Fructus

What Fructus does

Fructus d.o.o. is a Serbian tea manufacturer and direct-to-consumer retailer headquartered in Bačka Palanka, founded in 2001 and operating with 51-100 employees. The company produces and sells a portfolio of seven tea lines — Classic, Everyday, Premium, Exclusive, Selection, Bulk, and Limited Edition — spanning single-ingredient herbal teas (nettle, chamomile, mint, linden) and blended flavored varieties. Its Exclusive line is the technical flagship, differentiated by dual-chamber filter sachets enabling better extraction, aroma-protector envelopes, and FSC-certified eco-friendly packaging made from pure cellulose and cotton. Fructus complements the core range with five themed gift bundles (Relax, Imuno, LOVE, Praznični/Holiday, and Detox) that combine multiple SKUs with branded glassware and accessories to capture gifting and seasonal demand.

Fructus operates a multi-channel revenue model anchored on domestic Serbian e-commerce at fructus.rs, where premium SKUs are priced at 161-309 RSD (roughly €1.40-€2.70) with free shipping on orders above 3,000 RSD. Recurring revenue is generated by a tea subscription service that introduces customers to new varieties. B2B revenue streams include private label manufacturing for wholesale clients and specialized HORECA product lines for hotels, restaurants, and cafes. An educational arm, Fructus Academy, runs tea workshops from May to September for groups of five or more. Distribution is entirely domestic, executed via Post Express and Bex Express couriers (with a 50 RSD cash-on-delivery fee) and Raiffeisen Bank card payment processing.

The company engages consumers through a content blog, TikTok (@fructustea), and email. The input data contains no external funding, parent ownership, management disclosures, M&A activity, intellectual property filings, or AI/ML capabilities, indicating a traditional packaged-goods business with standard web technology. No revenue, ARR, or headcount-trend data is available, which limits financial benchmarking and growth-rate assessment.

Name

Fructus

Legal name

Fructus d.o.o.

Website

https://fructus.rs

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Fructus d.o.o. is a Serbian tea manufacturer and online retailer founded in 2001, selling seven herbal and flavored tea lines, themed gift bundles, subscription service, and private-label manufacturing to domestic B2C consumers, HORECA clients, and wholesale partners.

Ownership category

akta.pro rank

Product category

Herbal and Flavored Tea Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Herbal tea production
• Tea retail e-commerce
• Private label tea
• Flavored tea blends
• Tea subscription service

Headquarters

HQ city

Backa Palanka

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Direct sale of tea products through e-commerce store to individual consumers in Serbia. Products include Classic, Everyday, Premium, Exclusive, Selection, and Limited Edition lines.
2. Tea subscription service: Periodic service allowing customers to regularly receive tea selections based on their preferences, designed to encourage repeat purchases and introduce customers to new varieties.
3. Private label manufacturing: Specialized production of private label teas that perfectly fit clients' market requirements and business goals.
4. HORECA supply: Specially created product lines providing unique and customized solutions for the HORECA segment (Hotels, Restaurants, Cafes).
5. Fructus Academy education: Educational services about tea and/or herbal tea conducted during May-September period, organized for minimum 5 participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Fructus manufactures and sells herbal and flavored teas under seven distinct product lines (Classic, Everyday, Premium, Exclusive, Selection, Bulk, Limited Edition) and themed gift bundles, primarily to Serbian consumers through its e-commerce store fructus.rs. Beyond retail tea products, the company offers tea subscription services, private label contract manufacturing for businesses, customized HORECA solutions for the hospitality sector, and tea/herbal education through Fructus Academy.

