The Day After
The Day After operates DayAfterIndia, a WordPress-based entertainment news website covering celebrities, fashion, travel, movies, music, and TV for general consumers, monetized via display advertising and a subscription paywall ($13/month or $100/year) distributed through social media channels.
- Company typePrivate
- Founded1985
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Day After does
The Day After operates DayAfterIndia (dayafterindia.com), a digital entertainment news website targeting general consumers interested in pop culture, celebrity coverage, fashion, travel, movies, music, and television. The site functions as a single unified content platform organized into five verticals — Entertainment (with Movies, Music, and TV subcategories), Celebs, Fashion, and Travel — and publishes daily articles, with observed content activity dated July 2024. Underlying technology is a standard WordPress-based content management system with social media integration, with no proprietary features or APIs identified.
The business model combines two revenue streams: digital display advertising driven by web traffic and page views, and a tiered subscription paywall offering a $13 monthly plan and a $100 annual plan for access to exclusive premium articles. A freemium layer retains free content for non-subscribers, consistent with a product-led growth motion aimed at converting organic and social-referred visitors. Distribution is digital-first and self-serve through the direct website, supplemented by a broad social media presence across Facebook, Instagram, TikTok, Twitter, Pinterest, WhatsApp, and an email newsletter for audience engagement.
The company is privately held with no disclosed funding, parent organization, management team, or institutional investors. It is associated with the Indian market based on its domain, with no explicit incorporation details available. No mobile application, API product, AI/ML capabilities, partnerships, awards, or regulatory actions are documented in the available data, and the operating team is not identified beyond a tips hotline contact number. Overall scale signals (revenue, headcount, traffic) are absent from the source material.
The Day After firmographics
Firmographics- Name
- The Day After
- Legal name
- The Day After
- Website
- https://dayafterindia.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Day After operates DayAfterIndia, a WordPress-based entertainment news website covering celebrities, fashion, travel, movies, music, and TV for general consumers, monetized via display advertising and a subscription paywall ($13/month or $100/year) distributed through social media channels.
- Ownership category
- akta.pro rank
The Day After industry classification
Industry- Product category
- Digital Entertainment Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Digital Content & Media Subscriptions (CRAFAIAA)
Keywords
Where The Day After is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
The Day After business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription plans providing access to exclusive premium articles and content. Monthly plan at $13/month and yearly plan at $100/year.
- Digital Advertising: Display advertising revenue generated through website traffic and page views from entertainment, fashion, and travel content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for premium content access |
| Subscription | Annual | Annual subscription with discounted rate |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Day After product offering
Product offeringCore offering
The Day After operates DayAfterIndia.com, a digital entertainment news website that publishes daily articles covering Hollywood and UK celebrity news, television shows, movies, music, fashion trends, and travel content. The site operates on a freemium model with free articles and premium subscription access at $13/month or $100/year.
Product overview
DayAfterIndia is a digital entertainment news website that operates as a single, unified content platform. The site publishes articles across several content categories including Entertainment (with subcategories for Movies, Music, and TV), Celebs, Fashion, and Travel. The platform offers both free and premium (subscription-based) content access to readers.
Differentiator
Problem solved
Functional benefit
Products and services
- DayAfterIndia News Website A digital entertainment news portal covering celebrity news, fashion trends, travel destinations, TV shows, movies, and music content for general consumers interested in pop culture and lifestyle. Offers both free articles and premium subscription-based exclusive content.
Companies that use The Day After
Customer profileSegments1 record
Ideal customer profiles1 record
The Day After technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Day After partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Day After competitors and assessment
Company assessmentDirect peers
- Bollywood Hungama: Long-running Indian entertainment news site covering Bollywood, TV, and celebrity content with strong social distribution. Directly comparable to DayAfterIndia in vertical, audience, and digital publishing model.
- Filmfare: Iconic Indian entertainment brand covering Bollywood, celebrity interviews, fashion, and TV. Operates a digital-first publishing model with subscription and advertising revenue, making it comparable to DayAfterIndia on vertical, monetization, and India-based audience.
- Pinkvilla: An Indian entertainment and celebrity news digital publisher covering Bollywood, fashion, and lifestyle content with social-media-driven distribution. It is the closest direct peer to DayAfterIndia given shared India focus, entertainment vertical, and digital-first subscription-supported model.
- Koimoi: India-focused entertainment news site covering Bollywood, Hollywood, TV, and OTT releases via a digital platform with ad and subscription revenue. Comparable to DayAfterIndia on content mix, monetization model, and target reader.
- Just Jared: Digital celebrity news publisher heavily reliant on social media distribution and display advertising. Comparable to DayAfterIndia on freemium ad-supported model, celebrity-focused content, and social-channel-led audience growth.
Broad incumbents
- E! Online: Global entertainment news vertical covering celebrities, movies, TV, and fashion with advertising and subscription revenue. Comparable to DayAfterIndia in content categories and digital model, though it operates globally as part of the larger NBCUniversal portfolio.
- Hindustan Times Entertainment: Entertainment vertical of the Hindustan Times media group, offering celebrity and film coverage. Overlaps directly with DayAfterIndia's categories but as part of a much larger national news publisher with broader scale and ad sales capabilities.
- India Today Entertainment (NDTV / India Today Group): Entertainment section of one of India's largest news media groups, offering celebrity, movies, and TV coverage with substantial editorial resources. Comparable to DayAfterIndia on content and audience, but with much broader media portfolio and brand recognition.
- Times of India - Entertainment: Entertainment vertical of India's largest English-language newspaper group, covering celebrity, movies, and TV. It is a broad incumbent that overlaps DayAfterIndia's editorial coverage and advertising inventory, but operates at vastly larger scale and as part of a multi-vertical media portfolio.
Regional players
- Zoom (Zoom TV): Indian entertainment and celebrity news digital property under the Times Network, focusing on Bollywood and TV content. Comparable regional player with similar vertical and India-only audience, differentiating on attached TV network infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
The Day After social profiles
Digital presenceThe Day After financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Day After leadership team
Management profileNumber of profiles
The Day After funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Day After M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Day After
What does The Day After do?
The Day After operates DayAfterIndia.com, a digital entertainment news website that publishes daily articles covering Hollywood and UK celebrity news, television shows, movies, music, fashion trends, and travel content. The site operates on a freemium model with free articles and premium subscription access at $13/month or $100/year.
Is The Day After a public or private company?
The Day After is a private company. It is classified as unknown and is currently operating.
When was The Day After founded?
The Day After was founded in 1985. It employs 51 to 100 people.
Where is The Day After based?
The Day After is headquartered in New Delhi, India, in the Asia region.
How does The Day After make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are digital Advertising.
Who are The Day After's main competitors?
Direct peers on record are Bollywood Hungama, Filmfare, Pinkvilla, Koimoi and Just Jared. Broad incumbents are E! Online, Hindustan Times Entertainment, India Today Entertainment (NDTV / India Today Group) and Times of India - Entertainment. Zoom (Zoom TV) is listed as a regional player.
Does The Day After have an API?
No public API is recorded for The Day After.
What industry is The Day After in?
The Day After's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 513120 and its SIC code is 2721.