St. Mary's University of Minnesota
Saint Mary's University of Minnesota is a private nonprofit Lasallian Catholic university enrolling 3,656 students across 80+ programs and six schools, delivered via residential, urban, and NC-SARA-enabled online channels to traditional undergraduates, adult learners, and graduate professionals.
- Company typePrivate
- Founded1934
- HeadquartersWinona, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What St. Mary's University of Minnesota does
Saint Mary's University of Minnesota is a private, nonprofit Lasallian Catholic university founded in 1912 and continuously accredited by the Higher Learning Commission since 1934. The institution enrolls approximately 3,656 students across 80+ academic programs organized into six schools (Arts and Humanities, Business and Technology, Education, Health and Human Services, Sciences, and Advancing Studies), delivered through four channels: the residential Winona campus, Minneapolis and Rochester campuses for adult learners, and a NC-SARA-enabled online program serving distance students. The product portfolio spans traditional undergraduate degrees, accelerated online formats (FastTrack 90-Credit Bachelor's), and graduate-level professional programs in nursing (BSN, DNP Nurse Anesthesiology), psychology (APA-accredited Psy.D., M.S. Clinical Psychology), marriage and family therapy (COAMFTE-accredited), social work (CSWE-accredited MSW), project management (PMI-GAC), business (IACBE), education (PELSB-approved), and human resource management (SHRM-recognized).
The university's business model rests on tuition and fees from individual student enrollment as the primary revenue stream, supplemented by charitable contributions and grant funding (evidenced by a $5M matching gift challenge from an anonymous donor). Distribution is sales-led through dedicated admissions counselors segmented by student persona: first-year undergraduates connect via campus visits and application portals, while online/adult/graduate students follow separate dedicated pathways with personalized degree planning. Marketing is multi-channel, including the smumn.edu website, organic social media (Facebook, LinkedIn, Instagram, TikTok), email nurture, campus events, and PR through a newsroom and university calendar.
Operationally, Saint Mary's has no proprietary technology platforms disclosed in source material; its competitive positioning rests on accreditation density (APA, CCNE, COA, COAMFTE, CSWE, ACS, ASBMB, IACBE, PMI-GAC, plus HLC institutional accreditation), cross-state authorization (NC-SARA, Wisconsin Boards), and a values-based Lasallian identity. Recent strategic activity includes a partnership with Educate Pathways to serve Wisconsin educators, the launch of an AI Commons initiative, and continued maintenance of programmatic accreditations governing professional licensure pathways.
St. Mary's University of Minnesota firmographics
Firmographics- Name
- St. Mary's University of Minnesota
- Legal name
- Saint Mary's University of Minnesota
- Website
- https://smumn.edu
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Saint Mary's University of Minnesota is a private nonprofit Lasallian Catholic university enrolling 3,656 students across 80+ programs and six schools, delivered via residential, urban, and NC-SARA-enabled online channels to traditional undergraduates, adult learners, and graduate professionals.
- Ownership category
- akta.pro rank
St. Mary's University of Minnesota industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Affiliated Private Research Universities (EDAHABAJ)
- akta.pro secondary industries
- Campus Spiritual & Religious Life (EDALAHAI), Schools of Nursing (EDAHAGAC)
Keywords
Where St. Mary's University of Minnesota is headquartered
LocationHeadquarters
- HQ city
- Winona
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
St. Mary's University of Minnesota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Fees: Private university generating revenue primarily through tuition charges for undergraduate, graduate, and professional programs across multiple delivery formats (on-campus and online).
- Grants and Donations: University receives charitable contributions and grant funding, evidenced by matching gift challenge campaigns and alumni giving programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
St. Mary's University of Minnesota product offering
Product offeringCore offering
St. Mary's University of Minnesota is a private Lasallian Catholic university offering 80+ academic programs across six schools (Business and Technology, Education, Health and Human Services, Sciences, Arts and Humanities, and Advancing Studies). It delivers undergraduate, graduate, and professional programs via on-campus instruction at three Minnesota locations (Winona, Minneapolis, Rochester) and through NC-SARA-approved online distance education. Programs include accredited nursing, psychology, social work, marriage and family therapy, business, project management, and teacher licensure pathways.
Product overview
Saint Mary's University of Minnesota operates as a comprehensive private Lasallian Catholic university offering a broad portfolio of academic programs across multiple delivery formats (on-campus, online, and hybrid). The university is organized into six schools: the Schools of Business and Technology, Schools of Education, Schools of Health and Human Services, John C. Parmer School of Sciences, School of Arts and Humanities, and School of Advancing Studies for adult learners. The product portfolio includes undergraduate programs (80+ programs and majors), graduate programs (master's, doctoral, and graduate certificates), and online/distance education programs. Key professional programs include nursing (CCNE-accredited BSN and COA-accredited DNP in Nurse Anesthesiology), psychology (APA-accredited Psy.D., M.S. Clinical Psychology), social work (CSWE-accredited MSW), marriage and family therapy (COAMFTE-accredited M.A.), business programs (IACBE-accredited with SHRM recognition), project management (PMI-GAC accredited), and teacher education (PELSB-approved). The university also operates an AI Commons initiative for AI education and research.
