Panjeree Publications

What Panjeree Publications does

Panjeree Publications Ltd is a privately held Bangladeshi educational and trade publisher headquartered at 43, Shilpacharya Zainul Abedin Sarak, Shantinagar, Dhaka. The company produces and distributes a multi-format portfolio centered on academic textbooks (Classes 1-12 in Bangla and English medium), government-job exam preparation guides (BCS, bank, police), HSC/SSC supplements, creative literature, and periodicals, supported by a catalog of approximately 5,000 titles with periodic new releases (118 new titles showcased at Amar Ekushey Book Fair 2026). Underlying technology comprises a digital content delivery layer that includes the Pole mobile app (Google Play), audio book platform (classes 6-12), e-books, internet-linked PDFs (physical books bundled with unique access codes unlocking supplementary digital content), an online examination practice system, the Shikkha Guru YouTube channel, and an English Practice tool. The company operates five sister concerns — PBS (distribution), Akkharpatra, Dursoon, Barotopa, and WNP — that extend reach across digital and adjacent publishing verticals.

The business model combines one-time physical book sales with recurring digital content access. Books are priced in Bangladeshi Taka across tiers: academic ৳220–৳850, HSC/SSC supplement ৳190–৳750, job/career ৳220–৳590, and creative ৳120–৳1,200, sold on a pay-as-you-go basis through the panjeree.com e-commerce site, PBS (pbs.com.bd), nationwide retail bookstores, and dedicated stalls at major book fairs (Amar Ekushey, Swadhinata in Chittagong, Non-Fiction). Digital services generate subscription/recurring revenue through internet-linked code activation and the Pole app. Go-to-market is direct-to-consumer across B2C segments spanning school students, HSC/university-bound candidates, government job aspirants, and general Bengali readers. No revenue, funding, headcount, or leadership data is publicly disclosed.

Name

Panjeree Publications

Legal name

Panjeree Publications Ltd

Website

https://panjeree.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Panjeree Publications Ltd is a privately held Bangladeshi educational publisher producing academic textbooks, government-job exam guides, creative literature, and digital learning services for school students, HSC/SSC candidates, job seekers, and general readers across Bangladesh.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Higher Education Textbook Publishing (MPAJABAB), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Educational publishing
• Academic textbooks
• Exam preparation books
• Digital learning content
• Bengali literature

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical Book Sales: Sale of printed academic books, creative literature, exam preparation guides, and career-oriented books through retail and direct channels
2. Digital Content Access: Revenue from internet-linked PDF content and audio book subscriptions requiring registration and unique book codes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Panjeree Publications is a Bangladeshi publisher that produces and sells academic textbooks for Classes 1-12 (Bangla and English medium), HSC/SSC exam supplement guides, and government-job exam preparation books covering BCS, bank, and police recruitment. The company complements its print catalog of approximately 5,000 titles with digital services including audio books, e-books, internet-linked PDF supplementary content unlocked by unique book codes, an online examination platform, a Pole mobile app, and the Shikkha Guru educational YouTube channel.

Product overview

Panjeree Publications Ltd is a Bangladeshi educational publisher offering a multi-format portfolio spanning print and digital products. The core offering consists of academic textbooks for classes 6-12 (covering SSC and HSC curricula), creative literature, and career/exam preparation books for government job seekers. The digital suite includes the Pole mobile app, Panjeree Audio Book platform, e-books, Internet Linked books with supplementary digital content, Shikkha Guru YouTube channel, English Practice tool, and Online Exam service. Products are available through the company's own PBS online selling platform and at book fairs. The portfolio serves students from pre-primary through university admission preparation, with both Bangla and English medium versions of many titles.

