United Soft Drinks

What United Soft Drinks does

United Soft Drinks B.V. is a Dutch family-owned independent producer of soft drinks, syrups, sports drinks and mineral water, founded in 1998 and self-described as the largest privately owned soft-drinks company in Benelux. It operates two factories — Utrecht (glass, Tetra Pak, Elopak carton lines) and Goor (four plastic-bottle lines) — capable of filling still and sparkling beverages in plastic (0.25L–2L), glass (0.5L–1L) and carton (0.5L–2L) formats. Its owned brand portfolio comprises AA Drink (sports/energy), Bar-le-Duc (premium mineral water from Utrecht ridge springs), Raak (syrups, established 1957), London (mixers) and Frank Seltzer (hard seltzer), alongside contract-manufactured Private Label products for international retailers. Sustainability investments include 100% recycled PET since 2015 and full-roof solar on the production facility.

The company serves four European markets — Netherlands, Belgium, Germany and France — through regional sales offices in Turnhout (Belgium) and Cologne (Germany, via wholly-owned United Soft Drinks GmbH), supported by a direct field-sales force of approximately 15 sales representatives and dedicated Account Managers for sports hospitality (Sporthoreca) and general hospitality (Horeca). Customer segments split between enterprise Private Label retailers, a long tail of local amateur sports clubs served through the proprietary Canteen Sales System (digital signage, news, weather, branded video), and SMB-to-mid-market hospitality venues. Revenue mechanics are dual: Private Label contract manufacturing for international retailers, and own-brand wholesale/retail/hospitality sales via negotiated B2B pricing through sales representatives (no publicly disclosed pricing). Distribution is direct-field and channel-reseller; marketing is primarily through brand websites, LinkedIn, TikTok (AA Drink, Raak), and on-premise sports-club engagement.

Name

United Soft Drinks

Legal name

United Soft Drinks B.V.

Website

https://usd.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

United Soft Drinks B.V. is a Dutch family-owned independent soft-drinks, syrup, sports-drink and mineral-water producer founded in 1998, operating two Dutch factories and selling own brands (AA Drink, Bar-le-Duc, Raak, London, Frank Seltzer) plus Private Label products to retailers, sports clubs, and hospitality venues across the Netherlands, Belgium, Germany and France.

Ownership category

akta.pro rank

Product category

Soft Drink Manufacturing

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Private Label Bottled Water Manufacturing (AFAFACAI), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Soft drink manufacturing
• Private label beverages
• Mineral water production
• Sports drink brand
• Beverage contract manufacturing

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Production of soft drinks, syrups, sports drinks, and mineral water as Private Label products for international retailers. Products packed in bottles, cans, or cartons.
2. Own Brand Sales: Sales of own branded products including AA Drink, Bar-le-Duc, Raak, London, and other brands through various channels including retail, sports hospitality, and general hospitality sectors.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

United Soft Drinks is an independent producer of soft drinks, syrups, sports drinks, and mineral water operating two factories in Utrecht and Goor (Netherlands). The company manufactures both Private Label products for international retailers and own brands including AA Drink, Bar-le-Duc, Raak, London, and Frank Seltzer, packaged in bottles, cans, or cartons across still and sparkling formats. It primarily serves the Dutch, Belgian, German, and French markets through a regional field sales organization.

Product overview

United Soft Drinks is an independent producer of soft drinks, syrups, sports drinks, and mineral water offering both Private Label contract manufacturing for international retailers and a portfolio of owned brands. The company operates as a family-owned business founded in 1998, producing beverages in two Dutch factories (Utrecht and Goor). The owned brand portfolio includes AA Drink (sports and energy drinks), Bar-le-Duc (mineral water), Raak (syrups and soft drinks), London Drinks (mixers), and Frank Seltzer (hard seltzer), along with Private Label production services. Products are packaged in plastic bottles, glass bottles, or carton packages, with both still and sparkling varieties. The company primarily serves the Dutch, Belgian, German, and French markets.

Differentiator

Problem solved

Functional benefit

Brands

• AA Drink: Sports drink brand offering isotonic drinks, energy drinks, and sport powder products
• Bar-le-Duc
• Raak
• London
• Frank Seltzer

Products and services

• AA Drink Sports drink brand offering isotonic, energy, and hydration beverages for athletes, including products like AA Drink Iso Lemon, High Energy, Pro Energy, Isotone, Zero, and Burner, as well as sport powder variants. Distributed through retail and sports hospitality channels.
• Bar-le-Duc Premium mineral water sourced from the Utrecht ridge, available in still and sparkling varieties, packaged in glass and plastic bottles. Sold to retail, sports hospitality, and general hospitality channels.
• Raak Syrup brand offering fruit syrups (Original and Zero Sugar variants), RAAK Gazeuse sparkling drinks, and RAAK Kindercola children's cola. Targeted at families and consumers seeking playful soft drink experiences.
• London Drinks Mixer brand offering low-calorie tonics including Bitter Lemon, Tonic, and Ginger Ale, designed for mixing with spirits or enjoying on their own. Distributed through retail and hospitality channels.
• Frank Seltzer Hard seltzer alcoholic beverage sold primarily to the hospitality sector including restaurants, hotels, terrace establishments, beach bars, and cafes.
• Sportwater

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vrumona: Dutch soft drink producer (Heineken-owned) producing and distributing brands like Royal Bliss, Crystal Clear, and Sourcy. Comparable as a Netherlands-based soft drink manufacturer with similar beverage portfolio and channel reach.
• Refresco: Dutch-headquartered, Europe's largest independent private label beverage manufacturer producing soft drinks, juices, and waters across multiple formats. Most direct comparable in private label beverage manufacturing, geographic footprint, and bottling capabilities.
• AG Barr: Manufacturer of branded soft drinks including Irn-Bru, Rubicon, and functional beverages. Comparable multi-brand soft drink portfolio with regional strength and category breadth similar to USD's brand house approach.
• Cott Corporation: Global contract manufacturer focused on private label and co-manufactured beverages including soft drinks and water. Comparable as a private label beverage manufacturing peer with multi-format capabilities.
• Nichols plc: UK-listed soft drinks company behind Vimto, Feel Good, and own-label products. Comparable as a smaller-cap branded soft drink and mixers producer with multi-channel distribution.
• Fever-Tree: Premium mixer brand owner (tonic, ginger beer, etc.) competing directly with USD's London mixer brand in the on-trade hospitality channel.

Regional players

• Spadel: Belgian family-owned mineral water and soft drinks company (Spa, Bru). Comparable as a Benelux-based, family-controlled mineral water and soft drink producer with similar heritage and regional focus.

Broad incumbents

• Royal Unibrew: Large multi-category European beverage group with strong presence in Northern Europe, including soft drinks, beer, and mineral water. Comparable as an acquirer/strategic peer in the regional soft drink consolidation landscape.
• Britvic: UK-listed soft drinks company with portfolio of branded soft drinks and mixers across Europe. Comparable multi-brand soft drink and mixer portfolio (e.g., London brand competes directly with London-type mixers).
• Suntory Beverage & Food Europe: European arm of Suntory owning Orangina Schweppes, Lucozade, and Ribena. Comparable broad soft drink and functional beverage portfolio with established Benelux distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-soft-drinks-b-v-
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Soft Drinks