Wire & Cable
Wire & Cable India is a B2B trade media platform serving the Indian wire and cable manufacturing sector through a bimonthly magazine, emagazine, video channel, and the Cable & Wire Fair, India's largest dedicated industry exhibition. Recently acquired by Messe Stuttgart through its Indian subsidiary.
- Company typePrivate
- Founded2019
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Wire & Cable does
Wire & Cable India is a B2B trade media property serving the Indian wire and cable industry through a combined magazine, digital, video, and trade exhibition platform. Its core products include a bimonthly print and digital magazine (Wire & Cable India), a dedicated video channel (WCI TV), an industry events calendar, and the Cable & Wire Fair, India's largest dedicated exhibition for the sector, which in 2025 hosted 424 exhibitors across 35,000 sq m at Pragati Maidan, New Delhi, drawing 16,393 visitors and 89 foreign exhibitors from 24 countries. Content spans interviews, technical articles, special features, and news across steel wire, power cable, EHV, fiber optic, and cable machinery segments.
The underlying platform is a conventional digital media stack — a WordPress-based website (wirecable.in), an emagazine distribution channel, social channels on Facebook, Twitter/X, LinkedIn, and YouTube, plus an email and WhatsApp broadcast layer — extended by proprietary event production. Revenue is generated through four streams: magazine/emagazine subscriptions and advertising, exhibition booth fees and sponsorships anchored on the Cable & Wire Fair, digital advertising on the website and newsletter, and event-related professional services. Customer segments include wire and cable manufacturers, machinery and raw material suppliers, infrastructure/utility end-users (railways, telecom, power, EPC, renewables), and industry engineers and technicians.
In May 2026, the publication and Cable & Wire Fair were acquired by Messe Stuttgart, a German trade fair organizer, through its Indian subsidiary Messe Stuttgart India. Following the acquisition, Messe Stuttgart India manages the asset, integrating it into a global exhibition portfolio alongside properties such as Messe Stuttgart, Messe Stuttgart Brazil, and Wire China. The company is privately held, headquartered in the Haryana/New Delhi region, and operates with 11-50 employees. Its CEO, Priyank Jain, is credited as the architect of Cable & Wire Fair's growth trajectory.
Wire & Cable firmographics
Firmographics- Name
- Wire & Cable
- Legal name
- Wirecable
- Website
- https://wirecable.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wire & Cable India is a B2B trade media platform serving the Indian wire and cable manufacturing sector through a bimonthly magazine, emagazine, video channel, and the Cable & Wire Fair, India's largest dedicated industry exhibition. Recently acquired by Messe Stuttgart through its Indian subsidiary.
- Ownership category
- akta.pro rank
Wire & Cable industry classification
Industry- Product category
- B2B Trade Media
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Wire & Cable is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wire & Cable business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine/Emagazine Publishing: Revenue generated from magazine publication and digital emagazine subscriptions covering the wire and cable industry with interviews, news, technical articles, and industry trends.
- Event Organization - Cable & Wire Fair: Revenue from organizing the Cable & Wire Fair trade exhibition, India's largest expo for the wire and cable industry, featuring hundreds of exhibitors and thousands of industry visitors.
- Advertising and Sponsorship: Revenue from industry advertisers, sponsors, and promotional content on the website, magazine, and during events.
- Digital Platform Services: Website traffic-driven revenue through digital advertising, sponsored content, and newsletter marketing to wire and cable industry professionals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wire & Cable product offering
Product offeringCore offering
Wire & Cable India operates a B2B media platform serving the wire and cable manufacturing sector through a bi-monthly trade magazine, digital emagazine, video content platform (Wirecable TV), and the Cable & Wire Fair exhibition. It delivers industry news, executive interviews, technical articles, and market trends to manufacturers, machinery suppliers, raw material providers, and end-users across India and internationally.
Product overview
Wire & Cable India is a trade publication platform serving India's wire and cable manufacturing industry. The company operates a unified media ecosystem consisting of Wire & Cable India Magazine (print and digital bimonthly publication), the associated Cable & Wire Fair trade exhibition, Wire & Cable India TV video platform, and an industry events calendar. The publication covers the entire wire and cable value chain including steel wire manufacturers, power cable producers, fiber optic companies, and manufacturing equipment suppliers. Content categories include industry interviews, news, technical articles, special features, and event coverage. The platform is now owned by Messe Stuttgart India following acquisition of Cable & Wire Fair and Wire & Cable India magazine.
Differentiator
Problem solved
Functional benefit
Brands
- Cable & Wire Fair: India's leading exhibition dedicated to the wire and cable industry, organized by Wire & Cable India magazine
- WCI TV
Products and services
- Wire & Cable India Magazine Bi-monthly trade magazine providing news, interviews with industry leaders, technical articles, and market trend coverage for wire and cable manufacturers in India.
- Cable & Wire Fair India's largest international trade exhibition for the wire and cable industry, organized by Tulip 3P Media Pvt. Ltd. and associated with Wire & Cable India magazine. Features exhibitors showcasing machinery, products, and technologies for the wire, cable, and manufacturing ecosystem.
- Wire & Cable India E-Magazine Digital bimonthly edition of the Wire & Cable India magazine featuring industry interviews, technical articles, news, and event coverage available online.
- Wire & Cable India TV (Wirecable TV / WCI TV) Video content platform featuring company profiles, executive interviews, technology showcases, and market insights from wire and cable sector players.
- Industry Events Calendar Online calendar listing wire and cable industry events, trade fairs, and exhibitions including Wire Southeast Asia, Wire China, and Cable & Wire Fair.
