsorship. Revenue is not publicly disclosed. Distribution is direct-to-consumer via 65+ clubs, schools programmes, community hubs, and the ECB Clubspark/All Stars self-serve platform, with marketing supported by content, organic social, email, and a podcast/video channel.

Name

Warwickshire Cricket Board

Legal name

Warwickshire Cricket Board

Website

https://warwickshirecricketboard.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Warwickshire Cricket Board is the ECB-affiliated County Cricket Board that governs and develops grassroots cricket across Warwickshire, delivering schools, club, community, disability, and women's programmes through 65+ affiliated clubs and funded primarily by grants and participation fees.

Ownership category

akta.pro rank

Product category

Cricket Development & Governance Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Cricket development
• Grassroots cricket
• Coach education
• Youth cricket programs
• Community cricket

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cricket Camp Fees: Fees charged for holiday cricket coaching programmes for children aged 7-14, including day rates and week rates with wrap-around care options.
2. Women's Soft Ball Cricket Festival Fees: Entry fees for women's softball cricket festivals at £15 per team or £3 per individual.
3. Coach Association Membership: ECB CA annual membership at £30 by direct debit or £37 by cheque, which automatically includes WCB CA membership.
4. Club Affiliation Fees: Fees for cricket clubs to become affiliated with Warwickshire Cricket Board.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Warwickshire Cricket Board is a regional cricket governing body operating under the England and Wales Cricket Board (ECB) that delivers grassroots cricket participation, development, and education programs across Warwickshire. It runs All Stars Cricket for ages 5-8, junior coaching, Chance to Shine Schools, women and girls' cricket, disability cricket, cricket camps and festivals, and coach education courses. The board also provides club affiliation, competition pathways (WSCA, BSCA, CSCA, Warwickshire Sunday Smash), and community engagement programmes such as Chance to Shine Street and Birmingham Wicketz.

Product overview

Warwickshire Cricket Board offers a diverse portfolio of cricket participation programmes built around a multi-tiered structure. The core offerings include All Stars Cricket for young children (ages 5-8), junior coaching across 65 affiliated clubs, Chance to Shine Schools delivery, and comprehensive women and girls' cricket programmes. Coach education spans from Activator to Level 2 qualifications. Community initiatives target underrepresented groups through disability cricket, Chance to Shine Street, Birmingham Wicketz, and Last Man Stands. Seasonal cricket camps serve children aged 7-14. The board also runs development centres for talented youth players and launched the Warwickshire Sunday Smash 100-ball format tournament in 2019. All programmes are delivered through the Pitchero-powered website platform.

Differentiator

Problem solved

Functional benefit

Brands

• All Stars Cricket: Entry level programme designed to introduce Cricket to children aged between 5-8 years. The games are designed to teach the children the basic skills of cricket with a focus on having fun, fundamentals movements and teamwork.
• Chance to Shine
• Warwickshire Sunday Smash
• Development Centres
• Chance to Shine Street
• Disability Programme
• Birmingham Wicketz

Products and services

• All Stars Cricket
• Junior Cricket Coaching
• Chance to Shine Schools
• Women and Girls' Cricket Programme dedicated to growing women's and girls' cricket across the region, including festivals, leagues (softball, hardball, U11-U15), and coach development to support female participation and pathways.
• Disability Cricket Programme Adapted cricket sessions for players with disabilities, providing inclusive playing opportunities in partnership with specialist disability cricket organisations.
• Coach Education Courses Accredited cricket coaching courses (including Level 2 and other ECB qualifications) delivered to current and aspiring coaches across the region, with courses listed via the website calendar.
• Cricket Camps and Festivals Multi-day cricket camps (priced per day or per week) and cricket festivals (priced per team) for youth and community players during school holidays and weekends.
• Club Affiliation and Competition Pathways Affiliation of recreational cricket clubs to the board and management of competitive age-group pathways including WSCA, BSCA, CSCA school competitions and the Warwickshire Sunday Smash festival competition.
• Coach Association Membership Annual subscription membership for cricket coaches (e.g. WSCA), providing ongoing support, resources, and affiliation benefits for coaching professionals across Warwickshire.
• Chance to Shine Street Community cricket programme that introduces cricket to young people in urban areas through free, accessible street cricket sessions delivered by trained activators.
• Birmingham Wicketz Community cricket programme delivered in Birmingham to engage young people from diverse backgrounds, using cricket as a tool for personal development and inclusion.
• Last Man Stands Warwickshire Eight-a-side, 90-minute middle-tier cricket competition format offered in partnership with Last Man Stands, providing an accessible competitive option for adult recreational players.

