Wiltshire Music Centre

What Wiltshire Music Centre does

Wiltshire Music Centre Trust Ltd is a registered UK charity (charity number 1026160) operating a 300-seat purpose-built concert hall in Bradford-on-Avon, Wiltshire, approximately five miles from Bath. Founded over 25 years ago with one of the first Arts Council National Lottery capital grants, the Centre runs approximately 150 events per year spanning classical, jazz, folk, and contemporary music, alongside comedy and cinema screenings. Underlying facilities include world-class adjustable acoustics, Steinway Model D and Model O grand pianos, a 48-channel multitracking recording studio with 5 PTZ cameras, 7.1 surround sound cinema capability, and digital assistive listening — making the venue suitable for hires ranging from concerts and rehearsals through to corporate conferences, workshops, and recordings.

The Centre operates as a hybrid venue-charity. Revenue streams combine earned income (ticket sales via Spektrix box office with a £3 per-ticket booking fee, venue and studio hire, youth music course fees, and external box office services), grants (Arts Council England, Department for Education, The National Lottery Community Fund), corporate sponsorship (notably Steve Vick International as Major Sponsor of the Youth Orchestras since 2020), and individual giving (Friends membership, Angel donor programme, legacy giving, and active fundraising for an additional £400,000 per year). The Creative Learning programme reaches over 5,000 young people annually through 30 projects, including two flagship ensembles — the West of England Youth Orchestra (WEYO) and Wiltshire Youth Jazz Orchestra (WYJO) — alongside Zone Club for learning-disabled adults and family workshops such as Bubble Bach and Beats & Bars.

The organisation is governed by a Board of Trustees with Rosa Corbishley serving as Interim Chair, and currently led by Sarah Robertson (Executive Director) and Daniel Clark (Artistic Director) following a 2025 leadership transition. With 11–50 employees, over 800 young musicians rehearsing on site weekly, and approximately 55,000 visitors annually, the Centre functions simultaneously as a professional performance venue and a regional community music education hub for Southwest England, serving families, youth musicians, adult community members, learning-disabled adults, performing groups, and corporate clients.

Name

Wiltshire Music Centre

Legal name

Wiltshire Music Centre Trust Ltd

Website

https://wiltshiremusic.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiltshire Music Centre is a 300-seat purpose-built concert hall in Bradford-on-Avon, UK, hosting classical, jazz, folk, and contemporary music while functioning as a community music education hub serving families, young musicians, learning-disabled adults, and corporate clients across Southwest England.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

Keywords

• Live music venue
• Concert hall hire
• Youth music education
• Community music programs
• Performing arts centre

Headquarters

HQ city

Bradford-on-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales and Box Office: Revenue from ticket sales for concerts, performances, and events through the Spektrix ticketing platform. Processing fees apply (£3 booking fee per ticket).
2. Venue and Space Hire: Income from letting spaces including auditorium, breakout rooms, studios, and foyer areas for concerts, rehearsals, conferences, workshops, and community events.
3. Donations and Memberships: Charitable donations, membership programs ('Friends' membership), Angel donor program, and legacy giving to support live music and education programmes.
4. Youth Music Course Fees: Course fees for youth orchestras and jazz ensembles (e.g., £150 per course for WEYO and WYJO) with financial assistance available.
5. Box Office Services: Professional box office service offered to external event organizers, including 24/7 ticketing, phone sales, and venue listings.
6. Corporate Sponsorship: Major sponsorship arrangements (e.g., Steve Vick International as Major Sponsor of Youth Orchestras) providing financial support.
7. Public Funding: Arts Council England and Department for Education funding for youth music programmes. Anonymised attendance data shared with statutory funders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wiltshire Music Centre operates a 300-seat concert hall in Bradford on Avon hosting folk, jazz, classical, and contemporary music performances. It provides venue hire (auditorium, conference and meeting rooms, studios), recordings and livestreaming services, professional box office services for hire, and creative learning programmes including youth orchestras, community choirs, and workshops for learning-disabled adults and families.