Quantifiable outcome
- Coverage of industry valued at nearly ₹90,000 crore projected to reach ₹1,57,500 crore by FY30
Companies that use Wire & Cable
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Wire & Cable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wire & Cable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Messe Stuttgart IndiacoreMesse Stuttgart, a German trade fair leader, has acquired Cable & Wire Fair and Wire & Cable India magazine through Messe Stuttgart India. This acquisition marks a significant expansion of Messe Stuttgart's portfolio in India's high-growth industrial exhibition market, leveraging its international expertise and network to strengthen the platform.
- Tulip 3P Media Pvt. Ltd.coreTulip 3P Media Pvt. Ltd. organized Cable & Wire Fair 2025, the 6th edition of India's largest international expo for the wire and cable industry, featuring 424 exhibitors and 16,393 visitors.
- Cable & Wire Fair Exhibitors (89 from 24 countries)coreCable & Wire Fair 2025 featured participation from 89 foreign exhibitors from 24 countries including Austria, Bahrain, Belarus, Belgium, Canada, China, Denmark, Estonia, France, Germany, Italy, Japan, Nepal, Netherlands, New Zealand, Norway, Oman, Singapore, South Korea, Spain, Sweden, Switzerland, UK, and USA.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Wire & Cable competitors and assessment
Company assessmentBroad incumbents
- RX Global (Reed Exhibitions): Major global B2B exhibition organizer running hundreds of trade shows across industries. Comparable in business model (vertical B2B exhibitions) but far broader in portfolio, with no dedicated wire & cable event in India.
- Messe Frankfurt: Global B2B trade-fair organizer with a large Indian presence running multiple industrial and technology events. Directly comparable as a German-headquartered trade-fair group with vertical industry exhibitions and overlapping exhibitor/visitor audiences, though not focused on wire & cable.
- NürnbergMesse: German trade-fair company operating major industrial exhibitions globally, including India. Comparable as a B2B events business targeting manufacturing and infrastructure buyers, with a similar trade-fair-plus-adjacent-media model, but broader in scope and not focused on wire & cable.
- Informa Markets: One of the world's largest B2B exhibition and events organizers, operating numerous industrial and technology trade shows globally including in India. Comparable as a large-scale B2B events business with overlapping target buyers in manufacturing, but with a much broader portfolio and no wire & cable specialization.
Direct peers
- Messe Düsseldorf: Organizer of wire Düsseldorf, the world's leading trade fair for the wire and cable industry, and the co-located Tube fair. Directly comparable as a trade-fair company with a flagship wire & cable event plus associated media properties serving the same industrial vertical.
- Industrial Automation India (magazine): Indian B2B trade publication covering industrial automation. Highly comparable as a niche B2B print + digital media property targeting Indian manufacturing engineers and decision-makers, with a similar audience overlap with wire & cable buyers.
- Manufacturing Today India: Indian B2B trade publication covering the broader manufacturing sector. Comparable business model — multi-channel B2B media serving Indian industrial decision-makers — with overlapping readership in cable-using manufacturing verticals.
- Equipment India: Indian B2B trade publication covering construction, infrastructure, and mining equipment. Comparable as a vertical B2B trade media brand targeting Indian infrastructure and engineering buyers who overlap with wire & cable end-users such as EPC contractors and utility companies.
- ASAPP Media (Construction World, Industrial Products Finder): Indian B2B media group publishing multiple vertical trade titles (Construction World, Industrial Products Finder, etc.). Comparable as a multi-title B2B trade media business serving Indian infrastructure and manufacturing audiences with an overlapping advertiser base.
Emerging players
- Modern Plastics India: Indian B2B trade publication covering plastics and polymers, a key raw-material category for wire and cable manufacturers. Comparable as an adjacent B2B trade media property serving Indian industrial buyers with overlapping advertiser and readership segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wire & Cable social profiles
Digital presenceWire & Cable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wire & Cable leadership team
Management profileNumber of profiles
Profiles1 record
Wire & Cable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wire & Cable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wire & Cable
What does Wire & Cable do?
Wire & Cable India operates a B2B media platform serving the wire and cable manufacturing sector through a bi-monthly trade magazine, digital emagazine, video content platform (Wirecable TV), and the Cable & Wire Fair exhibition. It delivers industry news, executive interviews, technical articles, and market trends to manufacturers, machinery suppliers, raw material providers, and end-users across India and internationally.
Is Wire & Cable a public or private company?
Wire & Cable is a private company. It is classified as corporate owned and is currently operating.
When was Wire & Cable founded?
Wire & Cable was founded in 2019. It employs 11 to 50 people.
Where is Wire & Cable based?
Wire & Cable is headquartered in Haryana, India, in the Asia region.
How does Wire & Cable make money?
Four revenue lines are on record. Magazine/Emagazine Publishing is the primary driver. The others are event Organization - Cable & Wire Fair, advertising and Sponsorship and digital Platform Services.
Who are Wire & Cable's main competitors?
Broad incumbents on record are RX Global (Reed Exhibitions), Messe Frankfurt, NürnbergMesse and Informa Markets. Direct peers are Messe Düsseldorf, Industrial Automation India (magazine), Manufacturing Today India, Equipment India and ASAPP Media (Construction World, Industrial Products Finder). Modern Plastics India is listed as an emerging player.
Does Wire & Cable have an API?
No public API is recorded for Wire & Cable.
What industry is Wire & Cable in?
Wire & Cable's product category is B2B Trade Media. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR.