Showee
Showee builds an automated, eco-smart shower with fall detection and a cognitive virtual assistant for people with physical, intellectual, and sensory disabilities, selling direct to healthcare centers and consumers in Spain via hardware sales and a Shaas subscription.
- Company typePrivate
- Founded2017
- HeadquartersManresa, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Showee does
Showee (SHOWEE SMART WELLNESS, S.L.) is a Spain-based private company, founded in 2017 in La Garriga (Barcelona), that designs and manufactures an eco-smart automated shower system for people with physical, cognitive, and sensory disabilities, as well as elderly users. The core product automates the full wetting-soaping-drying cycle via programmable wall-mounted nozzles, a 1.5L integrated gel-shampoo compartment, dual air outlets, automatic height adjustment, and a waterproof touchscreen. It is differentiated from conventional accessible showers by a built-in fall detector with caregiver alerting, a voice-guided virtual assistant for users with cognitive disabilities, voice control co-developed with i2CAT, chromotherapy LED lighting, integrated musicotherapy Bluetooth speaker, and a companion mobile app plus cloud platform enabling remote monitoring and per-user program customization. Showee holds a Spanish patent on its soap-mixing/dosing system (with PCT international expansion) and EU design and trademark registrations.
The company sells through three channels: direct one-time hardware purchase, direct-to-consumer / healthcare-center sales, and a Shower as a Service (Shaas) subscription launched in March 2025 starting at €150/month that bundles installation, proprietary Gel-Champú Oasis consumables, maintenance, and an online reporting platform with rent-to-own conversion. Distribution is entirely direct, supported by the Showeeroom mobile demonstration van and a heavy event-driven go-to-market (FITECU, MWC/4YFN, IOT Solutions World Congress, South Summit, Breaking Barriers Congress). Manufacturing is handled via an industrial partnership with Oliva Torras Group, and the company has validated outcomes with multiple Catalan disability and elderly care foundations including Fundació Sant Andreu Salut (60% water reduction, €2,800/center/year savings, ROI under 18 months), Fundació Ampans (100% autonomy improvement in 10-user pilot), Fundació Sant Tomás Riudeperes (34/36 users completed shower autonomously), Fundació Àuria, and Fundació Privada Autismo Guru. Operations remain concentrated in Catalonia, Spain, with no disclosed revenue or external funding, and a core team of approximately five executives led by founder-CEO Èric Gúcell.
Showee firmographics
Firmographics- Name
- Showee
- Legal name
- SHOWEE SMART WELLNESS, S.L.
- Website
- https://showeeshower.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showee builds an automated, eco-smart shower with fall detection and a cognitive virtual assistant for people with physical, intellectual, and sensory disabilities, selling direct to healthcare centers and consumers in Spain via hardware sales and a Shaas subscription.
- Ownership category
- akta.pro rank
Showee industry classification
Industry- Product category
- Assistive Hygiene / Accessible Shower Equipment
- NAICS
- Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
- akta.pro secondary industries
- Body Wash, Shower Gel & Bath Gel (CRABAEAB), Showerhead Water Filters (CRAJAJAG)
Keywords
Where Showee is headquartered
LocationHeadquarters
- HQ city
- Manresa
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Showee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Smart Shower Hardware Sales: One-time purchase of the Showee smart shower unit. Price not publicly disclosed; quote-based. Installation by certified third-party installers; Showee does not perform home installations but connects customers with vetted installation companies.
- Shower as a Service (ShaaS): Monthly rental model (from €150/month) with option to purchase. Includes: installation, soap supply (Showee Gel-Champú Oasis), maintenance, periodic reviews, and access to the online platform with real-time usage/consumption reports. Survey of 30+ healthcare institutions showed 70% preferred this model for its flexibility and sustainability. Targets healthcare centers wanting low upfront investment.