Product overview

Wiltshire Music Centre operates as a multi-faceted performing arts venue offering a unified portfolio of venue hire and creative learning products. Core offerings include the 300-seat concert hall with world-class acoustics available for concerts, recordings, conferences, and workshops, supplemented by professional box office services and recording/livestreaming facilities. The creative learning division encompasses youth orchestras (West of England Youth Orchestra and Wiltshire Youth Jazz Orchestra), community programmes (WMC Chorus and Zone Club for learning-disabled adults), and family workshops (Bubble Bach, Beats & Bars). The centre serves as both a performance venue and community music education hub, hosting over 150 events annually with over 1,000 musicians and 55,000 visitors per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Hall / Auditorium Venue Hire A 300-seat concert hall with world-class acoustics, adjustable sound-absorbent banners, and Steinway Model D and O grand pianos, available for hire for concerts, performances, talks, and cinema screenings with 7.1 surround sound.
• Box Office Hire Professional box office service offered to external event organisers, providing 24/7 ticketing, phone sales, in-person support, and venue listings on the Spektrix platform.
• Recordings and Livestreaming Audio and visual recording services from the auditorium with world-class acoustics, including a separate recording studio, 48-channel multitracking, 5 PTZ cameras with live mixing, and full lighting rig for filming, delivered with in-house engineers.
• Conference and Meeting Spaces Hire of adaptable spaces including the auditorium (300 capacity), Henry Smart Room (60 capacity), Nestle Room, studios, foyer, and teaching rooms, with a digital assistive listening system, Wi-Fi, and free parking.
• Workshop and Activity Spaces Spaces suitable for workshops and activities accommodating up to 300 people in the auditorium and up to 60 in breakout spaces, with free parking, Wi-Fi, and foyer access.
• West of England Youth Orchestra (WEYO) Symphony orchestra programme providing young musicians aged 12-21 (Grade 6+) opportunities to perform with other instrumentalists and learn from leading professionals, meeting three times per year during school holidays. Course fee £150 with financial assistance available.
• Wiltshire Youth Jazz Orchestra (WYJO) Jazz ensemble programme providing young jazz musicians aged 12-21 opportunities to perform with like-minded musicians and leading professionals, meeting for two courses per year. Course fee £150 with up to 70% financial assistance available and 5% sibling discount.
• Zone Club Award-winning monthly creative music-making project for learning-disabled young adults aged 16+, including music creation, lyrics, dance, and film-making, held on the first Saturday of each month. £25 per session with first session free for new participants.
• WMC Chorus Community choir providing opportunities for SATB singers to participate in performances, including collaborations with professional ensembles like the Orchestra of the Age of Enlightenment. Adults £50, U18s/students £25.
• Bubble Bach Family-friendly show combining JS Bach music with bubbles, comedy, and tricks, featuring oboe, violin, piano, and bubbleologist. Ticketed at £8 adult / £7 U18s.
• Beats and Bars: Make a Track in a Day Day-long music production workshop for children aged 10-16 where participants produce and release a music track with professional production team support. £40 per child with financial assistance available.

Quantifiable outcome

• Over 5,000 young people reached annually through Creative Learning programmes
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered key strategic partner, core, strategic partner, preferred supplier and partner.

• Orchestra of the Age of Enlightenment (OAE)key strategic partnerStrategic or Co-development Partner · 30 June 2026Partnership for The Fairy Queen: Three Wishes community opera project in June 2026. OAE artists lead performances and rehearsals with WMC Chorus and community performers on stage.
• Spektrix LtdcoreTechnology or IntegrationBox office ticketing platform used for processing ticket purchases, managing bookings, and marketing and fundraising activities. Fully PCI-DSS compliant.
• GSW Music Hubstrategic partnerChannel Partner/ Reseller/ DistributorMusic education hub supporting talented young musicians to learn and perform as part of the two-county level youth orchestras (WEYO and WYJO).
• Fat Fowl Kitchenspreferred supplierOthersLocal caterer providing food for pre-concert dining, gala events, and fundraising evenings at the venue.
• Wiltshire Rural MusicpartnerStrategic or Co-development PartnerTrowbridge-based charity dedicated to bringing music and music-making opportunities to communities across Wiltshire. Co-presented the Liz Lawrence Award with WMC for outstanding young musicians.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saffron Hall: A modern concert hall in rural Essex with a national reputation for orchestral and chamber programming plus an extensive learning and participation programme. Highly comparable to WMC as a regional concert venue with deep community learning impact.
• The Apex: A 500-seat concert venue in Bury St Edmunds hosting classical, jazz, folk and comedy alongside community hire. Comparable to WMC as a regional concert venue with mixed ticket and hire revenue.
• Cadogan Hall: A 900-seat London concert hall hosting classical, jazz and folk concerts as well as venue hire. Comparable to WMC as a professionally programmed concert venue with mixed ticketed and hire income streams.
• Wigmore Hall: A 540-seat London concert hall dedicated to chamber music, jazz, song and folk. Comparable to WMC as a purpose-built, acoustically distinguished concert venue with a mixed classical/jazz/contemporary programme and a strong education and learning programme.
• Brewery Arts: A multi-venue arts centre in Kendal combining a 400-seat concert hall with cinema, galleries and learning programmes. Directly comparable to WMC in combining live music, cinema, hire and community participation in a rural setting.
• Kings Place: A London mixed-use arts venue with two concert halls hosting classical, jazz, folk and spoken word alongside event hire. Highly comparable to WMC's hybrid concert-venue + hire + learning model.
• Snape Maltings Concert Hall: Concert venue on the Suffolk coast, home of the Aldeburgh Festival, hosting classical, jazz and folk programming with a strong learning programme. Directly comparable to WMC in mission, scale, and rural-yet-nationally-relevant positioning.
• Turner Sims: A 450-seat concert hall at the University of Southampton presenting jazz, classical, folk and world music. Comparable to WMC as a mid-sized concert venue with a year-round programme of touring artists and educational outreach.
• Stoller Hall: A 482-seat concert hall in Manchester with a classical, jazz and contemporary programme alongside community engagement. Directly comparable in format (acoustically optimised hall + learning/outreach) and tier of venue.

Broad incumbents

• The Sage Gateshead: A major music venue in the North East with three performance spaces hosting classical, folk, jazz and pop alongside an extensive learning programme. Larger than WMC but directly comparable in mission as a regional concert-and-music-education hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wiltshiremusic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltshire Music Centre