Meadowbrook Insurance Group
Meadowbrook Insurance Group operates a specialty insurance carrier platform (AmeriTrust Group, division of AF Group) running five carrier subsidiaries that underwrite admitted commercial and excess & surplus coverage for niche commercial risks including agribusiness, liquor liability, scrap metal recycling, and municipalities.
- Company typePrivate
- Founded1955
- HeadquartersMontgomery, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Meadowbrook Insurance Group does
Meadowbrook Insurance Group is a specialty insurance carrier organization founded in 1955 and historically traded on the NYSE under ticker MIG before being delisted and reorganized as a division of AF Group, a nationally recognized insurance holding company. The operating entity, AmeriTrust Group, Inc., runs a multi-carrier platform consisting of five insurance company subsidiaries (Star Insurance Company, Century Surety Company, Williamsburg Insurance Company, ProCentury Insurance Company, and Ameritrust Insurance Corporation) that collectively underwrite admitted commercial and excess and surplus (E&S) specialty insurance products across the United States.
Core product lines include admitted commercial coverage in agribusiness, liquor liability, and scrap metal recycling, alongside E&S products for non-standard commercial risks that do not fit standard underwriting criteria. Service offerings cover workers' compensation claims processing through the AmeriTrust Service Center, individual and group self-insured administration, and specialty coverage for municipalities and public entities. Distribution is primarily channel-led through a contracted network of insurance agents and brokers who access online rate/quote/bind policy issuance via the AmeriTrust Agent Portal, with secondary direct billing supported by an Online Bill Pay system for policyholders.
The business model is built on recurring insurance premiums across multi-year policy contracts, with underwriting profitability and investment income on float as the economic engine. Customer segmentation follows a vertical approach targeting niche commercial risks across agribusiness, hospitality (liquor liability), recycling, and public-sector entities. The parent structure under AF Group provides shared infrastructure, treasury, and capital allocation across the affiliated specialty insurance brands. Historical inorganic growth is evidenced by the 2007 acquisition of U.S. Specialty Underwriters (~$23M) and the 2008 acquisition of ProCentury Insurance Company, both of which were absorbed into the carrier subsidiary structure.
Meadowbrook Insurance Group firmographics
Firmographics- Name
- Meadowbrook Insurance Group
- Legal name
- AmeriTrust Group, Inc.®
- Website
- https://meadowbrook.com
- Company type
- Private
- Founded year
- 1955
- Headcount range
- 1,001–5,000 employees
- Short description
- Meadowbrook Insurance Group operates a specialty insurance carrier platform (AmeriTrust Group, division of AF Group) running five carrier subsidiaries that underwrite admitted commercial and excess & surplus coverage for niche commercial risks including agribusiness, liquor liability, scrap metal recycling, and municipalities.
- Ownership category
- akta.pro rank
Meadowbrook Insurance Group industry classification
Industry- Product category
- Specialty Commercial Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)
- akta.pro primary industry
- Commercial Excess Liability (Large Accounts) (FSAJANAG)
- akta.pro secondary industry
- Product Liability & Recall (FSAJAGAG)
Keywords
Where Meadowbrook Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meadowbrook Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: AmeriTrust Group generates revenue through insurance premiums collected from policyholders across its specialty insurance product lines, including admitted commercial and excess & surplus coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based commercial insurance pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Meadowbrook Insurance Group product offering
Product offeringCore offering
AmeriTrust Group operates as a specialty insurance holding company and division of AF Group, underwriting Admitted Commercial insurance (Agribusiness, Liquor Liability, Scrap Metal Recycling) and Excess & Surplus coverage through five carrier subsidiaries. The company also provides self-insured administration services, claims service center support, and specialized coverage for municipalities and public entities, distributed through contracted agents and brokers via an online Agent Portal.
Product overview
AmeriTrust Group, Inc.® is a specialty insurance holding company and division of AF Group. The company operates a multi-carrier structure consisting of five insurance company subsidiaries (Star Insurance Company, Century Surety Company, Williamsburg Insurance Company, ProCentury Insurance Company, and Ameritrust Insurance Corporation) that collectively offer two primary product lines: Admitted Commercial insurance (including Agribusiness, Liquor Liability, and Scrap Metal Recycling coverage) and Excess & Surplus products for non-standard risks. The company supports its products through service offerings including the AmeriTrust Service Center for claims processing, Online Bill Pay for direct bill policyholders, self-insured administration services, and specialized coverage for municipalities and public entities. The product architecture functions as a multi-brand carrier platform with shared infrastructure and separate subsidiary carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Agribusiness Insurance Admitted commercial insurance coverage designed for agribusiness operations, addressing specialty property, liability, and related exposures inherent to farming and agricultural businesses.
- Liquor Liability Insurance Admitted commercial insurance providing liquor liability coverage for establishments that serve or sell alcoholic beverages, addressing the unique liability exposures of hospitality and alcohol-service businesses.
- Scrap Metal Recycling Insurance Admitted commercial insurance for scrap metal recycling operations, providing property, liability, and related coverage for the unique exposures of recycling and salvage businesses.
- Excess & Surplus Products Non-admitted specialty insurance coverage for commercial risks that do not fit standard underwriting criteria, providing brokers and agents an E&S placement option for hard-to-place accounts.
- Individual and Group Self-Insured Services Administrative services for individual and group self-insured entities, supporting claims handling, administration, and ongoing servicing for self-insurance programs.