Quantifiable outcome

• 2200+ children engaged through All Stars Cricket 2019
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerParent governing body providing governance, coach education framework, insurance schemes, and national programme alignment. WCB operates as a County Board under ECB structure with access to Play-Cricket administration system.
• Chance to ShinecoreStrategic or Co-development PartnerMajor schools cricket charity partnership delivering coaching in schools, teacher training, and street cricket programmes. Founded by Cricket Foundation in 2005 with aim of increasing cricket in state schools.
• Lord TavernerscoreStrategic or Co-development PartnerDisability cricket programme partner providing funding and equipment for taster sessions in schools and community disability cricket hubs across Warwickshire.
• Edgbaston (Warwickshire County Cricket Club)coreStrategic or Co-development PartnerHome ground partnership for cricket camps, coaching courses, and events. Warwickshire CCC co-launched Warwickshire Sunday Smash tournament.
• Sport BirminghamminorStrategic or Co-development PartnerLocal sport partnership supporting cricket development initiatives in Birmingham area.
• CSW SportminorStrategic or Co-development PartnerCompass Sport Partnership providing sport development support in the CSW region.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Middlesex Cricket: Middlesex Cricket operates the county's participation and pathways programmes including schools, All Stars, women's and disability cricket across the Middlesex catchment. Comparable urban county footprint and ECB-aligned operating model.
• Yorkshire Cricket Foundation: Yorkshire's county-level cricket development body running schools cricket, junior leagues, women's programmes and community outreach via affiliated clubs. Directly comparable regional governing structure and product portfolio.
• Somerset Cricket Foundation: Somerset County Cricket's charitable arm delivering community, schools, women's and disability cricket programmes across Somerset. Comparable county-level scope and ECB-aligned grassroots focus.
• Essex Cricket Foundation: Essex's county foundation delivering All Stars, Chance to Shine, women & girls and disability cricket across Essex. Directly comparable peer with similar programme portfolio and ECB affiliation.
• Sussex Cricket Foundation: Sussex's county cricket participation body running All Stars, Chance to Shine, women's and disability programmes across Sussex. Comparable scope and ECB governance structure.
• Lancashire Cricket Foundation: Lancashire's county cricket foundation delivering grassroots participation, Chance to Shine schools work, All Stars and disability programmes through affiliated clubs. Comparable scale and programme mix to WCB under the same ECB governance framework.
• Surrey Cricket Foundation: Surrey's county cricket development organisation operating under the ECB structure with a near-identical mandate: schools delivery, All Stars, junior coaching, women & girls, and community cricket across a single county footprint. Most directly comparable peer given similar urban-and-rural county catchment.
• Kent Cricket: Kent Cricket runs county-wide participation programmes covering schools, junior, women's and community cricket through affiliated clubs. Comparable county governing scope and ECB-aligned participation focus.

Regional players

• Glamorgan Cricket: Glamorgan operates Welsh county cricket participation and community programmes under a different national governing body structure. Functionally similar role but jurisdictionally distinct from English county boards.

Broad incumbents

• Chance to Shine: National charity that funds and coordinates schools and street cricket delivery across England and Wales, including WCB's own Chance to Shine programmes. Not a peer competitor but the upstream partner that shapes much of WCB's programme design and funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warks_wcb
• YouTubeyoutube.com/channel/UCG0iuyAu8Yk-fYyf93Tv9Uw/featured
• Facebookfacebook.com/WarwickshireCB
• LinkedInlinkedin.com/company/warwickshire-cricket-board-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warwickshire Cricket Board