City of Newark

What City of Newark does

The City of Newark is the municipal government of Newark, New Jersey — the state's largest city — providing public services to residents across five wards (Central, East, North, South, West) under Mayor Ras J. Baraka, who is serving his third term since 2014. Core service delivery spans public safety (police and fire), water and sewer utilities, public works, recreation and senior services, health and community wellness, vital records, permitting, and economic development. The city employs 10,000+ personnel and operates through City Hall at 920 Mayor Kenneth A. Gibson Boulevard and a network of ward-based recreation, senior, and cooling facilities.

The city's technology stack centers on a CivicPlus-powered municipal portal (newarknj.gov) that supports online payments, service requests, account management, and Notify Me alerts. Smart-city infrastructure includes the LinkNWK sidewalk-kiosk communications network providing free gigabit Wi-Fi, device charging, and municipal-service access; 26 miles of city-owned dark fiber beneath main corridors (operated with NJIT) enabling broadband expansion; and the NewarkGo e-scooter and bike-share program, which surpassed one million rides within three years of its 2021 launch. The city has also replaced all 23,000 known lead service lines at no resident cost and stands up major initiatives such as Hope Villages transitional housing, the Rooted in Newark tree canopy program, and the Office of Constitutional Affairs.

Revenue is generated through recurring municipal taxes (notably property tax), monthly water and sewer utility billing, transaction-based permits and fees (parking/traffic via NJMCDirect, vital records, municipal court), and federal and state grants supporting housing, infrastructure, and public-safety programs. Distribution is direct-to-resident across digital (website, social, Notify Me, MyAccount) and physical channels (City Hall, recreation and senior centers, cooling centers, Code Red emergency activations). Governance is provided by an elected mayor and nine-member municipal council, with operational departments led by appointed directors and CXOs covering public safety, water/sewer, health, recreation, sustainability, and the innovation economy.

Name

City of Newark

Legal name

City of Newark

Website

https://newarknj.gov

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

City of Newark is the municipal government of New Jersey's largest city, delivering public safety, water/sewer utilities, recreation, health, permitting, and economic-development services to residents across five wards, with technology infrastructure including the LinkNWK free Wi-Fi kiosk network and 26 miles of city-owned dark fiber.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Bus and Other Motor Vehicle Transit Systems (485113), Community Housing Services (62422), Parking Lots and Garages (81293)

SIC

Water Supply (4941), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Local Transportation, Parking & Mobility Administration (BPAIACAM), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Municipal government services
• Public safety services
• Water sewer utilities
• Economic development programs
• Smart city infrastructure

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Municipal Taxes: Property taxes and other local taxes that fund city operations and services.
2. Water and Sewer Utilities: Monthly water bills and sewer charges billed to residents and businesses for utility services.
3. Permits and Fees: Various municipal permits, fees for services including health inspections, vital records, marriage licenses, and parking tickets.
4. Federal and State Funding: Federal and state grants and funding programs supporting city initiatives including housing, public safety, and infrastructure projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The City of Newark is the municipal government of New Jersey's largest city, delivering public services directly to residents across five wards, including public safety, water and sewer utilities, health services, recreation, housing programs, and economic development. It also operates smart-city infrastructure such as free Wi-Fi kiosks and a bike/e-scooter share program.

Product overview

The City of Newark operates a comprehensive municipal government service platform delivered primarily through its official website (newarknj.gov), which provides residents access to city services, programs, and information. The city's primary technology product is LinkNWK, a smart city communications network of sidewalk kiosks providing free gigabit Wi-Fi, device charging, and municipal services access at no cost. Additional technology-enabled services include NewarkGo e-scooter and bike ride-sharing program, online utility billing, the Notify Me notification subscription system, and iCalendar calendar integration feeds. The website is built on the CivicPlus content management system and offers resident account management through MyAccount. The platform serves all five wards (Central, East, North, South, West) and provides access to departments including Recreation, Health, Public Works, Water and Sewer, and Public Safety.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkNWK A citywide communications network of sidewalk kiosks providing residents and visitors with free gigabit Wi-Fi, mobile device charging, phone calls anywhere in the U.S., access to municipal services, maps and directions, and real-time local information at no cost to taxpayers or users.
• NewarkGo E-Scooter and Bike Ride Program An e-scooter and bike ride-sharing program providing residents and visitors with alternative transportation options. In less than three years, more than a million riders utilized the service.
• Municipal Online Services Portal The city's official website portal enabling residents to create accounts, pay water bills and parking tickets, access vital records, report issues, view news and calendars, and engage with city services online.
• Notify Me An email and text message notification subscription service allowing residents to receive updates on specific categories of information they request.
• MyAccount A resident account feature enabling users to manage notification subscriptions, save form progress, and access personalized city services.
• Water and Sewer Online Services Online portal for residents to pay monthly water bills, check balances, and manage water and sewer utility accounts with credit card and e-check payment options.
• Hope Villages Transitional Housing A low-barrier transitional housing initiative that transforms containers into housing for residents without addresses, aimed at eliminating chronic homelessness within three years.