- Soap/Gel-Champú Consumables: Ongoing revenue from proprietary 2-in-1 Gel-Champú Oasis (1.5L tanks, dermatologically tested for sensitive skin/hair). Included in Shaas subscription; sold separately to direct purchasers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shower as a Service (ShaaS) — rent-to-own |
| One time/ perpetual license | Multi-year contract | Direct purchase (one-time) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Showee product offering
Product offeringCore offering
Showee designs, manufactures, and sells an eco-intelligent, accessible automated shower system that performs the complete wetting, soaping, and drying cycle in a personalized, programmable sequence for people with reduced mobility, physical disabilities, intellectual disabilities, and elderly users. The hardware unit combines wall-mounted water, soap, and air outlets with a touchscreen panel, fall detection, voice-controlled virtual assistant, Bluetooth chromotherapy and musicotherapy features, and automatic height adjustment. The shower is paired with a mobile app for remote monitoring and customization and is offered both as a direct purchase and through a monthly Shower as a Service (ShaaS) subscription from €150/month that bundles installation, consumables, maintenance, and a web-based usage reporting platform.
Product overview
Showee offers a unified accessible shower ecosystem centered on the Showee Shower - an eco-intelligent system that automates wetting, soaping, and drying with AI-powered features including a virtual assistant for cognitive support and fall detection. The ecosystem includes a companion Mobile App for remote monitoring and control, an Online Platform for usage analytics, and the Showeeroom mobile demonstration service. Showee also offers the Shower as a Service (ShaaS) rental model providing the shower plus installation, consumables (Gel-Champú Showee Oasis), maintenance, and platform access for €150/month. All components work together to serve individuals with mobility limitations, cognitive disabilities, elderly users, and healthcare facilities seeking dignified, accessible hygiene solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Shower as a Service (ShaaS): Rental model with option to purchase, includes installation, soap provisioning, maintenance, and access to online platform for €150/month
- Showeeroom
Products and services
- Showee Smart Shower Eco-intelligent accessible shower system that automates and personalizes wetting, soaping, and drying. Integrates fall detection with automatic water shut-off and 30-second immobility alert, voice-guided virtual assistant for users with cognitive disabilities, voice control co-developed with i2CAT, a waterproof touchscreen interface, chromotherapy LED lighting, musicotherapy via Bluetooth speaker, automatic height adjustment for seated/standing use, automatic temperature regulation with burn prevention, and a proprietary soap mixing/dosing system. Reduces water consumption by over 50% per use without pressure loss. Designed for people with reduced mobility, physical disabilities, intellectual or sensory disabilities, the elderly, and the healthcare facilities and residences that serve them.
- Showee Mobile App Companion mobile application for remote monitoring and control of the Showee smart shower. Enables real-time tracking of active shower programs without interrupting user privacy, customization of automatic shower programs per user, music playlist selection for musicotherapy, and remote assistance management for caregivers. Synchronizes with multiple mobile devices and can be connected to healthcare facility alert centers.
- Showee Online Platform (Usage Reporting) Web-based reporting platform providing real-time detailed usage reports, water consumption analytics, and program-performance data for healthcare facilities. Included as part of the Shower as a Service (ShaaS) subscription offering and used to support operational decision-making and ROI validation at customer sites.
- Shower as a Service (ShaaS) Subscription-based rental model for the Showee smart shower with option to convert to ownership. From €150/month, includes professional installation, regular proprietary Gel-Champú Showee Oasis provisioning, personalized service, periodic maintenance reviews, and access to the online usage reporting platform. Targets both healthcare institutions and individual consumers seeking a low upfront-commitment entry point, validated through a survey of 30+ healthcare institutions where 70% preferred this model.
- Showeeroom Mobile Demonstration Unit Fully adapted van with a Showee shower installed (water, soap, and air dryer) that travels to events and directly to customer locations for live, try-before-you-buy demonstrations. Enables prospective institutional and individual buyers to experience the product firsthand before committing. Operated from the Manresa showroom with scheduling via the website contact form and a published calendar of event appearances.
- Gel-Champú Showee Oasis Proprietary 2-in-1 gel-shampoo with moisturizer, dermatologically tested for sensitive skin and hair. Exclusive formulation designed for the Showee shower's 1.5-liter integrated compartment, with neutral scent suitable for all skin and hair types. Distributed as a recurring consumable included in the Shaas subscription and sold separately to direct purchasers of the shower unit; generates ongoing revenue tied to installed base.
