Salem Aviation Fueling

What Salem Aviation Fueling does

Salem Aviation Fueling is a privately held Fixed Base Operator (FBO) founded in 2003 at Salem-Willamette Valley Airport (KSLE) in Oregon, providing full-service ground handling for general aviation and corporate flight operations. Its core offering is fuel and ramp services — including truck and 24-hour self-serve AvGas, Jet-A, GPU, lavatory, oxygen, water, and hangar availability — supported by ancillary modules for pilot supplies, ground transportation coordination, lodging, catering, and concierge/executive flight services. The operation is built on standard FBO infrastructure (fuel island, ground power units, oxygen service, high-speed WiFi) with no proprietary technology, digital platform, or AI components; competitive positioning rests on planeside hospitality, NATA Safety 1st certified ramp personnel, and over two decades of relationships within the Willamette Valley aviation community.

The business operates on a transactional revenue model: per-gallon fuel sales with volume discounts, tiered ramp fees waived against minimum fuel purchases (50/200/300 gallons depending on aircraft weight), $75/hour after-hours call-out fees, retail pilot-supply sales, and referral-based concierge services. Pricing is publicly disclosed on the company's website. Customer segments span individual general aviation pilots (primary), corporate flight departments and charter operators (primary), and transient aircraft — the latter often weather diversions or Willamette Valley destination travelers. Marketing is entirely organic (website, Google Business presence, customer reviews, word-of-mouth), with no paid acquisition or active social channels.

The company operates from a single physical location inside the Salem Air Center facility adjacent to the Flight Deck Restaurant, serving the Salem and Willamette Valley region of Oregon. It employs 5-6 staff (General Manager Janelle McLaughlin, Lead Line Technician Mark Lindsey, Line Technician Patrick Riesterer, Customer Service Echo Adams, and Retired-Emeritus founder Ron Peters) and has no disclosed institutional ownership, parent company, subsidiaries, or funding history. The FBO is also exposed to an upcoming Salem-Willamette Valley Airport landing fee on aircraft over 7,000 lbs effective September 1, 2025, which is outside the company's control.

Name

Salem Aviation Fueling

Legal name

Salem Aviation Fueling

Website

https://salemaviation.biz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Salem Aviation Fueling is a privately held, single-location Fixed Base Operator at Salem-Willamette Valley Airport (KSLE) in Oregon, providing fueling, ramp services, pilot supplies, and concierge support to general aviation pilots and corporate flight operators in the Willamette Valley since 2003.

Ownership category

akta.pro rank

Product category

Fixed Base Operator (FBO) Services

NAICS

Support Activities for Air Transportation (4881), Other Airport Operations (488119)

SIC

Airports, Flying Fields & Airport Terminal Services (4581), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro industry

PRIMARYTHABAFAH

Private Aviation Terminals & FBO Services

Travel & Hospitality/Airlines & Air Travel/Private Aviation (Business Jets & Air Taxi)

SECONDARYTHABAIAK

Fuel Management & Uplift Operations

Travel & Hospitality/Airlines & Air Travel/Airline Operations & Ground Handling Services

Keywords

• Aviation fueling services
• FBO ground services
• Ramp handling services
• Pilot supply retail
• Executive flight services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Jet fuel and AvGas sales with volume discounts available. Fuel purchases determine ramp fee applicability.
2. Ramp Services: Ramp fees vary based on aircraft size and fuel purchase. Fees waived with minimum fuel purchases.
3. Pilot Supplies: Sale of pilot supplies including charts, aviation aids, headsets, training aids, pilot gifts, and local souvenirs. Special orders available.
4. Concierge and Executive Services: Ground transportation coordination, hotel/motel arrangements, catering services, and excursion planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Salem Aviation Fueling operates a full-service Fixed Base Operator (FBO) at Salem-Willamette Valley Airport (KSLE) in Oregon, providing Jet-A and AvGas fueling (truck and 24-hour self-service), ramp handling, GPU, lavatory, oxygen, and water services. Around this core it layers pilot supply retail, ground transportation coordination, lodging arrangements, aviation catering, and concierge/executive flight services for transient general aviation and corporate flight customers.

