Williamsburg Insurance Associates

What Williamsburg Insurance Associates does

Williamsburg Insurance Associates is an independent insurance agency headquartered in Williamsburg, Virginia, now operating as a subsidiary of Foundation Insurance Group following an acquisition. The agency distributes personal insurance (home, auto, flood, umbrella, valuable possessions, high-net-worth), business insurance (industry-specialty programs across contractor, brewery, restaurant, technology, manufacturing, fitness, and habitational verticals, plus management liability and commercial coverages), life insurance (annuities, disability, Medicare supplement), and risk management services on behalf of multiple top-rated national and regional carriers. As an independent agency, it earns commissions by shopping carriers on behalf of customers rather than acting as a captive agent for a single insurer, with advisors conducting personalized consultations supported by an online quote request funnel and a mobile application (Foundation Insurance Online App, built on Applied Systems' Mobile Insured platform).

The business model is commission-based with recurring annual policy renewals across personal and commercial lines; pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, combining a regional direct-advisory sales motion with content marketing (blog, newsletter) and digital quote capture. The agency serves two primary segments — individuals/families and small-to-mid-size businesses — using a horizontal segmentation approach with no disclosed enterprise anchor accounts. Following acquisition, the operation was integrated into Foundation Insurance Group's four-office platform (Falls Church VA, Louisville KY, Knoxville TN, Williamsburg VA), expanding geographic reach to 10+ states while remaining a relatively small, privately-held operation with 11–50 employees. The technology stack is non-proprietary and no AI/ML capabilities are disclosed.

Name

Williamsburg Insurance Associates

Legal name

Williamsburg Insurance Associates

Website

https://williamsburginsurance.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Williamsburg Insurance Associates is an independent insurance agency in Williamsburg, Virginia, now part of Foundation Insurance Group. It distributes personal, business, life, and risk management insurance products on behalf of multiple top-rated carriers, serving individuals, families, and small-to-mid-size businesses across 10+ states.

Ownership category

akta.pro rank

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Williamsburg Insurance Associates earns commissions from insurance carriers for policies placed on behalf of customers. The agency represents multiple top-rated national and regional carriers, offering tailored coverage options for individuals and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Williamsburg Insurance Associates is an independent insurance agency that brokers personal, business, and life insurance products on behalf of multiple top-rated national and regional carriers. The agency also provides risk management consulting and offers a mobile application for policyholders. Now operating as part of Foundation Insurance Group, the agency serves individuals, families, and businesses across Virginia, Kentucky, Tennessee, and more than ten states, earning commissions from carriers for policies placed.

Product overview

Williamsburg Insurance Associates, now part of Foundation Insurance Group, operates as an independent insurance agency offering a unified portfolio of insurance and risk management products. The company provides four core product lines: Business Insurance (covering industry-specific risks, management liability, and commercial coverages), Personal Insurance (protecting homes, vehicles, and personal property), Life Insurance (including annuities, disability, and Medicare supplement), and Risk Management services. The agency also offers a mobile application for policyholders. As an independent agency, they represent multiple top-rated carriers to provide tailored coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foundation Insurance GroupcoreStrategic or Co-development PartnerWilliamsburg Insurance Associates has been acquired and is now part of Foundation Insurance Group. This merger brings deeper resources and a broader range of coverage options to the Williamsburg community. Foundation Insurance Group is an independent agency with three decades of experience protecting individuals, families, and businesses across Virginia and beyond.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• USI Insurance Services: National insurance brokerage distributing property, casualty, personal, and specialty lines through a network of agency offices. Directly comparable in independent broker distribution and product breadth.
• Hub International: Mid-market insurance brokerage placing personal, commercial, and specialty coverages on behalf of clients across North America. Comparable in agency-broker distribution model and product mix, though at substantially greater scale.
• Brown & Brown Insurance: National insurance brokerage distributing personal, commercial, and specialty coverages through a multi-carrier independent agency model—the same go-to-market Williamsburg Insurance Associates uses. Highly comparable in product breadth and commission-based economics.
• Hilb Group: Acquisition-focused insurance brokerage building a national footprint of personal and commercial lines agencies. Closely comparable to Foundation Insurance Group's roll-up strategy and Williamsburg's role as a regional agency within a growing platform.
• Acrisure: Tech-enabled insurance brokerage offering commercial, personal, and specialty coverages through a network of partner agencies. Comparable in independent agency distribution model and emphasis on specialty commercial lines.
• Leavitt Group: Independent agency network offering personal, commercial, life, and benefits products across multiple U.S. states with a roll-up acquisition strategy. Closely mirrors Williamsburg's independent agency structure, multi-state footprint, and personal-touch advisory model.
• Heffernan Insurance Brokers: Independent insurance brokerage providing personal, commercial, and employee benefits solutions to individuals and businesses. Highly comparable in size, multi-line product mix, and personalized advisory service model.

Others

• Erie Insurance: Regional insurance carrier whose "Erie Insights" platform is integrated into the Foundation Insurance Group website, indicating a carrier-partner relationship. Functions as an upstream supplier whose products Williamsburg distributes rather than a direct competitor.

Broad incumbents

• Arthur J. Gallagher: Global insurance brokerage and risk management firm operating across commercial, personal, and specialty lines. Overlaps Williamsburg's product portfolio but operates at significantly larger scale with broader enterprise capabilities.
• Marsh McLennan: Global professional services firm offering insurance brokerage, risk management, and advisory across commercial lines. Provides overlapping capabilities to Williamsburg's commercial and risk management products at massive scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/williamsburg-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamsburg Insurance Associates