Quantifiable outcome
- Over 50% water savings per shower use
- +10 more outcomes
Companies that use Showee
Customer profileNamed customers9 records
Ideal customer profiles2 records
Showee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Showee partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- Fundació Sant Andreu SalutcoreLong-term strategic partnership for validation and co-development of Showee in real healthcare settings. Fundació Sant Andreu Salut installed Showee showers in its elderly care residences and participated in a subsidized innovation project (Idees Disruptives, funded by Generalitat de Catalunya) to validate the shower's impact. Joint work produced quantified outcomes: 50% user satisfaction increase, 60%+ water reduction, €2,800 annual savings, ROI in under 18 months. Also validated the Shower as a Service (ShaaS) business model. Fundació Sant Andreu Salut provided user experience data and co-authored the innovation project that shaped Showee's institutional value proposition.
- Fundació AmpanscoreMulti-year co-development partner providing user community for product validation. Pilot tests with 10 Ampans users confirmed 100% improvement in autonomy/safety dimensions. Showee installed at Ampans residences (Els Companys and Llar Mión). Additionally, Ampans' special work center manufactures metallic components for Showee's shower units, providing dignified employment for people with intellectual disabilities — aligning with Showee's social impact mission. Project file ACCIÓ: ACE073/22/000195.
- Fundació Privada Autismo GurucoreCo-development partnership focused on validating Showee's applicability for individuals with Autism Spectrum Disorder (ASD) and intellectual disabilities. Fundació Autismo Guru initially used Showee for relaxation therapy rather than hygiene — leveraging musicotherapy and chromotherapy features — with strong positive results: decreased anxiety, increased motivation, improved attention and communication. The partnership validated Showee's versatility across different therapeutic contexts and user profiles.
- Fundació ÀuriacoreInstalled two Showee units at Fundació Àuria's Llar Nards residence and main building. Partnership focused on validating autonomy and dignity improvements for people with intellectual disabilities. Users like Dolors and Mari use the virtual assistant to shower independently. Caregivers report increased user motivation and reduced assistance time. Fundació Àuria contributed to validating user experience and personalization features.
- Oliva Torras GroupcoreIndustrial partnership providing manufacturing capabilities. Promoted by Mr. Sebastià Catllà who discovered Showee working in a shed and facilitated the agreement. Oliva Torras (30,000+ m² facilities) manufactures metallic components for Showee showers using cutting-edge technology. Their engineering team supported development of more complex shower components. Metallic components are 100% recyclable, supporting Showee's sustainability commitment. This partnership transformed Showee from prototype to manufactured product.
- Clarke Modet y Cía SLsupportingIntellectual property advisory partner with extensive experience in industrial and intellectual property, present across Europe and Latin America. Advises Showee on patent strategy, trademark registration, and design protection. Supported filing of Spanish patent (2022), PCT international expansion (2023), EU trademark registrations, and European Community design registrations.
- i2CAT FoundationsupportingTechnology partner for co-development of voice control functionality in Showee. i2CAT is a digital innovation hub specializing in advanced internet technologies. Collaboration enabled Showee's voice recognition system for users with visual or motor disabilities, presented at IOT Solutions World Congress.
- Fundació Sant TomássupportingLong-term partner since 2017. Residència Riudeperes accompanied Showee during early concept tests (interviews with 56 residents, concept validation with 36 users). Installed Showee in March 2024 via Aigües de Vic donation. Professionals at the residence have become advocates, recommending Showee to other nearby entities.
- Construmat / IOT Solutions World Congress (event partners)minorShowee participated in both Construmat (building trade fair) and IOT Solutions World Congress simultaneously in 2024. At Construmat, created a family-adapted bathroom stand alongside Adom, Ugari, Baños Ostomizados, and Qinera. At IOT Solutions World Congress, presented in the I2CAT pavilion. Both events provided visibility, lead generation, and partnership building opportunities.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Showee competitors and assessment
Company assessmentDirect peers
- Pressalit Care: Danish manufacturer of accessible bathroom solutions including height-adjustable shower seats, grab rails, and changing tables for healthcare and disability settings. Direct comparable to Showee's accessible shower positioning for institutions serving people with disabilities and reduced mobility.