Product overview

Fructus is a Serbian tea company specializing in production and sale of classic and flavored tea varieties. The product portfolio consists of seven distinct tea lines (Classic, Everyday, Premium, Exclusive, Selection, Bulk, Limited Edition) offering both single-ingredient herbal teas and blended flavored varieties, along with five themed gift bundles (Relax, Imuno, LOVE, Holiday, Detox). The Exclusive line represents the premium offering with eco-friendly packaging featuring FSC-certified cellulose and cotton materials, double-chamber filter bags with aroma protectors, and motivational messages in each sachet. Beyond retail products, Fructus offers B2B services including private label manufacturing, HORECA sector solutions, a tea subscription service, and educational programs through Fructus Academy. The company operates exclusively within the Republic of Serbia market.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Line Classic herbal tea line featuring single-ingredient teas such as nettle (Kopriva), hibiscus, chamomile, mint, linden, motherwort, uva, and St. John's wort, available in filter bag format.
• Everyday Line Daily-use blended herbal teas including 10 Biljaka (10 Herbs), Aronija Borovnica (Aronia Blueberry), Šumsko voće (Forest Fruits), and flavored variations with green tea and lemon.
• Premium Line Premium quality blended herbal teas with enhanced ingredient compositions and refined flavor profiles.
• Exclusive Line Premium tea line featuring eco-friendly packaging made from pure cellulose and cotton with FSC certification. Includes 17 varieties of double-chamber filter tea bags with aroma protectors. Bestsellers include Ginger with Lemon, Plum with Rum and Cinnamon, Cranberry 51%, and Holiday Fantasy.
• Selection Line Curated selection of premium tea varieties with distinctive flavor combinations and refined packaging.
• Bulk Line Loose-leaf herbal teas sold in larger quantities including sage (Žalfija), chamomile, and marshmallow root (Beli slez) for traditional brewing.
• Limited Edition Line Seasonal and special-release tea collections including holiday-themed products like Santa's Letter (Pismo Deda Mraza).
• Relax Paket Curated bundle of four calming teas (Good Night tea, 10 Herbs, Linden, Chamomile) along with a Fructus glass cup, tea strainer, and complimentary tea sachets, designed for relaxation and better sleep.
• Imuno Paket Immune support tea bundle featuring Imunal tea, Ginger with Lemon, Sage loose-leaf, and Nettle, combining herbal remedies known for immune-boosting properties.
• LOVE Paket Romantic gift bundle with four heart-shaped tea boxes (Blueberry, Apple with Cinnamon, Mojito, Ginger with Lemon), plus Strawberry with Vanilla and Wild Cherry with Vanilla and Cinnamon teas, accompanied by two Fructus glass cups.
• Praznični Paket Holiday gift bundle featuring festive tea varieties including Holiday Fantasy, Plum with Rum and Cinnamon, Wild Cherry with Vanilla and Cinnamon, and Orange with Ginger.
• Detox Paket Detoxification bundle containing Detox tea, Fitness Plus, and Green Tea with Mint and Lemon, designed to cleanse the body of toxins.
• Tea Subscription Service Periodic subscription service enabling customers to receive regular tea selections based on their preferences, designed to encourage repeat purchases and introduce customers to new varieties.
• Private Label Manufacturing Custom manufacturing services for creating private label tea products tailored to specific market requirements and business objectives.
• HORECA Solutions Specially designed product lines and customized solutions for the hospitality sector (Hotels, Restaurants, Cafes), providing unique offerings for commercial clients.
• Fructus Academy Educational program on tea and herbal tea topics, conducted from May to September for minimum 5 participants, offering workshops and training for tea enthusiasts and professionals.

Quantifiable outcome

• 17 tea varieties available in Exclusive line
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered operational.

• Post ExpressoperationalOthersFructus has a contract with Post Express courier service for delivery of orders within the Republic of Serbia. Orders placed before 10am are shipped same day. Cash on delivery service available with 50 RSD collection fee charged to customer.
• Bex ExpressoperationalOthersFructus has a contract with Bex Express courier service for delivery of orders within the Republic of Serbia.
• Raiffeisen BankoperationalTechnology or IntegrationPayment processing partner for online credit card payments. Customers are redirected to Raiffeisen Bank's secure payment page for completing card transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@fructustea
• LinkedInlinkedin.com/company/fructus-d-o-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fructus