Product overview

Salem Aviation Fueling operates as a single-location full-service Fixed Base Operator (FBO) at Salem-Willamette Valley Airport (KSLE). The core offering is Fuel and Ramp Services, supported by ancillary modules including Pilot Supplies, Facilities, Ground Transportation, Lodging coordination, Catering, and Concierge/Executive Flight Services. All services are delivered at one physical location with unified management under the Salem Aviation Fueling brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel and Ramp Services Full-service fueling operations for general aviation and corporate aircraft providing Jet-A and AvGas via truck or self-service, plus GPU, lavatory, oxygen, water, and hangar availability. Includes tiered ramp fee structures based on aircraft weight and fuel purchase minimums (Twins, Small Jet/Large Twin, Large Jet) with no landing fee charged by Salem Aviation.
• Pilot Supplies Retail pilot supply shop at the FBO offering current charts, aviation aids, pilot gifts, local souvenirs, training aids, headsets, and special orders for visiting pilots.
• Facilities FBO lounge and facilities access for pilots and passengers featuring high-speed wireless internet, limited snacks and drinks, weather monitoring, and access to self-service fuel options during FBO operating hours.
• Ground Transportation Coordination of ground transportation for pilots and passengers including full-range rental cars (economy to exotic), taxis, limousines, town cars, buses, pilot special pricing, and a complimentary crew car when available.
• Lodging Hotel and lodging arrangement services with negotiated special pilot pricing, providing a range from economy lodging through 4-star hotel elegance for visiting pilots and crews.
• Catering Aviation catering services including deluxe box lunches for crew and passengers, catered meals, fine Oregon wines, cheese and cracker plates, breakfast, dinner, meat and seafood platters, and custom requested drinks.
• Concierge and Executive Flight Services Premium executive flight services tailored for corporate and business aviation customers, including red carpet greeting, ramp escort, coffee and newspapers, hotel and motel arrangements, excursions and package tours, and complimentary computer and wireless internet access.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Salem Air Center Inc.coreOthersSalem Aviation Fueling operates inside the Salem Air Center facility. Salem Air Center Inc. is the parent/affiliated company at KSLE.
• Flight Deck RestaurantminorOthersRestaurant located next to Salem Aviation FBO, providing dining options for pilots and passengers. Frequently recommended in customer reviews.
• Fly SalemminorOthersRegional aviation/tourism website partnership promoting Salem as a destination for pilots.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Sheltair Aviation: Multi-state FBO network offering fueling, hangar, maintenance, and concierge services. Comparable in core FBO offering but operates at a larger network scale than Salem Aviation, competing for the same general aviation and corporate flight customer base.
• FlightLevel Aviation: Multi-location FBO chain with fuel, ramp, and concierge services across the western U.S. Comparable in the FBO service portfolio offered, including the same customer base of general aviation pilots and corporate flight departments, though at a larger chain scale.
• TAC Air: Regional FBO chain providing fueling, ground handling, and pilot services across multiple U.S. airports. Comparable in the FBO service mix it delivers to general aviation and corporate operators, though it serves a broader geographic footprint than Salem Aviation's single location.
• Million Air: FBO chain with locations across the U.S. and internationally, providing fueling, ground handling, and luxury amenities. Comparable in offering the same FBO product suite as Salem Aviation Fueling, but as a branded multi-location chain with broader marketing reach.
• Signature Flight Support: Major global FBO network operating hundreds of locations with fueling, ground handling, and crew services. Comparable as a direct service-line competitor in the FBO category, with broader geographic coverage and corporate contract relationships that Salem Aviation cannot match.
• Atlantic Aviation: Largest U.S. FBO network with 100+ locations nationwide offering fueling, ramp, hangar, and concierge services. Comparable because it offers the same core FBO service mix as Salem Aviation Fueling, but at vastly greater scale and geographic reach across fixed-base operations.

Others

• EPIC Fuels: Aviation fuel supplier (World Kinect subsidiary) that supplies fuel to Salem Aviation Fueling. Comparable as an ecosystem participant — fuel supply infrastructure is the largest revenue driver for Salem Aviation, and EPIC's distribution network is critical to its operations.

Regional players

• Mercury Aviation: Independent FBO and fuel services provider operating at regional airports in the Pacific Northwest. Comparable in business model — independent single or multi-location FBO — but does not directly compete at KSLE, making it a regional adjacent peer rather than direct head-to-head.
• Hillsboro Aviation: Oregon-based aviation services company offering FBO fueling, flight training, aircraft charter, and maintenance. Directly comparable as a regional Pacific Northwest FBO competitor serving general aviation customers with overlapping services, though operating from a different Oregon airport.
• McMinnville Aviation: FBO and flight training operation at McMinnville Municipal Airport in Oregon's Willamette Valley. Comparable as a nearby regional FBO serving the same general aviation community, competing for transient pilots flying in the Willamette Valley corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Salem-Aviation-Fueling-100067796513079
• LinkedInlinkedin.com/company/salem-aviation-fueling

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Aviation Fueling