Workforce

What Workforce does

Workforce is a Belgrade-based regional HR services provider and a subsidiary of the Heads Adriatic group, founded in 1995 with over three decades of operating history in the Serbian and Adriatic HR market. The company delivers five integrated service lines: recruitment and candidate selection, agency (temporary) employment, foreign workforce engagement (sourcing, visa, work-permit, and onboarding), payroll and HR administration, and Employer of Record (EOR). It serves clients across eleven industries — manufacturing, logistics and distribution, FMCG, retail, HoReCa (hotels, restaurants, cafes), construction, automotive, pharmaceutical, IT, finance, and energy — through a physical network of more than twenty offices across Serbia, Slovenia, Croatia, Bosnia and Herzegovina, North Macedonia, Montenegro, Austria, Hungary, and Slovakia.

The underlying operating model is service-based rather than technology-based: there is no disclosed proprietary platform, no AI/ML components, and no developer API or mobile app. Differentiators cited by the firm are ISO 9001 and ISO 27001 certifications, three decades of regional relationships, a licensed employment-agency capability to employ workers on behalf of clients (including foreign nationals), and an extensive in-house candidate database. The group operates a multi-brand architecture — Workforce, Heads Talent Solutions, Mjob (youth employment cooperative), and Qonnexa — and works through dedicated HR consultants rather than a self-serve platform.

Workforce makes money through professional-services fees across recruitment, staffing, payroll administration, and EOR. In agency-employment arrangements the firm carries the employer relationship and captures the spread between client billing and worker compensation; in permanent recruitment it typically earns a placement fee; in EOR it charges an ongoing per-employee management fee for employing staff on behalf of foreign clients that lack a Serbian entity. Go-to-market is sales-led via local offices. The group reports supporting over 6,000 clients and more than 10,000 engaged associates regionally, while the Workforce entity itself is listed at 11-50 direct employees — consistent with an asset-light staffing model in which the bulk of headcount refers to placed/managed workers rather than internal staff.

Name

Workforce

Legal name

Workforce DOO BEOGRAD

Website

https://workforce.rs

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Workforce is a Belgrade-based HR services firm and subsidiary of the Heads Adriatic group, offering recruitment, agency employment, foreign-worker engagement, payroll administration, and Employer of Record services to enterprise and mid-market clients across eleven industries in the Adriatic and Central European region.

Ownership category

akta.pro rank

Product category

HR Services and Staffing

NAICS

Employment Services (5613), Temporary Help Services (561320), Professional Employer Organizations (56133), Payroll Services (541214), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK)

akta.pro secondary industries

Employer of Record (EOR) & Global Payroll (FSAMAKAB), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Workforce Management & Scheduling (BPACAPAI)

Keywords

• HR services
• Recruitment and staffing
• Payroll administration
• Employer of record
• Foreign workforce engagement

Headquarters

HQ city

Belgrade

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Recruitment and Selection Services: Customized recruitment solutions with dedicated contact persons ensuring efficiency and quality in the hiring process.
2. Staffing/Agency Employment: Efficient and flexible workforce management solution with expert support in labor relations and complete HR administration.
3. Foreign Workforce Engagement: Qualified foreign workforce tailored to specific industry requirements ensuring business continuity.
4. Payroll and HR Administration: Comprehensive salary calculation and compensation services with consistent legal compliance monitoring and accurate reporting.
5. Employer of Record (EOR): EOR solution enables companies to hire and manage employees in Serbia without establishing a legal entity, with complete legal security.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Workforce is a regional HR services agency that provides recruitment and candidate selection, agency employment (staffing), foreign workforce engagement, payroll and HR administration, and Employer of Record (EOR) services to companies operating across Serbia and the broader Adriatic and Central European region. The company sources, hires, and administers workers on behalf of client businesses across industries including manufacturing, logistics, FMCG, retail, HoReCa, construction, automotive, pharma, and IT.

Product overview

Workforce is a regional HR partner offering comprehensive HR solutions as part of the Heads Adriatic group. The company's service portfolio consists of five core HR services: (1) Recruitment and Candidate Selection, providing customized hiring solutions; (2) Agency Employment, offering flexible workforce management; (3) Foreign Workforce Engagement, sourcing qualified international candidates; (4) Payroll and HR Administration, handling compensation calculation and compliance; and (5) Employer of Record (EOR), enabling companies to hire in Serbia without establishing a local legal entity. These services are complemented by sub-brands including Heads Talent Solutions, Mjob (youth employment cooperative), and Qonnexa, forming a multi-brand approach to serve diverse client needs across multiple industries. The company operates across Serbia, Slovenia, Croatia, Bosnia and Herzegovina, North Macedonia, Montenegro, Austria, Hungary, Slovakia, and other Central European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Heads Talent Solutions: Part of the Heads Adriatic multi-brand approach providing talent solutions
• Mjob
• Qonnexa