- Municipalities & Public Entities Insurance Specialty insurance services tailored for municipal governments and public-sector entities, including public-entity liability coverage and related insurance products.
Companies that use Meadowbrook Insurance Group
Customer profileSegments4 records
Ideal customer profiles3 records
Meadowbrook Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meadowbrook Insurance Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Star Insurance CompanycoreStar Insurance Company is listed as one of AmeriTrust Group's insurance carrier subsidiaries under the AF Group holding company structure.
- Century Surety CompanycoreCentury Surety Company is listed as one of AmeriTrust Group's insurance carrier subsidiaries under the AF Group holding company structure.
- Williamsburg Insurance CompanycoreWilliamsburg Insurance Company (also referred to as Williamsburg National Insurance Company) is listed as one of AmeriTrust Group's insurance carrier subsidiaries.
- ProCentury Insurance CompanycoreProCentury Insurance Company is listed as one of AmeriTrust Group's insurance carrier subsidiaries under the AF Group holding company structure.
- Ameritrust Insurance CorporationcoreAmeritrust Insurance Corporation is listed as one of AmeriTrust Group's insurance carrier subsidiaries under the AF Group holding company structure.
- AF GroupcoreAmeriTrust Group, Inc. is a division of AF Group - a nationally recognized holding company whose affiliated insurance brands are premier providers of specialty insurance solutions.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Meadowbrook Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Arch Insurance Group: P&C carrier writing specialty admitted and E&S commercial lines through a multi-branch platform distributed via agents and brokers — structurally similar carrier-subsidiary architecture to AmeriTrust's five-carrier model.
- Cincinnati Financial Corporation: P&C carrier distributing commercial and specialty lines through independent agents across the U.S. — strong functional overlap with AmeriTrust's agent-portal/channel-partner GTM, though at substantially larger scale.
- Markel Group: Diversified specialty insurer with substantial E&S and specialty admitted operations across niche commercial segments — comparable specialty focus but operating at materially larger scale with additional non-insurance businesses.
- AXIS Capital Holdings: Global specialty P&C and reinsurance provider writing commercial and E&S business through wholesale and retail channels — comparable specialty/niche orientation at larger, ILS-aware scale.
- Hanover Insurance Group: Mid-market P&C carrier with specialty and commercial lines distributed through agents/brokers across the U.S. — comparable agent-distributed specialty commercial mix, though with broader personal lines exposure.
- Hiscox Ltd. Specialty insurer with a strong small-commercial and professional liability franchise distributed through brokers — comparable niche commercial / specialty underwriting discipline and broker-led GTM.
Direct peers
- Kinsale Capital Group: Specialty P&C insurer focused exclusively on the excess & surplus market, serving small-to-mid commercial accounts through wholesale brokers — a near-direct functional analogue to AmeriTrust's E&S line and channel-led specialty admitted book.
- RLI Corp. Specialty P&C insurer writing niche commercial lines (including surety and casualty) through independent agents with a focus on hard-to-place risks — comparable specialty/niche appetite and agent-broker distribution model.
- James River Group Holdings: Specialty P&C and E&S insurer focusing on niche commercial lines (including excess casualty and surety) distributed via wholesale/broker channels — comparable mid-sized specialty carrier profile.
- W. R. Berkley Corporation: Federated specialty P&C insurer with a multi-subsidiary, multi-branch model writing niche commercial and E&S lines through agents and brokers — directly comparable distribution and underwriting architecture to AmeriTrust's multi-carrier platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Meadowbrook Insurance Group social profiles
Digital presenceMeadowbrook Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meadowbrook Insurance Group leadership team
Management profileNumber of profiles
Meadowbrook Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meadowbrook Insurance Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meadowbrook Insurance Group
What does Meadowbrook Insurance Group do?
AmeriTrust Group operates as a specialty insurance holding company and division of AF Group, underwriting Admitted Commercial insurance (Agribusiness, Liquor Liability, Scrap Metal Recycling) and Excess & Surplus coverage through five carrier subsidiaries. The company also provides self-insured administration services, claims service center support, and specialized coverage for municipalities and public entities, distributed through contracted agents and brokers via an online Agent Portal.
When was Meadowbrook Insurance Group founded?
Meadowbrook Insurance Group was founded in 1955. It employs 1,001 to 5,000 people.
Where is Meadowbrook Insurance Group based?
Meadowbrook Insurance Group is headquartered in Montgomery, United States, in the North America region.
How does Meadowbrook Insurance Group make money?
One revenue line is on record: insurance Premiums.
Who are Meadowbrook Insurance Group's main competitors?
Broad incumbents on record are Arch Insurance Group, Cincinnati Financial Corporation, Markel Group, AXIS Capital Holdings, Hanover Insurance Group and Hiscox Ltd.. Direct peers are Kinsale Capital Group, RLI Corp., James River Group Holdings and W. R. Berkley Corporation.
Does Meadowbrook Insurance Group have an API?
No public API is recorded for Meadowbrook Insurance Group.
What industry is Meadowbrook Insurance Group in?
Meadowbrook Insurance Group's product category is Specialty Commercial Insurance. Its primary akta.pro industry code is FSAJANAG, Commercial Excess Liability (Large Accounts), with a secondary code of FSAJAGAG, Product Liability & Recall. Its NAICS code is 524126 and its SIC code is 6331.