Differentiator

Problem solved

Functional benefit

Brands

• Shikkha Guru: YouTube channel for educational content
• Pole
• English Practice

Products and services

• Academic Books Curriculum-aligned textbooks for secondary and higher secondary students covering Bangla, English, Mathematics, ICT, Science, Religion, and other subjects, offered in both Bangla and English medium versions for students across Bangladesh.
• Creative Books Bangla-language fiction, non-fiction, essays, novels, and comics for general readers, including titles such as Paradox, Classic Comics series, and research publications like 'The Learning Nation.'
• Jobs & Career Books Government job examination preparation guides covering BCS preliminary and written exams, bank recruitment, police recruitment, and teaching positions, with past questions and model tests for multi-stage recruitment examinations.
• HSC Supplement++ and SSC Special Supplement++ Books Board exam-specific supplementary books for HSC and SSC students covering all subjects, featuring model tests and past board exam questions for exam preparation.
• Panjeree Audio Book Online audio book platform providing audio versions of academic textbooks for Classes 6-12, covering Bangla, English, Physics, Chemistry, Biology, and commerce subjects for auditory learning.
• Pole Mobile App Android mobile learning application available on Google Play Store providing digital educational content and interactive learning features for Bangladeshi students.
• Internet Linked Books Physical textbooks bundled with unique codes that unlock supplementary digital PDF content, including past exam questions, model tests, additional study materials, and solutions on the panjeree.com internet-linked platform.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AkkharpatraminorOthersA sister concern of Panjeree Publications operating as a separate digital or publishing platform (akkharpatra.com)
• DursoonminorOthersA sister concern of Panjeree Publications (dursoon.com)
• PBS (Public Book Shop)coreChannel Partner/ Reseller/ DistributorPBS.com.bd serves as a major distribution channel for Panjeree books, including internet-linked content access. PBS offers digital access codes bundled with physical books.
• BarotopaminorOthersA sister concern of Panjeree Publications (barotopa.com.bd)
• WNPminorOthersA sister concern of Panjeree Publications

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bangla Academy: Bangladesh's national language and literary institution, publishing dictionaries, classical Bangla literature, academic references, and translated works. While not a direct competitor on school textbooks, it dominates the scholarly and literary publishing space in which Panjeree's creative books also compete.
• Pearson Education: World's largest education company offering K-12, higher education, and assessment products with significant digital learning operations. Operates broadly in the same educational publishing space as Panjeree and represents a benchmark for educational content at global scale.
• Cambridge University Press: International publisher producing Cambridge International curriculum materials widely used in Bangladesh's English-medium schools. Competes with Panjeree's English-medium academic portfolio for curriculum-aligned content share, particularly at the secondary level.
• McGraw-Hill Education: Global educational publisher producing K-12 textbooks, test prep, and digital learning platforms. While not focused on the Bangla-medium market, it competes in higher-tier international curricula in Bangladesh and represents the broader incumbent model for educational content at scale.
• Oxford University Press: Global academic and educational publisher with presence across South Asia producing school textbooks, dictionaries, and reference works. Competes with Panjeree's English-medium academic titles and represents the long-tail of international educational publishing competition in Bangladesh.
• Houghton Mifflin Harcourt: Global K-12 educational publisher offering textbooks, digital learning platforms, and assessment products. Operates in the same broad educational publishing category as Panjeree, particularly relevant for English-medium and international curriculum segments in Bangladesh.

Emerging players

• Bohubrihi: Bangladeshi online learning platform offering courses across academic and professional subjects, including school-level curricula. Competes with Panjeree's academic and career-prep portfolio by serving students through digital video and interactive content rather than print.
• Shikho: Bangladeshi EdTech platform providing SSC, HSC, and BCS preparation content via app-based video lessons and adaptive practice. Represents a direct digital substitute for Panjeree's print exam-prep guides and a competitor for the same student learner base.
• 10 Minute School: Bangladesh's leading online learning platform offering video lessons, model tests, and live classes for SSC, HSC, BCS, and university admission prep. Targets the exact same student segments as Panjeree through a digital-native model that competes for exam-prep wallet share.

Direct peers

• Prothom Alo Books: Publishing arm of Bangladesh's largest newspaper group, producing Bangla academic, creative, and translated titles for the same K-12 and general reader segments. Directly competes with Panjeree on bookstore shelves, book fair stalls, and curriculum-aligned exam-prep content.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ShikkhaGuru/playlists
• Xx.com/panjereemis
• Facebookfacebook.com/Panjeree
• LinkedInlinkedin.com/company/panjeree

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panjeree Publications