Quantifiable outcome

• Crime reduced 46% since 2014, lowest levels in 60+ years
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Invest NewarkcoreStrategic or Co-development Partner · 27 June 2026Support for Pride En Blanc event and Newark LGBTQ Concerns Advisory Commission. Handles donations and sponsorships for LGBTQ programming.
• Garden State EqualityminorStrategic or Co-development Partner · 27 June 2026Community partner for Pride Month programming and LGBTQIA+ advocacy initiatives.
• Newark Symphony HallminorStrategic or Co-development Partner · 27 June 2026Venue partner for Pride En Blanc and Latina Empowerment Brunch events.
• Essex County Board of County CommissionersminorStrategic or Co-development Partner · 27 June 2026Partner for Pride Month programming and Essex County Office of LGBTQ+ Affairs collaboration.
• Trust for Public Land (TPL)coreStrategic or Co-development Partner · 25 June 2026Partnership for development of Broadway Park in North Ward, a two-acre park between Broadway and Oraton Street. TPL worked with local schools and community organizations on design. Project funded by NJ Department of Environmental Protection's Green Acres Program and PARC Foundation. Expected completion Spring 2027.
• Keep Newark BeautifulcoreStrategic or Co-development Partner · 13 June 2026Partnership for Newark Stands Beautiful citywide beautification initiative including 250 Clean Cool Spaces Challenge. Program part of national Keep America Beautiful movement for America's 250th Birthday.
• Office of Homeless Services Community PartnerscoreStrategic or Co-development Partner · 11 June 2026Partnership with drop-in centers including Bridges Outreach Inc., Better Life, NJCRI-Crossroads, and Newark Emergency Services for unsheltered resident support during Code Red heat events.
• Bloomfield Avenue/Lower Broadway Alliance (BALBA)coreStrategic or Co-development Partner · 29 April 2026Contributing $300,000 for renovation and improvement of Sal Bontempo Park at 368-378 Bloomfield Avenue. Partnership includes green infrastructure for stormwater management to prevent flooding in North Ward.
• New Jersey Institute of Technology (NJIT)coreStrategic or Co-development Partner · 28 April 2026Partnership to leverage 26 miles of dark fiber beneath main corridors for technology expansion. Also collaborated on Hope Villages architecture and various city planning initiatives.
• Rutgers University School of Criminal JusticecoreStrategic or Co-development Partner · 28 April 2026Joint initiative creating direct pipeline from high school to careers in Newark Police and Fire Divisions. Students earn college credit while exploring law enforcement and fire service careers.
• Newark Public SchoolscoreStrategic or Co-development Partner · 28 April 2026Collaboration on Police and Fire Career Path program for high school students, along with Rutgers University Newark and Department of Public Safety.
• Wellpoint New JerseyminorStrategic or Co-development Partner · 8 January 2026Sponsor for Repack the Backpack school supply distribution event, providing free supplies, coats, household goods, and health screenings to city children.
• United Community Corporation (UCC)minorStrategic or Co-development Partner · 8 January 2026Partner for Repack the Backpack event distribution and community support services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• City of New York: Largest U.S. municipal operator of analogous services (NYPD, DEP water/sewer, LinkNYC kiosks as a peer to LinkNWK, NYC DOT). Operates all of Newark's municipal lines at greater scale and provides a useful benchmark for smart-city and public-safety programming.
• City of Boston: Mid-size legacy city running a comparable portfolio of digital-inclusion, public-safety, and housing programs, with a similar emphasis on tech-enabled municipal services (Boston's broadband and mobility initiatives).

Direct peers

• City of Detroit: Post-industrial U.S. city pursuing large-scale urban revitalization, lead-line replacement, and digital-inclusion programs. Closely comparable trajectory around legacy-infrastructure remediation, affordable housing, and economic-development reinvention.
• City of Baltimore: Mid-Atlantic city with comparable public-safety, housing, and digital-divide challenges and a similar mix of federal/state grant dependency. Operates analogous municipal-service portfolios including water/wastewater, public safety, and community development.
• City of Jersey City: Adjacent Hudson County municipality of comparable scale (~290K residents) offering the same core municipal services — public safety, water/sewer utilities, permitting, and economic development. Direct functional peer across tax-base, ward structure, and service-portfolio mix.
• City of Philadelphia: Larger mid-Atlantic city running comparable municipal functions — water utility (Philadelphia Water Department), LinkPHL-style digital-inclusion programs, public-safety transformation, and major parks investment. Operates a similar utility plus public-safety plus housing mix.
• City of Pittsburgh: Rust-Belt city that has repositioned around tech, smart-city infrastructure, and public-safety reform. Comparable in population scale and service-portfolio breadth, with similar emphasis on digital-inclusion and innovation-economy initiatives.
• City of Cleveland: Mid-size post-industrial city with parallel municipal-service mix — water, public safety, recreation centers, and urban revitalization. Comparable demographic profile and tax-base constraints to Newark.

Regional players

• City of San Antonio: Large U.S. city operating comparable digital-inclusion (SA Digital Connects), public-safety, and parks programs. Functions as a benchmark for mid-to-large city LinkNWK-equivalent free Wi-Fi and digital-equity deployments.
• City of New Haven: Nearby Northeast city of comparable scale with overlapping municipal-service portfolio (public safety, water, economic development) and similar academic-anchor (Yale) partnerships analogous to Newark's NJIT and Rutgers collaborations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CityofNewarkNJ
• YouTubeyoutube.com/c/CityofNewarkNJ1666
• Facebookfacebook.com/CityofNewark
• Instagraminstagram.com/cityofnewarknj

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Newark