- Etac: Swedish developer of mobility, positioning, and disability aids including shower chairs and bathroom safety equipment. Comparable as a Nordic-headquartered specialist in disability and elderly hygiene products, overlapping with Showee's institutional care focus.
- Arjo: Swedish-listed global provider of medical-grade hygiene equipment, including shower trolleys, patient lifts, and dementia-care hygiene solutions. Directly comparable to Showee in serving institutional hygiene for mobility-impaired and elderly users, though at significantly larger scale.
- Ropox: Danish manufacturer of accessible kitchens and bathrooms, including height-adjustable washbasins and shower solutions for users with disabilities. Comparable niche positioning to Showee in specialized accessible bath equipment for institutional and home care.
Broad incumbents
- Hansgrohe: German premium shower and bathroom fixtures manufacturer with digital shower controls (RainTunes, Pontos). Comparable as a smart-shower technology player, though focused on mainstream consumer/hospitality markets rather than disability care.
- Moen: US-based leading faucet and shower brand with the U by Moen smart shower system featuring voice control and personalized presets. Directly comparable on the smart-shower/voice-control technology axis, though serving mainstream residential customers.
- Geberit: Swiss-listed European leader in bathroom installation systems (cisterns, piping, shower/toilet systems). Larger incumbent whose broad bathroom portfolio overlaps with Showee at the smart-shower boundary, though Geberit does not specialize in disability-focused bathing.
- Kohler: US-listed global bath and kitchen giant with smart shower products (Kohler DTV+, Anthem). Comparable as a smart/IoT shower incumbent with vastly larger scale, though disability and accessibility is not its core focus.
Emerging players
- Invacare: Global manufacturer of home medical equipment including mobility, bathroom safety, and patient-care products. Comparable as a disability and elderly-care equipment provider with bathroom safety in its portfolio, though currently undergoing financial restructuring.
- Drive DeVilbiss Healthcare: Broad-line manufacturer of durable medical equipment including bathroom safety aids, shower chairs, and accessibility products. Comparable as a multi-product accessibility supplier for institutional and home care, overlapping Showee's end users but with a different product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Showee social profiles
Digital presenceShowee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showee leadership team
Management profileNumber of profiles
Profiles5 records
Showee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showee
What does Showee do?
Showee designs, manufactures, and sells an eco-intelligent, accessible automated shower system that performs the complete wetting, soaping, and drying cycle in a personalized, programmable sequence for people with reduced mobility, physical disabilities, intellectual disabilities, and elderly users. The hardware unit combines wall-mounted water, soap, and air outlets with a touchscreen panel, fall detection, voice-controlled virtual assistant, Bluetooth chromotherapy and musicotherapy features, and automatic height adjustment. The shower is paired with a mobile app for remote monitoring and customization and is offered both as a direct purchase and through a monthly Shower as a Service (ShaaS) subscription from €150/month that bundles installation, consumables, maintenance, and a web-based usage reporting platform.
Is Showee a public or private company?
Showee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showee founded?
Showee was founded in 2017. It employs 1 to 10 people.
Where is Showee based?
Showee is headquartered in Manresa, Spain, in the Europe region.
How does Showee make money?
Three revenue lines are on record. Smart Shower Hardware Sales are the primary driver. The others are shower as a Service (ShaaS) and soap/Gel-Champú Consumables.
Who are Showee's main competitors?
Direct peers on record are Pressalit Care, Etac, Arjo and Ropox. Broad incumbents are Hansgrohe, Moen, Geberit and Kohler. Emerging players are Invacare and Drive DeVilbiss Healthcare.
Does Showee have an API?
No public API is recorded for Showee.
What industry is Showee in?
Showee's product category is Assistive Hygiene / Accessible Shower Equipment. Its primary akta.pro industry code is CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives), with a secondary code of CRABAEAB, Body Wash, Shower Gel & Bath Gel. Its NAICS code is 32562 and its SIC code is 2844.