Differentiator
Problem solved
Functional benefit
Brands
- SMUMN: Common abbreviation for Saint Mary's University of Minnesota used in marketing and communications
Products and services
- Undergraduate Programs Traditional four-year bachelor's degree programs offered primarily on the Winona campus, covering areas such as business, education, sciences, arts, and humanities.
- Graduate Programs
Quantifiable outcome
- Over 80 academic programs across six schools
- +2 more outcomes
Companies that use St. Mary's University of Minnesota
Customer profileSegments6 records
Ideal customer profiles4 records
St. Mary's University of Minnesota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. Mary's University of Minnesota partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Educate PathwayscoreSaint Mary's M.A. in Education: Custom Specialization for Wisconsin Students is offered in partnership with Educate Pathways, a private nonprofit organization that offers coursework for alternate pathways to teacher and administrative licensure in Wisconsin. The collaboration allows Wisconsin residents to apply licensure pathway credits toward a master's degree, meeting educational requirements for Principal, Director of Instruction, School Business Administrator, and Director of Special Education and Pupil Services licensure in Wisconsin.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
St. Mary's University of Minnesota competitors and assessment
Company assessmentDirect peers
- College of Saint Benedict / Saint John's University: A Benedictine Catholic liberal arts and sciences partnership in central Minnesota with comparable mission-driven positioning. Direct peer competing for traditional-age Catholic undergraduates in the Upper Midwest.
- Saint Catherine University: Twin Cities Catholic university with strong health professions portfolio (nursing, OT, PT) and adult-learner graduate programs. Direct peer competing for women and adult graduate students in the Minneapolis–St. Paul market.
- Concordia University, St. Paul: A private Lutheran university with comparable undergraduate, graduate, and accelerated adult-degree programs. Direct peer in the Twin Cities market with similar adult-learner and online positioning.
- University of St. Thomas (Minnesota): A larger Catholic university in the Twin Cities with overlapping professional schools (business, education, health). Direct peer competing for the same metropolitan Catholic-affiliated student pool in Minnesota.
- Marian University (Indianapolis): A Catholic university with a similarly sized undergraduate and graduate portfolio, including health programs. Direct peer given parallel faith-based positioning and comparable mid-size private university economics.
- Hamline University: Twin Cities private university with overlapping undergraduate, graduate, and professional programs including law and education. Direct peer competing for adult learners and graduate students in the same metro.
- Viterbo University: A private Catholic (Franciscan) university in La Crosse, Wisconsin, with a comparable mix of undergraduate, graduate, and online programs and similar regional scale. Directly comparable as a faith-based private regional peer competing for adult learners in the Upper Mississippi Valley.
- Saint Mary's University (Texas): A private Marianist Catholic university with comparable undergraduate, graduate, and online programs. Direct peer sharing the Saint Mary's name and faith-based identity, useful as a benchmark for tuition positioning and program mix.
- Bethel University (Minnesota): A private Christian university in the Twin Cities with undergraduate, seminary, and graduate programs. Direct peer competing for faith-aligned traditional and adult learners in the same metro region.
Regional players
- Winona State University: Public Minnesota State university located in the same city as Saint Mary's main campus. A direct regional competitor for traditional undergraduate students and an indicator of public-system pricing pressure in the Winona market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
St. Mary's University of Minnesota social profiles
Digital presenceSt. Mary's University of Minnesota compliance and trust
Trust signalCompliance19 records
St. Mary's University of Minnesota financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Mary's University of Minnesota leadership team
Management profileNumber of profiles
Profiles17 records
St. Mary's University of Minnesota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Mary's University of Minnesota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Mary's University of Minnesota
What does St. Mary's University of Minnesota do?
St. Mary's University of Minnesota is a private Lasallian Catholic university offering 80+ academic programs across six schools (Business and Technology, Education, Health and Human Services, Sciences, Arts and Humanities, and Advancing Studies). It delivers undergraduate, graduate, and professional programs via on-campus instruction at three Minnesota locations (Winona, Minneapolis, Rochester) and through NC-SARA-approved online distance education. Programs include accredited nursing, psychology, social work, marriage and family therapy, business, project management, and teacher licensure pathways.
Is St. Mary's University of Minnesota a public or private company?
St. Mary's University of Minnesota is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St. Mary's University of Minnesota founded?
St. Mary's University of Minnesota was founded in 1934. It employs 501 to 1,000 people.
Where is St. Mary's University of Minnesota based?
St. Mary's University of Minnesota is headquartered in Winona, United States, in the North America region.
How does St. Mary's University of Minnesota make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are grants and Donations.
Who are St. Mary's University of Minnesota's main competitors?
Direct peers on record are College of Saint Benedict / Saint John's University, Saint Catherine University, Concordia University, St. Paul, University of St. Thomas (Minnesota), Marian University (Indianapolis), Hamline University, Viterbo University, Saint Mary's University (Texas) and Bethel University (Minnesota). Winona State University is listed as a regional player.
Does St. Mary's University of Minnesota have an API?
No public API is recorded for St. Mary's University of Minnesota.
What industry is St. Mary's University of Minnesota in?
St. Mary's University of Minnesota's product category is Higher Education. Its primary akta.pro industry code is EDAHABAJ, Faith-Affiliated Private Research Universities, with a secondary code of EDALAHAI, Campus Spiritual & Religious Life. Its NAICS code is 6113 and its SIC code is 8200.