Products and services

• Recruitment and Candidate Selection (Regrutacija i selekcija kandidata) Customized recruitment solutions with a dedicated contact person ensuring efficiency and quality throughout the hiring process, offered to companies seeking qualified candidates in Serbia and the Adriatic region.
• Agency Employment (Agencijsko zapošljavanje) Flexible workforce management solution providing expert support in labor relations and complete HR administration for companies needing temporary or flexible staffing.
• Foreign Workforce Engagement (Angažovanje strane radne snage) Qualified foreign workforce engagement tailored to specific industry requirements, including selection, documentation, visa procedures, work permits, and onboarding, ensuring business continuity for clients facing local labor shortages.
• Payroll and HR Administration (Obračun zarada i HR administracija) Comprehensive salary calculation and compensation service with legal compliance monitoring and accurate reporting, offered to companies needing reliable payroll processing and HR administration.
• Employer of Record (EOR) Employer of Record solution enabling companies to employ and manage workers in Serbia without establishing a legal entity, with complete legal compliance, payroll handling, and operational support including employee equipment and infrastructure.

Quantifiable outcome

• For most operational and mid-level positions, first relevant candidates are presented within 2-4 weeks
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Heads AdriaticcoreStrategic or Co-development PartnerWorkforce is part of Heads Adriatic, one of the leading HR groups in the Adriatic region with over 30 years of experience. The group operates under a multi-brand approach including Heads Talent Solutions, Workforce, Mjob, and Qonnexa brands to serve different client needs across various industries.
• Heads Talent SolutionsminorOthersBrand within Heads Adriatic group offering talent solutions alongside Workforce brand.
• MjobminorOthersYouth employment brand within Heads Adriatic group, providing services for younger candidates and seasonal work.
• QonnexaminorOthersBrand within Heads Adriatic group serving specific HR needs alongside Workforce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Randstad: Global HR services leader with significant CEE presence (Randstad Sourceright, Randstad Professionals). Directly comparable for staffing, RPO, and talent solutions across manufacturing, logistics, and professional verticals that Workforce targets.
• ManpowerGroup: One of the world's largest staffing firms, active across Central and Eastern Europe through Manpower and Experis brands. Overlaps with Workforce on temporary staffing, permanent recruitment, and workforce management for both operational and professional roles.
• Gi Group: Italian-origin global staffing and HR services firm with strong CEE/SEE presence. Comparable on temporary staffing, permanent placement, and outsourced HR services for the same SME and enterprise customer base.
• Adecco: Global staffing and workforce solutions leader with established operations across CEE/SEE including Serbia. Comparable as a direct competitor for permanent placement, temp staffing, and EOR services to enterprise clients in the same geographies Workforce serves.

Emerging players

• Deel: Global Employer of Record and payroll platform covering Serbia. Direct competitor specifically to Workforce's EOR and cross-border payroll services, differentiated by a fully digital, self-serve model rather than Workforce's office-led delivery.
• Remote: Tech-forward EOR and global payroll provider with coverage in Serbia and across Europe. Overlaps with Workforce's EOR proposition for international companies hiring in Serbia without a local entity, and competes on speed and price.

Regional players

• NEOS (North-Eastern European Outsourcing Solutions): Serbia-based HR outsourcing and EOR provider focused on hiring international employees in Serbia. Directly overlaps with Workforce's EOR and foreign-workforce engagement services for foreign companies entering the Serbian market.
• Hays: UK-listed professional staffing and recruitment specialist with operations in CEE (including Poland, Czech Republic, Hungary). Comparable for the senior/managerial recruitment side of Workforce's business, particularly in IT, pharma, finance, and engineering.

Direct peers

• G2O Group (formerly Gi Group SEE): Regional staffing group focused on South-East Europe with services spanning staffing, recruitment and HR outsourcing. Closely comparable business mix and regional footprint to Workforce, including multi-brand approaches in SEE.
• Trenkwalder: Austria-headquartered staffing and HR services group with deep roots in CEE (Hungary, Slovakia, Slovenia, Croatia, Serbia). Highly comparable regional specialist competing head-to-head with Workforce for industrial, logistics and commercial staffing clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/workforce.rs
• LinkedInlinkedin.com/company/workforce-adriatic
• Instagraminstagram.com/workforce_srbija
• Xx.com/workforce_rs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workforce